Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

⸻

What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

IP ASSIST

IP ASSIST is a boutique legal practice servicing commercial business. We engage with a group of dedicated lawyers committed to empowering commercial opportunities created by humans and their ideas.

IP ASSIST was launched 12 years ago to assist build, protect and leverage the creative and scientific ideas of commercial clients. 

My admission as a Solicitor of the Supreme Court of Victoria by Melbourne AFL champion Steven Smith in 2003 after undertaking my articles of clerkship with Hebert Geer and Rundle (now Thomson Geers).

I worked in legal practice for both private firms and government agencies including Dept. Employment Workforce Relations (DEWR),  CSIRO, ACMI and SBS Television between 2003 - 2011. 

Commencing private practice in 2011 I was appointed CEO and Group Practice Leader of IP Assist in December 2018.  IP ASSIST is passionate about innovative thinking leading experience in contractual and licensing capacities for Australia's leading creative and scientific innovation organisations. This includes previous commercial and intellectual property roles with CSIRO, SBS Commissioned Content and Online and the Australian Centre for the Moving Image (ACMI). 

Our Team performs trademark and design registrations and advises on commercial, shareholding and licensing agreements in private practice. IP Assist now also provides software patent protection and international trademark, design and patent registrations. 

The future looks bright. We welcome you to reach out directly for a complimentary online consultation: gareth@ipassist.com.au

CEO & Group Practice Leader - Gareth Benson Lawyers & Associates

An influential keynote presenter. An emerging  authority on the Future of Education and the Future of Work. Frequent guest presenter and lecturer at universities and conferences.

Gareth Benson Professional Speaking

PictoryTale

Director - Australia, Asia & Pacific

Charles Darwin University

Law Lecturer

Edu Futures Empowering Education

CEO and Founder building bridges between technology and education for First Nations, domestic and international students.

Chief Education Officer and Founder

TrueBlueProduction

I inspire the strategy and implementation of content creation for a digital media agency specialising in capturing the story of business using the power of digital and innovative technologies. 

We continue to service clients in delivering strategy and content deliverables across a range of different sectors including Racing, IT, tourism, insurance, small business, government, education and innovation.

This includes content strategy, online video creation, digital photography and social media platform creation. We are known for our authentic, down to earth, and creative approach that looks outside the box.

Founder

Kangaroo Education Global Pty Ltd

Kangaroo Global has for over 10 years offered education and migration service and is a pioneer in the advancement of global education. 

Kangaroo Global has 9 Offices worldwide including United Kingdom, USA , Canada, China, India, Malaysia, Cambodia, Australia and Germany.

Executive Board Member

RMIT University

Lecturer of Law advancing opportunities for International Students between Industry and Education.

Lecturer Of Law

Empowering enterprising students of the Bachelor of Business (Entrepreneurship & Innovation) in Intellectual Property and Entrepreneurial Finance.

Guest Lecturer

Sessional lecturer in startup legal practice for Masters of Fashion (Entrepreneurship) Students.

Melbourne Metropolitan College

I served as a board member to a newly established Melbourne RTO including advising on corporate governance, shareholders and directors duties, intellectual property, and educational pedagogy. This included advising in the field of digital entrepreneurship, social media and apprenticeship programs.

Board Member

TheYouthMill

I served as a board member to a not for profit education enterprise based in Darwin NT in the field of music and justice education for aboriginal children including advising on digital strategy and public relations.

Board Of Directors

Social Media College

A private sector facilitator and sessional lecturer in business, leadership and digital media marketing.

Facilitator & Sessional Lecturer 

I am a published author, commercial and Intellectual Property lawyer, lecturer and keynote presenter. I have most recently delivered workshops in Contract Law, Digital Innovation and Intellectual Property for  Charles Darwin and RMIT University. 

A practicing lawyer I have been appointed on a number of Boards including The Youth Mill assisting indigenous education in the NT, and served for 2 years as  Board Director of Melbourne Metropolitan College (MMC).  I am currently an Executive Board Member of Kangaroo Global (operating in 10 countries worldwide) and on the Dance for abilities board as an advisor. 

I am admitted as a Solicitor of the Supreme Court of Victoria. As a qualified commercial and  Intellectual property lawyer, I assist in the protection and commercialisation of new Ideas. With unique commercial skills I offer an inspired outlook to the creation and leveraging of intangible assets, known as Intellectual Property. This includes Trademarks, Patents, Designs and Copyright. 

My post-graduate qualifications in digital marketing and content production also allow me to advise on the use of emerging technologies in order to leverage content for commercial gain in digital, web and content industries.

I capitalise on my corporate and government agency experience (CSIRO, SBS Television, ACMI, DEWR)  to exercise leadership skills for clients who wish to commercialise and leverage their Intellectual Property. 

I have drafting experience in the development of commercial agreements, shareholders agreements, licensing, and intellectual property registrations. I maintain an active client base and enjoy advising creative, startups and commercially successful entrepreneurial clients including Property Developers.

I am passionate about how education will shape the future of work and actively work with students and entrepreneurs in the Gig economy. I firmly believe that ideas are our identity and excited about the prospect of protecting Indigenous Cultural Intellectual Property (ICIP) that recognises a united Australian Identity.

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The Battle

Keld Jensen

Gareth Benson LLB

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