Accountful Advising

Accounting operations can be confusing and time-consuming for a new business owner, but don’t let an opaque view of your finances stall your business growth. You need an experienced accountant on your side to take the stress out of accounting.

Founder, Financial Accountant

NeuroLeadership Institute

Senior Accountant

Analyze and report on $30M+ annual revenue. Clearly communicate advice on revenue treatment to
streamline financial operations resulting in 3x reduction in reporting turnaround and greater cross-department alignment.

• Forecast $30M+ in annual revenue with keen accuracy by persistently staying  in clear communication with project management team leads.
• Prepare end of month reconciliations of profit and loss and balance sheet accounts including journal preparations; ruthlessly prioritize to lessen EOM closing times by the following business days:
           - Total EOM closing: from 15 to 7
           - Accrual: from 3 to 1.5
           - Deferred: from 1.5 to .5
• Prepare and analyze weekly cash flow reports to ensure healthy cash flow.
• Create new processes and procedures resulting in quicker reconciliations and  more efficient communication across teams.
• Perform complex analysis of financial data with extreme care and detail orientation to quickly produce accurate revenue forecasts for leadership.
• Complete routine calculations to produce analyses and reports as requested.
• Plan for new infrastructure investment and build new procedures within it to simplify and optimize processes.

Staff Accountant

Business Relationship Management Institute

Directly support strategic planning efforts by providing accurate reports, budget projections, cash flow statements, and financial analysis for executive leadership.

• Perform cash flow and variance analysis to determine data-driven decisions and implement new processes for solutions to deter further anomalies compared to plan
• Compose monthly, quarterly and annual financial statements resulting in timely, accurate reports
• Create and manage $1.5M in company budgets regularly keeping sheets up to date
• Balance and monitor five company bank and credit card accounts reconciling on a monthly basis
• Maintain and audit accounts receivable and payable on a continuous basis
• Assist in preparing and filing of appropriate tax forms by being the first point of contact with the outsourced tax team by researching and providing all necessary information for the forms
• Research lead for all things related to finance, researching and troubleshooting to find solutions in budget planning, on boarding, maintenance, reporting, taxes and any other accounting issues

Financial Accountant

Lake City Bank

Served as the first point of contact for bank customers seeking assistance with account transactions, loan payments, cash advances and other bank service questions in order to ensure a pleasant banking experience for the customer.

• Consistently delivered quality client experience by completing customer requests quickly, accurately and while always protecting the security of the customer
• Maintained very strong business relationships focusing on deepening client relationships and cross-selling of products and services
• Responsible for running a teller drawer, processing financial transactions and actively managed the on boarding of new clients
• Stayed informed and up to date on all bank products, processes and procedures; especially those that were most complex and maintained all operational and risk management standards

North-Central Regional Teller

I make it easy to understand your business' financial health // Accounting for B2B service businesses // Founder @ Accountful Advising

👋 Hi, I'm Kayla.

If I know one thing about business it's this: good decisions are backed by data.

I learned this lesson early in my career when I watched a promising business nearly self-destruct when an event drained their finances and they scrambled to make payroll. That experience burned into my memory the power of financial reporting & forecasting — and the cost of neglecting it. 

The truth is, financial headwinds are inevitable for growing businesses. But with clear, accurate financial data, those headwinds become manageable challenges, not insurmountable obstacles.

That's why I founded 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐟𝐮𝐥 𝐀𝐝𝐯𝐢𝐬𝐢𝐧𝐠. I'm passionate about giving small and medium-sized business owners the same financial clarity that Fortune 500 CEOs rely on to steer massive enterprises with confidence.

𝐖𝐞'𝐫𝐞 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐧𝐮𝐦𝐛𝐞𝐫 𝐜𝐫𝐮𝐧𝐜𝐡𝐞𝐫𝐬. We're your financial co-pilots, providing:

𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Crystal-clear reports that cut through the noise and show you what matters most.
𝐑𝐚𝐩𝐢𝐝 𝐂𝐚𝐬𝐡 𝐅𝐥𝐨𝐰 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠: Real-time insights into your financial future, so you can plan proactively and make informed decisions.
𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: We don't just give you numbers; we give you strategies to improve your bottom line and fuel your growth.

Our mission is to empower consulting business owners to make smarter decisions, scale faster, and achieve their ambitions. 𝐋𝐞𝐭'𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐬𝐬𝐞𝐭.

Kayla Peña

Lauer Media Company

📣 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗥𝗼𝗼𝗳𝗲𝗿𝘀— 𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗿𝗲𝗽𝘀 𝗷𝘂𝘀𝘁 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗺 𝗾𝘂𝗶𝘁?

You’re not alone. Sales hiring is one of the biggest hidden costs in roofing.

Recruiting is expensive. Training takes time. And just when they’re ramping up—they’re gone.

That’s why smart roofers outsource sales.

We serve as your outsourced B2B sales rep—booking real appointments with decision-makers. No payroll. No babysitting. No turnover.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:

→ A curated list of building owners, property managers, and facility directors in your market
→ Daily cold calls, emails, and DMs—done for you
→ Consistent follow-up until they respond
→ Transparent tracking so you can follow every touchpoint
→ 4–5 exclusive appointments per month—never shared

We’re not just a growth partner. 
We’re your roofing sales engine—built to plug in fast and start delivering.

𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘂𝘀?

🎯 Google Partner
🎯 President’s Club x3
🎯 13+ years helping roofers grow
🎯 $2B in opportunities generated

𝗕𝗲𝘀𝘁 𝗳𝗶𝘁: U.S. commercial roofers doing $1.5M–$10M who want a proven appointment engine without adding payroll.

𝗪𝗮𝗻𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗳𝗲𝘄𝗲𝗿 𝘀𝗮𝗹𝗲𝘀 𝗵𝗲𝗮𝗱𝗮𝗰𝗵𝗲𝘀?
Let’s see if it’s a fit: calendly.com/kodaaugust

Business Development Manager

Helping commercial roofing contractors book high-quality appointments. 

Drive organic growth by optimizing website content, analyzing keyword and competitor data, conducting site audits, and monitoring SEO performance. 

Develop strategies that improved search engine rankings, increased site traffic, and enhanced user engagement. 

Key responsibilities included performing keyword research, analyzing backlinks, reporting on SEO metrics, and staying updated on industry trends and algorithm changes to maintain best practices.

SEO Analyst 

B2B Reps

Davis Acura

Played a pivotal role in connecting customers with the right vehicle by building strong relationships and understanding individual needs. 

Guided clients through the car-buying process, provided expert knowledge on Acura’s lineup, features, and financing options, and facilitated test drives. 

Key responsibilities included managing the sales process from start to finish, achieving sales targets, and ensuring an exceptional customer experience that promoted trust and satisfaction with the Acura brand.

Sales Specialist

Self-Employed

Spearheaded program performance through strategic application of SEO, keyword research, content development, and web design best practices.

Developed and executed SEO-optimized content strategies to drive organic traffic growth, targeting high-value keywords and enhancing visibility across search engines. Designed and maintained visually compelling affiliate landing pages to improve user experience and conversion rates.

Core responsibilities included managing backlink acquisition campaigns, optimizing on-page and technical SEO elements, and collaborating with affiliate partners to produce high-impact marketing assets aligned with brand objectives.

Affiliate Sales Specialist 

Clarksville Construction Services, Inc.

Assisted in various phases of residential construction, including roofing, plumbing, siding, carpentry, and deck installation. Operated and maintained tools and equipment in accordance with safety protocols and industry standards. Collaborated with a skilled team to ensure projects were completed accurately, efficiently, and on schedule.

Construction Worker

ARMY & AIRFORCE EXCHANGE SERVICE - AAFES

Maintained a clean and organized retail environment while ensuring shelves remained fully stocked. Operated the register and managed customer transactions efficiently and accurately. Supported inventory management through regular restocking and product organization. Provided friendly and knowledgeable assistance to customers, addressing inquiries and offering product recommendations as needed.

Retail Associate

Defense Commissary Agency

Helped customers by bagging groceries and loading them into their vehicles in a safe and organized way. Focused on making the process smooth, quick, and friendly from start to finish.

Commissary Worker

We serve as your B2B sales rep for a fraction of the cost of hiring a full-time employee.

📣 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗥𝗼𝗼𝗳𝗲𝗿𝘀— 𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗿𝗲𝗽𝘀 𝗷𝘂𝘀𝘁 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗺 𝗾𝘂𝗶𝘁?

You’re not alone. Sales hiring is one of the biggest hidden costs in roofing.

Recruiting is expensive. Training takes time. And right when they start to produce—they bounce.

That’s why smart roofers outsource sales.

We act as your outsourced B2B sales team—without the payroll or turnover.
No training. No churn. Just booked meetings.

𝗬𝗼𝘂 𝗴𝗲𝘁:

→ A handpicked list of property managers, building owners, and facility directors
→ Cold calls made daily to qualified prospects
→ Consistent follow-up until they respond
→ Transparent tracking so you can follow every touchpoint
→ 4–5 exclusive appointments per month—never shared

We’re not just a growth partner. 
We’re your roofing sales engine—built to plug in fast and start delivering.

𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘂𝘀?

🎯 Google Partner
🎯 3x President’s Club
🎯 13+ years helping roofers grow
🎯 $2B in opportunities generated

𝗕𝗲𝘀𝘁 𝗳𝗶𝘁: U.S. commercial roofers doing $1.5M–$10M who want a proven appointment engine without adding payroll.

𝗪𝗮𝗻𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗳𝗲𝘄𝗲𝗿 𝘀𝗮𝗹𝗲𝘀 𝗵𝗲𝗮𝗱𝗮𝗰𝗵𝗲𝘀?
Let’s see if it’s a fit: calendly.com/kodaaugust

Koda August

Commercial roofing owners,

There was a shift in 2008 that buried a lot of roofers.

We’re watching the next one happen right now.

Back then, Google decided who got the first call.
Today, it’s ChatGPT, Google Gemini, Perplexity, Claude.

Property managers aren’t browsing anymore.
They’re asking one question and getting a short list.

1 to 3 names.
Then the roof walk gets booked.

In 2008, the winners were the roofers who showed up on page one.
In 2026, it’ll be the roofers AI can understand and trust.

This shift won’t feel loud.
It’ll feel quiet… until bids stop coming in.

The companies that adapt early won’t just survive it.
They’ll own the next decade of attention.

#CommercialRoofing #AEO
#KodaGrowsRoofers

I help commercial roofing companies show up in ChatGPT and stay top-of-mind on LinkedIn.

The new sales rep you didn’t hire? 
Its name is ChatGPT.

And it’s already talking to your next client.

Not someday.
Right now.

Property managers are already asking AI who to call.
AI isn’t browsing. It’s recommending.

And your social is part of that.

AI can see your LinkedIn posts,
company updates,
project stories,
how often you show up.

It learns what markets you play in.
what roofs you work on, 
how you talk about results.

So when a property manager asks AI
who they should talk to in [city],
it pulls from that story.

If you’re not posting,
AI has nothing to work with.

And if it can’t learn from you,
it can’t recommend you.

Post like AI is paying attention.
Because now… it is.

#CommercialRoofing #AEO #SEO
#KodaGrowsRoofers

I help commercial roofers get recommended in ChatGPT and Google Gemini.

Commercial roofing owners,

In 2026, I’m offering 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 + 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗿𝗼𝗼𝗳𝗲𝗿𝘀.

Over the last 5 years, I’ve built 𝟮𝟯,𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 and booked 𝟱𝟬𝟬+ 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 using LinkedIn.

Now I’m helping other roofers do it faster.

Here’s what we handle for you:

𝟭. 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀
When a property manager clicks your profile, they immediately see:
• What systems you install
• Where you work
• Why you’re a safe pick

𝟮. 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝘁𝗼 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀
Clean connection requests.
No pitching. No spam.
Just the right people seeing your name every week.

𝟯. 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘂𝗻𝗱𝗲𝗿 𝘆𝗼𝘂𝗿 𝗻𝗮𝗺𝗲
Proof posts. Risk posts. Process posts.
The kind of content that builds trust before the first call.

𝟰. 𝗜𝗻𝗯𝗼𝘅 𝘀𝘂𝗽𝗽𝗼𝗿𝘁
When property managers reply, we move the conversation toward a roof walk.

If you want LinkedIn to start producing real conversations with property managers, this is the system.

Book time here: calendly.com/kodaaugust

#CommercialRoofing #AEO
#KodaGrowsRoofers

Territory Sales Manager-Commercial Roofing Systems at GAF,OSHA Certified & Book Author

Shout out to Koda August, the person I connected with the most on LinkedIn this year. #YearinReview

Most roofers only think about their pipeline
when it's empty.

It's December or January.
Crews are light.
Phones are quiet.
Everyone's “waiting for things to pick up.”

Here’s the truth:
An empty pipeline is just the bill
for not marketing all year.

The roofers who are fine right now?
They did the boring work when it was busy.

They kept:
Posting.
Following up.
Staying in front of property and facility managers.
Showing up in AI tools, Google, and on LinkedIn.

So when winter hit,
they weren’t scrambling.
They were choosing which jobs to take.

Marketing isn’t what you do
after the slow season shows up.

It’s what makes the slow season smaller
every single year.

If your pipeline feels empty today,
start fixing next quarter now.

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Your LinkedIn post will outperform your company page almost every time.

Not because your company page is bad.
Because people trust people more than logos.

Property managers don’t follow roofing companies for content.
They watch owners to see how they operate.

They’re looking for:
How you handle leaks and emergencies
How you reduce disruption for tenants
How you communicate during a job
How you deal with warranty and punch list issues

Company pages feel polished.
Owner posts feel real.

And real wins.

One owner post can:
• Outreach a month of company posts
• Get forwarded in group chats and emails
• Stick in someone’s head when a roof problem hits

This is why founder-led LinkedIn works in commercial roofing.

You don’t need daily posts.
You don’t need perfect graphics.

Post proof.
Post risk.
Post process.

When owners post, property managers pay attention.
When company pages post, they scroll.

If you want LinkedIn to drive conversations,
start with the owner’s profile.

#CommercialRoofing #AEO
#KodaGrowsRoofers

AI just became the new referral partner for property managers.

We saw it happen this month.

A property manager asked ChatGPT who to call for a commercial reroof.
It didn’t say "check local listings."
It gave names.

One of them was our client.

That wasn’t luck. It was structure:

Their site talked clearly about commercial reroofs.
Their project pages listed roof type, square footage, and outcome.
Their reviews backed up the same story.

AI connected the dots… and recommended them.

That’s the new visibility game.
You don’t hope to be found.
You set things up so AI can choose you.

#CommercialRoofing #AEO 
#KodaGrowsRoofers

Commercial roofing owners,

This post is based on a comment from John Kenney III, He nailed it.

Property managers are not judging your “personal brand.”

They’re judging your operational discipline.

Owner posts work because they show how you run the business day to day:
• How you handle problems
• How you communicate
• How your process actually works

That’s what makes an owner post outperform a company page.

But there’s a catch.

If your post says “we’re organized” and your jobsite is chaos, you lose trust fast.
If your post says “we communicate” and the property manager gets ghosted, you lose.
If your post says “we have a process” and closeout is a mess, you look fake.

So founder-led LinkedIn only works when the ops match the message.

If you want owner content to turn into roof walks, make sure these are tight first:
• Daily updates. Same time. Same format.
• Clear issue log. What happened. What’s next. Who owns it.
• Service response standards. Same-day call back.
• Closeout package that is clean and on time.

Post the truth.
Then back it up in the field.

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Property managers don’t want a proposal first.
They want certainty first.

And in 2026, that “certainty” is getting built before they ever call you.

Inside ChatGPT.
Inside Google AI.

They ask things like:
Who is reliable for EPDM repairs
Who documents work well for ownership groups
Who won’t create tenant headaches

Then AI gives a short list.

If your company is not clear online, you do not make the list.
No list. No call. No proposal.

That’s why “showing up in ChatGPT” matters.

It is not about traffic.
It is about being the name AI feels confident recommending.

Property managers want certainty.
AI only repeats what it can clearly understand.

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Big milestone for us.

PR Newswire just featured Lauer Media Company for our work in Answer Engine Optimization.

Why that matters for roofers.

Google used to send people to 10 links.
Now AI gives a short answer and a short list.

AEO is how you become one of the names AI recommends.

Search is shifting fast.
Property managers ask AI direct questions.
AI repeats what it can understand and trust.

What we’re building for commercial roofers:
• Proof pages that answer real owner questions
• Schema so AI reads your site right
• FAQ pages that match how people search
• Tracking so you can see the lift

Best line from the release:
Search is moving from being found to being chosen as the answer.

If you want to be one of the first names AI says, that’s our work.

#CommercialRoofing #AEO
#KodaGrowsRoofers

taplio

The Battle

Kayla Peña

Koda August

Followers

Posts

Engagements

Likes

Performance ScoreKoda August's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kayla Peña

Koda August

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Koda August's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKoda August's LinkedIn Performance