Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

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Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

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My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

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What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

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If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

Empowering Organizations to Negotiate Smarter, Build Stronger Relationships, and Thrive

As the founder of Wægger Negotiation Institute, I’ve been helping individuals and organizations navigate complex challenges with confidence since 2017. My focus is on delivering tailored training in negotiation, conflict resolution, and mediation to unlock potential and create lasting success.

With credentials from Harvard Law School’s Program on Negotiation (PON) and Pepperdine’s Straus Institute for Dispute Resolution, combined with years of global experience, I bring a wealth of knowledge and proven strategies to the table. I’ve had the privilege of working with leaders, teams, and organizations across sectors and continents, equipping them to excel in even the most high-stakes situations.

My mission is simple:

* Strengthen Negotiation Expertise: Cultivate skills to turn challenges into opportunities.
* Build Better Relationships: Foster collaboration and trust to drive results.
* Avoid Costly Litigation: Use proactive strategies to resolve conflicts effectively.

Through customized workshops, webinars, consulting, mediation, and negotiation audits, I partner with clients to address their unique challenges and achieve measurable outcomes. Whether it’s designing a negotiation strategy, resolving disputes, or creating a culture of collaboration, I’m committed to empowering people to thrive.

Let’s transform how you negotiate and achieve success. Reach out, and let’s start the conversation.

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The Battle

Keld Jensen

Roar Wægger

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