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Kayla Ihrig

vincenzorizza.com

As a freelance Digital Product Designer, I specialize in partnering with tech startups and SaaS companies to craft user-centric products and services that drive growth. 

Leveraging 9+ years of experience, I bridge the gap between business goals, technology, and user needs, guiding clients through every stage of product development. From conceptualization to launch, I focus on delivering tangible results and enhancing user experiences. Whether it's refining existing products, launching MVPs, or orchestrating complete redesigns, I'm committed to aligning design efforts with strategic business objectives.

Senior Consultant

TEDxEmpoli

This is a side project I am proud of. It began as the dream of a group of friends, and together, we brought this ambitious event to the small town of Empoli. As Co-Creative Director alongside Marco Bronzi, we developed the concepts for the annual events, focusing on enhancing the visual and experiential elements of TED's brand identity, while also coordinating communication activities.

Co-Creative Director

Isendu

As a cofounder and Head of Product at Isendu, I played a pivotal role in shaping the company from its inception to achieving a valuation of €6.4 million, with a team of over 50 employees and 250+ monthly active users. From conceptualization to execution, I spearheaded the design, launch, and validation of our Minimum Viable Product (MVP), leveraging insights gained from interviews and collaborations with early adopters. Subsequently, I crafted a comprehensive product strategy that propelled Isendu to become the premier e-commerce order fulfillment platform in Italy, earning acclaim as the most beloved solution among users.

Cofounder & Head of Product

Aptus.AI

At Aptus.AI, I embarked on a mission to transform the company's technological prowess into innovative digital products poised for market launch. Leveraging the power of Machine Learning and Natural Language Processing, I spearheaded the development and launch of three distinct products spanning the domains of Banking & Finance, Healthcare, and SEO. In addition to product development, I played a pivotal role in shaping the brand identity of the company and positioning it strategically within the market. Through meticulous design and strategic insight, I contributed to Aptus.AI's emergence as a key player in the digital landscape.

Digital Product Designer

SimpleBooking.travel

As the UX/UI Designer at SimpleBooking.travel, I took charge of crafting the user experience and interface for the hotel booking engine. Tasked with designing and validating wireframes, flows, and interfaces, I ensured a seamless user journey and intuitive interaction. Additionally, I spearheaded the development of the team's inaugural Design System, laying the groundwork for streamlined and cohesive design processes.

UX/UI Designer

The Data Appeal Company

As one of the early employees at Travel Appeal, I played a pivotal role in shaping the company's success as a Frontend Developer. Leveraging my expertise in HTML, CSS, and JavaScript, I contributed to crafting compelling web experiences and supporting the design and marketing teams. My responsibilities extended to conducting user tests, optimizing app responsiveness, and ensuring cross-browser and cross-device compatibility. Additionally, I served as a retrospective facilitator and organizer for Sprint Reviews, fostering continuous improvement and effective teamwork within the development process.

Frontend Developer

Pinseri Società Cooperativa

As a co-founder of Pinseri Società Cooperativa, I embarked on my entrepreneurial journey at the age of 23, venturing into the world of e-commerce. In addition to conceptualizing the business, I played a multifaceted role, coordinating the team, coding the website, and spearheading digital marketing campaigns. While the venture ultimately faced challenges and came to an end, it served as a formative experience that ignited my passion for the dynamic and unpredictable startup life.

Co-founder

King's College London

As an Erasmus student at the Digital Humanities Department of King's College London, I immersed myself in a vibrant academic environment, engaging with students from diverse backgrounds and embracing new study methods. My time at King's provided invaluable insights into cutting-edge digital processing techniques, as I had the privilege of accessing digitization laboratories within the city's most prestigious libraries. This experience offered a firsthand glimpse into the forefront of innovation in the digital preservation of historic English literature, enriching my academic journey and broadening my global perspective.

Student

University of Pisa

During my studies in Digital Humanities at the University of Pisa, I acquired a robust cultural foundation encompassing literary, linguistic, philological, historical, geographical, and artistic disciplines. Simultaneously, I developed independent proficiency in the representation and computerized processing of languages, texts, images, and cultural content.

For my graduation thesis, I delved into Responsive Design, proposing a comprehensive restyling of the University of Pisa website. My academic journey at the University of Pisa provided me with a solid academic background and equipped me with the tools necessary to excel in the digital realm.

Freelance Digital Product Designer with 9+ years of experience guiding tech startups and SaaS companies toward growth. I partner with early-stage founders to shape user-centric products and services that resonate with customers.

As a multidisciplinary designer and mentor, I bring strategic vision combined with hands-on execution:
* Product Strategy & OKR Definition
* End-to-End UX/UI Design & Design Systems
* Rapid Prototyping & User Testing
* Cross-Functional Team Leadership

I excel at navigating the unique challenges of early-stage ventures, inspiring teams to tackle complex problems through an inclusive, collaborative approach. My cross-functional expertise spans UX/UI, Product Management, and Front-End Development.

Beyond client work, I actively mentor startups and founders through incubator programs, sharing my learnings from launching my own previous startup.

Core Competencies:
🧭 User Research & Product Discovery
🤝 Design Thinking & Customer-Centric Innovation
💻 UX/UI, Design Systems, HTML/CSS/JS
👥 Stakeholder Management & Communication
🔁 Agile Methodologies & Roadmapping

Solutions delivered across B2B SaaS, AI/ML, E-Commerce, Travel, and PropTech industries.

taplio

The Battle

Kayla Ihrig

Vincenzo Rizza

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