Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

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What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

OPELA, LLC

OUR ACTIVITIES 
Search for highly skilled workers and the best-qualified technical staff.

Tronhill

We design and produce office chairs with a significant focus on ergonomics and functional design, attractive and comfortable, providing new opportunities for everyday office life.

Project Manager for Quality and Sustainability

GrECo JLT Lithuania Insurance brokers and risk consultants

Partner, CEO, Board Member

Rhea Insurance Brokers

Insurance operations and risk consulting
In 2008 GrECo Group, a privately-owned family business purchased a majority stake in RHEA, and RHEA became a member of the international GrECo JLT broker network and changed its name to GrECo JLT Lithuania, insurance brokers, and risk consultants.

Founder, CEO, Board Member

Lithuanian - Canadian Joint Venture Furnitura

Production of metal, polyester and molded plastic buttons and buckles (the company employed 120 staff)

Director of metal and polyester buttons department

Lelija, LLC 

Clothing manufacturing company (the company employed 3,500 staff)

Chief Procurement and Transport Department Officer

Solution-orientated, the strong team leader with analytical abilities at analyzing processes, assessing risks to the company in order to resolve complex problems. Strong logical skills, ability to predict outcomes together with the capability to manage, motivate and inspire teams and lay the foundation for success.
Skilled in Listening, Negotiation, Relationship Building, Account Management, Decision Making, Business Planning, International Business, Management, and Mergers & Acquisitions. 

taplio

The Battle

Keld Jensen

Gintaras Baužys

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