Keenan Yoseph

2024 - 130.4%
   
     Q1 - 190%
     Q2 - 42%
     Q3 - 149%
     Q4 - 141%

Enterprise Account Executive

‘23: 111% to quota

Self-sourced 44% of bookings
Only AE to attain '22 and '23 quota
Won Top Sales Performer and Top AE Pipeline Generator

Commercial Account Executive

‘22: 147% to ramped quota (110% to non-ramped quota)
Helped grow revenue ~4x to $100M in under 2 years
#1 Mid Market AE
#1 for new logos 
#2 AE across all segments (MM, ENT, Strat)

Mid Market Account Executive

‘21 Q4: 322% to quota, 21 new logos
Sold ~11% of Lob's total SS MRR in 5 months
Trained 2nd SMB AE who doubled their quota

SMB Account Executive

Closed $3,817 MRR in under 2 months (12 new logos)
First role of it's kind at Lob; sold self-service (SS) plans for both our APIs
Tasked with proving out the SS segment and building a playbook

Inside Sales Representative

Real Estate

Own and manage a 3 unit building in Chicago

Real Estate Investor and Property Manager

Top One Percenter Academy

Partner

Finished the academy at #1 across all 8 cohorts to date

Member

Keenan Yoseph Consulting

- Contract BDR
- Building brand on LinkedIn 
- Helping sales reps smash quota 
- Career coaching (interviewing, resume writing, negotiation, etc.)

Owner

LCP360

- Responsible for full sales cycle and AM
- 278% of 2020 quota: 81% from new logos, $80K new ARR
- SMB to ENT, closed deals between $2.5K and $78K
- Left mid June at 119% of 2021 quota, annual run rate of ~1 million

National Account Executive

Business Development Representative

Foodstuffs Gourmet Foods & Catering

Retail Sales Associate

Pinch Produce

Pinch Produce was a company that grew microgreens indoors and sold to farmers' markets, 3 restaurants and 5 retail customers on a weekly basis. As the sole employee, I handled all business operations. I consistently prospected 20 restaurants weekly using a variety of techniques from cold-calling to social media and walk-ins.

Founder and Owner

Grossinger Hyundai

- In my 1st month, I tied a 15-year veteran for most sales
- Salesman of the month for the next 2 months
- Prospected 50 leads daily through phone calls and social media
- Physically interacted with ~200 customers per month

Focusing on relationships and interacting with more customers than anyone else allowed me to excel with no prior experience.

Car Salesperson

Before this, my "About" section had 2 phrases that you probably would’ve considered to be boring platitudes.

But both came true 19 months later. 

One was, "Yesterday's dreams are today's realities." 

Being on the revenue team that helps take a SaaS start-up to IPO has been my dream since before I even knew what that meant. 

A few days after setting the above goal, the first step of that journey came to fruition: getting a B2B sales job where I could cut my teeth. 

(Fun fact: I got the job at LCP360 by giving my future ex-coworker an Uber.)

A year and a half later, I landed my dream gig at Lob. 

No, the IPO hasn't happened, but helping build this unicorn is pretty damn close. 🦄

The second one was, "Nothing excites me more than doing what's never been done before." 

My current role completely embodies this, but I'm not sure how much I can divulge regarding that, so I'll save you the reading time.

Honored and excited to be part of a company leading the digital transformation of direct mail, a process virtually untouched by software. 

There's a 50% chance that you've already experienced what we do.

1 in 2 US households have received mail generated through Lob's Print & Mail API. 

2022
110% to quota (147% of ramp quota)
#1 Mid Market AE
#1 for new logos 
#2 AE across all segments (MM, ENT, Strat)

'22 Q1 - ramp
'22 Q2 - 179% to quota
'22 Q3 - 63% to quota
'22 Q4 - 184% to quota

SmartSource

Executive Vice President of Sales

GTMfund

Limited Partner

The Top One Percenter Academy is a powerful and private sales network.

Co-Founder & Instructor

GlobalData Plc

SVP Sales, Healthcare & Professional Services

Leading a team of 5 managers and 30 reps (and growing!) to sell GlobalData's industry leading SaaS platforms within the following sectors:
Healthcare: Pharmaceutical and Medical Devices
Energy: Oil & Gas, Power/Alternative Energy, and Mining
Construction

SVP Sales - Healthcare, Energy and Construction Divisions

►Grew Energy division to be in position for acquisition within 24 months. Focused on increasing sales while decreasing cost of sale and increasing client retention. 
►Developed sales & marketing strategy to coincide with product transition from database platform to interactive predictive analytical tool.  
►Grew sales eight-fold by segmenting teams to focus on specific revenue streams (new clients & existing accounts).
►Applied analysis of competitive intelligence to identify new revenue streams and increase market share.
►Established hybrid team to close and manage key accounts with Fortune 500 clients.
►Increased account retention rates (renewal rates) 70% last year and forecast to achieve 83% in 2017.

SVP, Sales - Energy & Wealth Divisions

►Managed $2M budget and 21 employees.
►Directed entire Americas Energy business including sales & marketing, providing sales support, selecting webinar topics.
►Built sales team through recruiting and comprehensive training; established sales processes and team infrastructure.
►Led teams to win key accounts including: Marathon Oil, ExxonMobil, Chevron Corporation, Baker Hughes, GE, Flowserve, PWC, Deloitte, McKinsey, Bain, BCG, Accenture, Ernst & Young, Merck and Pfizer.

VP of Energy – Americas 

►Recruited to build inside sales team while managing $1.6M budget and 17 employees.
►Instrumental in positioning Pharma division for acquisition and selling it to Progressive Digital Media, subsequently rebranded as GlobalData. 
►Led sales, marketing, webinar topics and provided sales support. 
►Developed team infrastructure including introduction of Team Leader Infrastructure, Mentor program, recruiting and training and crafted sales campaigns and comprehensive sales process.
►Awarded Manager of the Year, 2013.

Director of Sales, Energy & Pharma - US

Revenue Collective

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Channel Moderator - Sales Management

SDRDefenders

Exit with Pavilion acquisition and helped build out their analyst community.

Co-Founder

IQPC

►Managed up to 32 employees, generating $20M in annual revenue while holding P&L responsibility.
►Directed sales for 76 events annually. Worked closely with all divisions taking leadership role for marketing, operations and event production in addition to sales. 
►Established divisions’ digital advertising sales force and robust sales culture with innovative sales campaigns, and new event topic generation.
►Created team infrastructure, including recruiting, hiring, and sales training.

Director of Sales IDGA Tradeshows & Conference 

►Launched IDGA Tradeshow division with $1.25M budget.
►Orchestrated five successful tradeshows all achieving net profit over 60% and surpassed goals by at least 15%.
►Built tradeshow team from 0 to a peak of 14 reps including recruiting, training and onboarding. 
►Generated $3.5M in the first year of launching this product for IDGA.
►Developed sales, marketing and pricing strategies.
►Performed site visits, venue negotiation, location mapping, production overview, and agenda preparation.

Sales Director, Tradeshow Division

►Served as individual contributor, personally writing over $1.2M in revenue (exceeding $720K quota).
►Built sales team, hiring and directing activities of three sales reps. 
►Identified new companies to target while managing current clients and existing conferences. 
►Set company record for fastest rep to $1M in calendar year, winning largest deal in NY office history.
►Led three reps to achieve target within first 90 days, achieving top third of sales in first year.
►Developed sales talent to achieve promotions through sales manager and director. 
►Personally won key accounts including: Credit Suisse, JP Morgan, JG Wentworth, Coventry Insurance, Northrop Grumman, L3 Communications, General Dynamics, and IBM.

Senior Sponsorship Executive

Forward looking, sales leader and change champion with a history of transforming organizations to exceed sales and profit goals domestically and internationally. Diverse industry experience selling into Fortune 500 industry leaders in highly competitive environments. Known for building and incentivizing top performing teams while creating cultures of accountability, empowerment and loyalty. 

High Impact Results:

•	Increased revenue nine-fold within two years for GlobalData. 
•	Led team to grow revenue 160% while reducing cost of sale 3.4% for GlobalData. 
•	Reduced lead generation time 80% at GlobalData. 
•	Changed sales culture, reversing decline and quadrupling revenue within first calendar year at GlobalData. 
•	Orchestrated IQPC’s largest trade show event, leading to the launch of the Tradeshow Division. 
•	Researched and developed lucrative topics, generating ~$10M in revenue for IQPC. 
•	Turned around sales for IDGA Conference Division, improving closing ratio and increasing order value 32%. 

Core Competencies:

•	Growth Strategies	•	B2B Sales	•	Relationship Building
•	Sales Operations	•	Account Management	•	Strategic Partnerships
•	Sales Support Strategies	•	Segmentation	•	Product Development
•	Training & Development	•	Team Building	•	Solution Sales

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Keenan Yoseph

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