DemandLoops

Soloprenuer

Thoropass

Fractional VP of Marketing

Fractional Head of Growth

Clay

Content Creator

UserEvidence

UserEvidence automates social proof for GTM teams. Generate verified customer evidence, product stats, and ROI data in minutes. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to boost buyer confidence, shorten sales cycles, and increase win rates.

Advisor

Refine Labs

VP of Marketing

Chili Piper

Chili Piper is the most advanced routing and scheduling software for B2B revenue teams. 
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.

Senior Director, Demand Generation

brightwheel

Interim Head of Demand Gen

Interimly

In my time at Interimly I helped brands like Vanta, Anvyl, Honeycomb.io, Traackr, Mux, and Spoke.ai develop their demand gen and marketing operations foundations and programs for scale.

Demand Gen Consultant

Campaign Monitor

CM Group is a family of global marketing technology brands founded in 2017 with the collection of three industry-leading email marketing platforms: Campaign Monitor, Delivra and Emma. Since then, our family of brands has grown with the addition of Liveclicker and Sailthru in 2018. As CM Group continues to grow, this suite of products is changing the marketing landscape and presenting new opportunities for businesses around the world.

Head of Demand Generation

Demand Generation Manager

Kindful

Solving demand gen headaches ➿

Hi, I’m Kaylee 👋 founder of DemandLoops.

I’m the marketing solopreneur making demand loops a reality for B2B SaaS companies. After spending years in-house building and leading demand gen functions one brand at a time, I’m now going solo to bring my learnings to you.

I spend my days doing 3 things:

1. Fractional Marketing Leadership roles in B2B startups to help them build and scale.

2. Advising early and growth-stage founders and marketers on demand gen strategy.

3. Writing, creating, and talking about 1 + 2. 

I’ve operated and advised companies such as Kindful, Campaign Monitor, Chili Piper, brightwheel, Refine Labs, Vanta, Traackr, Mux, and many more. And am now trying to make my own newsletter happen fueled by my learnings – DemandLoops.substack.com 📧 I love helping others further their career in demand gen, while also continuing to push and define the boundaries of what this function will become. 💙

_____________

✌️ Areas of expertise: Demand generation, brand marketing, community, podcasting, performance marketing, marketing analytics, marketing operations, influencer marketing, field/event marketing, customer marketing

🙅‍♀️ Areas you won't catch me in: SEO, display advertising, lead gen

Kaylee Edmondson

Babe, are you ok? 

I've seen your ads 100 times now and still couldn't tell what the software does.

This company spent $200K on AI tools last year while their CRM had 47,000 duplicate records.

Their marketing automation platform couldn't talk to their data warehouse. 
Three different definitions of "qualified" lived in three different systems. 
Sales didn't trust any data coming from marketing.

But, don't worry, they hired a prompt engineer. 🙄

The same pattern keeps showing up in audits. Companies stack AI tools on top of infrastructure that barely worked before. Clay for enrichment. 6sense for intent. Pocus for intent/more enrichment. Custom GPT implementations. Multiple AI-powered ad platforms.

Their VP of Marketing said something that stuck: "We have all this data, but we're less confident in our targeting than we were two years ago when we had a simple scoring model in HubSpot."

Accounts with 4-7 duplicate entries because different tools were creating records differently. Intent signals weren't syncing with HubSpot. Product usage scores lived in a completely different system than their MQLs. 

When sales asked "why is this account qualified?" marketing couldn't answer because the signals were scattered across too many places.

AI doesn't fix bad data. AI scales bad data.

Your fancy AI tools are only as good as the foundation they're built on. 
Most B2B companies have duplicate accounts, fragmented contact records, inconsistent taxonomies, and disconnected systems. Then they wonder why their AI initiatives feel like expensive chaos.

The companies seeing real results spent the last year doing the work nobody wants to talk about. 

Cleaning their data model. 
Connecting their systems. 
Building operational processes. 
Investing in RevOps capacity. 
Saying no to shiny tools until they fixed their foundation.

The hardest conversation in B2B right now: telling leadership the answer isn't another AI purchase. The answer is a few months of unglamorous data work that nobody wants to fund or celebrate.

But that unsexy infrastructure work pays off. Every 👏 single 👏 time 👏

I almost didn't send the DM to Elena Verna.

Sitting there in 2023, cursor blinking in the message box, thinking "why would she respond to me?"

But I was stuck. Full-time marketing role, great salary, and this nagging feeling that going solo was the move—but zero confidence to actually do it.

So I sent it. Cold DM. Asked for a chance to talk about her career path and going independent.

She said yes.

That conversation gave me three things I couldn't get anywhere else:
- She told me the specific early learnings she made going solo (I copied all of them).
- She validated that my skill set was enough—I didn't need another certification or title first.
- She showed me what was possible. Seeing someone I respected who'd done it made it feel real, not reckless.

Three months later, I went solo. Built DemandLoops.

Looking back, that DM was the highest-ROI 45 seconds I've ever spent on my career.

The pattern I've noticed since: the person you're intimidated to reach out to is often the exact person you need to talk to.

They've been where you are. They remember what it felt like.
Most will say yes if you're genuine about why you're asking.

I still take 2 cold networking calls a month because that Elena conversation showed me how much faster you learn when you just ask someone who's ahead of you.

Last week someone cold DM'd me about going solo. We talked for an hour. I hope it helps them the way Elena helped me.

So...who's your Elena? The person you keep thinking about reaching out to but haven't yet? Today's the day. 🫶

Nathaniel Miller

Dads Growth Lab

Predictable pipeline in 90 days
I build and run revenue systems for Seed–B SaaS: outbound, content distribution, ads, and measurement your CRO trusts. 

Typical outcome: ~30% demo-rate lift in 8–12 weeks and consistent SQLs from a short ICP list.

Head of Growth

Ashbrook Technologies

Building the future by growing what powers it.
We specialize in scaling companies across ag and agtech, industries rich in potential but underserved by modern capital and strategy. At Ashbrook, we roll up our sleeves and build alongside the teams shaping tomorrow’s backbone.

Head of Marketing

Access Softek

Access Softek has been an industry leader in the digital banking space for over 30 years. We help 400+ credit unions and banks stay ahead of the curve by providing our clients with a full-service digital banking solution that assists their users with all aspects of their banking experience. Our Access Digital banking platform delivers the innovative features your users' demand, the security financial institutions need, and the technology needed to compete in the market today.

• Increased online lead generation by 20% YoYr by managing strategic SEO and SEM campaigns across a full product line.
• Improved landing page performance by 15% through UX optimizations that focused on enhancing CTA visibility and reducing page load times.
• Collaborated with sales and product teams to develop and implement Account-Based Marketing (ABM) campaigns, resulting in a 50% increase in pipeline growth.
• Directed targeted digital marketing journeys that significantly improved customer engagement and boosted conversion rates.




Highlighted Skills: 
Lead Generation, SEO/SEM Management, Event Planning and Execution, Website Optimization, Account-Based Marketing, Collaboration with Sales and Product Teams, Strategic Planning, Data Analysis, Content Creation, Social Media Management, Project Management, Communication, Analytics Interpretation

Digital Marketing Manager & Events Manager

Sureify

Sureify is a SaaS #insurtech platform for the Life and Annuity industry that provides the digital technology experience that today’s customers expect. Sureify’s platform, Lifetime, is a modular, highly configurable set of software solutions that sits on top of policy administration systems.

• Developed and executed digital marketing strategies encompassing SEO/SEM, email, social media, and display advertising campaigns.

• Analyzed campaign performance using Google Analytics, conducted A/B testing, and decreased bounce rate by 30% within 60 days.

• Managed digital engagement initiatives for over 350 industry contacts through conferences and live-stream events.


Highlighted Skills:
Strategic Planning, Data Analysis, Collaboration, Event Marketing, SEO/SEM Optimization, Email Marketing, Social Media Management, Analytical Skills, Creative Thinking, Project Management, Communication

Digital Marketing Manager

Digital Media Warehouse

Led the design and development teams in a relaunch and rebranding project that migrated the website to Shopify, optimized SEO, conducted extensive keyword research, launched marketing newsletters, created all product images and content, and designed marketing flyers. 

• Increased site impressions by 560% and clicks by 200% through successful SEO & SEM campaigns, achieving top 10 ranking for 200 keywords.

• Delivered a 900% surge in online sales post website relaunch, SEO enhancements, and targeted marketing emails, significantly boosting revenue and brand exposure.

Highlighted Skills: 
Website Design and Development, SEO Optimization, Keyword Research, Email Marketing, Google Ads Management, Campaign Execution and Management, E-commerce Optimization, Strategic Planning, Data Analysis, Content Creation, Social Media Management, Project Management, Communication, Analytics Interpretation

Digital Marketing & E-commerce Manager

A & A Graphics Supply LLC

• Pioneered a marketing overhaul, revamping our website design with HTML, CSS, and JS wizardry to showcase SEO-optimized products and descriptions.

• Dreamed up and executed a marketing masterplan, spotlighting new product launches and wowing clients with stellar presentations and demos.

• Teamed up with HP's marketing squad to roll out syndicated content tailored to HP's stellar products.

• Flexed my top-tier customer service skills and knack for learning, snagging new clients left and right.

• Embarked on nationwide odysseys to rescue printers in distress and nurture client relationships.

• Took the reins as the go-to wide format printer technician for heavyweights like HP, Xerox, Canon, Oki, Mutoh, and KIP. Plus, crafted a killer training program for new recruits and newfangled printers.

Highlighted Skills:
Website Design (HTML, CSS, JS), SEO Optimization, Marketing Planning and Forecasting, Collaboration with External Partners, Customer Service, Training Program Development, Strategic Planning, Data Analysis, Content Creation, Social Media Management, Project Management, Communication, Analytics Interpretation

Digital Marketing Coordinator

Premier Merchandising

Service Department Manager

Springfield Blue Print

Printer Technician

GAMO OUTDOOR USA

Customer Service Representative

Mountain Grove Pharmacy

Prescription Delivery

Head of Marketing | 20K Views Teaching SEO on TikTok | Founder of The SEO Marketing Dad | Advisor | Driving Startup Growth | Girldad x2 | Community Builder | Aspiring Runner | Survivor Super Fan

Six weeks into a SaaS engagement, the Founder looked at me and said:

“We’re doing everything you said. Why aren’t we seeing meetings?”

That moment changed how I build marketing systems.

Today, I help founders & first-hire marketers at Seed–B SaaS turn activity into predictable pipeline in 90 days, without hiring bloated teams.

System = outbound + content distribution + measurement: built to run with a team of one and reviewed weekly with sales.

Typical outcomes:
- ~30% demo-rate lift in 8–12 weeks
- Consistent SQLs from a short ICP list
- Scorecards that sales actually trusts

Proof: revenue scaled from $200K → $5M, 600% lead growth, 900% sales growth, 50% lift in conversion, 860% traffic growth.

What this means for you: you stop optimizing for activity and start creating conversations that convert.

DM “SYSTEM” for the 90-day plan or book a free audit → https://bit.ly/dadsgrowthlab

---------------------------------

✅ Proud husband & dad to two incredible daughters
✅ Passionate about the outdoors: running, hiking, camping, cycling
✅ Faith-driven & committed to helping others succeed
✅ Super Survivor fan (& hopeful applicant!)

taplio

The Battle

Kaylee Edmondson

🏃Nathaniel Miller

Followers

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Performance ScoreKaylee Edmondson's LinkedIn Performance

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The Battle

Kaylee Edmondson

🏃Nathaniel Miller

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kaylee Edmondson's LinkedIn Performance

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Performance ScoreKaylee Edmondson's LinkedIn Performance