Keith Allen Johns

Keith Allen And Company

I help "successful on the outside" people -- C-suite execs, management leaders, tech mavens, entrepreneurs, business owners and more -- take full ownership of their daily experience and the path they are on. 

People come to me because 

❌ They’ve achieved "all the right things" but aren't truly satisfied
❌ They’ve tried to find satisfaction via promotions or new jobs, but it's not working
❌ They aren't happy with how they show up at home for their partner or kids
❌ They can't seem to prioritize "Me" time and try to fill the hole by buying more "stuff"
❌ They’ve read books and listened to podcasts but nothing has changed

Sound familiar?

I feel you. I progressed to being a COO of a tech company (money, title, house, car) before I realized…

The default approach wasn't working. 

Here’s how I help you fix this:

1️⃣ I teach you powerful mindset tools as a baseline
2️⃣ You choose what you want to change in your life
3️⃣ We take incremental steps to create those changes
4️⃣ We identify blockers that emerge and remove them
5️⃣ You consistently take aligned, inspired action
 
What does that mean for you?

You will:

✅ Handle everything life throws at you and feel good consistently
✅ Know with confidence what's next for you and how to get it
✅ Have a clear plan and tools for living a highly inspired life
✅ Set off a chain reaction to thrive not just at work but at home, too

My clients say:

"I have been successful throughout my career but never felt successful. By working with Keith, I was able to unlock that feeling.” - David Weisberg in NYC, technology product leader

"I didn't really believe Keith at first, then I started to feel entirely different. My business revenue took off while my sense of calm and ease increased dramatically. Unbelievable." - Patrick Laine in Miami, serial entrepreneur

“Keith completely changed my life. I’m going to keep working with him.” - Beata Brock in Atlanta, technology ops leader

💡 Is this right for you? 

DM me to book a call.

CEO and Founder

The Sukha Company

I'm on the board of advisors at a tech startup that focuses on helping distributed teams reduce burnout & increase engagement. The platform allows leaders to unite their team in the #1 online coworking space with AI Coaches proven to make teams happier and more productive. If you'd like to learn more about the service, DM me and let's talk.

Strategic Advisor

Grow My AI

I have a seed investor and advisor role in a conversational AI startup.

Investor and Advisory Board Member

MicroD

I partnered with the CEO of a Charlotte-based SAAS company on P&L, growing enterprise value, budgeting, cost control, board communications, exploring acquisitions, and maintaining profit margins across 5 streams of revenue. Expertise in digital team operations, project management, software development, B2B sales, and client success and retention. Exceptional combination of people skills and technical acumen.

Chief Operating Officer

Executive leader at home furnishings-focused software and digital marketing company. Responsible for execution of strategic plan, leadership development, process improvement and the annual budget.

I direct delivery teams for website implementations, custom web applications, and digital marketing services including SEO, SEM/PPC, content and social. I drive revenue retention and growth for more than 500 clients. Every day we get faster, better, and more efficient.

My measurables include enterprise value; gross profit margins for 5 business units; client satisfaction scores; and retention % of clients licensing our software platform.

As company Integrator, I strive to be the glue that holds our visionary, business development, product development and delivery teams together.

Vice President of Operations

Rapidly advanced at MicroD from Project Manager to Project Management Lead, then to an increasingly impactful Operations role. Cross-departmental influence with focus on process improvement, change management and client relations and retention. Heavily involved in product development and worked closely with .Net developers to deliver new platform features and functions. Joined the executive team as a strategic leader and integrator of the CEO’s vision.

Senior Manager, Operations

Senior Project Manager

Lead design and development teams in implementation of dozens of websites for home furnishings companies on a proprietary CMS. Rewrote and standardized the implementation process using Waterfall software. Radically reduced time-to-golive for clients. Created new processes and documentation to allow department to scale to handle increased workload. Created a well-oiled machine in less than 7 months and was promoted to department head.

Web Project Manager

Lourdes University

Directed design and development teams in operation of Lourdes.edu website and Lourdes University student portal. Coordinated with student acquisition teams to support recruiting marketing efforts in social media, search engine optimization and event planning. Increased overall traffic to the website and engagement in the student portal. Researched and developed plans for upgrading the CMS and branding.

Website Manager

Two years of the most intense work of my life. I became sober and recreated my character and being from the ground up.

Achieving Sobriety

Hannah's Socks Inc.

Featured in People Magazine and on the Oprah Winfrey Show; winner of Jefferson Award and Points Of Light Award!

I co-founded a national award-winning non-profit. In addition to driving growth and organizational development, I directed website design and development, search engine optimization, digital marketing, social media, financials, event-planning, board reporting and more. I helped impact the lives of thousands of people in need.

Vice President Operations

F+W Publications

Wrote RFPs; selected vendors; established schedules; managed designers and developers; oversaw product testing; and created marketing collateral for four new-to-market interactive products.

Manager, Online Services & New Product Development

Managed 7 direct reports (developers and designers) across two offices and oversaw marketing budget, project prioritization, and resource allocation for more than 40 websites. Drove new marketing initiatives from the bottom up by pushing brand managers to expand their promotional efforts into email marketing, pay-per-click advertising, hybrid online/offline campaigns, and micro websites. Recruited and retained high-impact team members who provided reliable service to a broad base of internal customers during a period of fast corporate growth.

Manager - Interactive Media

Internal evangelist, led online migration of traditional business units by launching customer-acquisition websites for book clubs and tradeshows. Grew email program to 100,000+ customers and trained traditional media teams how to think for the future.

New Media Marketing Manager

Managed all facets of direct-mail and direct-response advertising campaigns for magazines and book clubs; wrote copy and directed design and production resources to meet delivery deadlines for multiple concurrent campaigns; created test promotions that outperformed their predecessors/controls.

Copywriter / Promotions Assistant

Applause! Magazine

Intern at Cincinnati's regional African-American magazine

Editorial Intern

I help ambitious people go next-level in business and life | Deep mindset coaching that creates massive change | DM me to get started | TEDx Speaker | Former C-suite | International Transformation Coach

If life handed you all the answers and you have it all figured out, please move along.

I love you, but you aren't my people.

My people have big ambitions but lack the tools to achieve them.

(They know it but hate to admit it.)

That's where I come in.

Do you see yourself in this list of former clients?

🆘 Wall Street leader who wants more influence and impact
🆘 Cancer surgeon who wants to handle stress in the OR better
🆘 Fractional CFO whose limiting beliefs hold him back
🆘 Entrepreneur who needs confidence in people skills
🆘 Teach leader who wants to lead with power and charisma

Each of these people felt deep inside they needed a boost to get to the next level in work and life.

That was me, too.

I've spent 15 years obsessing over how I had to grow to create a life no one else in my family has ever had. I had to go deep inside and reprogram myself to change my external outcomes.

And that is what I teach to my clients.

↪️ How to create massive confidence
↪️ How to lead with power and empathy
↪️ How to master your thoughts and emotions
↪️ How to leverage energy and charisma
↪️ How to put it all together for work AND family

Listen, I'm a blue-collar kid in a white-collar world.

Everything I've accomplished I've had to figure out the hard way:

✅ How to get to and thrive in the C-suite
✅ How to start my own six-figure solo business
✅ How to shed my past and my upbringing
✅ How to become a good family man
✅ How to overcome addiction

I had a ton of help along the way.

Now, I'm providing that help to others.

If you believe a deep, dynamic, transformational coaching experience is what you need to create your next breakthrough, DM me and tell me your story.

I help corporate leaders who are feeling stuck in their 9-5 break free from corporate by building & scaling a purpose-driven business.

Most people come to me because 

❌ They’re feeling burnt-out, struggling to find work-life balance and looking for more meaning in their work
❌ They’ve focused on climbing the corporate ladder or changing jobs, but something still feels missing
❌ They wonder if there’s more to life. More freedom, income, time & purpose. But then wonder if they’re crazy for wanting more
❌ They’ve thought about the possibility of starting their own business but felt overwhelmed with where to even start

Does this sound familiar?

I’ve been there too. I progressed to being a COO of a tech company before I finally realized…

WORK SHOULDN’T SUCK

You’re not crazy for wanting more and it is possible to have more purpose, freedom, income & free time in your work.

Here’s how I help you find that for yourself:

1️⃣ Find your Purpose
2️⃣ Turn it into a business idea 
3️⃣ Start your business on the side
4️⃣ Exit corporate 

 The program is a 1-1 intensive coaching program where you receive:
👌 Tactical business coaching
👌 Mindset & habit coaching
👌 Accountability & an extensive network
👌 On-demand coaching access

What does that mean for you?
✅ Your first high-ticket client within 6 months
✅ A clear & tangible plan & momentum for your corporate exit
✅ Set off a chain reaction to thrive in all areas of your life

"Before I met Keith, exiting corporate was just a dream” - S.A. from Phoenix, database administrator turned international consultant

“I booked my first client for $3,000 in 2 weeks. Now I have the confidence to quit my 9-5.” - M.D. from Washington DC, business consulting leader turned performance coach

“Keith completely changed my life. I’m going to keep working with him.” - B.B. in Atlanta, technology leader

💡 Is this right for you? Let’s start with talking through your options. DM me to book a call.

Medical Writing Coach | Business Coach for Freelance Medical Writers | Helping clinicians build freedom-focused lives through medical writing ✍🏼

Sophie Ash, BSc (Hons) founded Prospology after her freelance medical writing business exploded, generating too many brain-picking requests for one person to handle.

Already living her dream life—travelling the world, working remotely, and leaving suffocating, depleting jobs in her rear-view mirror—Sophie set out to help other ambitious professionals achieve the same level of freedom with their own particular flavour.

With exceptionally high standards and a knack for community-building, Sophie developed The ‘Thriving & Free' Framework™, which delivers the perfect blend of business psychology, practical tools, and inspirational content to show her students what’s possible for them.

Prospology is the leading conduit for aspiring freelance medical writers worldwide, namely because:
✦ Its signature coaching program is rooted in freedom lifestyle design to ensure burnout is a thing of the past, replaced by a fully authentic, deeply fulfilling way of life.
✦ The company goes far beyond writing technique, tackling the topics no one else is talking about—from overcoming imposter syndrome, to securing high-paying clients with ease.
✦ The Prospologers Community is highly exclusive and collaborative, allowing its students and graduates to build and grow their businesses in a safe and uplifting environment.

Prospologers are HCPs, pharmacists, scientists, academics, medical translators, and/or journalists who want to take charge of their workload, schedule, and finances and create more freedom and flexibility by becoming successful freelance medical writers. 

Most have never had a business before, or don’t feel confident with branding, marketing, sales, negotiations, networking, and all the other things that come with entrepreneurship. But, with Sophie’s support and fully customizable 1:1 coaching program, they learn!

Featured on ABC 7, ABC 13, ABC 27, FOX, and KRON News, Sophie is regularly asked to speak at international conferences, on leading podcasts, and in established writing communities on burnout recovery, lifestyle design, and authentic self-leadership.

Graduates of The 'Thriving & Free' Medical Writer Program™ describe it as:
➤ Unlike anything they’ve experienced before.
➤ Transformative and well worth the investment.
➤ Changing their whole outlook on life.
➤ Giving them the tools to run their business with confidence.
➤ Helping them become the person they always wanted to be.
➤ Life-changing for those who put in the work.
➤ A gift that keeps on giving.

For your chance to become the next Prospologer, submit an application at Prospology.com.

Sophie Ash

Highlights of Day 1 of the AMWA conference:

✔️ Destiny Nkechi, MD recognizing me FROM BEHIND and coming to chat to me at the bar (now that's what I call a strong personal brand). 

✔️ Comparing notes with Chris Faison about how we're going to approach our respective networking roundtable discussions on Friday (mine is best).

✔️ Hearing that S. Patrick Murphy still thinks about a call we had years ago that made him want to pursue freelance medical writing (he's doing well!).

✔️ Meeting Prospologers Craig Stevens, Ph. D., Laura Mullen BSN RN, and Leticia Torres, PhD in person for the first time ever (yes, they're real). 

✔️ Being told that Sharon Rogers, PhD, ELS tells people I'm a great speaker (it's true), then hearing it from the woman herself (she's real, too). 

✔️ Helping someone find their way in freelance medical writing as an incredibly spiritual and creative person (who's totally under appreciated).

✔️ Being told I'm a more well-known name in the digital marketing world than Lori De Milto, MJ (an incredible complement because she's awesome). 

✔️ Hosting an incredible private networking dinner for early-stage freelance medical writers, complete with two extra bottles of wine nobody wanted.

More photos and tags to come! 🥰

#medicalwriting #networking #realfaces

Sophie Ash, BSc (Hons), DipION

Freedom Lifestyle Coach | CEO @ Prospology — Helping driven professionals launch empowering freelance medical writing businesses.

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Kelly Schrank, MA, ELS ✒ is one of those people you meet where things don't feel quite the same afterwards (in a good way). She's so supportive, and strikes the perfect balance of professional and authentic.

If you don't already know Kelly, I highly recommend connecting with her. And if you're into checklists, her new book is a must-read. (If anyone can make checklists fun, it's Kelly 😅).

#medicalwriting #medicalediting #networking #checklists

Yesterday, I delivered a lecture on leveraging your secret sauce in the medical writing industry. There were around 200 attendees and 12+ thoughtful questions asked afterwards.

Many people thanked me personally for delivering such valuable and practical content, and several are interested in working with me closely to implement the material they learned.

If you don't have a Unique Selling Proposition yet in your medical writing business or career, I do offer ad-hoc 1:1 coaching sessions that we could use to tackle this inner (and outer) work together.

And if you're looking for a speaker for an in-person or virtual event in the medical communications, entrepreneurial, or personal development arenas, I would be happy to chat about ways of collaborating.

All in all, I am so glad I "put myself out there," as it were. But, most importantly, I'm glad my presentation was executed in a way that's true to my core values, interests, and philosophy on life.

My aim is always to be a role model for those of you who haven't figured out what "the true you" looks, feels, or sounds like yet, or who are developing the confidence to express yourself and live authentically.

I feel I have accomplished that at this conference in Phoenix, and I look forward to evolving with and in front of you all in the years to come.

Thanks to everyone who has taken the time out of their day to approach me, ask me thought-provoking questions, invite me to spend time with them, and include me in their conference activities. It's been a blast!

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

This was my first time hosting an in-person networking dinner with people I mostly didn't know in a place I'd never been. It was a huge success and I'm so excited to keep in touch with everyone and do this again next year 😃 

#medicalwriting #networking #freelance

Yesterday, I facilitated an intimate discussion on what it means to network strategically, yet authentically at the American Medical Writers Association (AMWA) conference in Phoenix, Arizona.

Prospologer now longstanding freelance medical writer, Claire Boville, MPharm, CHCP and early-stage freelance medical writer, Deanna Montgomery, PhD joined me for breakfast and it was wonderful!

We talked about:

🩵 Different forms of marketing for freelancers and how networking (in-person and online) fits into that.

💛 The six different medical writer archetypes and how to match this with your business growth strategy.

💚 Where they got their first few paid writing opportunities and knowing how to reverse engineer what's working.

🧡 How our personality traits, hobbies, and quirks can be brought into networking conversations to strengthen connections.

🩷 Why networking can be incredibly draining unless we find a way to do it authentically and sustainably.

🩶 How the most memorable moments with new connections are usually the strangest ones (unrelated to work).

💙 How I like to personalize the support I provide Prospology students depending on what energizes them.

Later, we merged with Chris Faison's networking table, mainly so I could steal his handout (😆) but also so we could all compare notes.

It was great to be able to demonstrate, in real time, how strategic yet authentic networking is such a great way to build one's personal brand and professional reputation.


Every year, I roll out of bed wondering why I volunteered to lead a roundtable (this year, I was in half PJs, half clothing!). And every year, I'm so glad I did it.

Which roundtable did you attend, if you were at the American Medical Writers Association (AMWA) conference and what were your top takeaways?

#medicalwriting #businesscoach #networking

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

The most memorable moments of the AMWA conference weren't sessions I attended or things that I did. They were conversations I had in fun, everyday settings, and reflection time by the pool.

This year, I chose to put 70% of my energy into presenting, 20% into aligned networking, and 10% into facilitating my roundtable.

The rest of the time, I was processing, integrating, and relaxing so I could put the best version of myself forward in every interaction.

This meant I didn't attend any educational sessions at all. But that's not why I attend conferences—I attend them for networking and personal growth. And because I'm a snowbird 😅.

The most important thing to consider when attending any large event is to be intentional about why you're there and what will feel like the best use of that time for YOU.

I'm proud of myself for navigating the whole week in Phoenix with integrity and in accordance with my body and brain's needs.

It meant I was able to get right back into my usual daily activities after just a day or two of rest. And it's why I'm feeling even more excited about the future of my business than usual (rather than drained and overwhelmed).

How do you make big events work FOR you instead of against you?

#medicalwriting #freedomlifestyle #networking

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

THANK YOU to everyone who took the time to fill out the American Medical Writers Association (AMWA) survey and say such lovely things about my lecture. Here are some of the highlights:

AMWA Feedback Carousel

Here's an idea: Stop trying to guess which posts or comments are AI-generated and just live your life 😆

I really loved Phoenix (it was my first time) and will definitely be spending more time there in the winter months! #snowbird #freedomlifestyle

I've been speaking so much that my website was A YEAR out of date 😜.

But now it's all looking fabulous and feeling a lot more manageable (without a pile up of new stuff to go in 🙈). 

Check it out! https://lnkd.in/g_jEBK3R

#medicalwriting #freelance #businesscoach #speaker

You're a very good narrative storyteller; you can find threads in any subject matter and weave them together like a pro.

You're well-qualified, and have been exposed to a wide range of medical goings on (on both sides of the desk).

You know the difference between giving people information and giving them tools to make decisions with.

You've never met a rabbit hole that you haven't willingly swan dove into, whether you knew about it or not.

You have a personal connection to healthcare, seeing first-hand how abysmal vital communication can be:

• The siloing of information
• Clinicians dumping things on patients
• Not providing critical guidance when needed

You've done a lot of work on yourself:

• Breaking 'people pleasing' habits
• Squashing imposter syndrome
• Committing to personal growth

You're emotionally intelligent, emphatic, and able to empower and connect with others easily.

And you're only interested in doing meaningful work that feels exciting and interesting.

BUT.

You don't know how to package yourself up properly and to whom.

Your skillsets are so broad and can be applied in so many different ways.

And without a clear picture of who you'll be serving, you can't reverse engineer that into your brand messaging.

You're struggling to put together a clear picture of how you want to present to prospects, so you stay stuck.

You watch YouTube videos, webinars, and attend standalone lecture and walk away feeling inspired but unsure.

• How does this relate to me?
• Am I already doing this properly?
• Which order should I attempt all of this?

You know the issue isn't you—it's not having a clear roadmap.

That's why The 'Thriving & Free' Medical Writer Program™ exists.

Working closely together, it takes you through:

➼ Deeply exploring your background, values, and motivations to uncover what truly drives you and makes you special.

➼ Digging below the surface to articulate who you are, how you work differently, and what keeps you engaged and passionate.

➼ Strategically packaging and presenting your qualifications, experiences, and story as the foundation of your brand.

➼ Developing a clear, compelling core message and unique selling proposition (USP) that attracts the right clients.

This strategic self-discovery and branding work is the essential foundation you need to build out your freelance medical writing business.

And it's why you feel like there are so many missing pieces (there are).

When you jump straight into trying to "leverage your connections," you don't even know what to say let alone how to turn it into opportunities.

When you try to set up meetings with prospective clients, you're met with silence, rejection, 'brain-picking' requests, or confused responses. 

When you speak to other freelance medical writers, you feel validated in your pursuit of this career but totally lost in terms of which steps to take.

If you're done trying to put a puzzle together with 80% of the pieces missing, let's talk—I can help.

My boyfriend was attending a meeting in bed and I joined him to journal. Here are my personal reflections from the AMWA conference in Phoenix (Nala wanted to get in on the action 😆):

1️⃣ A shift from external validation to inner trust

I had a lot of positive affirmations from conference attendees. But instead of interpreting this as proof of my worth, I took it as my inner confidence becoming more visible. Instead of trying to make things happen, I allowed them to unfold because I trust myself.

2️⃣ Success is defined as energetic flow (not effort)

The conference was full of energizing experiences and interactions that energized, not drained me. Financial freedom in a lived sense is a state of abundance, where opportunities and appreciation flow and energy moves freely without calculation or tension. My life gets to be full of experiences that make me feel ALIVE (and it is).

3️⃣ Being seen while being myself

There was no difference between “on-stage” me and “off-stage” me. I navigated the conference exactly as I wanted to, leaning into connections, relationships, and experiences that felt aligned and taking plenty of time for myself (reflection, self-care, integration). There was no guilt—only trust.

4️⃣ Community is at the centre of all I do

I choose not to teach or lead from “above” or “ahead,” but from alongside the people who need it in that moment. I thrive when part of something much bigger than myself, where giving and receiving feels natural and nourishing. Impact doesn’t have to be loud—it can just be meaningful to me and those who truly matter.

5️⃣ Expansion doesn’t have to mean acceleration

I didn’t push or exhaust myself trying to squeeze value out of every interaction I had at the conference. Things flowed easily because I gave myself permission to slow down. Growth doesn’t mean “doing more;" it means holding more without losing balance.

6️⃣ I’m a role model for living in alignment

I didn’t have to try to “be an expert"—I just showed up as myself. Leadership to me is creating space for people to be themselves. People can feel and see it when I’m in alignment, and it gives them permission to lean into it too. How it feels in the moment is all that matters. Peace leads to performance, not the other way around.

If you attended the American Medical Writers Association (AMWA) conference this year, what are your top takeaways?

P.S. I started by writing out the 15 most memorable moments from the conference, then asking ChatGPT to find patterns/themes and analyze them. If you're unsure of where to start with your reflections, try this! I just took photos of the pages to get started.

#medicalwriting #businesscoach #alignment #freedomlifestyle #financialfreedom

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

Since it's Turkey Day for many of you, THANK YOU to everyone on my team and all my students and graduates for all that you do. 🤗🦃

Over a year since we completely redesigned and launched Prospology's website to better reflect our premium brand, I've FINALLY published the 'Team & Community' page. 🎊

This screenshot barely scratches the surface. You can check out the rest here: https://lnkd.in/gytAnWbT

I hope you're all off enjoying doing whatever it is you want to do and don't see this post for a few days. 😆

#community #collaboration #rebrand

Meeting so many new and familiar faces at the American Medical Writers Association (AMWA) annual conference! Are you here? 🥰

Steve Jobs was a tech genius, yet he didn't let his kids have iPads or iPods. What's the disconnect between what we're told about success and what it really means to be financially free in business?

View newsletter: Freedom-Focused Entrepreneurs

When you ask the founder of a giant tech company what your kids should go to school for, they'll say "coding" or "engineering." But when you ask that 

Open article: The Lies We're Told About Success, And What Actually Creates Freedom by Sophie Ash, BSc (Hons), DipION • 4 min read

The Lies We're Told About Success, And What Actually Creates Freedom

When I was a kid, I used to put my outfit on for the next day before going to bed so I could wake up a bit later the next morning. 😄

I'm still just as obsessed with efficiency, but now I have a better understanding as to why.

Everyone's in-built operating system is different when it comes to energy.

Some have healthy relationships to rest; others not so much.

Some are drained or energized by their environments.

Some people burn out faster than others and are not built for "the grind."

I resonate with all of this. And one thing that's helped me understand it better is Human Design.

In Human Design, I’m a Projector, which basically means two things:

1️⃣ My energy doesn’t regenerate the same way most people’s does.
2️⃣ My strength isn’t in doing more, but in seeing more.

Projectors aren’t built to power through twelve-hour days. 

We’re not meant to be the engine of the machine. 

We’re the observers. The pattern-spotters. The people who can look at something for 5 minutes and understand what’s going on underneath it.

When I first learned my Human Design, it felt like someone had put language to something I’d been trying to explain and navigate my whole life.

It explained why I used to feel guilty for not being able to “keep up” with other people.

It explained why 4 hours of work wipes me out but a single insightful conversation can light me up for days.

It explained why pushing harder never led to better results, but slowing down, counterintuitively, did.

Being a Projector has shaped the way I live and build my business.

I work in focused bursts, not marathons.

I honour the natural ebb and flow of my energy, instead of forcing things.

I do my best work when I’m well-rested. And when someone asks for my perspective, rather trying to force my way in.

And I help my students the most when I’m guiding them intentionally and strategically, not whipping them into shape. 😄

The Human Design framework has helped me stop fighting myself and start working with how I’m wired.

Once I understood that my value isn’t in how much I can produce, but in the quality of insight I bring to the table, everything clicked into place.

Everything I'd put into place before properly looking into Human Design made total sense—it all matched up and was super validating.

If you haven't explored Human Design yet, I highly recommend it. 

I can't speak for its origins or foundations (because it sounds like absolute BS). But I can speak for its usefulness as a self-reflection tool.

I may not need to put my clothes on before bed anymore, but I sure as hell don't need to work more than 4 hours a day and it's the absolute best.

One of the first things I do when I start working with someone 1:1 is understand what energizes or drains them, so we can work with their natural rhythms.

What's your Human Design? ✨

P.S. I'm writing this from bed because Wednesday is my no meetings day, which also means no getting dressed and hibernating until I'm fully revived. 🙈

Just touched down in Phoenix and the first item on the agenda was ✅ eat delicious food on patio (after ✅ scope out all the best rooftop pools in the city).

#freedomlifestyle #travel #entrepreneurship

The first time you undercharge a client, you create a cycle that's extremely difficult to break. 

You want to make sure they say yes, so you keep your quotes low and always wonder in the back of your mind if you could've gotten more.

But you never find out. So it compounds over time, making you feel frustrated, undervalued, and annoyed at yourself.

This is extremely damaging because you now don't trust your decision-making or believe you can run your business sustainably.

And this lack of self-trust, or even self-hatred, spills over into all aspects of your life—relationships, health, environments, spending habits...

The only way to nip this in the bud is to decide to raise your standards and DO it—no excuses.

Does it mean you might lose a few opportunities? Perhaps.

But what if you actually SUCCEED at creating the exact life you've always wanted? 😍

Letting go of misaligned opportunities is just as important as attracting aligned ones. And this is a skillset and a mindset you can learn.

As soon as they hire me, my students STOP self-sabotaging and finally start earning a sustainable living in their writing business.

And the ones who are brand new to medical writing? Never start these self-sabotage undercharging cycles to begin with.

When you raise the standard for your business, you raise it for yourself and your life as a whole.

You stop accepting less than you deserve and making unnecessary compromises, and you start living your best life unapologetically. 

If you're ready to up level, or want to start your writing business in a sustainable way from Day 1, let's chat.

I have 9 students at the moment and I cap enrolments at 10.

When was the last time you raised the bar in an area of your life and it paid off across the board?

#medicalwriting #financialfreedom #mindset

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

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I'm very grateful to have spent the day at a spa connecting with awesome entrepreneurs and setting goals for 2026/7. Thanks, Diana! 😍

If I had to pinpoint the main reason why my students get more high-paying medical writing opportunities than everyone else, it'd be this:

I teach them how to SECURE the opportunities that others push away.

I look very closely at all previous and current interactions they have with prospective clients and immediately spot things like this:

🙅‍♀️ Delays to the point of conveying "I'm not ready to take this on"

🙅‍♂️ Excitement to the point of conveying "this seems too good to be true"

🙅‍♀️ Eagerness to the point of conveying "I have no other work at all"

🙅‍♂️ Questioning to the point of conveying "I don't know what I'm doing"

🙅‍♀️ Amenability to the point of conveying "I have extremely low standards"

I quickly intervene, explaining how their tone, language, level of detail, etc. sends hidden messages that would make the client BACK OFF.

And I suggest a thoughtful alternative approach that properly considers all agendas, levels of expertise, and client priorities, as well as the strength of the relationship they have (cold, warm, hot).

The result? Client-freelancer matches made in heaven. ✨

As soon as you start over-explaining, over-qualifying, or over-questioning, you're waving a HUGE red flag to the interested party. 

I get it: you want to sound collaborative, curious, and prepared. But there's a time and a place for everything, and this is not the time for f-ck-ups.

There's no replacement for genuine confidence. And that's always my #1 priority with all of my students—to equip them for anything that might come their way.

But there's also no easy way to make a bumpy transition smooth when you don't have a guide who can point out the landmines along the way! 💣

When you have someone holding your hand but letting YOU do the walking, you strike a perfect balance of building genuine confidence (business acumen, gaining client-facing experience, etc.).

And before you know it, you don't really need the guide any more. They're there in the distance in case you wanna give 'em a call. But you're navigating that path like a pro.

The best coaches don't teach you "proven" ways to succeed. They see the unique talents you possess and help you hone them to carve your own path that feels AMAZING and is sustainable for years to come.

You don't need more information/knowledge. You need more lived experience. 

But if you're instinctively kicking the ball in the opposite direction, you'll never learn how to score goals.

Bring in a coach who can help you become the next David Beckham—not just the footballer, the BIG BRAND name that keeps bringing in the dosh even after you retire. 💰

Know when to lead and when to listen.

---------
I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

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The Battle

Keith Allen Johns

Sophie Ash

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The Battle

Keith Allen Johns

Sophie Ash

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Ash's LinkedIn Performance

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