Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

⸻

What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

ARRAKE SOLUTIONS

• Lead the company's strategic direction and major business decisions.
• Oversee operations and resource management, ensuring efficiency and effectiveness.
• Provide expert negotiation and problem-solving consulting to private sector businesses, government agencies, and Fortune 500 companies.
• Develop strategic partnerships to achieve client solutions.

Achievements: Provided crisis management consulting and negotiated on behalf of a Fortune 500 company, successfully stabilizing their operations and implementing strategies that led to a 30% improvement in crisis response efficiency and increased profitability.

Managing Director

IKUS

• Established administrative systems that drove exponential growth in the first two years.
• Managed and supervised a team of 20 across various departments including administration, operations, personnel, sales, and customer service.
• Led the company to increase business profits by 60% through strategic alliances and contract negotiations.

Achievements: Streamlined operations and significantly boosted profitability and successfully navigated financial crises, reducing costs by 40%.

Managing Partner

GOLDCO

• Developed strategic relationships with new and existing customers across retail, manufacturing, and distribution sectors.
• Conducted cost-benefit and needs analysis to enhance value propositions and deliver customized business solutions.
• Created action plans and strategies to maximize revenue growth, enhance client satisfaction, and foster long-term loyalty.

Achievements: Successfully secured new business and retained existing revenue, enhancing strategic positioning.

Senior Account Manager

Omnex Inc

• Provided advice to C-level, senior, and mid-level executives to create effective enterprise-wide strategies.
• Led marketing campaigns, customer targeting, segmentation, and outreach.
• Managed and developed new territory by researching, qualifying, and prospecting 260+ leads, resulting in building relationships with 65+ new clients.
• Led strategic negotiations and business development efforts with key partners, closing contracts and managing key accounts that included Fortune 500 companies

Achievements: Established strategic alliances and significantly increased client base.

Senior Business Development Manager - Americas

Grupo Editorial MNoticias

• Led a team of 10 in building the company's brand by defining and managing public relations and launching marketing strategies.
• Planned, organized, and executed the company’s social media presence and managed technological infrastructure.
• Performed key account planning and developed strategic business relationships with other news media, high-level government officials, and the private sector.

Achievements: Successfully positioned the company as a trusted online news media and created new business opportunities.

Head of Business Development & Account Management

Secretaría de Economía del Estado de Nuevo León

• Promoted the development of new Small and Medium-sized Enterprises (SME’s).
• Advised civil associations and chambers of commerce for procurement of financial support.
• Advised entrepreneurs on SME creation and securing government and private funding to start.
• Assessed and influenced the approval of several funding projects for the creation and development of new SME’s.

Achievements: Played a key role in the development and funding of multiple new SMEs.

Development Specialist

Secretariat of Economy

• Planned, evaluated, organized, and coordinated the logistics of key meetings, tours, and events the Minister attended.
• Handled and solved event logistics problems efficiently during the Minister’s participation.
• Developed strategic relationships with high-level officials from the Presidency, the Secret Service, other Secretariats, the private sector and the media to ensure successful event coordination.

Achievements: Successfully coordinated high-profile events, significantly contributing to the Minister's outstanding participation and advancing Mexico's economic development.

Advance Man to the Minister of Economy

Seasoned professional with over 20 years of experience in business administration, development, and account management. Renowned for exceptional leadership, negotiation expertise, and adept problem-solving abilities. Adept at making major business decisions, managing operations and resources, and fostering strong team dynamics. Proven track record in driving strategic initiatives, optimizing operational efficiency, and building strong interpersonal relations.

Known for strategic acumen and resolving complex challenges effectively, particularly in high-pressure environments. A creative thinker with a passion for setting ambitious goals and forging collaborative alliances that deliver measurable results. Committed to achieving business objectives and delivering innovative solutions.

Key Achievements:

•	Provided crisis management consulting and negotiation expertise to a Fortune 500 company at ARRAKE SOLUTIONS, leading to a 30% improvement in crisis response efficiency and increased profitability.
•	Increased business profits by 60% at IKUS through strategic alliances and contract negotiations.
•	Successfully built relationships with 65+ new clients at Omnex Inc, contributing significantly to revenue growth.
•	Developed strategic relationships with C-Level and Senior Executives, enhancing client satisfaction and long-term loyalty.

Core Competencies:

•	Strategic Business Decision-Making
•	Operations Management
•	Resource Management
•	Negotiation Expertise
•	Problem Solving
•	Leadership and Team Building
•	Business Development
•	Relationship Management
•	Strategic Planning
•	Analytical Thinking
•	Multitasking and Prioritization
•	Innovation and Creativity
•	Ethical and Committed Behavior

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The Battle

Keld Jensen

Pedro Alzugaray

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