Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

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Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

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My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

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What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

ImpactNegotiating.com

Welcome to Impact Negotiation, where we strive to make a difference by
providing tailored negotiation services for high net worth individuals and
fostering positive change through our voluntary payment-based support for
impact investors.
For selected high net worth individuals, our ZOPA Facilitation expertise spans
private key areas and cater to a variety of needs, including personal
negotiation coaching and consultation services.
We love to negotiate for you with the tools and strategies needed to navigate
complex negotiations, empowering you to make more informed decisions and
align your investments, purchases and personal needs with your key values.

Chief Negotiation Officer

SourcingService.de

SourcingService

Unternehmensinhaber

We are committed to advancing Green Technology by providing strategic negotiation support to a select group of international Impact Investors. Our services help clients enhance reputation, social responsibility, and environmental sustainability through key sustainable projects, refining our strategies and deepening our sector understanding.

Our impact is amplified by collaboration with regional governments, the European Commission, and NGOs, enriching our service offerings. We offer Pre-Negotiation Advisory, Strategy Development, Post-Negotiation Support, Deal Structuring, and Strategy Refinement across sectors including:

High-End Real Estate
Aviation
Rare Earth Metals & Minerals, O&G Trades
Yacht Sales/Rentals
Luxury Automotive Sales
Sports & Entertainment Contracts
Large Infrastructure Projects
Conflict Resolution

Specializing in complex, multi-party transactions, we facilitate the Zone of Possible Agreement (ZOPA) by meticulously evaluating positions, delineating interests, and exploring trade-offs to find where all parties’ acceptable outcomes intersect.

Our value proposition includes:

Expert Guidance: Simplifying the complexities of high-stakes negotiations.
Time Efficiency: Breaking deadlocks and accelerating negotiations.
Risk Mitigation: Preventing failures by identifying acceptable outcomes upfront.
Relationship Enhancement: Fostering trust and strengthening long-term relationships.
Value Creation: Uncovering opportunities for joint value, leading to mutually beneficial outcomes.

We also enhance traditional Final Offer Arbitration (FOA) through innovative practices that increase fairness, efficiency, and satisfaction. Key improvements include a Hybrid FOA-Mediation Model for early settlements, Algorithm-Assisted Decision Support, Stakeholder Impact Assessments, Collaborative Arbitration Panels, Enhanced Transparency and Communication, Post-Decision Feedback Mechanisms, Real-Time Scenario Simulations, Predictive Behavioral Analysis, and Arbitrator Performance Incentives.

Our high-stakes ZOPA facilitation provides the framework needed to navigate complex negotiations, break deadlocks, and reach agreements that maximize shared value, driving progress toward a greener, more sustainable future.

taplio

The Battle

Keld Jensen

Ralf Born

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