Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

James Birdsall

SalesRabbit, Inc.

SalesRabbit is the industry-leading field sales platform that amplifies sales teams with transformative technology.

Director of Demand Generation

Tiny Expressions

Owner

Consensus

The Consensus demo automation platform combines video, product interaction, and discovery automation to make buying easy—shortening sales cycles by 30% and increasing close rates by 2x.

Chili Piper

ChiliPiper is the all-in-one Demand Conversion Platform that can qualify, route, and schedule meetings from any inbound or outbound channel.

Demand Generation Manager

InsideSales

InsideSales goes beyond a traditional sales auto dialer or sequencer. It doesn’t just help your team do more, it helps them do more of the right things.

Divvy | Inc.

Expense management platform helping companies eliminate manual expense reports and spend smarter.

Senior Digital Marketing Manager

Canopy

Digital Marketing Manager

Trove Brands

Associate Digital Marketing Manager

Dynactive Software

Assistant Art Director

BYU AdLab

Account Manager/Social Media Manager

Director of Demand Gen @ SalesRabbit 🐰

Driven demand marketer with a proven track record in developing effective campaigns that generate consistent pipeline. Successful history in optimizing landing pages that resulted in dramatically increased conversion rates. Extensive background in paid social media, paid search, and content marketing. Prioritize close partnerships with sales leaders to ensure a unified strategic vision and accountability.

Core competencies:

Demand Generation
Digital Marketing
Email Marketing
Paid Search & Paid Media
Content Marketing

taplio

The Battle

Kaylee Edmondson

James Birdsall

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