Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

Illuminare Solutions LLC

Fractional Chief Operating, Growth, and Marketing Officer strategy and execution

Co-Founder, Business Growth Consultant

The Difference Engine

Growth & Operations Consultant

Mac and Chonies

Self-produced artworks in various techniques and mediums; digital recreation of handmade art for e-commerce merchandise

Artist and Ecommerce Owner

Worldly Visions Photography

Portrait and event photography for the greater Central Florida region

Co-Founder, Principal Photographer, Head of Sales

Hulaween

Renown SE music & arts festival spanning four days with major music acts, stunning art installations, and community activities in Live Oak, Florida.

VIP Witch Program (Glamping Tents) Coordinator

VIP Campground Placement & Shuttle Driver

Customer.io

Top of funnel awareness building to help SMB to enterprise companies create lasting customer relationships through the Customer.io platform

Enterprise Sales Development Representative

OnSolve

Top of funnel awareness building to help enterprise companies secure physical asset protection through the OnSolve platform

TelAffects

Top of funnel awareness to insurance agencies on behalf of a national insurance brand for their mergers and acquisitions campaign

Lead Sales Development Representative

Creation and presentation of training materials based on strict adherence to local and state laws and regulations for the state of Florida's COVID vaccine initiative

Staff Trainer

Co-led a team of 100 customer service representatives facilitating vaccine appointments for the state of Florida's COVID vaccine initiative. Conducted daily team-wide meetings, performance analysis, and ongoing coaching/support.

Customer Service Team Lead

Setting appointments for Florida residents on the waitlist for the state's COVID vaccine initiative

Customer Service Representative

LeisurePro

• Led a team of ~10 content writers, editing all content for SEO for publishing to website, social media, and community forums
• Managed content calendar, publishing schedule, community forums, and social media channels
• Implemented A/B testing and optimization of Google & social media PPC awareness, brand, and retargeting ad campaigns

Head of Demand Generation

• Creation and management of content calendar for daily publishing of SEO-optimized digital content to website, community forums, and social media using effective keyword research & online content best practices
• Management of community forums and social media channels to improve NPS and increase sales
• Assisted Director of Digital Marketing with affiliate search and outreach

Senior Web Content Writer

Breaker of Silos | Creative Digital Marketer | Professional Artist | Experiential Event Production

Super passionate human who doesn’t believe in lying, cheating, or stealing to make a sale or promote a business. I'm a jack of many trades, working on being a master of all of them, and never get tired of learning new things. I'm working every day on being a better version of myself than the day before it!

A born helper, I crave success in my efforts to help others thrive at what they love. I’m analytical and always trying solve problems, even when they aren’t mine. If I think I can help, you can bet your ass I'll try. My leadership style encompasses personal responsibility, empathy, humor, and inspiration. I believe everyone has something to contribute to any project or idea, as a rising tide does indeed lift all boats.

Creativity and variety are huge values for me, and being able to fulfill those in my professional life is what gets me out of bed every morning. I know I was put on this rock to do beautiful, impactful things, and every day I work hard to make that my reality. Let's make some great things happen together!

Skills:
• Marketing Strategy
• Digital Content & Strategy
• Video Creation & Editing
• Podcast Creation & Editing
• Image Creation & Editing
• Art Production & Design
• Event Production & Management
• Project Management
• Ecommerce
• Team Leadership
• WordPress
• SaaS Sales
• Generative AI

taplio

The Battle

Kaylee Edmondson

Creedence Gerlach

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?