Kay Ridge

Helping businesses reach their full potential on the world's most trusted business-commerce platform.
Whether you're a seasoned professional looking to boost your online presence or a business seeking to establish thought leaders within your ranks, We are here to guide you every step of the way.

https://www.kayridge.co.nz/services/

Fractional CMO specialising in LinkedIn Marketing

As a specialist on the LinkedIn platform, Kay Ridge offers expert guidance and strategies to help individuals and businesses optimise their profiles, create engaging content, leverage networking opportunities, and drive business growth. 

Optimising Your LinkedIn Profile:
Your LinkedIn profile is your digital identity and your first impression of potential connections and clients. Kay Ridge specialises in optimising LinkedIn profiles to ensure they stand out and effectively showcase your skills, experiences, and expertise. From crafting attention-grabbing headlines and summaries to optimising key sections like experience and skills, Kay helps clients create profiles that make a lasting impact.

Leveraging LinkedIn for Networking and Business Growth:
Networking is essential for building relationships and unlocking new opportunities on LinkedIn. Kay provides strategies to help clients expand their networks, connect with industry peers and influencers, and forge meaningful connections that can lead to business growth and partnerships. 

Measuring Success and Continuous Improvement:
Tracking key metrics and analysing performance is essential for optimising LinkedIn marketing efforts and driving continuous improvement. Kay provides clients with actionable insights and analytics to measure their LinkedIn campaigns' success, identify improvement areas, and refine their strategies for maximum impact.

Conclusion:
Kay Ridge is a specialist on the LinkedIn platform dedicated to helping individuals and businesses elevate their presence and achieve their goals on the world's largest professional network. Whether you're looking to optimise your profile, create engaging content, leverage networking opportunities, or drive business growth through LinkedIn advertising, Kay offers expert guidance and strategies to help you succeed. Contact Kay Ridge today to take your LinkedIn presence to the next level and unlock new opportunities for growth and success.

www.kayridge.com.au

Dash Social

With more than 25 years of knowledge building, I have been involved in sales & marketing, logistics, corporate, government and insurance.  As a small business owner including furniture removals, virtual office, wedding logistics, there has been a lot of learning about business in general and marketing. And now Dash Social is my foray as a Solution Provider for social media marketing. 
Having built an understanding of social media for personal and professional branding, I realised that this was a new form of connection - yes, even human connection in a digital space.  Is that really possible? I hear you say. Absolutely it is!
If you are looking for a simple yet effective social media strategy for your business, needing support and assistance with your content, or looking to develop your personal brand, then come talk with me. 
Social Media Management encaptures developing a strategy that is tailored to your business, creating and distributing content to your social channels and analysing the data.  Social Media needs to be monitored for engagement, including addressing online conversations, and identifying opportunities to increase your audience and industry share of voice. Dash Social creates unique content for your business as well as providing day-to-day community management of your social posts.

Senior Marketing Strategist

Business Station Inc.

Australian Small Business Advisory Service (ASBAS)  -Delivering Federally-funded business advice in the areas of digital solutions from 1 July 2018 to 30 June 2021.

I deliver workshops, webinars and 1 on 1 session in four main areas: 
- social media and marketing
-online selling and websites
- digital solutions strategies
- business software integration
- data protection and security

If you are a small business seeking advice and assistance why don't you check out these sites and register your business Today!

 ASBAS Digital Services Advisor

Department of Employment, Small Business and Training

Business Mentor

A Fractional CMO is a part-time, high-level marketing executive who brings strategic expertise to companies without the commitment of a full-time position. This arrangement is particularly beneficial for small to mid-sized businesses that need expert guidance but cannot afford or do not require a full-time CMO. Here, we delve into what a Fractional CMO does, the value they bring, and provide real-world examples to illustrate their impact.

What Does a Fractional CMO Do?
1. Strategic Marketing Leadership
At the core of a Fractional CMO's responsibilities is providing strategic marketing leadership. They develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes market research, competitive analysis, positioning, branding, and go-to-market strategies. Their strategic oversight ensures that all marketing efforts are cohesive and directed towards achieving measurable business outcomes.

2. Team Management and Development
A Fractional CMO often leads and mentors the internal marketing team. They bring best practices, processes, and a wealth of experience to help develop the skills and capabilities of existing staff. This role involves setting performance metrics, establishing accountability, and fostering a culture of continuous improvement within the marketing department.

3. Campaign Planning and Execution
Fractional CMOs oversee the planning and execution of marketing campaigns across various channels. This includes digital marketing, content marketing, social media, email marketing, and more. They ensure that each campaign is well-coordinated, on-brand, and optimized for maximum impact and return on investment (ROI).

4. Brand Development and Management
Building and maintaining a strong brand is critical for any business. Fractional CMOs work on developing brand identity, voice, and messaging that resonates with target audiences. They ensure brand consistency across all marketing materials and touchpoints, enhancing brand recognition and loyalty.

5. Performance Measurement and Analytics
Data-driven decision-making is a hallmark of a successful marketing strategy. Fractional CMOs implement analytics tools and processes to track the performance of marketing initiatives. They analyze data to gain insights into what’s working and what’s not, making adjustments as needed to improve results and ensure that marketing efforts are driving business growth.

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💻 Book a meeting to chat

WEBSITES

www.dashsocial.com.au
www.kayridge.com.au
www.kayridge.co.nz

Social Media Content Creator

As Passionate Marketers, we are the GLUE between your business goals and what marketing can achieve.  

We bring your BRAND to life, develop your Market of Own Uniqueness, Build Credibility, Respectability and Trust.

With four cornerstones to underpin the way we work: Keep it Real Unique Solutions Light Bulb Moments, and Find ways to Remain PASSIONATE!

Your expertise to strategise, align business goals, implement, monitor and maintain ALL of your marketing needs...Under one roof!

The NOW Group

Deliver the NOW Groups Strategic Mission of becoming the most future proofed and effective Networking Community in Oceania by 2030. reach 500+ Members in the same time frame. Redefine Business Networking while pushing the Oceania Business Community towards a more human focused approach.

Director 

"Providing a rich, resilient community specialising in relationship building and creating a bridge between the Online operator and folks on the ground with Hybridised Networking'

VALUES - The NOW Philosophy
Our values are the driving force behind everything we do at NOW Networking, assembly format, added value features :

What do we mean by this? If you can conduct your business anywhere with an internet connection and want to pick up clients and meet business contacts from around the country or overseas, then the NOW Online  could be the right networking group for you. Check out my featured section!

We are NZ’s first completely truly Hybridised networking platform service remote working businesses with an eco-system built with them in mind thats now bridging itself into a regional physical foundation. A balance between digital and physical design we are tuning our approach to be fingerprinted to both formats. With a kick ass calendar of open community events with International reach. So you can build those all important business relationships beyond your own shores!

COO & Group Pioneer 

RISE Coaching - Releasing potential

Chris broke into the world of Corporate Wellbeing having found a nexus between his passion to help the individual and a desire to have a broad and far reaching impact on communities. Working with large groups who have a common goal is where Chris sees the greatest opportunity to create coherence in the foundational phenomena that is health while increasing any collaborative enterprises capacity for success. To create a better grounding for someone to realise their potential.

With his background and his passion for Personalised Health and the unlocking of human potential. Chris is well positioned to simultaneously hold a role within the Precision Health Alliance as the Business Support Officer. In the role he has helped scores of Allied Health Professionals get started in Personalised Health coaching and assisted in the education of 1000+ Health Professionals in the Personalised Health globally.

This commitment has lead Chris to uncover that the self development is an act of realisation as much as alchemic creation. What it takes to be someone who can become the best versions of themselves requires they embody a path to meaning. This is Chris's pathway and he hopes to help others find theirs.

Chief Executive Officer

Shae 

Growing the message of Personalised Health while working to drive the Leisure & Fitness industry toward a higher self-esteem developing a new class of coaches with a heightened understanding of the human condition and all its mechanical influences within the body. Personalised Health uses Epigenetics to provide outcomes for industry members and their charges alike. Developing our companies impact has become a calling. We engage with Health & Leisure, Corporates, Schools and families to provide individualized solutions to their performance and wellness. The changes we are seeing around health, fitness, fulfillment, confidence, cohesion and so much more create phenomenal reward and meaning in our company culture. Working with us unlocks the game in a way unforeseen.

My role as BSO is to support our coaches throughout Australia, New Zealand and parts of Asia so far. To develop them personally and grow their business to assert a wider influence of our companies ethos and culture. Ultimately we aim to cure the world of chronic disease by 2050 to do that we will need a huge amount of top quality coaches & to support them post qualification to ensure our targets are met and our impact expands exponentially is my personal responsibility.

Busines Support Officer

Ironhood Fitness

Certified Personal Trainer

IHF Health Clubs

I am lucky to hold roles in two companies that are guided by a growth mindset both of which are looking to disrupt paradigms that serve neither the providers within or the customers within the health industry. 

Dan & Katina at Ironhood Fitness have had a vision to create a stand out Lifestyle & Wellness centre in the heart of Christchurch since I started at the club as a PT. This vision is now becoming a reality the club has been conceptualised, it's place of residence identified and the concept is being brought to life as I write.

This club will provide a significant change in not only the landscape of the cities gym culture but will provide the professionals under its banner with a secure, team focused and growth ready culture. 
In 2021 the two companies I work for will take their moment to align their desire for change in the Health industry and the broad impact on the societies and the populations they reach will only amplify. The faster this influence grows the better the quality of life in this communities. 

So with the most exciting end to an already pretty dynamic year I write this with phenomenal gratitude and continued hope, joy and bristling excitement for what comes next. I cannot wait to show you what is being birthed in The Crossing Christchurch it will be a gym for the ages. 

So with these great ambitious people I have been fortunate to be enwreathed by I hope to bring a new and exciting level of scale and delivery to the Christchurch community in service to my colleagues, you and my purpose. Tough this year may have been but for me professionally it may well have been my best. So I wrote this to communicate that, to whoever may be listening and invite you to ask more about our plans both at SHAE & IHF Health Clubs. This word must out, so thanks for reading.

Senior Coach

Royal Air Force (RAF)

Final Tour   - Satellite Communications Technician - RAF Oakhanger

Oakhanger was the final tour of my career after training at the NATO School of Communications in Italy. The role saw me undertake equipment maintenance and repair tasks on SATCOM's. A system that requires high reliability for Operational end users demands speedy fault resolution so that uplinks are maintained. Therefore, methodical working practices and analytical skills are pivotal to be effective here. Alongside this maintenance of the related ICT equipment’s required I manage the upgrade: high clearance networks. installation of VOIP mesh & External Broadband systems. These tasks were secondary to my role but due to my previous experience I was utilized locally as a POC for high profile ICT tasks.

Career Path;
2003-2004 DCAE Cosford BTEC. City and Guilds apprenticeship in Communications Engineering
2004-2009 RAF Valley Network Admin
2009-2011 RAF Honington, Network Admin,
2011-2013 Ground Radar Technician
2013-Present promoted to CPL RAF Oakhanger, Satellite communications Technician

Role - Network Administrator - Dates Employed Aug 2004 – Jul 2009 - Location RAF Valley

My Career began in a CIS Network Administrator role at RAF Valley, home of fast jet training. Here the learning curve was steep, thrust initially into facilitating several major upgrades to what was a Window NT based system working with a team of 6 to bring a 600 terminal network up to Windows 2000. This was run simultaneously with an upgrade to 40% of the end user systems. In this period, I broadened my technical skills whilst also developing a knowledge of project management within a CIS environment. The latter stage of this process saw me manage the upgrade of an organizational unit some 100 terminals strong. Professional Development - network, including; Microsoft Exchange 5.5, Microsoft NT admin, Microsoft Win2K Network Essentials and Microsoft Active Directory.

Satelite Communications Engineer

Network System Administrator & Airfield Radar Technician - RAF Honington

Arriving at RAF Honington saw a change in my role within the section dynamic. I took a lead within Network Administration due to my previous experience. This afforded me new opportunities to work as a project manager and subsequently I supervised the execution of a full network software upgrade to Windows XP. By developing a method for disseminating a remote OS installation that I had seen at my previous station I saved countless man hours. While simultaneously running Hardware upgrades to 40% of the end-user systems, shortly followed by a complete Network Backbone upgrade. Then the role consisted largely of addressing faults that had accrued during upgrade and small project installations. This period was particularly challenging and saw me spearhead a team of my peers to strive for maximum customer satisfaction. The focus was to improve our reputation with the customers after a period flux. The final act at Honington was to carry out a full upgrade to the servers in a two-man Team including Exchange, File and backup server installations. Concurrently the challenge of a tour in the Falklands during my time at Honington honed my ability to blend quickly into a team and I achieved promotion to the rank of Corporal.

Ground Radar technicians in the RAF are charged with the responsibility of maintaining highest equipment availability, thus ensuring the regional Air Traffic picture is available 24/7. This high tempo high pressure fault finding environment demands the resolution of faults, to ensure minimum impact on the end user. This pressure was an exciting challenge and motivator throughout my time at Honington and included third line on site fault rectification. This Role saw me expand my trade knowledge to new systems such as the Watchman and TACAN-beacon Radar.

Network Administrator, Airfield Radar Technician

RISE Coaching. If you want to find the best you, I can show you how and where to look. By extracting your deepest motivations so you can orient and self actualise. Become the hero of your own story.

Our job is to help you to love what you do a little more, have more fun doing it and make more money, more easily! The aim is to facilitate client acquisition through partnerships, and we refute the 2 years for good ROI rule! - it’s out of date! 

The key is proactivity, most networking ecosystems have barely hit 10% proactive referrers. Very little hard skills or potent practical guidance are made available. At NOW we outline the pathway to incremental contributions for Accelerated influence. To create advocates and convert more clients to get to that Bach with the kids! 

Networking is a set of skills:
- Growing a network!
- Building connections! 
- Prospecting for referrals?
- Making the ask with precision. 
- Showcasing expertise! 

So many operators miss the mark or are inconsistent, they dip out!

Yet putting time into people can be a portal for massive growth but often we are frightened we won’t get the return - all that’s required is a little intention and a little leadership🚀 

So we encourage business owners to get braver and better at leverage. So any investment in their network has ROI. 

As market rapidly evolves (NZ and Aussie are catching pace) Our markets are synonymous with innovation, global seismic shifts are in reach! NOW Group that’s the ultimate aim, to change networking and balance the value exchange! 

Systems such as ours have provided a 20% stable revenue stream as a bedrock for growth and a rich environment for developing skills! When I began I had so much to learn and some rough experiences along the way showed me networking can be feast or famine. At NOW we’re determined to avoid that! 

- Why are you generating visitation for no return? 
- Why are you leading groups with no practical thanks? 
- Why are you not even receiving the basic compensation promised in some cases? 
- Why is there a clique having a blast and a fringe in famine? 

While: 

- We give Cashback to members. 
- Leaders ‘eat free’ 
- Balancing groups for a wider return. 
- We seek referrals centrally! 
 
Memberships, it would seem, are no longer created equal. 

As an RAF Engineer turned, Health & Wellbeing coach & entrepreneur I’ve been exposed to the patterns and intricacies of how things work. From Airfield radar, to human behavior in business, to strategic planning! The alchemy of entrepreneur life fused this with a passion for creating change and the NOW mission fell in my path. We will deliver enough value by 2026 to embolden our networkers to help land this message:

Business, money, and the market exist to serve people, not the other way around.

taplio

The Battle

Kay Ridge

Chris White

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