DemandLoops

Soloprenuer

Thoropass

Fractional VP of Marketing

Fractional Head of Growth

Clay

Content Creator

UserEvidence

UserEvidence automates social proof for GTM teams. Generate verified customer evidence, product stats, and ROI data in minutes. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to boost buyer confidence, shorten sales cycles, and increase win rates.

Advisor

Refine Labs

VP of Marketing

Chili Piper

Chili Piper is the most advanced routing and scheduling software for B2B revenue teams. 
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.

Senior Director, Demand Generation

brightwheel

Interim Head of Demand Gen

Interimly

In my time at Interimly I helped brands like Vanta, Anvyl, Honeycomb.io, Traackr, Mux, and Spoke.ai develop their demand gen and marketing operations foundations and programs for scale.

Demand Gen Consultant

Campaign Monitor

CM Group is a family of global marketing technology brands founded in 2017 with the collection of three industry-leading email marketing platforms: Campaign Monitor, Delivra and Emma. Since then, our family of brands has grown with the addition of Liveclicker and Sailthru in 2018. As CM Group continues to grow, this suite of products is changing the marketing landscape and presenting new opportunities for businesses around the world.

Head of Demand Generation

Demand Generation Manager

Kindful

Solving demand gen headaches ➿

Hi, I’m Kaylee 👋 founder of DemandLoops.

I’m the marketing solopreneur making demand loops a reality for B2B SaaS companies. After spending years in-house building and leading demand gen functions one brand at a time, I’m now going solo to bring my learnings to you.

I spend my days doing 3 things:

1. Fractional Marketing Leadership roles in B2B startups to help them build and scale.

2. Advising early and growth-stage founders and marketers on demand gen strategy.

3. Writing, creating, and talking about 1 + 2. 

I’ve operated and advised companies such as Kindful, Campaign Monitor, Chili Piper, brightwheel, Refine Labs, Vanta, Traackr, Mux, and many more. And am now trying to make my own newsletter happen fueled by my learnings – DemandLoops.substack.com 📧 I love helping others further their career in demand gen, while also continuing to push and define the boundaries of what this function will become. 💙

_____________

✌️ Areas of expertise: Demand generation, brand marketing, community, podcasting, performance marketing, marketing analytics, marketing operations, influencer marketing, field/event marketing, customer marketing

🙅‍♀️ Areas you won't catch me in: SEO, display advertising, lead gen

Kaylee Edmondson

Babe, are you ok? 

I've seen your ads 100 times now and still couldn't tell what the software does.

This company spent $200K on AI tools last year while their CRM had 47,000 duplicate records.

Their marketing automation platform couldn't talk to their data warehouse. 
Three different definitions of "qualified" lived in three different systems. 
Sales didn't trust any data coming from marketing.

But, don't worry, they hired a prompt engineer. 🙄

The same pattern keeps showing up in audits. Companies stack AI tools on top of infrastructure that barely worked before. Clay for enrichment. 6sense for intent. Pocus for intent/more enrichment. Custom GPT implementations. Multiple AI-powered ad platforms.

Their VP of Marketing said something that stuck: "We have all this data, but we're less confident in our targeting than we were two years ago when we had a simple scoring model in HubSpot."

Accounts with 4-7 duplicate entries because different tools were creating records differently. Intent signals weren't syncing with HubSpot. Product usage scores lived in a completely different system than their MQLs. 

When sales asked "why is this account qualified?" marketing couldn't answer because the signals were scattered across too many places.

AI doesn't fix bad data. AI scales bad data.

Your fancy AI tools are only as good as the foundation they're built on. 
Most B2B companies have duplicate accounts, fragmented contact records, inconsistent taxonomies, and disconnected systems. Then they wonder why their AI initiatives feel like expensive chaos.

The companies seeing real results spent the last year doing the work nobody wants to talk about. 

Cleaning their data model. 
Connecting their systems. 
Building operational processes. 
Investing in RevOps capacity. 
Saying no to shiny tools until they fixed their foundation.

The hardest conversation in B2B right now: telling leadership the answer isn't another AI purchase. The answer is a few months of unglamorous data work that nobody wants to fund or celebrate.

But that unsexy infrastructure work pays off. Every 👏 single 👏 time 👏

I almost didn't send the DM to Elena Verna.

Sitting there in 2023, cursor blinking in the message box, thinking "why would she respond to me?"

But I was stuck. Full-time marketing role, great salary, and this nagging feeling that going solo was the move—but zero confidence to actually do it.

So I sent it. Cold DM. Asked for a chance to talk about her career path and going independent.

She said yes.

That conversation gave me three things I couldn't get anywhere else:
- She told me the specific early learnings she made going solo (I copied all of them).
- She validated that my skill set was enough—I didn't need another certification or title first.
- She showed me what was possible. Seeing someone I respected who'd done it made it feel real, not reckless.

Three months later, I went solo. Built DemandLoops.

Looking back, that DM was the highest-ROI 45 seconds I've ever spent on my career.

The pattern I've noticed since: the person you're intimidated to reach out to is often the exact person you need to talk to.

They've been where you are. They remember what it felt like.
Most will say yes if you're genuine about why you're asking.

I still take 2 cold networking calls a month because that Elena conversation showed me how much faster you learn when you just ask someone who's ahead of you.

Last week someone cold DM'd me about going solo. We talked for an hour. I hope it helps them the way Elena helped me.

So...who's your Elena? The person you keep thinking about reaching out to but haven't yet? Today's the day. 🫶

Brianna Doe

Verbatim

Influencer marketing, speaker sourcing, and fractional marketing/ops leadership for SaaS, eComm, and events 🌱

Founder

Wiley

A book for entrepreneurs, intrapreneurs, and creatives building careers that don’t fit into the corporate template. This is your field guide for the in-between, designed to help you lead and build on your own terms.

Pre-order your copy: https://theunapologeticprofessional.com

Author, The Unapologetic Professional

let her cook

A media company for career people that are tired of being palatable.

Find our YouTube show, newsletter, and IG here: https://lethercook.media

Co-Founder & Creator

The Wishly Group

We represent 30+ top LinkedIn creators across marketing, sales, AI, HR, and GTM.

• 80+ LinkedIn campaigns every month
• 10M+ monthly impressions, ~90% renewal
• $3M+ paid out to creators

Director of Strategy

This Could've Been an Email

I write a biweekly newsletter for 100,000+ creators, marketers, and entrepreneurs building ambitious, sustainable careers on their own terms.

Creator & Writer

Stop The Scroll

Returning in Q1 2026!

🎧 Check it out: https://podcasts.apple.com/us/podcast/stop-the-scroll-w-brianna-doe/id1732308502

Host

Limelight

Strategic Advisor

Welcome to the Jungle

Contributing Writer, The Lab

Aion

I was brought in to build the marketing department, but my role was eliminated.

As a team of one, I built and managed all things influencers, paid, social, content, PR, and growth.

Director, Growth & Content

Inventables

I led content marketing and demand generation, overseeing our creative and paid media agencies.

Accomplishments:
•  Spearheaded the marketing strategy for the highly-anticipated launch of 3D in Easel Pro (messaging & positioning, website design, email marketing, live event promotion, paid media)
• Built, implemented, and managed the customer journey roadmap (from acquisition to evangelism)
• Developed, executed, and monitored lead gen & demand gen campaigns across landing pages, email, and paid media
• Built and led our customer retention strategy to reduce churn (and increase retention on 3-year subscriptions)
• Implemented and managed all A/B testing & experimentation

Sr. Manager, Demand Generation & Content

I share tips & stories about job hunting, leadership, and marketing yourself | Demand Gen @ Aion | Creator of This Could've Been an Email

According to my mom, I started writing stories at age 3. Picked up a pencil and never put it down, which explains the book, the business, and my obsession with Google Docs.

Today, I’m the founder of Verbatim, a boutique agency helping brands grow through high-impact influencer marketing, fractional leadership, and speaker sourcing. We’re also ranked the #1 influencer agency in Phoenix by Influencer Marketing Hub (which is exciting and now lives proudly in my email signature).

I help brands stop blending in, and I help creative professionals & entrepreneurs build careers that align with the life they actually want. Without burning out, selling out, or turning into a walking LinkedIn bro-post.

The tl;dr:
↳ Author of The Unapologetic Professional (drops on Nov 10!)
↳ Keynote speaker, advisor, and marketer
↳ Helping people rethink work without burning it all down
↳ Host of Stop the Scroll, co-creator of Let Her Cook 🌮

👀 As seen in/at: HubSpot, Harvard, Fast Company, Stanford, CNBC, American Marketing Association, and more.

Outside of work: Big fan of tattoos, cookie-scented candles, and the Oxford comma.

Want to collab or bring me in as a speaker? Send me a note: https://www.briannadoe.com/contact

Director of Demand Generation

Aion is revolutionizing the way businesses manage their finances and fuel growth with our all-in-one modern finance platform. 🚀

For anyone impacted by the recent cuts to SNAP benefits and in need of food, here are some resources:

↳ Feeding America: "Find Food Near You" tool to look up food banks and pantries by ZIP code
↳ For adults 60+, Feeding America also offers senior food programs (home delivery, pantries, food boxes, and more)
↳ FoodFinder: Map of food pantries and meal programs across the states
↳ DoorDash launched the Emergency Food Response initiative w/ free meals and waived service/delivery fees for SNAP-eligible orders
↳ Instacart is offering discounted support for SNAP users
↳ Full Cart: Get a food box delivered straight to your door

EDIT: All links can be found in my "pinned" comment. And so many kind folks have shared more resources in the comment section as well!

Sending love to everyone 🤎

Founder, Verbatim | In my influencer marketing era and you should be too | Bestselling Author, The Unapologetic Professional

If you've got two hours and ~$100, you can help feed 10 families this Thanksgiving.

I got the "meal in a bag" idea from Dollar Tree Dinners, a TikTok creator: buy all the ingredients for a full meal, bag them up with the recipe, and donate the bags to a local org.

So I chose the casserole recipe (green beans, chicken, mashed potatoes, stuffing, and gravy). All in:

↳ Cost: $106 for 10 meals
↳ Time: About 2 hours (mostly spent writing recipes on notecards because I haven't owned a printer since 2008).

The process was way easier than I thought it would be, so I hope this encourages someone else to do the same. I’m already planning to do more this weekend. 

🫶🏽 If you have the time & the means, and want to join me, you can find the recipes here: https://lnkd.in/gpNGZbcb

Bestselling author, The Unapologetic Professional ✨ | Founder, Verbatim | In my influencer (marketing) era and you should be too

I can finally say it: I’m a published author. (And a bestselling one!!) 🥹🎉

The Unapologetic Professional is officially out in the world! My phone’s been lighting up all morning with photos and messages as people get their copies, and it feels so surreal. 

This book came from years of lessons, experiments, and rethinking what success actually looks like... and now it’s real. To everyone who preordered, shared, sent encouragement, or just believed in me along the way: thank you, thank you, thank you. 🙏🏽 You helped make this happen.

When your copy arrives, send me a book selfie and your first impressions! I can’t wait to see and hear what you think. 🫶🏽

Order your copy here: https://lnkd.in/ggXv85FB

Author, The Unapologetic Professional (11/11/25 ✨)

5 phrases I'm constantly unlearning (and what I replace them with):

1. "Sorry to bother you, but..."→ "When you have a minute, can I get your opinion on X?"

2. "I could be wrong, but…" → "In my experience…" or "My take is…"

3. "It was no big deal" (when my work is complimented) → "Thank you! I really appreciate that."

4. "I can try to squeeze that in" (when I know I can't) → "Let’s prioritize that for [X date]."

5. "This might be a dumb question, but …" → (I just ask the question)

I’ve noticed a few of these creeping back in lately, and I keep reminding myself that confidence compounds. Every time you advocate for yourself without apologizing for existing, you make it easier to do it again tomorrow. 🙌🏽

This time tomorrow, my book will be released into the world.

And honestly, I feel pretty quiet today. I'm excited to celebrate tomorrow (and for the rest of the week, and for the rest of my life!!) but right now, I'm just grateful for this opportunity. And for everyone who supported me, cheered me on, read early pages, and spread the word.

This started as a potential book deal and a very distant goal. Tomorrow, it becomes real. Thank you for supporting me from the beginning. 

I hope this book helps you like it has helped me. 🫶🏽

Pre-order your copy: https://lnkd.in/ggXv85FB

Author of The Unapologetic Professional (11/11/25 ✨)

My book launch is only 5 days away! Join me on 11/11 for my virtual launch party, co-hosted by my good friend Tobi Oluwole 🫶🏽

Bring snacks, questions for the Q&A, and a healthy disrespect for outdated versions of "professionalism." 😌

Pre-order my book, The Unapologetic Professional (out 11/11)!

The Unapologetic Professional Launch Party!

taplio

The Battle

Kaylee Edmondson

Brianna Doe

Followers

Posts

Engagements

Likes

Performance ScoreKaylee Edmondson's LinkedIn Performance

Performance ScoreBrianna Doe's LinkedIn Performance

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taplio

The Battle

Kaylee Edmondson

Brianna Doe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kaylee Edmondson's LinkedIn Performance

Performance ScoreBrianna Doe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKaylee Edmondson's LinkedIn Performance