Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

As a growth strategist and advisor with over 10 years of experience in marketing leadership roles, I help businesses achieve their pipeline, revenue and market share goals with data-driven and customer-centric strategies. I have a Master Certification in Web Analytics and an Award of Achievement in Web Analytics from UBC Continuing Studies Program.

Currently, I advise Blaze Social & Digital LLC and Omega Environmental Services, Inc. on inbound go-to-market strategy, demand generation, and account-based marketing. Previously, I was the CMO at Filejet Inc., where I spearheaded the marketing initiatives that contributed to double-digit growth in new logos and revenue within one year. I am passionate about creating and delivering impactful content, digital, and ABM campaigns that generate qualified leads, nurture relationships, and drive conversions.

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The Battle

Kaylee Edmondson

Jeanne Rogers

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