Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

Xgrid.co

- Spearheading business development strategy, focusing on growth planning and forging partnerships with C-level executives.
- Coordinated marketing events spotlighting Adobe Marketo, HubSpot, and 6sense, driving industry engagement.
- Produced 800+ SEO-optimized articles in two weeks, achieving 210+ top-ranking US search results.
- Implemented high-performing email campaigns, achieving a 23% click rate, 19% open rate, and just 0.8% bounce rate.
- Aligned business goals across product, marketing, and sales teams to maximize revenue generation and strategic growth.

Head of Partnerships

- Provided marketing automation consultancy (HubSpot, Adobe Marketo) to clients, driving strategic business growth.
- Organized webinars and podcasts featuring SaaS and IT leaders to elevate brand authority.
- Led talent outsourcing and acquisition initiatives to streamline operational success.

Business Development Team Lead

- Enhanced LinkedIn outreach response rates by 25%, connecting with 1,000+ tech executives.
- Established a scalable outbound sales pipeline, showcasing expertise in B2B sales strategy.

Business Development Specialist

- Specialized in US client acquisition and lead generation using LinkedIn, Crunchbase, and other platforms.
- Partnered with top-tier clients, including Cisco and Alkira, to deliver cloud and marketing automation solutions.

Business Development Representative

Product Marketing Alliance

Member

RevGenius

Superpath

Grow People Inc.

Advisor

Shark Technologies

- Achieved 25 weekly solar panel sales through targeted email marketing and cold calling.
- Strengthened client relationships, boosting customer satisfaction and retention.

Center for Evaluation and Development (C4ED)

- Verified campaign data for UNICEF’s Women Empowerment initiatives.
- Translated Pashtu and Urdu data into English, achieving the highest accuracy rate in a 15-member team.

Senior Account Executive

Pakistan Economic Net

- Developed B2B lead generation strategies using LinkedIn Sales Navigator and content marketing techniques.

Lead Generation Specialist

Business Development Specialist @ Xgrid.co | HubSpot Certified

I help technology companies—ranging from fast-growth startups to established enterprises—launch products, enter new markets, and build scalable sales processes.

Over the past few years, I’ve:

- Developed GTM strategies that boosted pipeline opportunities by over 60% in multiple SaaS projects.
- Implemented outbound sales initiatives that consistently exceeded monthly lead-generation targets.
- Drove marketing automation programs (HubSpot, Adobe Marketo) resulting in double-digit increases in email click-through and open rates.
- Produced 800+ SEO-optimized articles that captured 210+ top-ranking U.S. search results.
- Leveraged AI tools to enhance marketing, sales outreach, and content production—staying at the forefront of emerging tech.
- Whether it’s building a high-performing outbound engine, refining your marketing automation stack, or forging strategic partnerships, I’m passionate about driving revenue and scaling businesses.

Tools: HubSpot, Hunter, LinkedIn Sales Navigator, Builtwith, Canva, Ahref, ChatGPT, CRM, Wordpress

Let’s connect if you’re looking to supercharge your go-to-market strategy, expand into new markets, or streamline your sales and marketing operations.

taplio

The Battle

Kaylee Edmondson

Muhammad Arshan B.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?