Keith Laughner

Invoca

Director of Sales Development

Digital Divide Data (DDD Kenya)

Outbound sales process design, message & system development.

Strategic Advisor

Sama

Built and scaled the global outbound SDR motion where I developed scalable and repeatable processes, implemented playbooks, talk tracks, skills matrix,' and an objective hiring process.

During my time, I was able to improve meetings set by 916%, sales qualified opportunities by 450%, and SDR pipeline generation by 1,500%

TigerGraph

Led the US SDR team for TigerGraph where my focus was on hiring, process, improving efficiencies, implementing metrics & reporting, coaching, mentoring, and preparing SDRs for promotion into sales, marketing, CS, engineering, etc. In 6-months I improved meetings set by +329%, completed meetings by +330%, and meetings converted to the funnel by +317%.

Manager of Sales Development

Led a team of 30+ SDRs that managed large enterprise companies, launching the team's first data analyst group to improve efficiency and streamline communication. I built playbooks and talk tracks that increased SDR productivity by over 60% during the pandemic despite a remote environment & a reduction in force.

Manager, Sales Development

Team Lead, Enterprise Sales Development 

Strategic Account, Enterprise Sales Development

Tapjoy

Account Executive, Mobile Ads

FTI Services

Account Executive, Network Managed Services

United States Marine Corps

Infantry, Scout Sniper/ Combat Swimmer 🎖️

I simplify the sales process | FOLLOW for tips & tricks

Some of the best advice I've ever received and continue to pass along to the people I work with is, "figure out what you love, and then find a way to get paid for it." Since I can ever remember, I've always gravitated towards and been fascinated by coaching and building teams - I legitimately love watching someone become successful by implementing a skill that I taught them. 

I've been fortunate enough to "get paid for what I love" by building teams across the startup world since 2015. I'm most proud of doing so from scratch, where I can take an environment with minimal momentum and hire smart people, implement scalable processes, train, coach, and watch these teams excel in their space. I've helped multiple companies improve all of their productivity metrics by well over 300%, and I don't see myself letting down anytime soon - did I mention that I love this stuff :)

If you'd like to drive more pipeline and close more business this year, here are ways I can help:

→ Playbook design 
→ Talk track creation
→ Hiring processes that will ensure you're hiring  top performers over-and-over
→ Group Coaching
→ 1:1 Coaching
→ Send me a message to work together!

Phone: 805.729.3105
Email: keith@kmlsales.com
Twitter: https://twitter.com/laughnerkeith

Stop trying to finish every book you start.

Most people treat reading like a chore.

Which is why you hear people say, "I'm not a reader," or "I don't like reading." 

The only reason anyone would say that is if they're reading the wrong books.

Instead:

1. Read what interests you.
Not what you think you "should" read. 

2. When the core idea lands or your interest drops, move on.
The goal is to learn, not completion.

3. Pick up the next book and repeat.
Follow your curiosity.

Keep this in mind:

- Your brain retains what it’s genuinely curious about.
- When you bounce to the next book (right at the peak of interest), you reinforce learning instead of forcing it.

Do this for a month and you’ll learn more than most people do in a year.

Consistent curiosity → constant growth.

Read bc you want to, not because you think you have to. 

Maybe you do enjoy after all :) 

Happy Selling!

P.S. - Anyone reading anything good? I could use some new material.

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Keith M. Laughner

Aramark

Account Executive

Descope

Building Sales Development and sourcing qualified pipeline. 💰

Enterprise Sales Development Lead

Scriptify.AI

Sales Development Advisor

Neo4j

- Manage West, Central, LATAM  and Strategic SDR teams

Sales Development Manager

Manage the West Coast & North Central SDR teams.
FY22, Q4- FY23, Q3 150% quota attainment

October 150% quota attainment 
Player & Coach

SDR Team Lead

September 175% quota attainment
August 160% quota attainment 
July 100% quota attainment
Generated over 2.5 Million in pipeline

Enterprise Sales Development Representative

June 250% quota attainment 
May 100% quota attainment

 Sales Development Representative - Commercial 

Maggiano's Little Italy

•Manage a team of 38 employees on customer service, catering, conflict resolution, and brand standards maintaining banquet sales of $3M, annually. 
• Qualify all inbound leads with BANT through discovery calls to tailor our service to customer expectations, booking 100 events, monthly.
• Cold Call up to 40+ prospects weekly from a CRM report in order to survey customer experience, competitive landscape, and gain back lost business, regaining over 30k annually due to calls.
• Manage customer relations in a CRM to enhance customer experience and maintain existing business, resulting in an improvement to Guest Engagement Measurement by 30% in the first 6 months.

Sales Manager

Sysco

•Logged activities and managed a pipeline using Salesforce to maintain a strategic engagement with accounts. 
•Developed and marketed new business through market research, solution selling, and discovery calls.  
•Qualified leads for budget and ideal buyer profiles in order to utilize time efficiently, resulting in 45% territory growth in the first 5 months.
•Cold called up to 20 prospects, weekly, through market research to target new business and generate leads.

Sales Representative

Bon Appétit Management Company

•Managed all aspects of a one concept café with 3 micro-restaurants and one traditional café in a neighboring building and managed a Starbucks on campus, ensuring a positive and safe working environment.
•Ordered, purchased, and stocked the merchandise in a timely manner.
•Managed  budgets, controlled expenses, and coordinated schedules & manpower to maintain efficient operations. 
•Handled all performance evaluations, promotions, and dismissals with a high degree of emotional intelligence.

Cafe Manager Multi-Unit

•Help run shifts and handle guest relations
•Execute shift meetings with servers to discuss tonight specials
•Evaluates wine and spirits with vendors that we are looking to add to our beverage program and captains list. 
•Assist guest with wine recommendations and perfect pairings. 
•Increased wine PPA by 77 cents in the first 30 days when we do a average of 400-1000 covers a day

Key Manager

•Manage, train bar and server staff on wine, beers and steps of service according to corporate standards weekly. 
•Helps with inventory and ordering of wine and spirits. 
•Evaluates wine and spirits with vendors that we are looking to add to our beverage program and captains list. 
•Assist guest with wine recommendations and perfect pairings. 
•Increased wine PPA by 77 cents in the first 30 days when we do a average of 400-1000 covers a day

Sommelier

Account executive

🚀Dynamic Sales Development Leader | Account Executive | Revenue Growth Architect | B2B Strategy Innovator

Hello! I’m Eric, an accomplished sales professional with a proven track record in driving revenue and fostering business growth. With 6+ years of B2B experience, I’ve evolved from leading high-performance SDR teams to excelling as an Account Executive. My expertise lies in building and executing impactful go-to-market strategies, developing and qualifying leads, and closing deals that drive long-term value.

Throughout my career, I’ve consistently exceeded targets and cultivated cultures of high performance and continuous improvement. I’m passionate about creating meaningful relationships with clients, identifying their unique challenges, and delivering tailored solutions to achieve mutual success.

While I’m driven by results, I’m equally focused on people. I thrive in environments where I can collaborate, innovate, and inspire others to reach new heights. Whether leading a team or engaging with customers, I aim to make a lasting impact.

Let’s connect and explore how we can achieve success together!

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Eric Salinas 🥂

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