Kay Ridge

Helping businesses reach their full potential on the world's most trusted business-commerce platform.
Whether you're a seasoned professional looking to boost your online presence or a business seeking to establish thought leaders within your ranks, We are here to guide you every step of the way.

https://www.kayridge.co.nz/services/

Fractional CMO specialising in LinkedIn Marketing

As a specialist on the LinkedIn platform, Kay Ridge offers expert guidance and strategies to help individuals and businesses optimise their profiles, create engaging content, leverage networking opportunities, and drive business growth. 

Optimising Your LinkedIn Profile:
Your LinkedIn profile is your digital identity and your first impression of potential connections and clients. Kay Ridge specialises in optimising LinkedIn profiles to ensure they stand out and effectively showcase your skills, experiences, and expertise. From crafting attention-grabbing headlines and summaries to optimising key sections like experience and skills, Kay helps clients create profiles that make a lasting impact.

Leveraging LinkedIn for Networking and Business Growth:
Networking is essential for building relationships and unlocking new opportunities on LinkedIn. Kay provides strategies to help clients expand their networks, connect with industry peers and influencers, and forge meaningful connections that can lead to business growth and partnerships. 

Measuring Success and Continuous Improvement:
Tracking key metrics and analysing performance is essential for optimising LinkedIn marketing efforts and driving continuous improvement. Kay provides clients with actionable insights and analytics to measure their LinkedIn campaigns' success, identify improvement areas, and refine their strategies for maximum impact.

Conclusion:
Kay Ridge is a specialist on the LinkedIn platform dedicated to helping individuals and businesses elevate their presence and achieve their goals on the world's largest professional network. Whether you're looking to optimise your profile, create engaging content, leverage networking opportunities, or drive business growth through LinkedIn advertising, Kay offers expert guidance and strategies to help you succeed. Contact Kay Ridge today to take your LinkedIn presence to the next level and unlock new opportunities for growth and success.

www.kayridge.com.au

Dash Social

With more than 25 years of knowledge building, I have been involved in sales & marketing, logistics, corporate, government and insurance.  As a small business owner including furniture removals, virtual office, wedding logistics, there has been a lot of learning about business in general and marketing. And now Dash Social is my foray as a Solution Provider for social media marketing. 
Having built an understanding of social media for personal and professional branding, I realised that this was a new form of connection - yes, even human connection in a digital space.  Is that really possible? I hear you say. Absolutely it is!
If you are looking for a simple yet effective social media strategy for your business, needing support and assistance with your content, or looking to develop your personal brand, then come talk with me. 
Social Media Management encaptures developing a strategy that is tailored to your business, creating and distributing content to your social channels and analysing the data.  Social Media needs to be monitored for engagement, including addressing online conversations, and identifying opportunities to increase your audience and industry share of voice. Dash Social creates unique content for your business as well as providing day-to-day community management of your social posts.

Senior Marketing Strategist

Business Station Inc.

Australian Small Business Advisory Service (ASBAS)  -Delivering Federally-funded business advice in the areas of digital solutions from 1 July 2018 to 30 June 2021.

I deliver workshops, webinars and 1 on 1 session in four main areas: 
- social media and marketing
-online selling and websites
- digital solutions strategies
- business software integration
- data protection and security

If you are a small business seeking advice and assistance why don't you check out these sites and register your business Today!

 ASBAS Digital Services Advisor

Department of Employment, Small Business and Training

Business Mentor

A Fractional CMO is a part-time, high-level marketing executive who brings strategic expertise to companies without the commitment of a full-time position. This arrangement is particularly beneficial for small to mid-sized businesses that need expert guidance but cannot afford or do not require a full-time CMO. Here, we delve into what a Fractional CMO does, the value they bring, and provide real-world examples to illustrate their impact.

What Does a Fractional CMO Do?
1. Strategic Marketing Leadership
At the core of a Fractional CMO's responsibilities is providing strategic marketing leadership. They develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes market research, competitive analysis, positioning, branding, and go-to-market strategies. Their strategic oversight ensures that all marketing efforts are cohesive and directed towards achieving measurable business outcomes.

2. Team Management and Development
A Fractional CMO often leads and mentors the internal marketing team. They bring best practices, processes, and a wealth of experience to help develop the skills and capabilities of existing staff. This role involves setting performance metrics, establishing accountability, and fostering a culture of continuous improvement within the marketing department.

3. Campaign Planning and Execution
Fractional CMOs oversee the planning and execution of marketing campaigns across various channels. This includes digital marketing, content marketing, social media, email marketing, and more. They ensure that each campaign is well-coordinated, on-brand, and optimized for maximum impact and return on investment (ROI).

4. Brand Development and Management
Building and maintaining a strong brand is critical for any business. Fractional CMOs work on developing brand identity, voice, and messaging that resonates with target audiences. They ensure brand consistency across all marketing materials and touchpoints, enhancing brand recognition and loyalty.

5. Performance Measurement and Analytics
Data-driven decision-making is a hallmark of a successful marketing strategy. Fractional CMOs implement analytics tools and processes to track the performance of marketing initiatives. They analyze data to gain insights into what’s working and what’s not, making adjustments as needed to improve results and ensure that marketing efforts are driving business growth.

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💻 Book a meeting to chat

WEBSITES

www.dashsocial.com.au
www.kayridge.com.au
www.kayridge.co.nz

Social Media Content Creator

As Passionate Marketers, we are the GLUE between your business goals and what marketing can achieve.  

We bring your BRAND to life, develop your Market of Own Uniqueness, Build Credibility, Respectability and Trust.

With four cornerstones to underpin the way we work: Keep it Real Unique Solutions Light Bulb Moments, and Find ways to Remain PASSIONATE!

Your expertise to strategise, align business goals, implement, monitor and maintain ALL of your marketing needs...Under one roof!

VAKA Consulting

As the Managing Director of VAKA Consulting, I lead a passionate team dedicated to helping SMEs build sustainable marketing foundations that generate long-term success and resonate with diverse audiences. Our mission is to empower businesses to embrace inclusive, responsible brand strategies while driving growth, scalability, and profitability.

At VAKA, we understand that building an iconic brand is more than just marketing—it’s about creating meaningful connections with your target market and making an impact. We’ve partnered with industry-leading brands like BlueScope Steel Ltd, GCI Group, and WorldPay for Platforms | Payrix, delivering holistic marketing solutions that align brand identity with business growth.

Our tailored services for SMEs include:

𝐁𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: We create compelling brand identities that are rooted in authenticity and resonate deeply with your target audience, establishing a lasting competitive edge.
𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: With data-driven insights, we design actionable marketing strategies that align with your business goals and emphasise inclusivity, driving sustainable revenue growth.
𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐒𝐄𝐎: We develop high-performing, user-centric websites that enhance your online presence. Our websites are optimised for SEO to ensure maximum visibility and lead generation.
𝐋𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Our targeted campaigns are designed to attract high-quality leads, nurturing them through the funnel to turn prospects into loyal customers.

Managing Director

Global Payments Inc.

I leveraged my expertise in brand building, digital marketing, and demand generation to strategically engage ideal customer profiles. 
Through targeted initiatives, I successfully cultivated brand affinity, enhanced conversion rates, and
optimised revenue and profitability for this Fin-tech company.

Head of Brand & Marketing

My teams and I consistently reached and engaged with our target audiences, generated high-quality leads, and amplified demand for products and services via comprehensive multi-channel marketing initiatives. My performance consistently exceeded expectations, resulting in a promotion to Head of Brand and Marketing within 6 months.

Digital Marketing Manager AU/NZ

TUH Health Fund

I have a proven track record of driving business growth through innovative and cutting-edge technology solutions. 
✅ My expertise in conversion optimisation, website refresh projects, and customer experience (CX) and user interface (UI) improvements enabled me to effectively engage and retain customers, increase referrals, and build strong member loyalty at TUH Health Fund.
✅ Whether it was through website optimisation, designing research based loyalty programs, or other initiatives, I always looked for new and creative ways to improve the customer experience and drive business growth.
✅ With a focus on driving increased retention and improving customer loyalty, I  leveraged data and analytics to make informed decisions and to measure the success of my digital marketing initiatives.

Digital Marketing Lead

I leveraged my omni-channel expertise to drive substantial growth and retain key customers. 
By implementing targeted strategies, I successfully propelled business expansion and ensured long-term sustainability for the health fund.

Marketing and Communications Specialist

As a results-driven marketing and communications lead, I expertly blended market research and analytics to drive business growth and heighten brand recognition. 
With a wealth of experience in designing and executing sophisticated marketing plans, I delivered impactful, creative campaigns that drove meaningful results. 
I'm passionate about innovation and have a proven track record of success in my initiatives.

Marketing and Communications Lead (The Health Hub) 

ZUVA PETROLEUM

I restructured and led a high performing marketing and business development team.
✅ With a hands-on approach, I successfully managed a USD 120 million brand portfolio, utilising data-driven insights and market research to drive marketing, brand, and digital performance. 
📈 My extensive experience across the marketing mix, including brand development and digital strategy, combined with strong leadership skills, enabled me to deliver exceptional results and drive business growth.

Head of Marketing & Retail (Sales & Business Development)

SPAR 

Leading a team of 8, I translated the global brand strategies of an international brand into local marketing and omni-channel programs that generated demand for products, drove traffic to retail stores and built brand affinity and awareness.

National Brand & Marketing Manager

Zimbabwe Cricket

Responsible for enhancing the reputation of the organisation in the domestic and international market.

Public Affairs and Marketing Manager

Kingdom Financial Holdings Ltd

Key driver in event planning and management, execution of marketing and brand strategies including managing internal and external communications.

Brand and Market Analyst

Marketing Consultant | Strategy | SEO | Paid Search | Mentor @ Assisterhood✨

Hi, I’m Emmagness, and I help small and medium-sized businesses turn marketing into a growth engine. If you’ve ever felt like your marketing efforts are scattered, ineffective, or simply not bringing in enough leads, you’re not alone.

With 18+ years of experience in strategic marketing, I’ve worked with businesses across professional services, tech, and e-commerce to help them:
- Get clear on their marketing direction with a strategic roadmap that aligns with their business goals.
- Build inclusive and customer-focused marketing campaigns that increase engagement and revenue.
- Save time and resources by focusing on what actually works instead of wasting money on guesswork.

Who I work with
I partner with growth-oriented SMBs and marketing leaders who want to take a more strategic approach to marketing—without the overwhelm. Whether you're scaling your business, struggling to attract the right audience or need a clear marketing plan that actually drives revenue, I’ll help you cut through the noise and focus on what delivers real impact.

Why work with me?
📌 18+ years of experience in marketing and brand strategy – I’ve worked in fintech, energy, and high-growth industries, leading marketing teams that delivered tangible business results.
📌 Expert in inclusive marketing and consumer psychology – I help businesses build authentic, high-performing marketing campaigns that resonate with diverse audiences.
📌 Practical, no-fluff strategies that deliver results – My approach isn’t about vanity metrics. I focus on marketing that drives revenue, builds brand authority, and helps businesses grow sustainably.

Let's talk if your business is ready to move beyond trial-and-error marketing. Book a free 20-minute consultation where we’ll:
📍 Identify the biggest gaps in your marketing.
📍 Explore opportunities to drive business growth.
📍 Discuss the right strategy to get you results.

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Kay Ridge

Emmagness Ruzvidzo

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