White Bear Studio

Founder and Creative Director

Bold Bean Co | B Corp™

Fractional brand strategy and creative advisor at one of the UK's most exciting food brands. 
On a mission to make people BEAN OBSESSED!

Fractional Brand & Creative Strategist

People Like Me

Founder

The Big Idea - Ireland

Director

Carter Wong Design

Carter Wong Design is an independent, London based graphic design agency. It combines intelligent solutions with outstanding creativity.

Senior Creative

WMH&I

Middle Weight Creative

Imagination

Imagination is a world-leading communication agency, a global concern with full service offices on four continents. 

During my time at Imagination I worked across a number of disciplines from branding and identity to design for print and experiential.

Landor

Landor is a global company which provides a full range of integrated brand consulting, creative, and design services to help clients create, build, and revitalize their brands.

Zinc Design Consultants

Tackling briefs such as branding and identity, campaigns, promotions, web design, corporate publications and advertising. 

In 2010 I attained an Institute of Designers in Ireland Award for branding and identity working as part of a team on the Rua Red South Dublin County Council Art Centre project.

Junior Creative

Graphics IT

Work experience while under going my visual communications degree. I was mentored by creative director Paul Keane, designing stationary, printed ephemera, company identities and websites.

Junior Designer

Founder & CD at White Bear 🐻‍❄️ | Top 22 Female Founder 2022 ⚡️| Small Agency of the year 2022 🥇| CP Top 5 Agencies in UK ✏️ | Speaker and Host 🎤 | 16x Award winner 2022 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆

I'm Kelly, the founder and creative director of White Bear, an agency built on brilliant strategy and big idea creativity. All in the pursuit of creating brands that are impossible to ignore.

Learn more at http://www.whitebearstudio.com
Subscribe to our newsletter at: https://mailchi.mp/whitebearstudio/newsletter
Or contact me directly at kelly@whitebearstudio.com

Kelly Mackenzie 🐻‍❄️

Isabella Ghassemi-Smith

inDrive

My job is simple: build infrastructure for female founders in emerging markets.
To the female founders reading this, apply to the Aurora Tech Awards ☺️ You won't regret it

🔗
https://www.auroratechaward.com/?utm_source=linkedin&utm_medium=social&utm_campaign=aurora_opencall_isabella_ghassemi_smith_111124

Head of the Aurora Tech Award

Aurora Tech Award

"The Day I..."

Each episode is one woman, one story, answering one question:
"What was a moment you backed yourself ?"

Our goal is to give you someone to relate to who's gone through what you're feeling, so you think, "if she can do it, I can do it."

Podcast Host

Wayra UK

Brought into the business to: recreate its brand identity and G2M strategy to position it as a leader in unlocking business opportunities between corporates and startups.
>> In two years, we have a new brand infrastructure, a new team and operations. This has led to a cohesive brand, with clear positioning in the corporate innovation space and a healthy funnel of B2B startups and corporate leads.

Head of Marketing, Communication & Brand  

Edison Accelerator

Programme Head of Marketing 

SeedLegals

Worked with our scaleups to set up EMI Option Schemes as they grew their teams, upselling from the flagship fundraising product. 
Created a webinar and article series driving awareness on Option Schemes which generated inbound deal flow as well as good conversion from our existing founder base. Restructured and audited the CRM fixing the 'leaky buckets' of founder leads we were already sitting on.

Sales Manager

Was brought in post-Series A raise to drive the positioning and growth of SeedLegals as the go-to place for founders raising their first round and investors looking to simplify their legals.
Launched the new website, created a brand strategy focused on delivering value on founders' most pressing fundraising needs including: a webinar series, events on common early stage pain-points, a blog series and a video podcast called the Entrepreneur Edition for founders to share their stories and help others. Generate £200,000 in inbound revenue in year 1 and grew the newsletter database from 9k to 16k. Built out brand partnerships with accelerators to give us access to their communities.

Head of Ecosystem 

Kickstart Global

Mentor for Growth & Commercial Strategy

Stepforce

Stepforce is a platform that connects skilled refugees with socially minded employers. 

We aim to empower refugees through employment by connecting these high potential individuals with jobs tailored to their experience, skill set and aspirations. Our aim is to challenge the perception of refugees being a burden and view them as an opportunity.  

Currently there are more than 120,000 refugees (UNHCR) in the UK. 82% of refugees are unemployed, but 38% of this group have a university education. This offers a massive pool of untapped talent that can bridge the gap between the influx of skilled refugees arriving in the UK and vacancies in the British workforce. 

Our diverse team comes from various backgrounds including social enterprises, law, global health and business, equipping us with the expertise to tackle the challenges of taking skilled refugees into the labour market.

Co-Founder & Chief Commercial Officer

Kickstart London

In-house Founder 

IFI GLOBAL LTD

Analyst

Head of Marketing @ Wayra UK (Telefónica’s CVC) | Host of "The Day I..." podcast 💙

My "why" is building infrastructure for women. 🌟

Whether through the Aurora Tech Award, supplying investment and industry access to female founders in emerging markets, or "The Day I..." podcast, sharing stories of women backing themselves, my mission is to empower women to create their own tables. 💪

If the table isn’t built for you, don’t complain—build another. That's what you need to know about me and how I think.

👉🏼 Interested in joining Aurora as a founder, partner, investor, or mentor? DM me! 💌 
👉🏼 Have a story to share on "The Day I..."? I’d love to hear from you! 🎤

taplio

The Battle

Kelly Mackenzie 🐻‍❄️

Isabella Ghassemi-Smith

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?