Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

⸻

What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

Nassauische Sparkasse

Auslagerungs- und Vertragsmanagement-Spezialist | Outsourcing and Contract Management Specialist

AirPlus International

Responsibility for taking complex contractual documents from drafting through final negotiations to establish sustainable business relationships with global corporates - with a high degree of independency, courage to make decisions, team spirit and diplomatic sensitivity. In detail this means:

• Drafting global commercial client / partner agreements

• Analysis of contract T&C‘s to ensure that the organization has the capacity to successfully perform contractual obligations

• Development of contractual documents, templates and ancillary business forms

• Working with international Sales colleagues in steering the negotiation of global contracts with clients / partners and their legal representatives

• Negotiating with stakeholders

Global Contract Manager

Lavazza

Contract Manager Food Service | Retail | OCS Germany & Austria

Baker McKenzie

Finance

BNP Paribas

Corporate & Institutional Banking

Procter & Gamble

Erstellung, Anforderung und Bearbeitung von Langzeitlieferantenerklärungen (LLE) gemäß der Verordnung der Europäischen Gemeinschaften VO (EG) 1207/2001 über Verfahren über die Erteilung bestimmter Zulassungen als anerkannter Ausführer gemäß den Vorschriften über Präferenzregelungen im Handel zwischen der Europäischen Gemeinschaft und bestimmten Ländern

European Customs Department (Tariff Classification & Origin)

SPD Landesverband Hessen

Referent

DGB Rechtsschutz GmbH

Wissenschaftlicher Mitarbeiter

SALGER Rechtsanwälte Partnerschaftsgesellschaft

Werkstudent

Peek & Cloppenburg KG Düsseldorf

Studentischer Mitarbeiter

Seasoned professional in the business and commercial law environment with more than eight years in (international) contract management, specialized in outsourcing management in financial services with a strong focus on regulatory requirements (i.a. MaRisk, Regulation (EU) 2022/2554 (DORA)), compliance, risk management and governance.

Thorsten Luther

taplio

The Battle

Keld Jensen

Thorsten Luther

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