Keith Laughner

I simplify the sales process | FOLLOW for tips & tricks

Some of the best advice I've ever received and continue to pass along to the people I work with is, "figure out what you love, and then find a way to get paid for it." Since I can ever remember, I've always gravitated towards and been fascinated by coaching and building teams - I legitimately love watching someone become successful by implementing a skill that I taught them. 

I've been fortunate enough to "get paid for what I love" by building teams across the startup world since 2015. I'm most proud of doing so from scratch, where I can take an environment with minimal momentum and hire smart people, implement scalable processes, train, coach, and watch these teams excel in their space. I've helped multiple companies improve all of their productivity metrics by well over 300%, and I don't see myself letting down anytime soon - did I mention that I love this stuff :)

If you'd like to drive more pipeline and close more business this year, here are ways I can help:

→ Playbook design 
→ Talk track creation
→ Hiring processes that will ensure you're hiring  top performers over-and-over
→ Group Coaching
→ 1:1 Coaching
→ Send me a message to work together!

Phone: 805.729.3105
Email: keith@kmlsales.com
Twitter: https://twitter.com/laughnerkeith

Strategic Advisor

Outbound sales process design, message & system development.

Tina Scala

SecureAuth

• Spearhead go-to-market consulting and revenue acceleration strategies to drive business growth.  
• Collaborate with cross-functional teams to leverage the existing install base for expansion opportunities.  
• Successfully Implementation new product introductions into the marketplace, enhancing the company's competitive edge.

Chief Revenue Officer (CRO)

Escalante Consulting

• Develop and execute strategic plans to drive revenue growth for pre-series A SaaS companies.
• Collaborate with cross-functional teams to optimize the GTM strategy and enhance revenue streams for the online booking company.
• Implement innovative solutions to improve customer acquisition and retention, resulting in a significant increase in annual revenue.
• Hire and mentor sales teams and BDR teams

Vice President of Sales

Pluto

Pluto is a cloud-based, collaborative life sciences platform empowering scientists to visualize and analyze complex biological data sets easily, with no coding required.   Pluto allows scientists to do more science, accelerating discoveries and making the world a better place!

Learn more at https://pluto.bio

Interim SVP Sales & Partnerships

Informa Markets

Senior Vice President Of Global Sales

Women Have Wings

Nonprofit granting organization devoted to highlighting women’s leadership andachievements around the world.  Honoring women of Courage -- in the spirit of the unstoppable passion and commitment to lead --  honoring Amelia Earhart’s legacy.

Founder/Director

Invoca

Invoca call tracking and analytics helps marketers get conversion reporting and campaign attribution from inbound phone calls. Powered by award-winning AI, Invoca allows marketers to dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns.
Leading marketers, from fast growing startups to F500 enterprises, have made call intelligence a key part of their marketing strategy and driven over $5 billion in revenue through the Invoca platform. The company is backed by Accel Partners, Morgan Stanley, Upfront Ventures, Rincon Venture Partners, and Salesforce.

AVP Sales

Wunderman

KBM is the DMP owned by Wunderman that was used for Agency Partners as well as direct brands.  
Hired by the GM of Digital to scale and clean up the digital arm of Wunderman.  Tasked with driving revenue, gaining market-share and introducing new social media products for use with in the agency family of WPP.  Ran a dispersed team of 11.
•	Ran global partnerships including entrée and expansion into Brazil resulting in $3.6M in new business
•	Increased revenue from 22% with expansion of social media and audience segmentation
•	Drove agency partnerships that increased agency revenue by 34%

SVP, Global Digital Sales and Partnerships

KENSHOO

Kenshoo is a Sequoia-backed digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. 

The mission of Kenshoo Social is to illuminate the value of social media for brands through dynamic technology. Kenshoo Social delivers a global social marketing platform for enterprise advertisers and agencies to achieve tangible business results as effectively and efficiently as possible. Through Kenshoo Social, marketers can create and optimize scalable social advertising campaigns while leveraging sophisticated tracking capabilities across owned, paid, and earned social media initiatives.

Director of Sales, Social

Oracle

Collective Intellect was acquired to be a division of real time text analytics to allow you to optimize your business intelligence and heighten your brand. Acquired by Oracle Sept 2012.  Was on the M&A team and presented the revenue and GTM plan to Oracle.
Then became a Regional VP at Oracle and ran a team of 12 Social Sales Reps

Senior Director - Global Sales

IMPAQ Corp

Engaged as a business development consultant to increase revenue through Accountability based consulting, coaching and training based tools.

VP, Business Development and Partnerships

I’m a growth-obsessed SaaS sales leader with a 20+ year track record of scaling revenue engines, building world-class teams, and delivering consistent, predictable growth across global markets. My sweet spot lies at the intersection of strategy and execution—rolling up my sleeves to coach teams while architecting GTM playbooks that drive ARR.

From AI-powered platforms and martech to fintech and enterprise SaaS, I’ve led sales transformations in organizations ranging from startups to Fortune 500 companies. I’ve served in senior leadership roles at Oracle, WPP, Invoca, Informa, and Stagwell, where I’ve built and rebuilt commercial teams, expanded into new markets, and closed multimillion-dollar deals with the world’s largest brands.

My leadership philosophy is rooted in conscious, servant-based mentoring. I’m most alive when I’m unlocking the potential of high-performing teams—coaching reps in the field, evolving scalable processes, and instilling a culture of curiosity, accountability, and customer-first thinking.

Dual U.S. and EU citizenship allows me to operate seamlessly across international markets. Whether fractional, interim, or full-time, I thrive in fast-growth environments that demand vision, velocity, and precision.

Specialties:
Global SaaS Sales Leadership | GTM Strategy | Enterprise Sales | PLG to SLG Transitions | AI & Conversational Intelligence | B2B Revenue Ops | Pipeline Management | Cross-Functional Collaboration | Team Mentorship | MarTech & AdTech | Demand Gen Alignment | Strategic Partnerships

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Keith Laughner

Tina Scala

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