Accountful Advising

Accounting operations can be confusing and time-consuming for a new business owner, but don’t let an opaque view of your finances stall your business growth. You need an experienced accountant on your side to take the stress out of accounting.

Founder, Financial Accountant

NeuroLeadership Institute

Senior Accountant

Analyze and report on $30M+ annual revenue. Clearly communicate advice on revenue treatment to
streamline financial operations resulting in 3x reduction in reporting turnaround and greater cross-department alignment.

• Forecast $30M+ in annual revenue with keen accuracy by persistently staying  in clear communication with project management team leads.
• Prepare end of month reconciliations of profit and loss and balance sheet accounts including journal preparations; ruthlessly prioritize to lessen EOM closing times by the following business days:
           - Total EOM closing: from 15 to 7
           - Accrual: from 3 to 1.5
           - Deferred: from 1.5 to .5
• Prepare and analyze weekly cash flow reports to ensure healthy cash flow.
• Create new processes and procedures resulting in quicker reconciliations and  more efficient communication across teams.
• Perform complex analysis of financial data with extreme care and detail orientation to quickly produce accurate revenue forecasts for leadership.
• Complete routine calculations to produce analyses and reports as requested.
• Plan for new infrastructure investment and build new procedures within it to simplify and optimize processes.

Staff Accountant

Business Relationship Management Institute

Directly support strategic planning efforts by providing accurate reports, budget projections, cash flow statements, and financial analysis for executive leadership.

• Perform cash flow and variance analysis to determine data-driven decisions and implement new processes for solutions to deter further anomalies compared to plan
• Compose monthly, quarterly and annual financial statements resulting in timely, accurate reports
• Create and manage $1.5M in company budgets regularly keeping sheets up to date
• Balance and monitor five company bank and credit card accounts reconciling on a monthly basis
• Maintain and audit accounts receivable and payable on a continuous basis
• Assist in preparing and filing of appropriate tax forms by being the first point of contact with the outsourced tax team by researching and providing all necessary information for the forms
• Research lead for all things related to finance, researching and troubleshooting to find solutions in budget planning, on boarding, maintenance, reporting, taxes and any other accounting issues

Financial Accountant

Lake City Bank

Served as the first point of contact for bank customers seeking assistance with account transactions, loan payments, cash advances and other bank service questions in order to ensure a pleasant banking experience for the customer.

• Consistently delivered quality client experience by completing customer requests quickly, accurately and while always protecting the security of the customer
• Maintained very strong business relationships focusing on deepening client relationships and cross-selling of products and services
• Responsible for running a teller drawer, processing financial transactions and actively managed the on boarding of new clients
• Stayed informed and up to date on all bank products, processes and procedures; especially those that were most complex and maintained all operational and risk management standards

North-Central Regional Teller

I make it easy to understand your business' financial health // Accounting for B2B service businesses // Founder @ Accountful Advising

👋 Hi, I'm Kayla.

If I know one thing about business it's this: good decisions are backed by data.

I learned this lesson early in my career when I watched a promising business nearly self-destruct when an event drained their finances and they scrambled to make payroll. That experience burned into my memory the power of financial reporting & forecasting — and the cost of neglecting it. 

The truth is, financial headwinds are inevitable for growing businesses. But with clear, accurate financial data, those headwinds become manageable challenges, not insurmountable obstacles.

That's why I founded 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐟𝐮𝐥 𝐀𝐝𝐯𝐢𝐬𝐢𝐧𝐠. I'm passionate about giving small and medium-sized business owners the same financial clarity that Fortune 500 CEOs rely on to steer massive enterprises with confidence.

𝐖𝐞'𝐫𝐞 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐧𝐮𝐦𝐛𝐞𝐫 𝐜𝐫𝐮𝐧𝐜𝐡𝐞𝐫𝐬. We're your financial co-pilots, providing:

𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Crystal-clear reports that cut through the noise and show you what matters most.
𝐑𝐚𝐩𝐢𝐝 𝐂𝐚𝐬𝐡 𝐅𝐥𝐨𝐰 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠: Real-time insights into your financial future, so you can plan proactively and make informed decisions.
𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: We don't just give you numbers; we give you strategies to improve your bottom line and fuel your growth.

Our mission is to empower consulting business owners to make smarter decisions, scale faster, and achieve their ambitions. 𝐋𝐞𝐭'𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐬𝐬𝐞𝐭.

Kayla Peña

Two duplicate bills. Two payments sent.
But only one was charged.

Want to know where the other one ended up?

A new client of mine recently had this happen:

🔁 Two duplicate bills were entered into their AP system.
Both were approved and paid (by their previous accountant). 

One payment was charged by the vendor.
The other sat on a virtual card… never charged… never refunded.

That money was now in limbo. 🫠

Here’s the difference a great firm makes:

✅ Flags duplicate bills before payment is sent
✅ Tracks pending payments to make sure the money lands where it should
✅ Follows up and escalates when something goes missing
✅ Actually recovers your cash

A not-so-great firm:

🚩 Misses duplicates altogether
🚩 Doesn’t reconcile payments to charges
🚩 Has no follow-up system and no idea the funds never returned
🚩 Quietly costs your business thousands

This client got lucky because now they have someone (hi, that's me! 👋) keeping a close eye on their cash.

This is what strong finance operations are supposed to do:

👉 Avoid preventable errors
👉 Recover lost funds
👉 Protect your cash

A missed refund isn’t a small mistake. It’s money off the table.

And for small businesses, that's a big deal. 

You deserve a partner who treats it that way.


#accounting #finance #smallbusiness

Need accounting? I deliver crystal-clear financial insights for service businesses & nonprofits ➡️ Make decisions with confidence

One of the hardest parts of growing a service business in the early years is figuring out how to talk about what you do.

Not just what you deliver—what your clients actually get.

I’ve been in business for 3.5 years, and the crazy thing is…
My services haven’t changed.

But the way I describe them?
That’s evolved over and over (and over) again.

And I think I’ve finally landed on it 👇

What my clients get when they work with me is this:

No surprises. 

No surprise cash shortfalls.
No surprise missed payments.
No surprise “Oh no, we can’t afford this hire after all.”

The truth is, most accounting firms don’t connect the dots.
They either miss things in the history—or fail to help you see what’s ahead.

But we do both:

✅ Accounting that’s fully reconciled every month—so you know what happened, down to the penny.

✅ Finance that delivers visibility—so you always know what’s coming next.

→ Is cash trending in the wrong direction? You’ll know.
→ Want to hire? You’ll know if it’s affordable.
→ Forecasting runway? Already done.

No surprises. Just clarity.

That’s what I deliver.

To my network, I want your help—

Does this messaging resonate with you? Tell me your thoughts below👇


#entrepreneurship #accounting #finance

Growth isn’t linear. Even when you expect setbacks, they still hit hard. 

I’ve had a lot of wins since starting my business.

I landed a great contract early on with high hours and a great rate. It gave me the runway I needed to get going.

But it still took me 6 months to land my first acquisition client.

Then I had to figure out:

▪️ Who I was really selling to
▪️ What I was actually selling
▪️ And what I needed to charge to grow sustainably

During this period I took on some not-ideal clients that made growing profit hard. 

All the while, that original contract? It was shrinking.

Then I lost my first major client. They were struggling financially and chose to find a cheaper option. 

The week they told me, I was onboarding my first employee...

More recently, I hit a stride and found some amazing ideal clients that I love working with at a rate that actually supports business growth. 

But then I took on a client outside of my ICP—a friend, no less. I completely underpriced the work, and now I’m feeling it. 😰


This is what building a business really looks like.

There are ups, downs, and gut punches in between.

But here’s what’s saved me every single time:


Forecasting.


Not just knowing my numbers. Having a living, breathing plan for:

✅ How much I can realistically pay myself
✅ How much debt I might need to carry short-term
✅ How to catch up on tax savings
✅ What to focus on next to get back on track

Because when the hits come—and they will—you need more than hope to get through them.

You need a plan.

And if you’re bootstrapping a service business, that plan is your lifeline.


#accounting #finance #entrepreneurship

Hiring is one of the biggest (and riskiest) decisions for service-based businesses.

But it doesn’t have to feel like a gamble.

A client of mine recently came to me while in growth mode—they were considering a new sales hire and wanted to understand the impact on their financials.

Here’s what we did:

✅ Opened their existing 12-month forecast which is updated monthly
✅ Refreshed it with the most recent revenue and expense data
✅ Layered in the projected cost of the new hire
✅ Compared profit and cash runway with and without the hire 

The result?

A crystal-clear picture of how this hire would affect their cash flow and profitability over time.

And when we spoke, they said:

“That forecasting helped a lot to be able to make that decision.
It was like, oh, great—we’ve got these four extra clients onboarding, here’s the rate…
it should outpace the cost for the new hire pretty easily.”

They made the hire.
Quickly. Confidently. Strategically.

That’s the power of finance ops that support growth.

📊 The bookkeeping gives you accuracy
📈 The forecasting gives you insight
💡 The combo gives you clarity to make smart moves

If you're thinking about a big hire—or already feeling the pressure of growth—this is how smart businesses grow with confidence.


#accounting #finance #smallbusiness

Brady CFO

Dog-tired of your accounting function just not working in your small biz and feeling like you lack the insights or strategy to propel your business financially forward? 

As President of Brady CFO, I understand that many small and medium-sized businesses don’t have the budget to bring a full-time CFO on board. 

And as a business owner, you're tired of trying to wear the CFO hat. 

The hat either doesn't fit, or you've run out of the capacity to play that role. 

Your time needs to be spent on more strategic functions and business development. 

And that is where we can help. 

With Brady CFO, you can leave the stress of managing your finances behind and get back to operating within your strengths. You can finally focus on what matters most to allow your business to thrive.

Brady CFO offers part-time CFO services to businesses that need it the most. 

Brady CFO specializes in small, lower-medium-size businesses. Brady CFO has expertise in the food, ag, distribution/logistics, and professional services segments. 

Brady CFO can help you to enhance the accuracy and efficiency of your financial reporting, develop long-term strategies for your accounting team build-out, cultivate financial tactics focused on cash management and margin improvement, provide expert finance planning guidance for large-scale asset acquisitions, and procure credit financing for any existing gaps in current cash flow. 

The Brady CFO team is highly experienced and can help your company optimize its strategies in ways that are values-oriented and straightforward.

President

Homegrown Organic Farms

I started as the Director of Finance & Supply Chain. I could have stayed in this position and oversaw financial reporting and supply chain compliance activities. And that would have been fine...

But, that’s not me. 

Most of my colleagues described me as a “dog with a bone.” 

If there was a problem to solve, I was hungry to solve it. 

Because of my voracity to solve deep problems of inefficiencies and help the finance and supply chain function not be seen as just another back-office necessity, I was eventually promoted to CFO and oversaw the financial strategy of a group of 7+ entities with total combined revenues of greater than $100M. 

I did this while still overseeing the supply chain strategy and development of our business, helping acquire and oversee 2 entities, starting a new ecommerce venture, and selling our parent company and forming an ESOP. 

I achieved my mission of changing the perception of a CFO from “number-cruncher” to strategic business partner.

CFO & Director of Supply Chain

Fanatic of Biz Strategy & Growth 📈 Husband & Girl Dad 👨‍👧‍👧 Podcast Host 🎙️CEO of Brady CFO.

Are you trying to scale your company without a background in accounting and finance and feel like you’re drowning in cash flow and investment concerns?

Do you find yourself constantly contemplating questions like… 

- How do I improve my margins and bottom line?
- Do I have enough cash, or what do I do with my excess cash? 
- How do I make my business more valuable? How do I maximize its sale price? 
- Why is my cash flow so terrible? I have sales growth but never have enough cash. 
- How do I get better banking terms and get banks to actually want to do business with me? 

As President of Brady CFO, I lead a team of Fractional CFOs to support values-oriented CEOs/owners in America’s backbone businesses — getting answers to these questions and solving your cash flow and financial performance frustrations. 

➡️ Our team of corporate financial experts helps you build the business of your dreams and never run out of cash. 

We serve business owners with $5M-$40M in annual revenue in the following industries:

- Food
- Manufacturing
- Logistics
- Warehousing/Distribution
- Construction
- Professional Services 

With Brady CFO, you're not paying for deliverables. You're investing in a creative and evolving financial strategy that fits the needs of your growing business. 

Here are some of our bragging rights: 

💥We secured a $10 million line of credit for a company experiencing two years of declining financial performance, with more favorable loan terms than their prior $2.5 million line.

💥We've expanded accounting teams to support growth from $40 million to $80 million in sales, cutting overhead with technology and reducing financial report times from 60 to 15 days.

💥We took a client from a $500k line of credit to a $2.5mil line with lighter bank covenants and a more dedicated banking partner.

💥We've facilitated numerous business sales and purchases, assessed many potential deals, and mastered business valuation and enhancement techniques!

Are you ready to elevate your business's financial health and drive sustainable growth?

Book a call today to learn more about working with Brady CFO ➡️ https://calendly.com/bradycfo/consultation-with-mason 
Services

As President of Brady CFO, I support a team of corporate financial experts who help you build the business of your dreams and never run out of cash. Our fractional CFO service firm provides strategic financial leadership to companies with $5M-$40M in annual revenue.

Mason Brady, MBA, CMAA

In San Antonio for the CFMA Lone Star Conference! 

Cowboy construction accounting nerds unite! 

Yeeeeehhhhhaaaawww!  

#fractionalcfo #construction #generalcontractors #subcontractors #constructionfinance #constructionaccounting

Mason Brady

Construction 🚧 and Agri 🍓- business owners scale with us. We are a team of Fractional CFOs. We find capital and then manage your finances to build your dream business. Let's grow!

No alternative text description for this image

Hanging out at  Procore Technologies Groundbreak conference in #Houston today! 

Great to see all the innovative technology and AI solutions to help builders be efficient and have successful projects!

Everyone has their own conference and trade show strategy… 

I’ve personally found that sales and business development requires you to move outside of your comfort zone, a lot. 

You have to do things that are uncomfortable and that can suck. 

So, I’ve done booths. 

I’ve talked on stage. 

And I’ve learned my preferences and what strategies actually work well. 

But, I’m a highly relational person. 

And believe that people do business with folks they trust. 

And the best way to build that trust is to simply break bread. And of course usually talk about our kids. 

So, pre-game before Dirt World has been 5 coffees and lunch sessions with folks I’ve never met in person but built relationships with online. And quite honestly, there is nothing quite like breaking bread in person. 

Looking forward to Dirt World now! 

Chris L. was everything I expected in person. 

Ryan Fridborg, SPHR, SHRM-SCP you missed out.

Listened to an amazing talk yesterday at the CFMA Lone Star Conference!

The speaker was Don Yaeger and he brought to life the stories of some amazing athletes that really won at life on and off the field. 

One characteristic Don brought up was understanding the value of ‘association.’ 

Ultimately, this means you need to be rubbing elbows with people that challenge you and help you think and live bigger. 

The best athletes in the world loved practicing with people that worked just as hard as they did so that they could be better. They did because they hated to lose. 

I like to believe that this is what we seek to do at Brady CFO, but in the finance realm. 

For our clients, we are challenging them to think bigger and wiser. And we push them to become better operators and help them achieve their dream business. 

I appreciate Don’s profound insights! 

And my hope and goal for Brady CFO is that we can help push our clients to become greater.

Conferences mean converting internet connections into real life ones! 

Hanging out with some great folks serving the construction industry! 

Patrick Shurney provides training and coaching to growing contractors on how to become bankable and bondable! 

Thanks Dirt World for the venue to meet great people!

We just helped a client develop a plan to manage their cash basis taxes and identify various operating levers to pull that included prepaying expenses, utilizing bonus depreciation on equipment purchases, etc. We forecasted the specific things to do and showed them what needed to happen in their operating entities. 

Then, we helped them identify how much cash they had leftover to put a down payment on a piece of farmland with planted trees that will offset taxable income in their operating entities. 

And then we secured the financing for it. 

Full-service. 

We manage short-term taxes with a long-term view of helping you build a portfolio of assets in the long run. 

Let us help you build your empire.

That’s the look when tax planning actually works 😎🐱💸

Construction & agribusiness owners don’t need more tax surprises.
They need fewer headaches, and more cash to build, hire, and grow.

👉 Brady CFO helps you plan year-round so April feels less like a nightmare and more like a win.

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Mason Brady, MBA, CMAA

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The Battle

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Mason Brady, MBA, CMAA

Followers

Posts

Engagements

Likes

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