Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

⸻

What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

Tradeworks Inc

In charge of daily operations and business development. The focus is on increasing sales of specialty food and beverage products & unique non-food items. The sales and profits have increased significantly since the inception of the company in 2000.  

TradeWorks assists manufacturers with the promotion of consumer products to importers, distributors and retailers worldwide. In the U.S. marketplace, TradeWorks specializes in promoting European specialty foods & beverages as well as unique non-food items. The customers include some of the nations best known specialty food importers, distributors & retailers. 

TradeWorks is also involved in promoting American products abroad. The focus is on assisting manufacturers with setting up distribution for their products overseas. TradeWorks has strong contacts in Europe, Canada, Mexico & Australia and has established strong ties and sales in these markets for U.S. based manufacturers.

Owner

Danish American Chamber of Commerce in Southern California

DACC was established in 1976 and is the premier Danish-American organization in Southern California for business, networking and informational activities.

Board member from 2004-2008. President from May 2008 - August 2010. Active Board member as Past President 2010-2012. Honorary board member 2012 - currently.

Honorary Board Member (Past President)

DACC was established in 1976 and is the premier Danish-American organization in Southern California for business, networking and informational activities.

Board member from 2004-2008. President from May 2008 - August 2010. Active Board member as Past President currently.

DACC Purpose: 
(a)  to stimulate and promote good will, trade & business relations between the U.S. & Denmark; 
(b)  to serve as a forum for discussions &amp; deliberations concerning Danish-American activities; 
(c)  to act in a consultative capacity to the United States &amp; Danish governmental representatives;
(d)  to undertake functions in connection with Danish-American trade beyond the scope of government representatives;
(e)  to sponsor meetings featuring special topics of interest to the members of the corporation;
(f)  to distribute to the members news of membership activities &amp; economic briefs & other information pertinent to Danish-American business; &amp; 
(g)  to make available for guidance &amp; advice on a voluntary basis, its individual members’ practical experience &amp; expertise in trade matters.

President

Ministry of Foreign Affairs of Denmark

Appointed by Her Majesty The Queen of Denmark in December 2012 as Honorary Consul of Denmark in Los Angeles. 

The Royal Danish Consulate in Los Angeles assist the Danish Ministry of Foreign Affairs and the Danish Embassy in Washington D.C. with commercial, political, consular and cultural issues. We cover all of California, except the cities of San Francisco and San Diego, as well as the state of Nevada.

Honorary Consul of Denmark - Los Angeles

AASKOV INC

Aaskov Inc is focusing on unique investment opportunities. Our first project was farming in Argentina. We set up a company with a local landowner and grower and planted organic chia seeds. We had our first harvest in 2014 and started supplying both bulk and in retail packs to Europe and the US.  
Aaskov Inc is open to new ventures that can create value for our customers who are importers, distributors, retailers and ultimately the end consumer.

UCLA Extension

Los Angeles, the largest trade center in North America, is poised to expand its role in the international business arena. Its cultural diversity and entrepreneurial spirit provide an exciting environment for business globalization.
UCLA Extension acts as a bridge connecting the vast resources of a world-class university and the surrounding international business community to diverse adult learners within Los Angeles and beyond.

Board Member - Int'l Trade & Commerce Advisory Board

Chapman University

Part of the purpose of Chapman University's newly established International Advisory Council is to help drive the university's global enterprises by: providing opportunities that meet the needs and contribute to the holistic education of students; inspire the Chapman community to look beyond their immediate borders, and effectively serve our international and domestic constituents. In addition to University business we will be addressing international issues and the results of these consultations will be published under Chapman's logo.  

The Council is lead by Honorary Chairman, former Secretary of State George Schultz. The 15 member Council has a number of recognized leaders within their international field.

Board Member - International Advisory Council

European American Sheriff's Advisory Council

The European American Sheriff's Advisory Council (EASAC) was founded by the Sheriff of Los Angeles County Leroy D. Baca to create a communication bridge between the Sheriff's Department and the numerous European American communities in Los Angeles County. The most recent U.S. Census indicates that 28 percent of the Los Angeles County population of over 10 million people declared that they were of European ancestry. This translates into more than 2.8 million people.

Sheriff Baca commands the largest Sheriff’s Department in the United States (and the world) with a budget of 2.4 billion dollars. He leads over 18,000 budgeted sworn and professional staff. The Sheriff’s Department is the law enforcement provider to 40 incorporated cities, 90 unincorporated communities, 9 community colleges, and hundreds of thousands of daily commuters of the Metropolitan Transit Authority and the Rapid Rail Transit District. Over 4 million people are directly protected by the Sheriff’s Department. 
The Sheriff’s Department also protects 58 Superior Courts and 600 bench officers. Moreover, the Department manages the Nation’s largest local jail system housing over 20,000 prisoners. 

Sheriff Baca is the Director of Homeland Security-Mutual Aid for California Region I, which includes the County of Orange. Region I serves 13 million people.

Board Member

Trade promotion between the USA and Denmark.

Sr. Trade Officer

Extensive experience in international business. Proven success record with sales and marketing of consumer products globally. Currently work for European & American manufacturers within the food and beverage industry. Also, promote some related non-food products. Focus on selling to importers, distributors and retailers globally. Main markets U.S.A., Canada, Mexico and Europe.

Specialties: International Sales, Import-Export, Sales & Marketing Consulting. Sales of Food and Beverages. Worldwide network of suppliers and buyers of food & beverages. Great sourcing capabilities.

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The Battle

Keld Jensen

Torben Aaskov

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