Kay Ridge

Helping businesses reach their full potential on the world's most trusted business-commerce platform.
Whether you're a seasoned professional looking to boost your online presence or a business seeking to establish thought leaders within your ranks, We are here to guide you every step of the way.

https://www.kayridge.co.nz/services/

Fractional CMO specialising in LinkedIn Marketing

As a specialist on the LinkedIn platform, Kay Ridge offers expert guidance and strategies to help individuals and businesses optimise their profiles, create engaging content, leverage networking opportunities, and drive business growth. 

Optimising Your LinkedIn Profile:
Your LinkedIn profile is your digital identity and your first impression of potential connections and clients. Kay Ridge specialises in optimising LinkedIn profiles to ensure they stand out and effectively showcase your skills, experiences, and expertise. From crafting attention-grabbing headlines and summaries to optimising key sections like experience and skills, Kay helps clients create profiles that make a lasting impact.

Leveraging LinkedIn for Networking and Business Growth:
Networking is essential for building relationships and unlocking new opportunities on LinkedIn. Kay provides strategies to help clients expand their networks, connect with industry peers and influencers, and forge meaningful connections that can lead to business growth and partnerships. 

Measuring Success and Continuous Improvement:
Tracking key metrics and analysing performance is essential for optimising LinkedIn marketing efforts and driving continuous improvement. Kay provides clients with actionable insights and analytics to measure their LinkedIn campaigns' success, identify improvement areas, and refine their strategies for maximum impact.

Conclusion:
Kay Ridge is a specialist on the LinkedIn platform dedicated to helping individuals and businesses elevate their presence and achieve their goals on the world's largest professional network. Whether you're looking to optimise your profile, create engaging content, leverage networking opportunities, or drive business growth through LinkedIn advertising, Kay offers expert guidance and strategies to help you succeed. Contact Kay Ridge today to take your LinkedIn presence to the next level and unlock new opportunities for growth and success.

www.kayridge.com.au

Dash Social

With more than 25 years of knowledge building, I have been involved in sales & marketing, logistics, corporate, government and insurance.  As a small business owner including furniture removals, virtual office, wedding logistics, there has been a lot of learning about business in general and marketing. And now Dash Social is my foray as a Solution Provider for social media marketing. 
Having built an understanding of social media for personal and professional branding, I realised that this was a new form of connection - yes, even human connection in a digital space.  Is that really possible? I hear you say. Absolutely it is!
If you are looking for a simple yet effective social media strategy for your business, needing support and assistance with your content, or looking to develop your personal brand, then come talk with me. 
Social Media Management encaptures developing a strategy that is tailored to your business, creating and distributing content to your social channels and analysing the data.  Social Media needs to be monitored for engagement, including addressing online conversations, and identifying opportunities to increase your audience and industry share of voice. Dash Social creates unique content for your business as well as providing day-to-day community management of your social posts.

Senior Marketing Strategist

Business Station Inc.

Australian Small Business Advisory Service (ASBAS)  -Delivering Federally-funded business advice in the areas of digital solutions from 1 July 2018 to 30 June 2021.

I deliver workshops, webinars and 1 on 1 session in four main areas: 
- social media and marketing
-online selling and websites
- digital solutions strategies
- business software integration
- data protection and security

If you are a small business seeking advice and assistance why don't you check out these sites and register your business Today!

 ASBAS Digital Services Advisor

Department of Employment, Small Business and Training

Business Mentor

A Fractional CMO is a part-time, high-level marketing executive who brings strategic expertise to companies without the commitment of a full-time position. This arrangement is particularly beneficial for small to mid-sized businesses that need expert guidance but cannot afford or do not require a full-time CMO. Here, we delve into what a Fractional CMO does, the value they bring, and provide real-world examples to illustrate their impact.

What Does a Fractional CMO Do?
1. Strategic Marketing Leadership
At the core of a Fractional CMO's responsibilities is providing strategic marketing leadership. They develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes market research, competitive analysis, positioning, branding, and go-to-market strategies. Their strategic oversight ensures that all marketing efforts are cohesive and directed towards achieving measurable business outcomes.

2. Team Management and Development
A Fractional CMO often leads and mentors the internal marketing team. They bring best practices, processes, and a wealth of experience to help develop the skills and capabilities of existing staff. This role involves setting performance metrics, establishing accountability, and fostering a culture of continuous improvement within the marketing department.

3. Campaign Planning and Execution
Fractional CMOs oversee the planning and execution of marketing campaigns across various channels. This includes digital marketing, content marketing, social media, email marketing, and more. They ensure that each campaign is well-coordinated, on-brand, and optimized for maximum impact and return on investment (ROI).

4. Brand Development and Management
Building and maintaining a strong brand is critical for any business. Fractional CMOs work on developing brand identity, voice, and messaging that resonates with target audiences. They ensure brand consistency across all marketing materials and touchpoints, enhancing brand recognition and loyalty.

5. Performance Measurement and Analytics
Data-driven decision-making is a hallmark of a successful marketing strategy. Fractional CMOs implement analytics tools and processes to track the performance of marketing initiatives. They analyze data to gain insights into what’s working and what’s not, making adjustments as needed to improve results and ensure that marketing efforts are driving business growth.

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💻 Book a meeting to chat

WEBSITES

www.dashsocial.com.au
www.kayridge.com.au
www.kayridge.co.nz

Social Media Content Creator

As Passionate Marketers, we are the GLUE between your business goals and what marketing can achieve.  

We bring your BRAND to life, develop your Market of Own Uniqueness, Build Credibility, Respectability and Trust.

With four cornerstones to underpin the way we work: Keep it Real Unique Solutions Light Bulb Moments, and Find ways to Remain PASSIONATE!

Your expertise to strategise, align business goals, implement, monitor and maintain ALL of your marketing needs...Under one roof!

Andrea Cwik

President & CEO

GoodGood Investing

Rachel Grunn and Andrea Cwik are nationally recognized real estate investment experts on a mission to educate busy professionals to multiply their money and unlock their financial legacy. With a knack for smart investing, they’ve amassed a combined real estate portfolio totaling over $105M in assets under management. As the co-founders and Managing Partners of GoodGood Investing and the hosts of the GoodGood Investing Podcast, they empower entrepreneurs with creative ways to multiply their money and gain control of their time. As speakers and podcast guests they have been published in Authority + Medium Magazine, and seen as recurring guests on national TV, including America Trends and BizTV.

Managing Partner

BigShine Capital

I help busy and successful professionals and entrepreneurs who are trapped in their high paying jobs, are overworked, and only have one stream of income invest in commercial real estate.

Bliss & Bale - Premium Gifts

Entrepreneur

Nokia

- Support Executive Communications for the Head of HR, CIO and CTO.
- Build new and exciting ways to communicate to our global employee workforce 
- Manage internal communications across the company
- Create new employee programs and events to improve culture and increase engagement
- Develop CEO and corporate communication plan to increase employee engagement through all hands meetings, recognition calls, Q&A, employee culture events, corporate communication, leadership dialogue, speaker series, etc.

Global Internal Communications & Employee Engagement Manager

Cisco

- Build and execute communications strategy for the Services Business Capabilities (SBC)
organization.
- Author and design SBC roadshow using expertise in PowerPoint and narrative.
- Build, design and author Jive page for internal employee knowledge exchange.
- Co-own employee knowledge exchange program.
- Work cross functionally to gather very technical information and modify the messaging into
simple and concise language.

Communications Consultant

Symantec

- Selected to be part of a team of 12 employees out of 20,000 to write and advocate our company values.
- Managed 19 global site events that unveiled the new Veritas brand and logo to 20,000 employees. 
- Responsible for Intranet, internal social media and email/newsletter platform support across the globe.
- Manage wing-to-wing employee engagement programs from conception to execution and participation for a global audience of 20,000 employees for corporate-wide events such as, speaker series, all employee meetings, organizational off-sites, virtual global CEO chats, and special events.
- Develop and manage an employee climate survey and quarterly recognition program.
- Implement innovative ways to engage and communicate with all 20,000 Symantec employees by using virtual meetings, social media and videos to enhance the communication footprint on corporate digital channels.
- Create traditional and social opportunities for two-way dialogue between leaders and employees, then use feedback to enrich the employee experience by tailoring messaging to address their needs.
- Offer coaching to executives and leadership team to strategically promote their content across the company through social enterprise communications and publishing portals.
- Build a comprehensive communication and engagement strategy that bridges the gap between executives and employees, ultimately transforming company culture.
- Write simple and compelling messages for a variety of channels, including emails, presentations, speaking points, FAQs, Intranet and videos.
- Work cross-functionally to build stakeholder advisory teams to offer feedback on corporate strategic initiatives.
- Creatively streamlined multiple internal processes to reduce several volunteer hours to only a few.
- Managed and mentored an intern.
- Standing ovation award winner.

Internal Communications & Employee Engagement Manager

Atmel

- Manage editorial content on intranet 
- Write sales bulletins
- Write monthly company newsletter
- Contribute to company values and mission
- Created training
- Employee engagement

Corporate Marketing Specialist

Franklin Templeton Investments

- Online Marketing
- Corporate communications
- Branding
- Collateral creation
- Intranet
- Cross-collaboration

Associate Corporate Marketing Manager

Wells Fargo

- Online marketing
- Project management
- Online advertising
- Digital marketing
- eBusiness

Online Marketing Consultant (Contract)

💰 Real Estate Investor & Mentor / 🏢 Fix & Flipping Expert / Design / 0-1,800 Units in 5 years / 🎙 Speaker / Momprenuer 👉investwithandrea.com

I’m a real estate investor in single family and multifamily homes. If there's one thing I‘m obsessed with, it's using finances to fulfill my purpose. That's why I show everyday investors how they can build wealth through single family and commercial real estate investments.

I believe all people should have the opportunity to live life on their own terms and have financial peace and more family time and live out their true calling. I believe it's possible through real estate, even if you have zero experience. Stick with me, and I'll help transform your real estate investment portfolio from zero to hero.

taplio

The Battle

Kay Ridge

Andrea Cwik

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