Keith Allen Johns

I help ambitious people go next-level in business and life | Deep mindset coaching that creates massive change | DM me to get started | TEDx Speaker | Former C-suite | International Transformation Coach

The technology industry has changed.

AI, market pressure, flatter orgs, and tighter promotion cycles have made advancement more competitive (and less obvious) than it used to be. Strong performance still matters, but it’s no longer enough on its own.

I work with technology leaders who are doing objectively good work but feel that something isn’t translating. They’re respected, capable, and trusted to deliver. Yet recognition, influence, or promotion feels harder to access than it should at this level.

One reason is simple and rarely said out loud:

👉 Many of the most important decisions about your career are made when you’re not in the room.

Those conversations about readiness, trust, and “who’s next”? 

They happen quietly.

What gets discussed isn’t just your output, but how you’re perceived: Your presence, judgment, clarity, and the confidence leaders have in you under pressure.

This is where most of my clients get stuck. They come to me wanting to:

* Turn their manager relationship into real leverage: not just alignment, but advocacy when decisions are made upstream

* Become someone senior leaders actively speak up for, not just someone they respect when they see the work

* Project calm, decisive executive presence in ambiguous rooms without politics, performance, or over-explaining

* Walk into high-stakes meetings already clear on how they want to be remembered afterward, not replaying the conversation on the way home

My work focuses on Moment Prep: helping technology leaders prepare before critical conversations, meetings, and decisions so they show up grounded, clear, and intentional about the impression that carries forward into rooms they’ll never sit in.

I learned this the hard way.

I rose to COO in the tech industry without an MBA, without formal business or leadership training, and without a playbook. I had to figure out how influence, trust, and executive presence actually work inside modern organizations and I had to do it alone.

After doing it myself, I spent the past year in deep conversations with technology leaders who were navigating the same invisible challenges. The patterns are consistent. And they’re teachable.

You don't have to figure it out alone as I did.

I work with strong performers who are close to the next level and want to advance without becoming political, performative, or inauthentic.

If you care about how decisions are made when you’re not in the room, we’ll have a productive conversation. DM me today.

CEO and Founder

I help corporate leaders who are feeling stuck in their 9-5 break free from corporate by building & scaling a purpose-driven business.

Most people come to me because 

❌ They’re feeling burnt-out, struggling to find work-life balance and looking for more meaning in their work
❌ They’ve focused on climbing the corporate ladder or changing jobs, but something still feels missing
❌ They wonder if there’s more to life. More freedom, income, time & purpose. But then wonder if they’re crazy for wanting more
❌ They’ve thought about the possibility of starting their own business but felt overwhelmed with where to even start

Does this sound familiar?

I’ve been there too. I progressed to being a COO of a tech company before I finally realized…

WORK SHOULDN’T SUCK

You’re not crazy for wanting more and it is possible to have more purpose, freedom, income & free time in your work.

Here’s how I help you find that for yourself:

1️⃣ Find your Purpose
2️⃣ Turn it into a business idea 
3️⃣ Start your business on the side
4️⃣ Exit corporate 

 The program is a 1-1 intensive coaching program where you receive:
👌 Tactical business coaching
👌 Mindset & habit coaching
👌 Accountability & an extensive network
👌 On-demand coaching access

What does that mean for you?
✅ Your first high-ticket client within 6 months
✅ A clear & tangible plan & momentum for your corporate exit
✅ Set off a chain reaction to thrive in all areas of your life

"Before I met Keith, exiting corporate was just a dream” - S.A. from Phoenix, database administrator turned international consultant

“I booked my first client for $3,000 in 2 weeks. Now I have the confidence to quit my 9-5.” - M.D. from Washington DC, business consulting leader turned performance coach

“Keith completely changed my life. I’m going to keep working with him.” - B.B. in Atlanta, technology leader

💡 Is this right for you? Let’s start with talking through your options. DM me to book a call.

Medical Writing Coach | Business Coach for Freelance Medical Writers | Helping clinicians build freedom-focused lives through medical writing ✍🏼

Sophie Ash, BSc (Hons) founded Prospology® after her freelance medical writing business exploded, generating too many brain-picking requests for one person to handle.

Already living her dream life—travelling the world, working remotely, and leaving suffocating, depleting jobs in her rear-view mirror—Sophie set out to help other ambitious professionals achieve the same level of freedom with their own particular flavour.

With exceptionally high standards and a knack for community-building, Sophie developed The ‘Thriving & Free' Framework™, which delivers the perfect blend of business psychology, practical tools, and inspirational content to show her students what’s possible for them.

Prospology® is the leading conduit for aspiring freelance medical writers worldwide, namely because:
✦ Its signature coaching program is rooted in freedom lifestyle design to ensure burnout is a thing of the past, replaced by a fully authentic, deeply fulfilling way of life.
✦ The company goes far beyond writing technique, tackling the topics no one else is talking about—from overcoming imposter syndrome, to securing high-paying clients with ease.
✦ The Prospologers Community is highly exclusive and collaborative, allowing its students and graduates to build and grow their businesses in a safe and uplifting environment.

Prospologers are HCPs, pharmacists, scientists, academics, medical translators, and/or journalists who want to take charge of their workload, schedule, and finances and create more freedom and flexibility by becoming successful freelance medical writers. 

Most have never had a business before, or don’t feel confident with branding, marketing, sales, negotiations, networking, and all the other things that come with entrepreneurship. But, with Sophie’s support and fully customizable 1:1 coaching program, they learn!

Featured on ABC 7, ABC 13, ABC 27, FOX, and KRON News, Sophie is regularly asked to speak at international conferences, on leading podcasts, and in established writing communities on burnout recovery, lifestyle design, and authentic self-leadership.

Graduates of The 'Thriving & Free' Medical Writer Program™ describe it as:
➤ Unlike anything they’ve experienced before.
➤ Transformative and well worth the investment.
➤ Changing their whole outlook on life.
➤ Giving them the tools to run their business with confidence.
➤ Helping them become the person they always wanted to be.
➤ Life-changing for those who put in the work.
➤ A gift that keeps on giving.

For your chance to become the next Prospologer, submit an application at Prospology.com.

Sophie Ash

My first book—a memoir—is about to drop! 🎊

Sharing my lived experiences through powerful storytelling is a gift I didn't even know I needed to bring to this world until recently.

But now that my first book is almost here, I feel clearer than ever about the type of impact I want to make and who I want to support and inspire.

This is for you if you've ever wondered if your life is really your own. 

Or if success hasn't tasted as sweet as you thought it would.

Or if you woke up one day wanting to burn it all to the ground, but hoped you didn't have to resort to that.

I'm excited to share more on the themes the books covers in the coming weeks. 

But, for now, please appreciate this beautiful artwork and celebrate this milestone with me 😃.

#author #memoir #writer #betheperson

Sophie Ash, BSc, DipION, DipLCM

Freedom Lifestyle Coach | CEO @ Prospology® — Helping integrity-driven professionals launch empowering freelance medical writing businesses.

What do a bunch of medical writers and editors talk about at dinner when they're off the clock? ⬇

- Hilarious things AI does that no one asked for

- Top spots in Canada that are worth visiting 

- How often we check & respond to emails

- The "life-changing cookie" from last year

- What it's like driving on tiny roads in tiny cars

- How knowing & enforcing boundaries are two very different things

- Weird differences between Canada & the USA

- What we can do with our AMEX Platinum cards

- The "soulless" writing that AI pulls together

- The difference between content that engages & content that sells

- Whether we want to be fully "off" on vacation or work & travel on the regular 

- How we deal with not having hot water at our hotel

- Life hacks for getting access to the best outdoor swimming pools 

I'm grateful to have people who "get me" to talk to at American Medical Writers Association (AMWA) events.

When was the last time you got to hang out with "your people?" Guacamole optional 🥑

No alternative text description for this image

This screenshot pretty much sums up the last couple of years. While it may not seem like anything's going on on the surface, it most certainly is.

I'm not posting this to get sympathy. I'm posting because it's important to shed light on what entrepreneurship can look like behind the scenes.

As much as becoming self-employed was an empowering choice, it was also a necessity.

I simply could not function working inside other people's rigid structures or environments, or alongside inflexible, insensitive people.

I needed to be able to prioritize meeting my own needs first without ever letting a spinning plate drop (my livelihood and high standards for myself).

And now that my health is worse than it has been in a long time—through no fault of my own—I'm more grateful than ever to myself for "getting there."

For making 100% of my own decisions in my life and work.
For working only with people who respect my values and needs.
For living in integrity and operating as my full authentic self.

My work funds my dream lifestyle.
I just enjoy it when my body allows, and that's okay.

I don't think it's a coincidence that I've been working with increasing numbers of people with their own version of endometriosis—things that require special attention or consideration.

And it's an absolute joy to guide them in finding their own version of a freedom-focused lifestyle, with no apologies.

If you're looking not only to launch a freelance medical writing business but to do so in a way that allows you to fully accept yourself and get paid to be you, let's talk.

You deserve far more than just courses on tactical stuff or certificates on writing technique.

You deserve to have a life that you're incredibly proud of.

---------
I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

Today was my first time in the Centurian VIP Lounge at Philadelphia airport. Here are my thoughts:

It's basically the same as every other airport lounge 😅.

In all seriousness, though, I'm grateful every time my business funds a trip and meets all my needs along the way.

Entrepreneurship has given me freedom I never could have dreamed of. 

Who cares if they don't have hot chocolate in some of the drinks machines? 😏

---------
I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

The best books are the ones that immerse us in stories we can't help but relate to. That was my aim with Be The Person.

We all face so much BS in life, especially entrepreneurs. Yet, no one ever prepares us for how to deal with it.

This book uncovers as much of it as possible through my raw, real-time experiences so that you can feel less alone in your journey.

Thanks to Andrea Welsh for being an early reader! Here's her full-length review:

"Be The Person reveals a shared trauma with different flavors, a vulnerability that allows us to see the pieces in ourselves that stand with Sophie as she walks us through her transformation. This is a story we can all sit with, live with, and learn from."

Publish date: TBD—very soon!!

Here's what the behind the scenes at the AMWA conference in Philadelphia looks like:

- A famous Hilton cookie
- A very wet (& messy) burrito
- A massage & facial at the spa
- A bandaid emergency
- A Cheesecake Factory lunch
- A bit of retail therapy
- Networking & learning

More on the latter later. 

Right now, I'm off for another networking dinner! 🌮

I didn't set out to write a book that made me look good or sound impressive—that wouldn't have been valuable to others. 

I set out to draw readers into my struggles, breakthroughs, and inner/outer questioning so they could see themselves in the story.

This book is going to make you reflect on your life, your level of fulfillment, your happiness, and ask yourself, "What needs to change?"

These are the hard questions that most of us need to ask yet don't feel safe asking. Hopefully, by me going first, it'll be that much easier for you to do the same.

Here's the full-length review:

🗣️ "Most entrepreneurship books sell you a highlight reel. Be The Person does the opposite. Sophie's vulnerability in sharing her struggles, in business and beyond, sparked a genuine reflection on my own path. Every entrepreneur needs this one on their shelf."

P.S. The official publish date is TBD but it will be very soon.

It's easy to let life take us on a journey, instead of grabbing the bull by the horns and controlling the trajectory.

But sometimes that approach only works for a short period of time.

Then you wake up one day feeling like your life isn't really yours.

That's what 'Be The Person' is about.

Early reader, Siddharth Mohan, MPH says:

"Be The Person is an invitation to look inward with courage. Its emotional depth challenges us to face our struggles and honour our triumphs, reminding us that life isn’t about reaching a perfect destination but about “becoming” through the journey itself."

We're always learning. Growing. Becoming.

This book will help you feel supported on that journey.

Release date: TBD (but very soon!)

I just watched the Netflix documentary Inside the Manosphere and it got me thinking about freedom of all things.

Many of the influencers in the film talk about independence, power, and not caring what anyone thinks.

And to be fair, a lot of the themes resonate with people—myself included.

➡️ The desire to be self-sufficient.

➡️ The drive to provide for your family.

➡️ The appeal of building wealth without having to rely on institutions or employers.

What struck me, though, was that many of the same people preaching independence are also completely dependent on others to survive.

🚫 Their income relies on views and vitality.

🚫 Their relevance relies on approval and engagement.

🚫 Their business model relies on saying things that keep people reacting.

When your livelihood depends on staying relevant to a specific audience.

You have to keep streaming.
Escalating.
Saying things that spark outrage.

And they can't really go too far.

What they're most afraid of is actually becoming boring—people moving on and forgetting about them altogether.

Because then they don't get paid.

That dynamic creates a strange paradox.

The people talking the loudest about freedom are also the ones serving the algorithm every day.

➡️ Their business works because they understand marketing, human psychology, and how persuasive confidence can be. 

➡️ They know how to activate the fear of missing out to keep people interested. 

➡️ They know that certainty and boldness attract followers, not bullet-proof logic or consistency.

But it also means their influence depends on constant validation from people online.

That’s a very different form of independence than the one many well-educated professionals are actually seeking, which is far more sustainable.

One of the reasons I’ve always loved freelance medical writing as a profession is that it offers a path to autonomy that doesn’t require you to become a public personality.

🚫 You don’t need to chase views.

🚫 You don’t need to provoke reactions.

🚫 You don’t need to build an audience to make a living.

✅ You build genuine expertise.

✅ You solve real problems for trusted clients.

✅ You create income based on value rather than fleeting attention.

For those who burn out in traditional careers, that kind of independence is incredibly powerful.

All in all, I'm far more interested in genuine independence than performing it online.

Both paths promise freedom. 
But they operate very differently.

Have you watched Louis Theroux's Netflix documentary yet? How has it changed your views on freedom?

One thing I love about being self-employed: no two weeks are the same and I can't predict it accurately.


What I thought I'd be doing:


Monday: Lunch + friends; 1:1 coaching

Tuesday: Pop-Up Event; group coaching (for me) 

Wednesday: 24hr spa (Substack, journalling)

Thursday: Launch a book; dance videoshoot


What I actually did:


Monday: Off sick; 2x naps; 500x teas

Tuesday: Off sick (+ unexpected writing surge)

Wednesday: 24hr spa (10x marking; journalling)

Thursday: 2x meetings; dance videoshoot


Friday is supposed to look like this:

Off (birthday); Human Design reading; another spa (+ boyfriend)


But the Universe might have something else in store! Who knows? 😅

All I know is my cat looks super cute when she rests her head on my tissue box and we're in this together.


What's your relationship with change? Love it? Hate it? Somewhere in between?

Thanks to Karina Tonon, MSc, PhD for the kind words. Karina is such a talented writer and a fantastic consultant for life sciences companies. ✨

graphical user interface, text, application

If being productive in your writing business feels like pushing a boulder uphill, it's not a discipline issue. There are many complex factors at play:

→ An inner child who resents being micromanaged
→ Procrastination that’s actually a form of protection
→ Old survival programs still running in the background
→ A lack of self-trust that leads to over-structuring
→ Energy rhythms you’re fighting instead of working with
→ And the uncomfortable truth that sometimes… 
     You just don’t want to do the thing.

Learn more in my latest Substack! 👇🏼

https://lnkd.in/e-S8ViFm

Thanks to Bariya Malik for this heartfelt recommendation! Bariya is an incredibly talented writer who would be an asset to any mental health-related project.

Pushing harder, marketing more, and forcing visibility never grows my business. Here's what does:

→ Feeling comfortable in my own skin
→ Being more myself than ever before
→ Taking ownership of my life & decisions
→ Gaining confidence through experience
→ Energetic alignment with my services
→ Trusting myself more than I did yesterday

I used to think working more equalled getting better results.
But that only made me exhausted and bitter.

Then I noticed something.

Whenever I took the pressure off myself to get results in a certain way during a specified timeframe, things moved.

→ Opportunities appeared.
→ Ideal clients started reaching out.
→ Conversations turned into work.
→ I became fully-booked in no time.

It was so counterintuitive!
But it was a phenomenon I learned how to replicate.

I experience this time and time again in my business.

Rather than doing more, I focus on becoming clearer and more grounded as a person.

🚫 It's rarely about tactics, strategies, or others' thoughts about me.

🙌🏼 It's usually about self-trust, genuine confidence, and energy flow.

While other business coaches teach tactics first, I teach alignment first.

Because when you are crystal clear on who you are, who you serve, how you serve them, and what makes you unique, your purpose shines through.

You magnetize dream clients and it feels effortless.

You stop forcing things to happen and let them flow.

I will always prioritize internal shifts over external strategy.
365 days of the year.

And I will continue to co-create sustainable visions for my students' businesses and lifestyles that unlock parts of them they never thought they could access.

Because that's the difference between being an on-call freelancer who is a slave to their client's needs and an abundant entrepreneur who sees opportunities around every corner and secures them with ease.

Business doesn't have to be hard.
And I love to show others the way.

---------
I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

You can't beat a bit of Saturday night proof reading, with Craig's Cookies and a steady supply of hot tea ☕️ #betheperson #newauthor #comingsoon

In September 2024, I woke up feeling like my life wasn't my own. Past decisions had slowly crept up on me until I could hardly recognize the (toxic) bubble I'd put myself in.

Since I'd already bought a $3,000 event ticket many months prior, I decided to go looking for answers. But the answers I got weren't from anybody else...

And so I turned my year long transformation into a book for others to benefit from.

One of my early readers described is as follows:

"Be The Person is an honest and thoughtful exploration of what it means to build a life through work without losing yourself in the process. Clear-eyed and deeply reflective, it addresses ambition, identity, authenticity, and the universal desire to find meaning in what we spend our days doing."

We don't have to settle. 
Ever. 
And this book is proof.

Publish date: TBD (very soon!)

Thanks to Azza Karrar for sharing what her experience at Prospology® has been like thus far. It's only been a few months and I can already hardly recognize her!

It's so important to gather and share social proof of our work and the impact it makes. 

I'm proud of my business, my community, and all the incredible things my students are doing and the ways in which they are growing. 

When was the last time you asked a current client for a LinkedIn recommendation? Were you glad you did?

---------
I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

Heading out on your own and leaving the comforts of a familiar career path is pretty terrifying, especially if those around you aren't very supportive of you becoming self-employed.

To most aspiring writers, the idea of asking people in their network to critique their writing or give feedback on a proposal is far-fetched to say the least.

As a 22-year-old coming out of universities and research facilities, I had plenty of medical knowledge and clinical practice under my belt.

But with no formal medical writing training, no advanced degree, and no one I could look up to who was already thriving as a freelancer, I felt like a fish out of water at the best of times.

It wasn’t enough to discover medical writing; I needed to:
  1. Overcome my imposter syndrome
  2. Create a supportive network from scratch
  3. Build a strong brand for my company, and
  4. Figure out how to market and sell my medical writing services

...from scratch, all on my own.

It was really, really hard and stressful.

But I’m so glad I stuck it out because 18 months later, I was making regular $12k months and turning down work because I was overloaded, without having to market myself anymore.

I even turned down a $182k/yr medical writing job so I could retain my newfound (priceless) independence.

Now, I help others break into medcomms and thrive as freelance writers because I get immense joy out of giving them the comprehensive training and direct feedback I never had.

If you're looking for 1:1 targeted support while you establish your medical writing business, get in touch to join Prospology®'s wait list.

P.S. Here's a Win one of my recent graduates shared that you might appreciate:

"I realized today how grateful I am to be able to make my own work-related decisions and never again have to compromise with people whose integrity doesn’t align with mine." 🥰

---------
I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

You don't know your own blind spots in your writing. You can't possibly.

There's something magical about working closely with a small team of medical writing professionals who will uplift your writing in every way.

And not only that, teach you how to critique your own and others' writing to pay it forward. ✨

Practice makes perfect.
But first you have to know what to practice.

Most professionals approach freelancing with the wrong mental model.

They assume it works like a job.

Learn the skill → get hired → get promoted → earn more.

That’s the structure most of us were trained to follow from the beginning of our careers.

Education → Job → Promotion → Higher salary.

It’s a ladder.

So when professionals start exploring freelance medical writing, they often carry that same assumption with them.

Find clients.
Do the work.
Gradually charge more.

But the best and most sustainable freelance careers rarely unfold in a straight line.

They behave more like ecosystems.

In an ecosystem, multiple opportunities interact and reinforce one another.

Client work generates experience.
Experience generates insights.
Insights create visibility.
Visibility opens new opportunities.

Over time, the flow begins to look more like this:

Client work → Insights → Visibility → New opportunities → New revenue streams.

This is why many freelance medical writers eventually expand into other areas besides writing.

Their work evolves as new opportunities emerge around their expertise, and their income diversifies.

When professionals begin to view freelancing through this lens, the possibilities expand far beyond what they initially imagined.

I explored this idea in more depth in my latest Substack called 'The rise of the lifestyle business.'

Full article linked below.

taplio

The Battle

Keith Allen Johns

Sophie Ash

Followers

Posts

Engagements

Likes

Performance ScoreSophie Ash's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Keith Allen Johns

Sophie Ash

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Ash's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSophie Ash's LinkedIn Performance