Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

⸻

What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

Author

The Material Source LP

Partner

James Martin & Co. / Headstrong

New client acquisition and client relationship management: Management and digital consulting services

Business Development Manager

Deloitte

Mange sales operations for new client acquisition and on-going client relationships: IT implementation services.

Branch Sales Manager: DRT Systems

Territory Sales Manager

Burroughs Corporation

Sales Marketing Manager

With over 45 years of experience in business development, IT & and management consulting, and sales, I am passionate about helping individuals and organizations achieve their goals through effective negotiation. My latest book, “33 Ways Not to Screw Up Negotiating", published by Networlding Publishing, offers practical and actionable advice on how to negotiate with integrity, confidence, and charisma.

As a partner at The Material Source LP, I provide consulting services to clients in various industries, such as fashion, filtration, healthcare, science, and transportation. I specialize in sourcing and providing fabrics and finished soft goods that meet the highest standards of quality, sustainability, and innovation.

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The Battle

Keld Jensen

Gerry Parran, MBA

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