DemandLoops

Soloprenuer

Thoropass

Fractional VP of Marketing

Fractional Head of Growth

Clay

Content Creator

UserEvidence

UserEvidence automates social proof for GTM teams. Generate verified customer evidence, product stats, and ROI data in minutes. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to boost buyer confidence, shorten sales cycles, and increase win rates.

Advisor

Refine Labs

VP of Marketing

Chili Piper

Chili Piper is the most advanced routing and scheduling software for B2B revenue teams. 
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.

Senior Director, Demand Generation

brightwheel

Interim Head of Demand Gen

Interimly

In my time at Interimly I helped brands like Vanta, Anvyl, Honeycomb.io, Traackr, Mux, and Spoke.ai develop their demand gen and marketing operations foundations and programs for scale.

Demand Gen Consultant

Campaign Monitor

CM Group is a family of global marketing technology brands founded in 2017 with the collection of three industry-leading email marketing platforms: Campaign Monitor, Delivra and Emma. Since then, our family of brands has grown with the addition of Liveclicker and Sailthru in 2018. As CM Group continues to grow, this suite of products is changing the marketing landscape and presenting new opportunities for businesses around the world.

Head of Demand Generation

Demand Generation Manager

Kindful

Solving demand gen headaches ➿

Hi, I’m Kaylee 👋 founder of DemandLoops.

I’m the marketing solopreneur making demand loops a reality for B2B SaaS companies. After spending years in-house building and leading demand gen functions one brand at a time, I’m now going solo to bring my learnings to you.

I spend my days doing 3 things:

1. Fractional Marketing Leadership roles in B2B startups to help them build and scale.

2. Advising early and growth-stage founders and marketers on demand gen strategy.

3. Writing, creating, and talking about 1 + 2. 

I’ve operated and advised companies such as Kindful, Campaign Monitor, Chili Piper, brightwheel, Refine Labs, Vanta, Traackr, Mux, and many more. And am now trying to make my own newsletter happen fueled by my learnings – DemandLoops.substack.com 📧 I love helping others further their career in demand gen, while also continuing to push and define the boundaries of what this function will become. 💙

_____________

✌️ Areas of expertise: Demand generation, brand marketing, community, podcasting, performance marketing, marketing analytics, marketing operations, influencer marketing, field/event marketing, customer marketing

🙅‍♀️ Areas you won't catch me in: SEO, display advertising, lead gen

Kaylee Edmondson

Babe, are you ok? 

I've seen your ads 100 times now and still couldn't tell what the software does.

This company spent $200K on AI tools last year while their CRM had 47,000 duplicate records.

Their marketing automation platform couldn't talk to their data warehouse. 
Three different definitions of "qualified" lived in three different systems. 
Sales didn't trust any data coming from marketing.

But, don't worry, they hired a prompt engineer. 🙄

The same pattern keeps showing up in audits. Companies stack AI tools on top of infrastructure that barely worked before. Clay for enrichment. 6sense for intent. Pocus for intent/more enrichment. Custom GPT implementations. Multiple AI-powered ad platforms.

Their VP of Marketing said something that stuck: "We have all this data, but we're less confident in our targeting than we were two years ago when we had a simple scoring model in HubSpot."

Accounts with 4-7 duplicate entries because different tools were creating records differently. Intent signals weren't syncing with HubSpot. Product usage scores lived in a completely different system than their MQLs. 

When sales asked "why is this account qualified?" marketing couldn't answer because the signals were scattered across too many places.

AI doesn't fix bad data. AI scales bad data.

Your fancy AI tools are only as good as the foundation they're built on. 
Most B2B companies have duplicate accounts, fragmented contact records, inconsistent taxonomies, and disconnected systems. Then they wonder why their AI initiatives feel like expensive chaos.

The companies seeing real results spent the last year doing the work nobody wants to talk about. 

Cleaning their data model. 
Connecting their systems. 
Building operational processes. 
Investing in RevOps capacity. 
Saying no to shiny tools until they fixed their foundation.

The hardest conversation in B2B right now: telling leadership the answer isn't another AI purchase. The answer is a few months of unglamorous data work that nobody wants to fund or celebrate.

But that unsexy infrastructure work pays off. Every 👏 single 👏 time 👏

I almost didn't send the DM to Elena Verna.

Sitting there in 2023, cursor blinking in the message box, thinking "why would she respond to me?"

But I was stuck. Full-time marketing role, great salary, and this nagging feeling that going solo was the move—but zero confidence to actually do it.

So I sent it. Cold DM. Asked for a chance to talk about her career path and going independent.

She said yes.

That conversation gave me three things I couldn't get anywhere else:
- She told me the specific early learnings she made going solo (I copied all of them).
- She validated that my skill set was enough—I didn't need another certification or title first.
- She showed me what was possible. Seeing someone I respected who'd done it made it feel real, not reckless.

Three months later, I went solo. Built DemandLoops.

Looking back, that DM was the highest-ROI 45 seconds I've ever spent on my career.

The pattern I've noticed since: the person you're intimidated to reach out to is often the exact person you need to talk to.

They've been where you are. They remember what it felt like.
Most will say yes if you're genuine about why you're asking.

I still take 2 cold networking calls a month because that Elena conversation showed me how much faster you learn when you just ask someone who's ahead of you.

Last week someone cold DM'd me about going solo. We talked for an hour. I hope it helps them the way Elena helped me.

So...who's your Elena? The person you keep thinking about reaching out to but haven't yet? Today's the day. 🫶

Vanta

Vanta is the leading trust management platform that helps simplify and centralize security and compliance for organizations of all sizes. 10,000+ companies including Atlassian, Omni Hotels, Quora, and ZoomInfo rely on Vanta to build, maintain and demonstrate their trust—all in a way that's real-time and transparent.

Senior Account Executive

Thoropass combines software automation with a dedicated compliance expert and CPA audit firm to guide companies through the entire compliance journey.

2024 Annual Quota: 105%
Q1: 98%
Q2: 113%
Q3: 90%
Q4: 118%

*$1.2 in Net New Revenue
*Highest ACV in Segment
*Most Self Sourced Revenue
*Highest Outbound Win Rate
*Second Highest Inbound Win Rate

Account Executive

Q1: 295% of Ramped Quota 
Q2: 127% of Quota
Q3: 50% of Quota
Q4: 183% of Quota

Annual Quota - Pacing to 163% of Annual Quota

Q4: 100% of Quota

Annual Quota - 111% of Quota

Senior Sales Development Representative

Sales Development Representative

SV Academy

• Selected in the top 2% of applicants for a program offered to high-potential individuals preparing for an SDR role in SaaS
• Rigorously trained (300+ hours) and assessed on sales development skills by industry professionals
• EQ: cultivating empathy, growth mindset, coachability, overcoming rejection, time management, prioritization
• SDR workflow: a consortium of current sales methodologies; qualifying frameworks (e.g. BANT); communication across email, social, phone, and video touchpoints; generating campaigns to SMB, mid-market, and enterprise accounts
• Tech tools: SalesForce, SalesLoft, G Suite, InsideView, Loom

Tech Sales Fellowship

Leopard USA

• Led the House Hunters International casting team prospecting in 146 countries using cold calling, email outreach, and video prospecting
• Exceeded company performance quota by 110% and delivered 172 episodes with an average viewership of 1.3 million per episode amidst the COVID-19 pandemic
• Led weekly cross-functional team meetings with junior and senior management in the United States and abroad to meet company metrics as well as escalate risks/issues/change requests.
• Served on the company COVID Taskforce to mitigate risk and ensure safe practices for shoots globally.

Casting Director

• Effectively used inbound and outbound lead generation to fulfill 200% above yearly average episode order; the largest order in franchise history 
• Created and managed schedules, budgets, shoot logistics, locations, and oversaw crew on-set in Lake Como, Italy.
• Led weekly pitch meetings with Showrunner, Executive Producer, and Senior Field Producers to ensure process compliance and delivery excellence across multiple projects for the show
• Launched company-wide social media initiative to modernize episodes, create brand awareness, and develop digital strategy for HHI franchise which led to 530% growth across platforms.
• Onboarded, trained and mentored 5 new team members

Casting Producer

• Prospected over 1,000 inbound and outbound leads through social media, cold calling, and Skype
• Qualified and closed over 50 leads with collaborating with the legal department and production management
• Efficiently updated and maintained department-wide CRM database

Casting Associate Producer

Magilla Entertainment

• Scouted and prospected over 10,000 outbound leads through social media, cold calling, and Skype for projects on Food Network, Discovery Channel, HGTV, TLC, History, and Lifetime
• Implemented mailing list software and CRM database to efficiently manage leads

JS Casting Inc.

• Identified and prospected over 500 inbound and outbound leads through social media and cold calling for Beat Bobby Flay, Cooks v. Cons, Food Network Star, and Kids BBQ Championship on Food Network
• Managed assets in cloud storage service and liaised with editors to ensure process compliance and delivery excellence

Casting Assistant

B17 Entertainment

• Prospected and effectively street recruited over 100+ participants in NYC for a hidden camera show on MTV
• Reconciled budgets, cash prize payments, and contestant paperwork including SAG and Central Casting actors

taplio

The Battle

Kaylee Edmondson

AJ Aminrazavi

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The Battle

Kaylee Edmondson

AJ Aminrazavi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kaylee Edmondson's LinkedIn Performance

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Performance ScoreKaylee Edmondson's LinkedIn Performance