Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

Product Marketing @ Beekeeper

I help early-stage founders and teams deliver great products to people who need them.

So far, that's looked like matching rare disease patients with clinical trials, helping seniors navigate health insurance, and keeping teams connected through workplace technology. 

Outside of work, you’ll find me DJing, hosting events for Startup Grind Chicago, chasing my dog, tinkering with AI, or playing basketball. Interested in meeting interesting people, DM me if we should chat!

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The Battle

Kaylee Edmondson

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