Kay Ridge

Helping businesses reach their full potential on the world's most trusted business-commerce platform.
Whether you're a seasoned professional looking to boost your online presence or a business seeking to establish thought leaders within your ranks, We are here to guide you every step of the way.

https://www.kayridge.co.nz/services/

Fractional CMO specialising in LinkedIn Marketing

As a specialist on the LinkedIn platform, Kay Ridge offers expert guidance and strategies to help individuals and businesses optimise their profiles, create engaging content, leverage networking opportunities, and drive business growth. 

Optimising Your LinkedIn Profile:
Your LinkedIn profile is your digital identity and your first impression of potential connections and clients. Kay Ridge specialises in optimising LinkedIn profiles to ensure they stand out and effectively showcase your skills, experiences, and expertise. From crafting attention-grabbing headlines and summaries to optimising key sections like experience and skills, Kay helps clients create profiles that make a lasting impact.

Leveraging LinkedIn for Networking and Business Growth:
Networking is essential for building relationships and unlocking new opportunities on LinkedIn. Kay provides strategies to help clients expand their networks, connect with industry peers and influencers, and forge meaningful connections that can lead to business growth and partnerships. 

Measuring Success and Continuous Improvement:
Tracking key metrics and analysing performance is essential for optimising LinkedIn marketing efforts and driving continuous improvement. Kay provides clients with actionable insights and analytics to measure their LinkedIn campaigns' success, identify improvement areas, and refine their strategies for maximum impact.

Conclusion:
Kay Ridge is a specialist on the LinkedIn platform dedicated to helping individuals and businesses elevate their presence and achieve their goals on the world's largest professional network. Whether you're looking to optimise your profile, create engaging content, leverage networking opportunities, or drive business growth through LinkedIn advertising, Kay offers expert guidance and strategies to help you succeed. Contact Kay Ridge today to take your LinkedIn presence to the next level and unlock new opportunities for growth and success.

www.kayridge.com.au

Dash Social

With more than 25 years of knowledge building, I have been involved in sales & marketing, logistics, corporate, government and insurance.  As a small business owner including furniture removals, virtual office, wedding logistics, there has been a lot of learning about business in general and marketing. And now Dash Social is my foray as a Solution Provider for social media marketing. 
Having built an understanding of social media for personal and professional branding, I realised that this was a new form of connection - yes, even human connection in a digital space.  Is that really possible? I hear you say. Absolutely it is!
If you are looking for a simple yet effective social media strategy for your business, needing support and assistance with your content, or looking to develop your personal brand, then come talk with me. 
Social Media Management encaptures developing a strategy that is tailored to your business, creating and distributing content to your social channels and analysing the data.  Social Media needs to be monitored for engagement, including addressing online conversations, and identifying opportunities to increase your audience and industry share of voice. Dash Social creates unique content for your business as well as providing day-to-day community management of your social posts.

Senior Marketing Strategist

Business Station Inc.

Australian Small Business Advisory Service (ASBAS)  -Delivering Federally-funded business advice in the areas of digital solutions from 1 July 2018 to 30 June 2021.

I deliver workshops, webinars and 1 on 1 session in four main areas: 
- social media and marketing
-online selling and websites
- digital solutions strategies
- business software integration
- data protection and security

If you are a small business seeking advice and assistance why don't you check out these sites and register your business Today!

 ASBAS Digital Services Advisor

Department of Employment, Small Business and Training

Business Mentor

A Fractional CMO is a part-time, high-level marketing executive who brings strategic expertise to companies without the commitment of a full-time position. This arrangement is particularly beneficial for small to mid-sized businesses that need expert guidance but cannot afford or do not require a full-time CMO. Here, we delve into what a Fractional CMO does, the value they bring, and provide real-world examples to illustrate their impact.

What Does a Fractional CMO Do?
1. Strategic Marketing Leadership
At the core of a Fractional CMO's responsibilities is providing strategic marketing leadership. They develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes market research, competitive analysis, positioning, branding, and go-to-market strategies. Their strategic oversight ensures that all marketing efforts are cohesive and directed towards achieving measurable business outcomes.

2. Team Management and Development
A Fractional CMO often leads and mentors the internal marketing team. They bring best practices, processes, and a wealth of experience to help develop the skills and capabilities of existing staff. This role involves setting performance metrics, establishing accountability, and fostering a culture of continuous improvement within the marketing department.

3. Campaign Planning and Execution
Fractional CMOs oversee the planning and execution of marketing campaigns across various channels. This includes digital marketing, content marketing, social media, email marketing, and more. They ensure that each campaign is well-coordinated, on-brand, and optimized for maximum impact and return on investment (ROI).

4. Brand Development and Management
Building and maintaining a strong brand is critical for any business. Fractional CMOs work on developing brand identity, voice, and messaging that resonates with target audiences. They ensure brand consistency across all marketing materials and touchpoints, enhancing brand recognition and loyalty.

5. Performance Measurement and Analytics
Data-driven decision-making is a hallmark of a successful marketing strategy. Fractional CMOs implement analytics tools and processes to track the performance of marketing initiatives. They analyze data to gain insights into what’s working and what’s not, making adjustments as needed to improve results and ensure that marketing efforts are driving business growth.

________________________________________
💻 Book a meeting to chat

WEBSITES

www.dashsocial.com.au
www.kayridge.com.au
www.kayridge.co.nz

Social Media Content Creator

As Passionate Marketers, we are the GLUE between your business goals and what marketing can achieve.  

We bring your BRAND to life, develop your Market of Own Uniqueness, Build Credibility, Respectability and Trust.

With four cornerstones to underpin the way we work: Keep it Real Unique Solutions Light Bulb Moments, and Find ways to Remain PASSIONATE!

Your expertise to strategise, align business goals, implement, monitor and maintain ALL of your marketing needs...Under one roof!

Hi, I’m Steve. 

Fractional FMO and the creator of ‘The Brand Salience Factor’.

A fractional FMO is a strategic part-time marketing specialist who drives marketing initiatives and growth with the flexibility and cost benefits of not being full-time for one particular organisation.

This unique opportunity enables me to support organisations in developing marketing strategies, managing in-house marketing teams, overseeing campaigns, driving growth, and aligning marketing efforts with business goals.

The Brand Salience Factor is a unique program where I share my 7-step SALIENT framework—designed to take YOU from being invisible to irresistible to irreplaceable by building and maintaining a strong, memorable personal brand on LinkedIn®, the world's largest database of business professionals.

The SALIENT Framework That Gets YOU Seen, Trusted & Remembered.

You know that awkward moment when someone checks out your LinkedIn® profile and you hope it makes a good impression… but deep down, you’re not so sure? 

S – Stand Out: Ensuring YOUR profile is unique and highlights what differentiates YOU. 
A – Authenticity: Present YOUR real professional self in both your summary and all interactions.
L – Leverage Networks: Actively build and maintain connections. 
I – Impactful Summary: Communicating your value, skills, and achievements, and using keywords naturally in context.
E – Endorse & Recommend: Request and give endorsements and recommendations to establish credibility and showcase YOUR expertise.
N – Nurture Engagement: Consistently post content and participate in comments to stay visible and position yourself as a thought leader.
T – Targeted Keywords: Integrate relevant keywords throughout your profile (headlines, skills, and summary) to boost searchability within LinkedIn® and search engines, improving profile visibility and avoiding keyword stuffing (this typically triggers penalties such as reduced visibility, lower ranking in search results, or, in severe cases, removal from LinkedIn® search entirely). 

Recent testimonial:
𝐒𝐭𝐞𝐯𝐞 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐢𝐧𝐬𝐭𝐫𝐮𝐦𝐞𝐧𝐭𝐚𝐥 𝐢𝐧 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐦𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐞 𝐦𝐲 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐭𝐨 𝐢𝐭𝐬 𝐛𝐞𝐬𝐭 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥. 
𝐈𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐦𝐚𝐱𝐢𝐦𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐈 𝐰𝐡𝐨𝐥𝐞𝐡𝐞𝐚𝐫𝐭𝐞𝐝𝐥𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝 𝐒𝐭𝐞𝐯𝐞!!
​ - 𝐌𝐚𝐫𝐢𝐬𝐚 𝐏𝐮𝐧𝐬𝐡𝐨𝐧 𝐌𝐚𝐫𝐜𝐡 '𝟐𝟓

Click on the blue “Connect” button and then subscribe by clicking on the 'bell icon' to receive my content in your notifications.

M: +61 405245973

Steve Dart

Sport is more than just competition

It’s community, teamwork, and opportunity in motion.

I'm thrilled to be working again with Play Hard Sports Equipment Australia (PHS), supporting them leading into the Brisbane 2032 Games.

Trevor Bowman and his wife, Radmila Bowman, started the business in 1994 (as OZ Ring Pty Ltd) based on a simple yet profound need: fixing broken basketball rings at the local school. 
That initial invention, a flat spring basketball goal, launched PHS, which now manufactures over 300 products for 11 different sports.

One of PHS's past sports equipment projects was in supplying Anthony Saba (now Mapei Australia National Sales Manager - Sportsflooring).  

The project was Kildare’s Holden Hill campus. South Australia

Play Hard Sports Equipment was proud to work alongside Anthony on the construction of a new multi-purpose sports court.

The vibrant new surface is finished in Mapei Mapecoat TNS Professional.

Outfitted with PHS Equipment Basketball/Netball S125r rotating systems and the Excalibur tennis posts.
↳ This project sets a benchmark for functional, high-performance school facilities.

Kildare’s commitment to sport is already reflected in their outstanding results
↳ from their victorious basketball teams to the Open C2 Netball squad’s Grand Final wins. Tennis, too, remains a core part of their leading sports program.

It's definitely a winning foundation for future champions to grow.

Follow me Steve Dart

Fractional Freelance Marketing Officer (FMO) || The Creator of The Brand Salience Factor || 100+ Personal Brands Built || What’s your LinkedIn® Action Plan? Is it one day... or DAY ONE!

FREE Lunch & Learn — LinkedIn® Brand Salience meets AI and Web3/Blockchain Online Workshop

With LinkedIn's recent announcement regarding "360 Brew", and more people wanting to know what’s happening in Web3/Blockchain.

Join Steve Dart and Kosy Aravinda for an energising deep dive into how brand strategy and artificial intelligence are reshaping business visibility and digital influence.

Steve Dart, creator of The Brand Salience Factor and leading fractional freelance marketing officer, brings over a decade of experience in LinkedIn® brand strategy and marketing leadership. 
And 
Kosy Aravinda, COO and founder of Blockstars, is a technology innovator uniting AI, Web3, and blockchain to create secure and future-ready business ecosystems. 

With years of global leadership and experience running workshops and webinars, Kosy continues to redefine what’s possible in emerging tech and collective innovation.

Together, Steve and Kosy will explore how human-centred branding meets AI-driven innovation

Revealing what’s next for business growth, influence, and market leadership.

What you’ll learn:
LinkedIn® profile optimisation for leaders
Inside look at the new “360 Brew” AI reasoning engine
How smart AI really is...and where it’s heading
The truth about data and job security over the next 5 years
How to align your brand salience with the AI revolution

Who should attend:
Business owners, founders, directors, and general managers
Industry leaders looking to amplify their brand salience on LinkedIn®
Professionals curious about AI-powered marketing and leadership visibility

Event Details
🗓 Thursday 20 November
🕐 11:00 AM (AEST) Brisbane / 12:00 PM (AEDT) Sydney, Melbourne
💻 Online Zoom + Q&A
⏱ Duration: 45 minutes
🎙 Hosts: Steve Dart & Kosy Aravinda

ADD TO CALENDAR 
Discover how to future-proof your brand in the age of AI innovation.

Join Zoom Meeting:
https://lnkd.in/eaMj79K4
Meeting ID: 997 2414 5042

View event: FREE Lunch & Learn — LinkedIn® Brand Salience meets AI and Web3/Blockchain 

FREE Lunch & Learn — LinkedIn® Brand Salience meets AI and Web3/Blockchain 

taplio

The Battle

Kay Ridge

Steve Dart

Followers

Posts

Engagements

Likes

Performance ScoreSteve Dart's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kay Ridge

Steve Dart

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steve Dart's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSteve Dart's LinkedIn Performance