Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

⸻

What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

Shane Ray Martin

The AI Negotiator EBook 🔥 Get your copy today!

In 2018, I moved to San Francisco. 🌉

Had $0. 
I started in tech.
Learned how to sell.
Closed Fortune 500 deals.

Then, moved to DC.
I knew no one. 
I went door to door to meet people.

Got my MBA. 

Over time, I fell in love with peace and negotiation.

I became a mediator.
I scaled a startup to $1M.
I volunteered at suicide hotlines. 

I studied at Harvard’s Program on Negotiation.
I traveled near war zones to meet peace builders.

And I saw an opportunity:

War costs $19T every year.
I thought... what if peace was a business?

Then I met Brian Abrams.
He co-founded a billion-dollar fund.
He showed us peace can be profitable. 

---

Now I’m a VC at B Ventures:

We back PeaceTech founders using AI to stop war.

We fund Pre-Seed - Series A.

Right now, I'm launching an accelerator. 
It starts in March 2025.

Since then, I’ve built a platform:

🟠 75,000+ podcast listeners
🟠 35,000+ LinkedIn followers
🟠 50+ global PeaceTech events

We help PeaceTech founders with:

🟠 Traction: $0k–$25k+ MRR
🟠 A higher purpose
🟠 High integrity
🟠 A global, peaceful vision

If that’s you - let’s talk! 

---

📩 s@bventuresgroup.com

Negotiation Consultant

Helping executives at Google, Amazon, McKinsey, and more secure $30,000+ salary RAISES through the mastery of effective negotiation, proven frameworks, compelling storytelling, communication skills.

Only 3 days until Davos!

I’ll be speaking on a conviction I don’t hear enough:

👉 AI can stop wars if we point it in the right direction

Here’s why: 

🔸 Founders, not just politicians, are building peace 
🔸 PeaceTech is emerging as the next $100B+ market
🔸 Startups are outperforming legacy institutions (yes, even the UN)
🔸 Gen Z & Millennials want peace (a future built on stability, not conflict)

If you’re a Leader, Builder, or Investor working towards peace-driven impact, I’d love to connect while in town. Let’s talk! ✌️

PS: If you hear 𝑷𝒆𝒂𝒄𝒆𝑻𝒆𝒄𝒉 being pitched on the ski lift, it’s probably me.😅

VC @ B Ventures | Backing PeaceTech Founders | Rising Star in VC | 3X Author, Podcast Host, MBA

5 things I saw at Davos 2026 that no one’s talking about:

1️⃣ Davos is future-focused. And everyone is willing to speak with you about any idea or topic. 

2️⃣ Most events are exclusive. Your relationships matter a lot in getting you into events. Book early if you can! 

3️⃣ 2025 was all about AI agents; 2026 is about physical AI: robots in hospitals, Amazon deploying agents to execute end-to-end tasks. 

4️⃣ EU regulations are a bottleneck. Policy should help tech CEOs speed innovation up, not slow them down.

5️⃣ Diplomacy is changing fast. PeaceTech could be the thing that fills the gap.

So thankful I got to speak for B Ventures Group and join Arvid Bell on stage.

PeaceTech may not be a headline yet, but it’s on the way there. 

Curious how others saw Davos. What stood out to you?

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The Battle

Keld Jensen

Shane Ray Martin

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