Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

Perceptyx

Perceptyx is the Employee Experience (EX) Transformation company. I’m privileged to lead a high-performing of team of marketers focused on new customer acquisition, new business pipeline generation, content marketing, digital marketing, marketing operations, and ABM.

Vice President, Growth Marketing

Vice President, Demand Generation

Director of Demand Generation

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Member

Pavilion

Associate

TrapX Security

Director of Marketing & Demand Gen

Engageware (formerly TimeTrade)

Director, Demand Generation

Qstream

Senior Director, Marketing Content & Communications

Combining mobile, science and data analytics in a powerfully simple enterprise solution, Qstream helps top brands measure and manage sales capabilities at scale. The platform’s analytics engine continuously synthesizes millions of data points from responses to brief scenario-based challenges into sales fluency heat maps and coaching actions that give sales leaders greater confidence in their team’s ability to win. Delivered from the cloud to any mobile device, Qstream is easy to use and deploy.

Winner of several product innovation awards, today we’re successfully helping high-growth sales teams:

- Drive sales transformation
- Build an effective coaching culture
- Accelerate new hire onboarding
- Align core messaging
- Manage competitive threats
- Enable continuous sales, field service and channel support

Learn more at Qstream.com/resources or request a personal demo at https://Qstream.com/request_demo/.

Director, Global Marketing & Customer Acquisition

Bottomline Technologies

Director, Corporate Marketing Strategy

HiSoftware

Vice President of Marketing

Director of Marketing, Corporate Solutions North America

SparkSource PR (now Davies Murphy Group)

Vice President

Brand-minded, Revenue-driven B2B SaaS Marketing Leader 🎯📈 | VP, Growth Marketing at Perceptyx

Brand-minded, revenue-focused B2B marketing leader passionate about building go-to-market strategies and teams that scale and win. 

Proven success in high-impact enterprise pipeline strategy, execution, and results. Prolific content marketer with a passion for differentiated positioning and brand storytelling. Able to quickly align company, market, and solution messaging that successfully differentiates companies within their target markets. Track record of visible, revenue-generating results. Strategic partner to Revenue, Sales Development, and Product leadership. Collaborative, “GSD” leader known for building high-accountability, high-performance teams.

Specialties: B2B marketing strategy and demand generation, specifically in high-growth, enterprise software segments; go-to-market planning and execution; SaaS revenue models; sales enablement; branding and identity; CRM campaign management and sales process alignment, including integrated marketing automation; relationship and event marketing; public relations and thought leadership; social media marketing.

Deidre Moore

taplio

The Battle

Kaylee Edmondson

Deidre Moore

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