Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

⸻

What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

European Institute of Management & Technology -EIMT

Dean of Administration and Quality Assurance

Vice Dean of Administration

International Business Academy of Switzerland

Lecturer & Education Consultant

Chief Operating Officer

Lecturer in Marketing and Strategic Management	

British Eagles

Education Director & Corporate Trainer

Berlin School of Business & Innovation (BSBI)

Business Lecturer

Swiss Institute of Management and Sciences

Chancellor

Swiss Institute of Management and Innovation

Adjunct Faculty

ConsultEd Education Portal

Educational Consultant

Impact Consulting

Management Consultant

Serosoft: A leading educational software company

Academia Channel Partner

HMKW University of Applied Sciences for Media, Communication and Management

Visiting Lecturer

As a dynamic leader in education, business, and administration, my career has been driven by an unwavering passion for advancing learning, fostering international collaboration, and steering organizations toward lasting success. In my role as Vice Dean of Administration at the European Institute of Management and Technology, I leverage my extensive expertise in strategic management, leadership, and accreditation to promote institutional growth and operational excellence.

With a diverse background spanning roles as a Business Lecturer, Program Manager, and Accreditation Specialist, I have consistently developed and implemented strategies that enhance academic offerings, streamline operations, and ensure compliance with international educational standards. My experience in International Education Leadership has honed my ability to manage multicultural teams, deliver innovative learning solutions, and drive organizational development on a global scale.

In addition to my leadership in education, I have extensive expertise as a Marketing & PR Consultant, where I have crafted and executed strategic initiatives to build brand presence, foster partnerships, and drive revenue growth. I have successfully collaborated with stakeholders across industries, leading efforts in business development and partnership management.

As an Accreditation Specialist, I have guided institutions through complex accreditation processes, ensuring adherence to rigorous standards and securing vital certifications that bolster the institution’s reputation. My role as an Educational Director and Trainer has further refined my skills in mentoring, curriculum design, and program management, empowering teams to achieve excellence.

Throughout my career, I have thrived on translating complex ideas into actionable strategies to drive organizational objectives. Whether managing educational programs, consulting on strategic initiatives, or mentoring future leaders, I remain committed to innovation, growth, and the development of talent.

With a creative and determined mindset, I am eager to continue leveraging my diverse skills and experiences to contribute to the success and growth of visionary organizations.

Mensur Zeqiri, PhD

taplio

The Battle

Keld Jensen

Mensur Zeqiri, PhD

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