Kay Ridge

Helping businesses reach their full potential on the world's most trusted business-commerce platform.
Whether you're a seasoned professional looking to boost your online presence or a business seeking to establish thought leaders within your ranks, We are here to guide you every step of the way.

https://www.kayridge.co.nz/services/

Fractional CMO specialising in LinkedIn Marketing

As a specialist on the LinkedIn platform, Kay Ridge offers expert guidance and strategies to help individuals and businesses optimise their profiles, create engaging content, leverage networking opportunities, and drive business growth. 

Optimising Your LinkedIn Profile:
Your LinkedIn profile is your digital identity and your first impression of potential connections and clients. Kay Ridge specialises in optimising LinkedIn profiles to ensure they stand out and effectively showcase your skills, experiences, and expertise. From crafting attention-grabbing headlines and summaries to optimising key sections like experience and skills, Kay helps clients create profiles that make a lasting impact.

Leveraging LinkedIn for Networking and Business Growth:
Networking is essential for building relationships and unlocking new opportunities on LinkedIn. Kay provides strategies to help clients expand their networks, connect with industry peers and influencers, and forge meaningful connections that can lead to business growth and partnerships. 

Measuring Success and Continuous Improvement:
Tracking key metrics and analysing performance is essential for optimising LinkedIn marketing efforts and driving continuous improvement. Kay provides clients with actionable insights and analytics to measure their LinkedIn campaigns' success, identify improvement areas, and refine their strategies for maximum impact.

Conclusion:
Kay Ridge is a specialist on the LinkedIn platform dedicated to helping individuals and businesses elevate their presence and achieve their goals on the world's largest professional network. Whether you're looking to optimise your profile, create engaging content, leverage networking opportunities, or drive business growth through LinkedIn advertising, Kay offers expert guidance and strategies to help you succeed. Contact Kay Ridge today to take your LinkedIn presence to the next level and unlock new opportunities for growth and success.

www.kayridge.com.au

Dash Social

With more than 25 years of knowledge building, I have been involved in sales & marketing, logistics, corporate, government and insurance.  As a small business owner including furniture removals, virtual office, wedding logistics, there has been a lot of learning about business in general and marketing. And now Dash Social is my foray as a Solution Provider for social media marketing. 
Having built an understanding of social media for personal and professional branding, I realised that this was a new form of connection - yes, even human connection in a digital space.  Is that really possible? I hear you say. Absolutely it is!
If you are looking for a simple yet effective social media strategy for your business, needing support and assistance with your content, or looking to develop your personal brand, then come talk with me. 
Social Media Management encaptures developing a strategy that is tailored to your business, creating and distributing content to your social channels and analysing the data.  Social Media needs to be monitored for engagement, including addressing online conversations, and identifying opportunities to increase your audience and industry share of voice. Dash Social creates unique content for your business as well as providing day-to-day community management of your social posts.

Senior Marketing Strategist

Business Station Inc.

Australian Small Business Advisory Service (ASBAS)  -Delivering Federally-funded business advice in the areas of digital solutions from 1 July 2018 to 30 June 2021.

I deliver workshops, webinars and 1 on 1 session in four main areas: 
- social media and marketing
-online selling and websites
- digital solutions strategies
- business software integration
- data protection and security

If you are a small business seeking advice and assistance why don't you check out these sites and register your business Today!

 ASBAS Digital Services Advisor

Department of Employment, Small Business and Training

Business Mentor

A Fractional CMO is a part-time, high-level marketing executive who brings strategic expertise to companies without the commitment of a full-time position. This arrangement is particularly beneficial for small to mid-sized businesses that need expert guidance but cannot afford or do not require a full-time CMO. Here, we delve into what a Fractional CMO does, the value they bring, and provide real-world examples to illustrate their impact.

What Does a Fractional CMO Do?
1. Strategic Marketing Leadership
At the core of a Fractional CMO's responsibilities is providing strategic marketing leadership. They develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes market research, competitive analysis, positioning, branding, and go-to-market strategies. Their strategic oversight ensures that all marketing efforts are cohesive and directed towards achieving measurable business outcomes.

2. Team Management and Development
A Fractional CMO often leads and mentors the internal marketing team. They bring best practices, processes, and a wealth of experience to help develop the skills and capabilities of existing staff. This role involves setting performance metrics, establishing accountability, and fostering a culture of continuous improvement within the marketing department.

3. Campaign Planning and Execution
Fractional CMOs oversee the planning and execution of marketing campaigns across various channels. This includes digital marketing, content marketing, social media, email marketing, and more. They ensure that each campaign is well-coordinated, on-brand, and optimized for maximum impact and return on investment (ROI).

4. Brand Development and Management
Building and maintaining a strong brand is critical for any business. Fractional CMOs work on developing brand identity, voice, and messaging that resonates with target audiences. They ensure brand consistency across all marketing materials and touchpoints, enhancing brand recognition and loyalty.

5. Performance Measurement and Analytics
Data-driven decision-making is a hallmark of a successful marketing strategy. Fractional CMOs implement analytics tools and processes to track the performance of marketing initiatives. They analyze data to gain insights into what’s working and what’s not, making adjustments as needed to improve results and ensure that marketing efforts are driving business growth.

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💻 Book a meeting to chat

WEBSITES

www.dashsocial.com.au
www.kayridge.com.au
www.kayridge.co.nz

Social Media Content Creator

As Passionate Marketers, we are the GLUE between your business goals and what marketing can achieve.  

We bring your BRAND to life, develop your Market of Own Uniqueness, Build Credibility, Respectability and Trust.

With four cornerstones to underpin the way we work: Keep it Real Unique Solutions Light Bulb Moments, and Find ways to Remain PASSIONATE!

Your expertise to strategise, align business goals, implement, monitor and maintain ALL of your marketing needs...Under one roof!

Hot & Healthy Midlife Podcast

Nicole provides corporate workshops, coaching and retreats that return high-achievers at risk of burnout back to balance and peak performance.

Nicole's most sought after keynotes are based on her TEDx talk
>>5 to Thrive in the 9-5
>>Resilience – The art of bouncing forward from setbacks

Business training and coaching for women in business. 

•	Established Hot & Healthy Academy - innovative education programs and platforms that enable women to build confidence and business skills to promote and grow their personal and business brands without burning out. 
-	Selected and onboarded 14 Adjunct Faculty
-	Co-created twelve business and wellbeing courses
-	Secured scholarships from Facebook Australia for 20 students

•	Business Advisory – advising and educating female entrepreneurs and business owners on strategies for leading, running and growing a sustainable and profitable business and brand without burnout.

•	Wellbeing Coaching - personalised resilience coaching around stress, anxiety and burnout. Wellbeing retreats for high-achieving female entrepreneurs and business owners.

•	Wellbeing Centre – founded and managed a first of its kind holistic wellbeing centre in Doha, Qatar. From start-up to profit in six months. 12 staff – a combination of full-time, part-time and volunteer team members to deliver training, workshops and coaching programs.

•	Networking Events – established networking group with 14 events running monthly across Australia and a waiting list for events to begin in New Zealand, Japan, Switzerland and USA

•	Podcast – produced and hosted over 100 episodes – currently over 70,000 downloads
•	TV Show - produced and hosted TV show with over 20 episodes
•	Magazine – produced and edited 6 editions in-print and digital versions
•	Membership group –managed and grew online membership to 3,600 members
•	Symposium – created and hosted online Symposium for Women in Small Business which included over 20 speakers over 3 days

Executive Wellbeing Coach, Educator, Keynote Speaker

Torrens University Australia

Torrens University (part of Strategic Education Inc.) is the fastest growing University in Australia offering courses in Business, Design and Creative Technology, Health, Hospitality and Education.

Under the Business Faculty - manage a culturally diverse cohort of 700+ students to support their academic progression and career development – including:

- use of assessment tools to leverage strengths and motivations, support students to successfully navigate their learning journey and build personal capability to improve their employability outcomes

- effectively case manage Student’s at risk of non-Academic progression, including advising on mindset, behavioural change and wellbeing strategies, and coordinating with other relevant functional areas and key staff to facilitate positive student outcomes

- work closely with the Academics and Industry to create and deliver professional development and employability skills training, including readiness for work-integrated learning and experiences.

Success Coach - Business Faculty - Postgrad & Undergrad Degrees - Career, Employability, Wellbeing

Digital Toolkit

Live Q&A sessions with the some of Australia's Leading Digital Experts  - delivering the insights on Small Business and increasing their Digital Capabilities with real-time experience, and the latest Digital Tools, Tips, Trends, and strategies for implementation used by the Digital Experts on the Panel.

Business Coach & Wellbeing Advisor | Digital Expert

Australian Small Business Advisory Service (ASBAS)
Delivered Federally-funded business advice and coaching through workshops, webinars and 1 on 1 sessions.

Business Coach & Wellbeing Advisor | Digital Expert - Australian Small Business Advisory Service

Moreland Energy Foundation Ltd.

Created innovative individual learning and development plans for MEFL employees and advised on programs for organisational development.

Learning & Development Consultant | Success Coach

Qatar Finance and Business Academy - (QFBA)

Created innovative leadership development program to equip the next generation of Qatari nationals for key leadership positions in the banking and finance sector.
Establish a coaching pool.

Program Director | Associate Faculty | Student Success Coach

HSBC

Head of Human Resources 

QATAR SHELL GTL LIMITED CO.

Administration Manager

Australian Department of Defence

Manager - Office of Defence Attache - Abu Dhabi

Australian Department of Foreign Affairs and Trade

Manager - Australian Embassy - Abu Dhabi

With over 35 years in business, coaching, and wellbeing education, I bring a wealth of experience to my work.  After a lived experience of burnout in my corporate career and the loss of a colleague to stress, I made a significant career shift, retraining and launching my international coaching practice in 2010. My personal journey through midlife’s challenges and into menopause has equipped me with unique insights to support other women in this stage of life. 

My mission is to empower you to not just navigate midlife, but to master it—helping you find balance, reignite your passion, and thrive in both your personal and professional life.
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🔥 Peri-menopause, Menopause & Andropause causing stress in the workplace? Book a workshop to empower your team with stress-reducing strategies to navigate midlife challenges while maintaining high performance.
- Thriving Through Transition: Harnessing the Power of Midlife Change
and
- Resilience Mastery: Beating Burnout for Sustainable Success

🙋‍♀️ Facing midlife challenges and want to avoid a crisis? 
Book a Strategy Session to gain a clear and easy roadmap to move through the changes of midlife with energy, clarity and confidence.

taplio

The Battle

Kay Ridge

Nicole van Hattem BEAT BURNOUT

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