Keith Laughner

Invoca

Director of Sales Development

Digital Divide Data (DDD Kenya)

Outbound sales process design, message & system development.

Strategic Advisor

Sama

Built and scaled the global outbound SDR motion where I developed scalable and repeatable processes, implemented playbooks, talk tracks, skills matrix,' and an objective hiring process.

During my time, I was able to improve meetings set by 916%, sales qualified opportunities by 450%, and SDR pipeline generation by 1,500%

TigerGraph

Led the US SDR team for TigerGraph where my focus was on hiring, process, improving efficiencies, implementing metrics & reporting, coaching, mentoring, and preparing SDRs for promotion into sales, marketing, CS, engineering, etc. In 6-months I improved meetings set by +329%, completed meetings by +330%, and meetings converted to the funnel by +317%.

Manager of Sales Development

Led a team of 30+ SDRs that managed large enterprise companies, launching the team's first data analyst group to improve efficiency and streamline communication. I built playbooks and talk tracks that increased SDR productivity by over 60% during the pandemic despite a remote environment & a reduction in force.

Manager, Sales Development

Team Lead, Enterprise Sales Development 

Strategic Account, Enterprise Sales Development

Tapjoy

Account Executive, Mobile Ads

FTI Services

Account Executive, Network Managed Services

United States Marine Corps

Infantry, Scout Sniper/ Combat Swimmer 🎖️

I simplify the sales process | FOLLOW for tips & tricks

Some of the best advice I've ever received and continue to pass along to the people I work with is, "figure out what you love, and then find a way to get paid for it." Since I can ever remember, I've always gravitated towards and been fascinated by coaching and building teams - I legitimately love watching someone become successful by implementing a skill that I taught them. 

I've been fortunate enough to "get paid for what I love" by building teams across the startup world since 2015. I'm most proud of doing so from scratch, where I can take an environment with minimal momentum and hire smart people, implement scalable processes, train, coach, and watch these teams excel in their space. I've helped multiple companies improve all of their productivity metrics by well over 300%, and I don't see myself letting down anytime soon - did I mention that I love this stuff :)

If you'd like to drive more pipeline and close more business this year, here are ways I can help:

→ Playbook design 
→ Talk track creation
→ Hiring processes that will ensure you're hiring  top performers over-and-over
→ Group Coaching
→ 1:1 Coaching
→ Send me a message to work together!

Phone: 805.729.3105
Email: keith@kmlsales.com
Twitter: https://twitter.com/laughnerkeith

Stop trying to finish every book you start.

Most people treat reading like a chore.

Which is why you hear people say, "I'm not a reader," or "I don't like reading." 

The only reason anyone would say that is if they're reading the wrong books.

Instead:

1. Read what interests you.
Not what you think you "should" read. 

2. When the core idea lands or your interest drops, move on.
The goal is to learn, not completion.

3. Pick up the next book and repeat.
Follow your curiosity.

Keep this in mind:

- Your brain retains what it’s genuinely curious about.
- When you bounce to the next book (right at the peak of interest), you reinforce learning instead of forcing it.

Do this for a month and you’ll learn more than most people do in a year.

Consistent curiosity → constant growth.

Read bc you want to, not because you think you have to. 

Maybe you do enjoy after all :) 

Happy Selling!

P.S. - Anyone reading anything good? I could use some new material.

--

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Keith M. Laughner

Success Through Trust Inc.

Natalie Doyle Oldfield works with business owners, leaders and organizations to grow their top line revenue through a proprietary evidence-based framework.  

We are in the era of the empowered customer.  Companies face greater scrutiny from a more informed and skeptical customer than ever before.  Companies need more than innovative, best in class products and service.  They need their customer's trust in them.  Without trust there is no sale.  

Trust is a competitive advantage. 

Worldwide, 80% buy from companies they trust; 54% pay more for a product or service when they trust the company.  In some countries, the facts are even more compelling: In Canada, 91% people buy from companies they trust and 81% pay more for a product or service when they trust the company.

Based on the science of how customers decide to trust, Success Through Trust has developed award-winning programs for businesses to achieve their objectives including: growing sales, building customer focused cultures, improving customer experiences and loyalty. Programs include keynotes, group cohort live virtual programs, customized workshops, and an online course called, Becoming a Trusted Advisor. Natalie is the creator of The Client Trust Index™, a propriety diagnostic that quantifies trust.     

Natalie is the author of The Power of Trust: How Top Companies Build, Manage and Protect It and the founder of  Success Though Trust.  Five times, Natalie has been named a Top Trust Thought Leader by Trust Across America.  For this, she was named a lifetime achievement from Trust Across America in 2021.   Other award winners include Howard Schultz, the Chairman of Starbucks and author Stephen M.R. Covey.

Natalie was named one of Canada's most inspiring women entrepreneurs by Canadian SME Magazine in 2021.

Success Through Trust programs are Gold Seal accredited, by the Canadian Construction Association. 


https://youtu.be/asDQ1Ly_xJ0

President 

SolutionInc

responsible for business development, sales, communication, partnership development and marketing

Chief Marketing Officer

Mount Saint Vincent University and Nova Scotia Community College

Courses include: Strategic Internet Marketing, Public Relations Strategy, Introduction to Public Relations, Presentation Skills, Public Relations Ethics, Business Communication

Instructor, Communications and Business Faculties

Core Networks

Responsible for generating sales leads, marketing, media relations, product management, partnership development

Director Marketing

CSC Computer Sciences Corporation

Responsible for managing team of managers. Specific responsibilities included generating sales, leads, marketing, events, media relations, campaign development and planning. Launched several products and services to financial services industry. Lines of business in financial service included life and annuity insurance, banking, property and casulty, reinsurance, cost containment and outsourcing.

Manager Market Activation, Financial Services Division

ITI Information Technology Institute

Directed marketing, public relations, public affairs, advertising for 4 schools and the holding company

Manager Marketing and Public Affairs

Build trust, increase revenue, improve relationships & achieve better results. Author | Coach | Trainer | Speaker | Podcast Guest | Watch: THE POWER OF TRUST video below

If you're a business leader aiming to build trust in your industry, you might:

• Struggle with finding the time to engage with your team.
• Feel unsure about how to effectively communicate trust.
• Lack ideas on fostering a culture of trust in your workplace.
• Find it challenging to show the value of trust to stakeholders.
• Doubt your ability to lead with trust and transparency.

You could be facing all these challenges or just 1 of them.

Why does this matter?

In today's business environment, trust is the backbone of success.

And yet, many leaders are just pushing it to the side.

This means it’s easier than ever to excel.

Not convinced?

The first 5 things that happens when you establish trust are:

1. You attract and retain top talent.
2. You differentiate yourself from competitors.
3. You strengthen your brand and reputation.
4. You communicate your company’s vision.
5. You enhance customer loyalty and advocacy.

You prioritizing trust addresses all these aspects and more.

But you're busy with the day-to-day, like running your business.

So, what’s the next step?

You want to start building trust, but now sure how to proceed.

I am here to guide you through this process.

I've helped  1000s of professionals, did 100s of podcasts, was named a Top Thought Leader in Trust 5 times by Trust Across America,  

And no, I don't mean:

•Paying just for “word” service to get you there.
•Superficial team-building exercises.
•Generic advice without action.

I mean practical, personalized strategies. 

Leveraging real experiences, proven methods, and addressing your specific challenges to see tangible results.

So, your choice is this:

A: Stay as it is.

B: Partner with me to take your entire business to the next level.

Take your time - think it over.

If you choose B - DM me ‘ready to build trust’ and let’s get started.

Looking forward to speaking with you soon.

taplio

The Battle

Keith Laughner

Natalie Doyle Oldfield

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The Battle

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Natalie Doyle Oldfield

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Keith Laughner's LinkedIn Performance

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