Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

I run The CS Café (TheCScafe.com), a newsletter for CS and revenue leaders who care more about NRR than noise. 

The promise is simple: Customer Success systems that prevent churn, grow NRR, and earn exec trust.

What you get each week:

- Renewal risk systems that surface issues early (before they hit forecast)
- QBR structures execs actually respect
- Expansion motions that don’t rely on vibes
- Templates and talk tracks you can ship at work the same day

Why this is practical:
I’ve owned the work. Renewals, QBRs, exec reviews, and the cross-functional handoffs that decide retention.

Trusted by 4,300+ CS and revenue pros.
Subscribe: TheCScafe.com

If you’re hiring, leading a CS team, or running a book of business, hit Message and tell me what you’re trying to improve: renewals, expansion, or exec alignment.

Other things I build:

- WowThisCV.com (outcome-focused resumes that land more interviews faster)
- WordCountAI.com (SEO and writing systems for founders and creators)
- Curated industry newsletters for Sales, Marketing, and Product, with roles included

Personal projects:
- Photocultivator.com (weekly photo techniques and gear picks)
- ParTalk.com (weekly golf tips)
- TheSuccessPod.com (operator lessons)

taplio

The Battle

Kaylee Edmondson

Hakan Ozturk

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