I make it easy to understand your business' financial health // Accounting for B2B service businesses // Founder @ Accountful Advising

If I know one thing about business it's this: good decisions are backed by data.

I learned this lesson early in my career when I watched a promising business nearly self-destruct when an event drained their finances and they scrambled to make payroll. That experience burned into my memory the power of financial reporting & forecasting — and the cost of neglecting it. 

The truth is, financial headwinds are inevitable for growing businesses. But with clear, accurate financial data, those headwinds become manageable challenges, not insurmountable obstacles.

That's why I founded 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐟𝐮𝐥 𝐀𝐝𝐯𝐢𝐬𝐢𝐧𝐠. I'm passionate about giving small and medium-sized business owners the same financial clarity that Fortune 500 CEOs rely on to steer massive enterprises with confidence.

𝐖𝐞'𝐫𝐞 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐧𝐮𝐦𝐛𝐞𝐫 𝐜𝐫𝐮𝐧𝐜𝐡𝐞𝐫𝐬. We're your financial co-pilots, providing:

𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Crystal-clear reports that cut through the noise and show you what matters most.
𝐑𝐚𝐩𝐢𝐝 𝐂𝐚𝐬𝐡 𝐅𝐥𝐨𝐰 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠: Real-time insights into your financial future, so you can plan proactively and make informed decisions.
𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: We don't just give you numbers; we give you strategies to improve your bottom line and fuel your growth.

Our mission is to empower service business owners to make smarter decisions, scale faster, and achieve their ambitions. 𝐋𝐞𝐭'𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐬𝐬𝐞𝐭.

Kayla Peña

David Kreiger

SalesRoads

SalesRoads helps companies increase their revenues through our comprehensive lead generation and appointment setting programs.

President

Sell Like A Leader Podcast

The Sell Like A Leader Podcast is designed for revenue leaders who are on a mission to cultivate a high-performing sales team within their organization. Each episode is packed with valuable insights and strategies designed to help you lead your organization to sales success.

What sets "The Sell like a leader podcast" apart is our commitment to bringing you diverse perspectives from the front lines of sales leadership. Each episode features seasoned sales leaders, innovative strategists, and top performers – who share their real-world experiences and tactics. These are the leaders who are shaping the future of sales, and they're here to offer you direct insights into how they're building successful, winning teams in their organizations.

Whether you're a seasoned sales leader, a newly appointed VP, or aspiring to step into a leadership role, the "Sell like a leader podcast" is your mentor in podcast form. Tune in to transform your approach, inspire your team, and achieve new heights in your sales career. Join us on this journey to redefine sales leadership and empower your team towards unparalleled success.

Podcast Host

Entrepreneur Media

I write articles about B2B Sales & Marketing for Entrepreneur Magazine.
Find my columns here: https://www.entrepreneur.com/author/david-kreiger

Contributor

The Beanstalk Group

Manager, Brand Management

TradeOut

Sales Operations & Marketing Manager

President of SalesRoads // Expert in Building High-Performance Sales Teams for Over 20 Years // 500+ SDR Teams Built // 100,000+ Sales Opportunities Generated // 2X INC 5000

Founder and President of SalesRoads // Expert in Building High-Performance Sales Teams for Over 20 Years // 500+ SDR Teams Built // 100,000+ Sales Opportunities Generated // 3X INC 5000 // Entrepreneur Magazine Contributor

For the past two decades, I've guided companies ranging from pre-revenue startups to Fortune 500 giants in surpassing their sales goals. My extensive experience in building inside sales teams has taught me that while sales technology and tactics evolve, the proven methodology at SalesRoads remains consistently effective:

🔑 Attitude Over Aptitude: We focus on hiring individuals with the right mindset and attitude, knowing that skills can be honed through training and practice.

🔑 Precision Prospecting: Our SDRs work with accurate data and targeted outreach, engaging only high-quality leads.

🔑 Continuous Growth: We provide our SDRs with ongoing training, coaching, and support to ensure they stay current with the latest sales strategies and techniques.

🔑 Accountability and Metrics: We establish clear performance metrics, fostering a supportive environment for growth and improvement while holding team members accountable.

🔑 The Power of Human Connection: We emphasize genuine, personalized communication with prospects to build trust and drive sales success.

🔑 Agile Innovation: Our adaptability and responsiveness to industry changes enable us to adopt new technologies and strategies for maintaining a competitive edge.

🔑 Teamwork Makes the Dream Work: We cultivate a collaborative culture that promotes knowledge-sharing, teamwork, and collective success.

By upholding these principles, SalesRoads has consistently built and supported high-performing sales teams across diverse industries, propelling growth and helping companies achieve their sales objectives.

Here's what our clients say about working with us:

"I'm impressed by their work effort, desire to be successful, and willingness to make adjustments." - Bryan Luoma, CEO, Cadsourcing.

“It's just great to know that it really does feel like a partnership. They care about my success, and I care about their success.” - Amanda Cyr, The Government Market Director and Team Lead, AchieveIt.

"Salesroads is hands down the best-outsourced sales organization I have worked with." - Stephen Spiegel, Founder & CEO, Crewhu.

Ready to scale your sales operation? Reach out to me directly!

We put incredible rigor into defining buyer personas, documenting decision-makers, pain points, buying triggers, and behaviors in detail.

But when it comes to hiring, that rigor often fades.

We rely on experience, intuition, and resume signals without the same process-level clarity we demand everywhere else.

That's where Chris B. challenged me to think about something we almost never define: 

internal personas.

Not "what makes a good AE" in theory, but what actually makes someone successful in your company, with your sales process, in your culture.

Chris breaks it down by role: coachability, growth mindset, technical acumen, and behavioral fit. Then he maps it against current top performers to validate the pattern.

And once the persona is set, the rule is simple:

𝘠𝘰𝘶 𝘤𝘢𝘯 𝘰𝘯𝘭𝘺 𝘢𝘧𝘧𝘰𝘳𝘥 𝘵𝘸𝘰 𝘣𝘶𝘤𝘬𝘦𝘵𝘴 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦: 𝘵𝘰𝘱 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘵𝘩𝘰𝘴𝘦 𝘸𝘪𝘵𝘩 𝘵𝘰𝘱 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘦𝘳 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭.

No exceptions.
No "let's give them a shot."
No being swayed by resume shine.

Because every misaligned hire doesn't just risk one seat. It dilutes the standard and erodes momentum for everyone already there.

Chris's framework brings the same rigor to hiring that we demand in sales execution. And that's what separates teams that scale from teams that just add headcount.

Thank you, Chris, for a conversation that will challenge how a lot of revenue leaders think about building teams.

Go to our podcast page to grab the link → Sell Like A Leader Podcast

#salesleadership #hiring #salespodcast

20+ Years Building High-Performing Sales Teams // Host Of Sell Like A Leader Podcast // President of SalesRoads // 3X INC 5000 // 500+ SDR Teams Built // 100,000+ Sales Opportunities Generated //

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David Kreiger

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