Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

⸻

What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

Controller | Credit Controller | Credit Manager | Credit Analyst | Business Controller | Administrative Responsible | Project Controller | Property Manager | Senior accountant | CBCA® | CMSA®

Controller - Credit controller - Credit manager - Business controller - Project controller - Property manager - Head Accountant - Administrative Responsible - Senior Accountant

Senior finance professional with a solid and progressive career path up to senior level ("Quadro"), developed within complex multinational and cross-industry environments. 
I bring extensive experience across Credit Management, Controlling and Finance Administration, having held positions of increasing responsibility such as Credit Controller, Controller, Business/Project Controller and Head of Administration. Throughout my career, I have acted as a strategic finance partner to executive management, supporting decision-making in areas including credit risk, financial governance, performance management and organizational control.

My background spans highly structured and regulated sectors , with consistent exposure to transformation initiatives, complex reporting frameworks, cash flow optimization and credit governance models.
Professional areas of expertise: Credit management; Controllership; Accounting; Administration; Auditing; Data Analysis; Project management; Business and organizational consulting.

I’ve a good mastering of main computer tools and software applications as well as of some of the most known managerial and accounting/information softwares and ERP.
Advanced Excel user ( with years of operational experience plus certifications). Data Science and Data Analysis fundamentals and related tools such as Tableau, Power BI, SAS/JMP (with certificates)

Fluent in Italian and English (Business English, Legal English, Professional English - Proficiency Level C2 certified)
French: basic level
Spanish: basics

Expertise: Accounting, Book-keeping, Account receivables, Account payables, Tax and fiscal issues, Banking transactions, Electronic banking, Bank reconciliations, Ordinary accounting, Invoicing, Cash and credit collection, Credit management, Payments, Treasury management, Reporting, Managerial accounting, Contract and tariffs, Legal issues; Cost analysis, Variance analysis, Ratios, Balance sheet analysis.
Organized; precise; responsible; collaborative; result oriented; reserved; assertive; strong sense of duty and etichality; eager and available to continuous learning; ability to analyze and synthesize; creativity; team-working and independent working abilities; communication skills; negotiation skills; problem solving; decision making; project management skills, basis and experience (also with PMI certifications)

Massimiliano Mauriello

I’ve just completed the “𝐀𝐈 𝐚𝐧𝐝 𝐂𝐚𝐫𝐞𝐞𝐫 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐦𝐞𝐧𝐭” course offered by University of Maryland UMD Smith Executive Education and achieved the related certificate.

The program offered a practical and strategic perspective on how artificial intelligence is reshaping leadership, decision-making, and the future of work. It reinforced the importance for professionals and leaders to not only understand AI technologies, but to actively integrate them into organizational strategy, talent development, and personal career evolution.

A valuable learning experience that strengthens my commitment to continuous upskilling and responsible, forward-looking leadership in an AI-driven world.

A big thank you to the faculty, speakers and lecturers at UMD for a rigorous and insightful program!

#AI #ArtificialIntelligence #ExecutiveEducation #UMD #AIandCareerEmpowerment #UniversityOfMaryland #LeadershipDevelopment #CareerEmpowerment #DigitalTransformation #FutureOfWork #SeniorLeadership #ContinuousLearning #StrategicInnovation #AIStrategy #TechLeadership #ProfessionalGrowth #LifeLongLearning #CareerDevelopment #AILeadership #Management #Innovation #UMDSmithExecutiveEducation

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Keld Jensen

Massimiliano Mauriello

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The Battle

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Massimiliano Mauriello

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Massimiliano Mauriello's LinkedIn Performance

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