Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

Randstad Digital

Led multi-channel demand generation, driving engagement and retention through targeted ABM and customer-centric strategies. Collaborated with teams to optimize performance and deepen customer relationships.

Marketing Campaign Manager

Salesforce

Via ICONMA

Optimized global campaigns to enhance customer journeys and retention. Streamlined messaging and collaborated across teams to drive subscription growth.

Campaign Marketing Manager

Splash (SplashThat.com)

Doubled marketing output and generated $5.23M ARR with an integrated lifecycle framework. Boosted conversion rates by 25%, driving net new logos and customer retention.

Manager, Demand Generation 

insightsoftware

Managed integrated campaigns that grew the pipeline by 10% and improved ROI by 7%. Letting details and data drive success.

Marketing Manager, Demand - Enterprise North America 

Flexera

Directed campaigns that increased the pipeline by 25% and supported revenue growth. Focusing on understanding the vision and strategy for direction.

Product Marketing Manager

Accruent

Led product launches and grew the pipeline by 40%, generating $457K in six months by focusing on customer journey.

Associate Product Marketing Manager

Forcepoint

Contributed to a $53M email campaign by improving engagement through automation and streamlining processes.

Marketing Operations Specialist

Marketing Coordinator

Various Companies

➤ Government Relations Specialist – Texas Association of School Administrators, Austin, TX – 2015 to 2016
➤ Government Relations Specialist – Association of Texas Professional Educators, Austin, TX – 2014 to 2015

Additional Work History

About Me & What Drives Me:

I’m a marketer who thrives on connecting the dots—whether it’s between people, ideas, or strategies. With a passion for turning big ideas into impactful actions, I specialize in lifecycle management, integrated campaigns, and customer-centric strategies. I love collaborating with teams to bring strategic visions to life, ensuring that every campaign delivers measurable results and genuinely resonates with audiences. What drives me is seeing the big picture and making it happen—whether it’s enhancing customer experiences, driving significant revenue growth, or executing complex campaigns. My goal is always to create meaningful impact and lasting success.

Key Strengths:

•Campaign Leadership: Led multi-channel campaigns that drove $5.23M in ARR and doubled marketing opportunities.
•Lifecycle Focus: Optimized global lifecycle marketing, boosting customer retention and enhancing brand messaging.
•Customer-Centric Strategy: Managed integrated campaigns that increased pipeline growth by 40% and generated $457K in revenue.
•Data-Driven Insight: Used analytics to improve ROI and align marketing strategies with customer needs.
•Collaboration: Fostered strong cross-functional teamwork, ensuring seamless execution and alignment across teams.

taplio

The Battle

Kaylee Edmondson

Karyn T.

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