Kay Ridge

Helping businesses reach their full potential on the world's most trusted business-commerce platform.
Whether you're a seasoned professional looking to boost your online presence or a business seeking to establish thought leaders within your ranks, We are here to guide you every step of the way.

https://www.kayridge.co.nz/services/

Fractional CMO specialising in LinkedIn Marketing

As a specialist on the LinkedIn platform, Kay Ridge offers expert guidance and strategies to help individuals and businesses optimise their profiles, create engaging content, leverage networking opportunities, and drive business growth. 

Optimising Your LinkedIn Profile:
Your LinkedIn profile is your digital identity and your first impression of potential connections and clients. Kay Ridge specialises in optimising LinkedIn profiles to ensure they stand out and effectively showcase your skills, experiences, and expertise. From crafting attention-grabbing headlines and summaries to optimising key sections like experience and skills, Kay helps clients create profiles that make a lasting impact.

Leveraging LinkedIn for Networking and Business Growth:
Networking is essential for building relationships and unlocking new opportunities on LinkedIn. Kay provides strategies to help clients expand their networks, connect with industry peers and influencers, and forge meaningful connections that can lead to business growth and partnerships. 

Measuring Success and Continuous Improvement:
Tracking key metrics and analysing performance is essential for optimising LinkedIn marketing efforts and driving continuous improvement. Kay provides clients with actionable insights and analytics to measure their LinkedIn campaigns' success, identify improvement areas, and refine their strategies for maximum impact.

Conclusion:
Kay Ridge is a specialist on the LinkedIn platform dedicated to helping individuals and businesses elevate their presence and achieve their goals on the world's largest professional network. Whether you're looking to optimise your profile, create engaging content, leverage networking opportunities, or drive business growth through LinkedIn advertising, Kay offers expert guidance and strategies to help you succeed. Contact Kay Ridge today to take your LinkedIn presence to the next level and unlock new opportunities for growth and success.

www.kayridge.com.au

Dash Social

With more than 25 years of knowledge building, I have been involved in sales & marketing, logistics, corporate, government and insurance.  As a small business owner including furniture removals, virtual office, wedding logistics, there has been a lot of learning about business in general and marketing. And now Dash Social is my foray as a Solution Provider for social media marketing. 
Having built an understanding of social media for personal and professional branding, I realised that this was a new form of connection - yes, even human connection in a digital space.  Is that really possible? I hear you say. Absolutely it is!
If you are looking for a simple yet effective social media strategy for your business, needing support and assistance with your content, or looking to develop your personal brand, then come talk with me. 
Social Media Management encaptures developing a strategy that is tailored to your business, creating and distributing content to your social channels and analysing the data.  Social Media needs to be monitored for engagement, including addressing online conversations, and identifying opportunities to increase your audience and industry share of voice. Dash Social creates unique content for your business as well as providing day-to-day community management of your social posts.

Senior Marketing Strategist

Business Station Inc.

Australian Small Business Advisory Service (ASBAS)  -Delivering Federally-funded business advice in the areas of digital solutions from 1 July 2018 to 30 June 2021.

I deliver workshops, webinars and 1 on 1 session in four main areas: 
- social media and marketing
-online selling and websites
- digital solutions strategies
- business software integration
- data protection and security

If you are a small business seeking advice and assistance why don't you check out these sites and register your business Today!

 ASBAS Digital Services Advisor

Department of Employment, Small Business and Training

Business Mentor

A Fractional CMO is a part-time, high-level marketing executive who brings strategic expertise to companies without the commitment of a full-time position. This arrangement is particularly beneficial for small to mid-sized businesses that need expert guidance but cannot afford or do not require a full-time CMO. Here, we delve into what a Fractional CMO does, the value they bring, and provide real-world examples to illustrate their impact.

What Does a Fractional CMO Do?
1. Strategic Marketing Leadership
At the core of a Fractional CMO's responsibilities is providing strategic marketing leadership. They develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes market research, competitive analysis, positioning, branding, and go-to-market strategies. Their strategic oversight ensures that all marketing efforts are cohesive and directed towards achieving measurable business outcomes.

2. Team Management and Development
A Fractional CMO often leads and mentors the internal marketing team. They bring best practices, processes, and a wealth of experience to help develop the skills and capabilities of existing staff. This role involves setting performance metrics, establishing accountability, and fostering a culture of continuous improvement within the marketing department.

3. Campaign Planning and Execution
Fractional CMOs oversee the planning and execution of marketing campaigns across various channels. This includes digital marketing, content marketing, social media, email marketing, and more. They ensure that each campaign is well-coordinated, on-brand, and optimized for maximum impact and return on investment (ROI).

4. Brand Development and Management
Building and maintaining a strong brand is critical for any business. Fractional CMOs work on developing brand identity, voice, and messaging that resonates with target audiences. They ensure brand consistency across all marketing materials and touchpoints, enhancing brand recognition and loyalty.

5. Performance Measurement and Analytics
Data-driven decision-making is a hallmark of a successful marketing strategy. Fractional CMOs implement analytics tools and processes to track the performance of marketing initiatives. They analyze data to gain insights into what’s working and what’s not, making adjustments as needed to improve results and ensure that marketing efforts are driving business growth.

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💻 Book a meeting to chat

WEBSITES

www.dashsocial.com.au
www.kayridge.com.au
www.kayridge.co.nz

Social Media Content Creator

As Passionate Marketers, we are the GLUE between your business goals and what marketing can achieve.  

We bring your BRAND to life, develop your Market of Own Uniqueness, Build Credibility, Respectability and Trust.

With four cornerstones to underpin the way we work: Keep it Real Unique Solutions Light Bulb Moments, and Find ways to Remain PASSIONATE!

Your expertise to strategise, align business goals, implement, monitor and maintain ALL of your marketing needs...Under one roof!

Kids for Peace/Kindness Certified Companies

As a dedicated Board Member for Kids for Peace, I am honored to contribute my expertise and passion towards fostering a brighter future for our young generation. Through collaborative initiatives and strategic guidance, I am committed to advancing the organization's mission of promoting peace, empathy, and global understanding among children. Together, we work tirelessly to create a more harmonious world, one where the voices of our youth are heard and valued. Join us on this transformative journey towards a better tomorrow.

Board of Directors - Non Profit

Chairmen's RoundTable

Chairmen's Roundtable (CRT) provides a unique mentoring program to small and mid-sized companies facing strategic growth challenges. Providing free mentoring services from an impressive roster of 40+ current and former CEOs, 15 sponsor firms, and the region’s premier educational and professional organizations, CRT's collective expertise has helped hundreds of San Diego businesses meet and exceed their professional objectives, including:

• Creating viable revenue streams
• Maximizing emerging market potential
• Competitive positioning
• Exit strategies

Sponsor/Member

The Group Encinitas

As a Co-Found/Director of The Group, my paramount mission revolves around catalyzing the prosperity of individuals and local enterprises. Committed to uplifting communities, I aspire to empower and support as many individuals and businesses as possible. Through strategic leadership and collaborative initiatives, my aim is to foster an environment that nurtures growth, fuels opportunities, and enriches the fabric of our local community.

Co-Founder/Director

Insperity

Business Performance Advisor

Black Belt Mortgage

*Fastest growing MLO in the first year
*Consistently top 5 for loans originated within UWM

Business Owner

TZ Concepts

Consisently increased sales for each project by 25% or more.

•	Assisted Small to Medium sized European based businesses
•	Review and Development of Business Model
•	Implementation of effective Marketing and Sales Strategies
•	Helped to revamp internal staffing
•	Converted businesses to acclimate to an ecommerce arena
•	Development of software to enhance businesses

President of Sales and Development

I have a passion for helping businesses and people succeed. Partnering with Small to Midsize Businesses Business Owner | First Degree Black Belt in Jiu Jitsu | Professor | Entrepreneur | Non Profit Board Member

I'm a Business Performance Adviser with a passion for helping people and businesses succeed.

Throughout my career, I've had the opportunity to work with a wide range of businesses, from small startups to large corporations. I've helped these businesses grow, innovate, and overcome challenges by providing expert guidance on everything from sales to operations and finance.

What drives me is the satisfaction of seeing businesses thrive. I believe that when businesses succeed, everyone benefits -- from the employees to the customers to the community at large.

Additionally, proficient in: 

	•	Provoking change	•	Networking	•	HR Solutions		•	Cross-Selling	•	Consultative Sales  	•	Compliance      •	Payroll Solutions	•	Benefits Solutions	•	Workers Compliance

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Kay Ridge

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