White Bear Studio

Founder and Creative Director

Bold Bean Co | B Corp™

Fractional brand strategy and creative advisor at one of the UK's most exciting food brands. 
On a mission to make people BEAN OBSESSED!

Fractional Brand & Creative Strategist

People Like Me

Founder

The Big Idea - Ireland

Director

Carter Wong Design

Carter Wong Design is an independent, London based graphic design agency. It combines intelligent solutions with outstanding creativity.

Senior Creative

WMH&I

Middle Weight Creative

Imagination

Imagination is a world-leading communication agency, a global concern with full service offices on four continents. 

During my time at Imagination I worked across a number of disciplines from branding and identity to design for print and experiential.

Landor

Landor is a global company which provides a full range of integrated brand consulting, creative, and design services to help clients create, build, and revitalize their brands.

Zinc Design Consultants

Tackling briefs such as branding and identity, campaigns, promotions, web design, corporate publications and advertising. 

In 2010 I attained an Institute of Designers in Ireland Award for branding and identity working as part of a team on the Rua Red South Dublin County Council Art Centre project.

Junior Creative

Graphics IT

Work experience while under going my visual communications degree. I was mentored by creative director Paul Keane, designing stationary, printed ephemera, company identities and websites.

Junior Designer

Founder & CD at White Bear 🐻‍❄️ | Top 22 Female Founder 2022 ⚡️| Small Agency of the year 2022 🥇| CP Top 5 Agencies in UK ✏️ | Speaker and Host 🎤 | 16x Award winner 2022 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆

I'm Kelly, the founder and creative director of White Bear, an agency built on brilliant strategy and big idea creativity. All in the pursuit of creating brands that are impossible to ignore.

Learn more at http://www.whitebearstudio.com
Subscribe to our newsletter at: https://mailchi.mp/whitebearstudio/newsletter
Or contact me directly at kelly@whitebearstudio.com

Kelly Mackenzie 🐻‍❄️

RAPP

My second stint at RAPP this year. I've been brought back on an ongoing basis to support the experience strategy team on project work spanning a range of clients, from investment banking to online gaming. 

www.rapp.com

Senior Strategist

Imagine Folks

I'm dedicating my surplus time, energy and expertise in branding and marketing to emerging brand leaders in the fields of environment protection and species conservation. 

-Affiliated with Patagonia's volunteering network. See more here @ www.catchafire.org. 
-Currently building a (not-for-profit) record label and events company, named Milva Records. We are determined to donate up to 50% of our earnings to environment conservation NGO's in Malta, London and beyond. Visit www.milvarecords.com for some light hearted information.
- In Q1 of 2025, I will officially be hopefully consulting for Malta Environment Foundation (MEF) as a brand strategy and growth adviser. Look up www.maltaenvironment.org now.

Please feel free to get in touch, I'd love to talk.

Senior Brand Consultant

Completed a 2-month freelance contract with RAPP. I worked mainly on a campaign strategy for a leading pensions provider in the UK and supported the Head of Strategy on other ad hoc creative and strategic project work.

Clients: JP Morgan Chase - Nutmeg Pensions, KFC & OVO Energy

www.rapp.com

Without

Completed a six week freelance gig at the brilliant Without - A brand design studio helping pioneers become leaders by defining their difference. Wished I could have been here for ever. Just about the nicest and brightest bunch to work with in this industry. 

Worked on Sodexo, a public sector giant specialising in the provision of school food meals in primary and secondary schools.

www.without.studio

Brand Strategy Lead

I headed up the strategy department at White Bear Studio. Worked across several retained accounts.  Implemented processes and products to better serve existing and future clients.

Clients included: Caldor Solar, Kerry Foods, Freshways, Its Fresh (Rypen Technology) & Optifly.

Strategy Director

MRM UK

I started on a 2-week freelance contract, later switching to a perm role after 6-months. Following a successful period on clients like DLG, Sanofi, Nurofen, Microsoft, Magne-B6, Mitsubishi Electric & Cisco - I brought my time at MRM to pursue work more in line with my career ambitions.

MRM in London, a leading customer relationship agency. We are obsessed with helping brands grow meaningful relationships with people using the power of creativity, the beauty of data, and the magic of technology.

Pollitt & Partners

Founded in 1987, P&P is a brand agency 100% owned by the people who work here. P&P collaborate with their clients to define, create and activate their brands. 

Amid Covid and departmental changes at P&P, I decided to leave and pursue a new role with the McCann Worldgroup network.

Notepad

Most of the world’s best ideas start life as a quick sketch or scribble in a notepad. Thomas Edison sketched an idea for a lightbulb and his invention now illuminates billions of rooms around the world. James Dyson sketched out an idea for a bagless vacuum, and 5,127 prototypes later, he cracked it. Leonardo Da Vinci scribbled down ideas for the ball bearing, roller bearing, and needle bearing, which now help to power everything from computers, to bicycles and airplanes.

Humble notepads are home to invaluable sketches, notes, stories and ideas that will one day become the world’s most beloved books, famous paintings, timeless songs, or incredible world changing businesses.

Right now, countless makers, inventors and entrepreneurs are scribbling down ideas that could challenge the status quo and move the world forward. As a team of thinkers, creatives, dreamers, makers and do-ers, our in-house strategists find the very best ideas, develop them into noteworthy brands, and help them achieve sustained growth.

We define, create and grow brands for startups and new ventures that challenge the status quo. I head up Notepad Studio's London outpost, working remotely whilst also commuting to Birmingham for client/ team meetings. 

My position of 'Lead creative strategist' was made redundant in July 2020.

Senior Creative Strategist

We define, create and grow brands for startups and new ventures that challenge the status quo.

Initially, I agreed to a short-term freelance agreement with a 6-week break in the contract. I returned to the same role but this time on a permanent basis.

Creative Strategist

Brand Folk Ltd

An instinctive, empathetic & creative brand consultant with over 4 years brand strategy and consultancy experience in the B2B & B2C sectors gained with leading agencies in London. An astute ‘customer champion’ passionate about designing enduring ‘brand+customer’ relationships. A student mentor and masterclass speaker on ‘Online Networking’. Named by Wolff Olins as one of ‘Six of Tomorrow’s Brand Leaders’ to watch out for in the future. 

Recently featured in an article by Wolff Olins as one of "Six of tomorrow's brand leaders" to follow: http://archive.wolffolins.com/guardian/wolff-olins-partner-zone/2015/aug/19/brands-leaders-tomorrow  

Contracts is 2018:

- Feel Global Ltd, Victoria, London
- Forpeople, Oval, London
- Radley Yeldar, Shoreditch, London
- Notepad, Hackney, London
- Design Culture, Clerkenwell, London
- Notepad, Birmingham & London (Permanent Contract)

Contracts in 2017: 

- Saffron Consultants at Second Home Spitalfields, London
- BWP Group, Hackney & Marlow, UK 
- We are Guerrilla, Shoreditch, London
- USIO Energy (Start-Up), Westbourne Park, London
- CBA (WPP), Somerset House, London
- Storm Brands, Shoreditch, London

Contracts in 2015/ 2016:

- YourStudio, Shoreditch, London
- Moving Brands, Shoreditch, London
- A Little Bird, Shoreditch, London
- Bulletproof, Covent Garden, London 
- Fitch (WPP), Paddington, London

Radley Yeldar

An independent, London-based brand, marketing and communications agency. Existing to inspire change.
 
In an increasingly complex world, organisations that succeed are courageous, connected and stand for something. They are visionaries. They respect the resources and relationships they depend on, harness technology to drive innovation, and embrace truth and transparency to achieve meaningful results. Our 200-strong team of specialists has been working with multinationals, start-ups, private companies and public bodies for more than 30 years. Together we tackle complex challenges for complex organisations by defining their story, communicating it simply, changing behaviour and delivering results. As a family-owned business, we’re better placed to take a long-term view. We want to be the best place to work where the best work gets done.

Recently concluded a short-term freelance contract.

Freelance: Creative Strategist

"Imagination is more important than knowledge" Albert Einstein

Ian is a strategist with many hats (ie. Brand strategy + Copywriting + Photography & Filming + Creative direction + Business development + Project management + Events). 

Enjoying 12+ years unlocking fascinating brand and marketing challenges for clients in just about every sector. Applying a myriad of different skills and techniques learned from over 30+ top tier brand studios, agencies and consultancies in London. Using instinct and intuition to create killer strategies for meaningful brands. 

A highly-skilled mixed methods experience researcher that delivers actionable insights for brands. Passionately working to transform businesses into brand leaders and world shapers of the future we all need. 

Don't take my word for it. Take a look at my LinkedIn recommendations from mentors, ex-colleagues and friendly connections to see what it's like working with me. 

Please get in touch if; you are a fledgling strategist looking for career advice, a business of any size looking to solve existential questions, or an existing connection wishing to reconnect.

taplio

The Battle

Kelly Mackenzie 🐻‍❄️

Ian Micallef

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