DemandLoops

Soloprenuer

Thoropass

Fractional VP of Marketing

Fractional Head of Growth

Clay

Content Creator

UserEvidence

UserEvidence automates social proof for GTM teams. Generate verified customer evidence, product stats, and ROI data in minutes. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to boost buyer confidence, shorten sales cycles, and increase win rates.

Advisor

Refine Labs

VP of Marketing

Chili Piper

Chili Piper is the most advanced routing and scheduling software for B2B revenue teams. 
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.

Senior Director, Demand Generation

brightwheel

Interim Head of Demand Gen

Interimly

In my time at Interimly I helped brands like Vanta, Anvyl, Honeycomb.io, Traackr, Mux, and Spoke.ai develop their demand gen and marketing operations foundations and programs for scale.

Demand Gen Consultant

Campaign Monitor

CM Group is a family of global marketing technology brands founded in 2017 with the collection of three industry-leading email marketing platforms: Campaign Monitor, Delivra and Emma. Since then, our family of brands has grown with the addition of Liveclicker and Sailthru in 2018. As CM Group continues to grow, this suite of products is changing the marketing landscape and presenting new opportunities for businesses around the world.

Head of Demand Generation

Demand Generation Manager

Kindful

Solving demand gen headaches ➿

Hi, I’m Kaylee 👋 founder of DemandLoops.

I’m the marketing solopreneur making demand loops a reality for B2B SaaS companies. After spending years in-house building and leading demand gen functions one brand at a time, I’m now going solo to bring my learnings to you.

I spend my days doing 3 things:

1. Fractional Marketing Leadership roles in B2B startups to help them build and scale.

2. Advising early and growth-stage founders and marketers on demand gen strategy.

3. Writing, creating, and talking about 1 + 2. 

I’ve operated and advised companies such as Kindful, Campaign Monitor, Chili Piper, brightwheel, Refine Labs, Vanta, Traackr, Mux, and many more. And am now trying to make my own newsletter happen fueled by my learnings – DemandLoops.substack.com 📧 I love helping others further their career in demand gen, while also continuing to push and define the boundaries of what this function will become. 💙

_____________

✌️ Areas of expertise: Demand generation, brand marketing, community, podcasting, performance marketing, marketing analytics, marketing operations, influencer marketing, field/event marketing, customer marketing

🙅‍♀️ Areas you won't catch me in: SEO, display advertising, lead gen

Kaylee Edmondson

Babe, are you ok? 

I've seen your ads 100 times now and still couldn't tell what the software does.

This company spent $200K on AI tools last year while their CRM had 47,000 duplicate records.

Their marketing automation platform couldn't talk to their data warehouse. 
Three different definitions of "qualified" lived in three different systems. 
Sales didn't trust any data coming from marketing.

But, don't worry, they hired a prompt engineer. 🙄

The same pattern keeps showing up in audits. Companies stack AI tools on top of infrastructure that barely worked before. Clay for enrichment. 6sense for intent. Pocus for intent/more enrichment. Custom GPT implementations. Multiple AI-powered ad platforms.

Their VP of Marketing said something that stuck: "We have all this data, but we're less confident in our targeting than we were two years ago when we had a simple scoring model in HubSpot."

Accounts with 4-7 duplicate entries because different tools were creating records differently. Intent signals weren't syncing with HubSpot. Product usage scores lived in a completely different system than their MQLs. 

When sales asked "why is this account qualified?" marketing couldn't answer because the signals were scattered across too many places.

AI doesn't fix bad data. AI scales bad data.

Your fancy AI tools are only as good as the foundation they're built on. 
Most B2B companies have duplicate accounts, fragmented contact records, inconsistent taxonomies, and disconnected systems. Then they wonder why their AI initiatives feel like expensive chaos.

The companies seeing real results spent the last year doing the work nobody wants to talk about. 

Cleaning their data model. 
Connecting their systems. 
Building operational processes. 
Investing in RevOps capacity. 
Saying no to shiny tools until they fixed their foundation.

The hardest conversation in B2B right now: telling leadership the answer isn't another AI purchase. The answer is a few months of unglamorous data work that nobody wants to fund or celebrate.

But that unsexy infrastructure work pays off. Every 👏 single 👏 time 👏

I almost didn't send the DM to Elena Verna.

Sitting there in 2023, cursor blinking in the message box, thinking "why would she respond to me?"

But I was stuck. Full-time marketing role, great salary, and this nagging feeling that going solo was the move—but zero confidence to actually do it.

So I sent it. Cold DM. Asked for a chance to talk about her career path and going independent.

She said yes.

That conversation gave me three things I couldn't get anywhere else:
- She told me the specific early learnings she made going solo (I copied all of them).
- She validated that my skill set was enough—I didn't need another certification or title first.
- She showed me what was possible. Seeing someone I respected who'd done it made it feel real, not reckless.

Three months later, I went solo. Built DemandLoops.

Looking back, that DM was the highest-ROI 45 seconds I've ever spent on my career.

The pattern I've noticed since: the person you're intimidated to reach out to is often the exact person you need to talk to.

They've been where you are. They remember what it felt like.
Most will say yes if you're genuine about why you're asking.

I still take 2 cold networking calls a month because that Elena conversation showed me how much faster you learn when you just ask someone who's ahead of you.

Last week someone cold DM'd me about going solo. We talked for an hour. I hope it helps them the way Elena helped me.

So...who's your Elena? The person you keep thinking about reaching out to but haven't yet? Today's the day. 🫶

Founder @ Social Animal 💜 

The world's first agency that uses Customer Marketing + Social Media to build Community for B2B.

Humans are social animals. We’re wired to seek connection, we trust our peers, and we thrive when we feel part of a community.

Traditional brand marketing is inherently at odds with this because it’s a one-way conversation. It’s a monologue.

“Let me tell you what to think about my product.”

But Community Marketing is conversational. It’s about bringing people together, with your brand ideally serving as the catalyst for that conversation, whether you’re present or not. 

So, how do you harness the power of community to grow your organization? 

You invest in Customer Marketing.

When you intentionally build loyalty with your best customers, their voices naturally amplify your brand everywhere your ideal audience gathers… on LinkedIn, in Slack groups, at industry events, and beyond.

Your marketing shifts from “Let me tell you,” to “Let my customer - your trusted peer - tell you.”

It’s authentic. It’s scalable. It creates a growth flywheel where your best investment is in your customer.

At Social Animal, we turn customers into advocates and communities into referral engines by harnessing the power of human connection.

Let's talk!

Taylor Bogar

A few weeks ago, I joined Champion as their Founding Director of Marketing.

I first met Gianna Scorsone back in early 2023, when they were still building their product. I remember walking away from that conversation feeling like… wow, tech is finally picking up on the power of Customer Marketing. 

Since then, our paths have crossed over and over again, until they eventually became a client of ours at Social Animal 💜🥹 

My first ever role in Customer Marketing taught me that the marketing and revenue teams that are closest to the customer, always have the best message. 

That’s been the thesis of my agency for the last 18 months, and the reason all of my clients have been so successful (patting myself on the back, for sure)

But the technology to support that impact has been missing… until now. 

I’m honored to be a part of this team! Jeff Reekers Emily Cid Allie Thoms

PS - Social Animal isn’t going anywhere. 😉
We have a small team that's running like a machine, driving social advocacy, & building community for an amazing book of clients.

Customer Marketing, Social Advocacy, & Community

As we're putting together holiday gift ideas for customers & prospects, these are things I don't want to see: 

❌ A branded mug of any kind
❌ A t-shirt with ur logo on it
❌ AirPods
❌ A box of treats of which I do not recognize any of the brands
❌ A JBL speaker

What I would like to see: 

✅ A complimentary appointment to have my color analysis done
✅ Expensive Champagne
✅ A gift for my child or dog (I've posted about both of them so this is not weird)
✅ 12 Crunchwraps delivered to me every day leading up to Christmas
✅ Cash

My DM's and Mailbox are open. Thank you ❤️

2 weeks ago, I asked a 💡 Nolan McCoy for a freelancer recommendation for a really specific project I'm working on for a client. 

Oct 30: Nolan responded the same day, gave me a rec. I reached out, freelancer sent his porfolio.

Nov 3: I emailed freelancer with concept info & asked for pricing. He responded same day, gave me pricing options. 

Nov 4: I present pricing to my Client, my Client agrees, we confirm with the freelancer. 

Nov 7: Contract signed. 

Nov 13: First concept delivered to us, the work is excellent. My client is really happy. 

We had ZERO meetings. 
We didn't evaluate a bunch of options for better pricing. 
We didn't "negotiate" to squeeze every dollar out of the freelancer. 
We looked at his proposal, and made a decision. 

I trust my network when they make recommendations to me. 
 
Could we have cut a few days off of this? Maybe, but who cares. 

My point here, especially after being on the freelance/consulting side for the last 16 months, is to stop overcomplicating everything.
Make decisions. 
You're losing money by letting things sit when they don't need to. 

If anyone needs a recommendation for a kick-ass animator, Sean Brodeur is your guy. 😎

CEO: We need to go viral in 2026 to keep up with competition. Can you make that happen? 

Me: Sure! I just need to drop this ring off at Mordor real quick. Brb.

The most valuable lesson I've learned in my career so far & what I believe has led to my biggest opportunities...

Default to action at all times. 

Complete quick tasks that come up live, while you're on the call. 
Respond to the email right after you've read it. 
Knock out easy to do's 5 minutes after the meeting. 

When I stopped making lists of tasks I needed to do later, and just got them done in the moment, I significantly limited my need to do context switching. 

I also stopped forgetting to do the small things!

I had a dream last night and I'm ashamed to say it was about work but it was still cool. 

We were all at an event (yes, all of SaaS) called The B2B Games where we were competing in games of intellect, athletic ability, and creativity. 

I think I was playing flag football. 
There were RevOps guys trying to solve very complex tech stack riddles. 
There was some type of hackathon, but that was def outside of my realm. 
There was also a massive B2B roast at some point. 

I feel as if this might have been a prophetic dream, so if this exists please invite me. 

If this doesn't exist... someone please create it & I will gladly accept 1% of all proceeds. 

If this sounds lame... it was just a dream and I can't be responsible for that.

Man, you guys really like Crunchwraps. 

Who knew how nice it was here, maybe I'll stay 🥹

Figure out where you can cause "spikes", and invest your time and energy there. 
Hire everything else out. 

This is incredible, and maybe obvious, advice I got from Branca Ballot yesterday (everyone go wish her a happy birthday 🥳). 

I was sharing with her how I'm really locked in on certain areas of marketing, and know very little about others, which is something I've been nervous about with stepping into a Director of Marketing role. 

She shared the concept of "spikes" with me. 

Basically, focus on making strong movement in the areas you're really skilled in... 

For me, that's brand, social, customer marketing, community, and content. 

Then, find people that can help you close the gap in areas where you aren't as strong. 

For me, that's anything paid, DG, PMM, mops... basically everything that requires a stronger "left brain" lol

The key is, once you've identified where you can make these spikes, find a company that really needs your strengths.

No one knows how to do everything. 
It's nice to be reminded of that sometimes 🙂

taplio

The Battle

Kaylee Edmondson

Taylor Bogar

Followers

Posts

Engagements

Likes

Performance ScoreKaylee Edmondson's LinkedIn Performance

Performance ScoreTaylor Bogar's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kaylee Edmondson

Taylor Bogar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kaylee Edmondson's LinkedIn Performance

Performance ScoreTaylor Bogar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKaylee Edmondson's LinkedIn Performance