Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

⸻

What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

Steve Alban Tineo

The most important negotiation happens before you enter the room. It's the one you have with yourself.

For 25+ years, I've been the strategic mind behind closed-door negotiations that reshape industries and nations. From Formula 1 champions, Olympic athletes, Fortune 500 CEOs to Presidents navigating international crises, I transform how elite performers think, negotiate, and win.

✓ Academic Excellence: PhD & DBA in Leadership/Strategic Management + Harvard certifications
✓ Proven Methodology: Creator of KYF© (Know Yourself First) - used by 10,000+ leaders
✓ Real-World Authority: 500+ conferences delivered across 30+ countries
✓ Bestselling author of "Through the SELF"

What I Do?
✓ Strategic Advisor / Chief Negotiation Officer for complex deals & conflict resolution (enterprises, governments, UHNW families)
✓ International keynote speaker - 500+ conferences across Europe and the Middle East
✓ Masterclass, Conference, Workshop for leaders who want to go from good to world-class

The KYF© Difference?
Most negotiators obsess over tactics. I focus on human capital & consciousness.
When you know your patterns, triggers, and authentic power, every negotiation changes: you influence without force, lead without fear, and win without losing yourself.

Selected partnerships
Oxford University, UNITAR, and leading business schools worldwide.

Beyond Business?
Author of "Through the SELF" and TEDx speaker on conscious leadership.
When not in boardrooms, I explore extreme environments - from Himalayan motorcycle expeditions to diving with sharks & crocodiles - studying human behavior under pressure.

Client results
“Steve’s masterclass saved us €50M in a deadlocked merger.” - CEO, European Bank
“He transformed how our C-suite approaches conflict.” - Fortune 500 Board Member
“ROI was 847% in six months.” - Government Minister

Work with Me
Need a Chief Negotiation Officer, Strategic Advisor, strategic counsel for a complex deal, or an inspirational speaker on transformational leadership? DM me to start.

Discretion guaranteed. Results delivered.

More: stevetineo.com | assertive.ch

“In negotiation, conflict and life, the one who knows themselves best, wins.” - Steve A. Tineo

Founder & CEO

At Assertive Group SA, we specialize in high-level negotiation and mediation. We offer services in business development, deal-closing, complex negotiation strategies, conflict management, and mediation advisory. We also teach courses in leadership, negotiation, and mediation.

Steve Tineo

The most dangerous illusion in leadership is the belief that strategy belongs in a textbook. In reality, true strategy starts with unique Human Capital and it is different for every case.

I recently returned from Ukraine, where I was hosted by the National University «Yuri Kondratyuk Poltava Polytechnic». 

In an environment of absolute stakes, I shared the 'concentrated essence of practice'. the frameworks I have spent 25+ years refining across global diplomacy, negotiation, and conscious leadership.

The Reality of 2025/2026?

The world is more interconnected, yet more fragmented than ever. A leader’s ability to influence external outcomes is now directly proportional to their internal mastery.

The Three Pillars of Strategic Leadership:

1. Self-Awareness as a Security Asset 
→True leadership begins with internal clarity. Without self-mastery, a leader cannot stabilize a room, negotiate, let alone navigate a complex crisis.

2. Concentrated Practice
→Theory is a luxury the world can no longer afford. We focused on strategies tested in the heat of real-world geopolitical and business shifts.

3. The Negotiator’s Identity
→Success does not start at the table but with the person seated there. To influence the world, you must Know Yourself First.

I am deeply proud to see the Ukrainian edition of my book, "Through the Self". My hope is that it serves as a practical resource for the students: the next generation of leaders who are currently redefining the meaning of resilience and strategic vision.

I would like to extend a special thank you to Rector Volodymyr Onyshchenko, Tetiana Yehorova and Anna Ageicheva for the warm invitation to contribute to their academic community.

#KnowYourselFirst #HumanCapital #ConsciousLeadership #GlobalDiplomacy #ThroughTheSelf #Negotiation #Mediation #ConflictResolution #Masterclass #Conference

Steve A. Tineo (Prof, PhD, DBA)

Global Negotiator and Conflict Resolution Responder to Governments & Fortune 500 & UNHW | Speaker & Author | KYF© Method Creator I CEO

There's a variable in every family empire that no financial model captures and it's costing you more than market downturns ever will.

I'm recording this from the desert, facilitating an offsite for a family. We're here to address what Harvard and Stanford confirmed accounts for 85% of outcomes: Attitude, not Aptitude.

After nearly two decades of advising ultra-wealthy families, the pattern is clear:

→ Families don't fracture because they lack intelligence.
→ They don't fail because they lack the best advisors money can buy.
→ They fracture because no one is managing the emotional architecture of their decision-making.

Your technical advisors are solving for 15% of the equation. The other 85%, the Attitude, the emotional dynamics, and the unspoken fears that derail succession, is where empires are actually won or lost.

If you're sensing that something invisible is blocking what should be possible, if your family has every advantage yet still feels stuck, this 🎬 explains why .

#KnowYourselfFirst #ConflictResolution #StrategicAdvisory #FamilyGovernance #WealthPreservation  #UHNW #SuccessionPlanning

What if the only thing standing between you and your next BIG WIN isn't a lack of knowledge... but a mental barrier you don't even know is there?

In high-stakes leadership, sales and negotiation, skills matter but your attitude under pressure matters more. 

Most people keep optimizing technical expertise, while neglecting the mindset that actually drives decisions, influence, and outcomes.

✘ Stop obsessing over technical knowledge, it only accounts for a fraction of your success.
✓ Start mastering the inner game that determines results.

👇 Join the next KYF© Masterclass
🗨️ Message me to discuss a tailored program for your leadership team.

#KYF #Leadership #Negotiation #ElitePerformance #Attitude #HumanCapital #Masterclass #Conference

What Top 1% Performers Do Differently?

Why don’t you start 2026 with a striking, inspiring and life changing conference ? 
www.stevetineo.com

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2026 is finally here! But… if you bring your "old Self" into the new year, you are actively choosing to repeat the same results, the same failed deals, and the same uncaptured value.

Most people wait for the year to change, only to discover that nothing has changed for them.

The best leaders don’t wait for the calendar. They change the person facing the year.

Are you ready to make 2026 the best year of your life?

Swipe👉 to learn HOW.

#KnowYourselfFirst #Masterclass #Negotiation #Leadership

Know Yourself First Steve A. Tineo 

𓂀 Imagine looking at the Pyramids and realizing you’ve been blind your entire life.

The Pyramids haven’t changed in 4,000 years. Yet, we argue: Aliens? Slaves? Cement?

The stones are silent but our interpretation of them is loud. We don’t see the monument. We see them through our own lenses.

In KYF©, we call this the "filter of conditioning." We are all looking through a distorted prism. Our understanding of the World is constantly limited by the inner filter of our beliefs.

We spend so much energy protecting these filters that we never truly connect. We ask for the truth, but we are really just asking for someone to agree with our version of it.

In high-stakes negotiation, "truth" is the most subjective thing in the room.

From aliens to melted cement, the theories about the Pyramids prove one thing: Everything is an assumption based on your own reality, your own belief, and your own environment.

When we defend our version of reality and make it absolute, we stop negotiating and start projecting.

Real negotiation begins when you start exploring the reality of the person in front of you. 

🕶️ We all wear glasses. The question is: do you know your own lenses, or do they own you while you are blind to them?

-------------------------------------------------------
The problem is, we spend years training people on what to say, but zero time on who is saying it...Are you ready to take the blindfolds off your Leadership Team?

I am now officially opening my 2026 calendar for KYF© Masterclasses and Keynotes. Let’s help your Team see what they’ve been missing before the year fills up.

📩 DM me "2026" to start the conversation.

#KnowYourselfFirst #Leadership #Negotiation #Attitude #ConflictResolution #Masterclass #Conference

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The Battle

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