Founder & CD at White Bear 🐻‍❄️ | Top 22 Female Founder 2022 ⚡️| Small Agency of the year 2022 🥇| CP Top 5 Agencies in UK ✏️ | Speaker and Host 🎤 | 16x Award winner 2022 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆

Kelly Mackenzie is a two-time founder, creative director, and unapologetic brand obsessive. She leads White Bear, the award-winning creative agency with studios in London, Dublin, and South America, recognised as Agency of the Year 2022 and winner of multiple DBA, Transform, Pent, Mobius, IDI, Creativepool, and Red Dot awards for work with brands like Red Bull, Netflix, Bold Bean, Tom Parker Creamery, and The Kerry Group.

She’s also the founder of People Like Me – a growing community for women in marketing to make real, meaningful connections in person, cutting through the algorithm and digital noise to create friendships, share challenges, and help each other shine.

Named one of Startup Magazine’s Top 22 Women of 2022 and a Creativepool Leader of 2023, Kelly is passionate about design thinking, education, and championing women in leadership. She has lectured at IADT and NUA, served on the board of The Big Idea, and mentored start-ups with Bethnal Green Ventures, Enterprise Nation, and SeedLegals.

Her philosophy? Build unforgettable brands, disrupt industries, and make people feel something – and have the craic while doing it.

Learn more at 
http://www.whitebearstudio.com
http://www.peoplelikeme.io


Subscribe to our newsletter at: https://mailchi.mp/whitebearstudio/newsletter
Or contact me directly at kelly@whitebearstudio.com

Kelly Mackenzie 🐻‍❄️

Always wanted a job that made me rich, famous and made a difference

Well, Advertising certainly made a difference and there’s still time for the rest

Dash Water, H!P chocolate, Olly’s, NICE WINE, Strong Roots; Bol Foods; Made.com; Vitality Health; Taskrabbit;

Different categories, business models and customers

1 thing in common

I helped them all find ways of turning small advertising budgets into huge, breakthrough, fame driving Ad campaigns 

First steps matter

Get them right and you never look back, but get them wrong and well...Let’s just say it’s hard enough trying to cross a Media minefield without blowing your leg off with your first step. 

Effective Big brand advertising doesn’t come cheap and competing against Household names or VC backed brands often feels like taking a knife to a gunfight… 

The answer isn’t spending more or doing less advertising ….The answer is doing more and spending less …. Creating competitive advantage and finding ways of doing every single thing better   ....and that’s where I come in.

I created the London Underground Venture Media team which used Media for equity, media for revenue, cost per response and alternative late space deals to ensure brilliant scale-ups got the advertising they needed and brilliant advertising opportunities didn't go to waste.

Partners drove 10X more brand search than rivals, secured huge national listings and grew Rate of Sale by over 70%

All on a fraction of competitor marketing spend

30+ clients booked - 30+ renewed
 
This success saw me start a Business focused on one thing… 

Helping budget constrained challengers reach the audience they need to scale. 

Can I do other stuff? Absolutely

I’ve created brand strategies, grown award winning sales teams, achieved an MBA and even performed stand-up comedy...badly!

But we can talk about these after we’ve made your brand famous.

Clients have described me as:

Beneficial to do business with (Gary -VIT-HIT)

Robin Hood (Jeremy -NICE WINE)

The TK MAXX of Advertising (Also Jeremy -NICE WINE)

The advertising whoops aisle (Me)

And the 'Guy who get's cheap advertising' by Days Brewing, Cheeky Panda, For Goodness Shakes, BOL foods, Rebel Kitchen, Duppy Share, Saucy Buns, Westlab Bath Salts and Pulsin Protein

If you’re sick of being a hidden gem and want to:

- Have friends look at you with a sense of awe

- Smack Investors and Buyers in the face with your brand ten times a day

- Reach millions of new customers

Contact me at mark@rocksoupmedia.com

taplio

The Battle

Kelly Mackenzie 🐻‍❄️

Mark O'Rourke

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