Katya Samotoi

8-12 cross-functional meetings daily. Insights scattered across Slack, Notion, and endless email threads. Product roadmap decisions buried somewhere between the morning standup and afternoon retrospective.

At Sembly AI, we help professional teams transform meeting chaos into revenue clarity. The data tells the story:
✅ Customer feedback → Product features in 2 weeks (not 2 months)
✅ Every meeting becomes a searchable decision log
✅ Meeting prep drops from 20 hours to 2 hours
✅ Strategic decisions - 100% retention vs typical 60% loss

From London to Berlin to Rome, we’re helping professional teams stay aligned, move faster, and protect their pipeline from information loss.

Open to quick chat? I'd love to show you how other teams are saving 15+ hours monthly while keeping every revenue-critical decision visible.

Managing Director

As the managing director my role was to oversee the operations of all departments for the 7 DTC brands.

Together with the team we grew from 1000 to 16m in revenue bootstrapped.

Scaled a team from 4 to 42 people remotely. 

I also launched the creator agency, where we build brands for large creators and influencers.

Owner @ YOCTO | 传奇 | CXL Instructor | Reforge Member

I run YOCTO, a retention marketing agency trusted by brands like Healf, Heights, BetterMe, and Kilo Health. We help DTC teams solve complex CRM problems, strengthen subscription economics, and break through their acquisition ceiling,  using first-principles, math-driven lifecycle strategy.

Quick Bio:

- CEO & Founder of YOCTO, the #1 retention marketing agency for health & wellness brands
- Powered CRM for 100+ clients incl. Heights, BetterMe, Kilo Health, Elo, Miracare, Healf and others
- Klaviyo Elite Partner (Top 0.00025% globally, biggest book of business in EMEA), Advisor to Klaviyo (Partner Council) & Yotpo (Email Advisory Board)
- Host of CEO AFTER DARK, a candid podcast for high-performing founders
- MBA, Reforge member, CXL instructor, guest lecturer @ The Atomic Garden

NO, I CAN'T PROVIDE AN AUDIT BECAUSE MOST “KLAVIYO AUDITS” ARE USELESS

The lifecycle ecosystem is full of noise: Some say send more. Others say send less. Some say discount. Others say never discount. Try SMS. Try WhatsApp. Fix UGC. Fix loyalty. Add AI. Everyone has an opinion.

And most teardown-style audits make the chaos worse. They focus on tactics, not strategy. They tell you: You’re missing a block in a flow. Your popup could be better. You should send more campaigns.

None of this meaningfully shifts LTV, AOV, or retention for a brand doing real revenue. Founders don’t need 80 small optimizations, they need the 3–5 strategic moves that materially change their unit economics.

That’s why YOCTO created the Strategy Activation™ model: A first-principles, math-driven way to uncover the retention levers that actually move the needle.

HOW A STRATEGY ACTIVATION™ WORKS

1. We ask a few targeted questions about your goals and unit economics.
2. If we believe there’s meaningful upside, we sign an NDA and get temporary access to your lifecycle tech stack (Shopify, Klaviyo, subscription platform, etc.).
3. A few days later, you receive a fully mapped strategy built using the same methodology we apply to category-leading brands.

YOU'LL WALK AWAY WITH:

1. Your highest-leverage retention opportunities - ranked, justified, and tied to the three pillars that mathematically determine LTV

2. A clear plan to increase LTV, strengthen subscription economics, and fix repurchase gaps - without adding noise or unnecessary tactics

3. LTV:CAC modeling quantifying the potential upside so you know exactly what each lever is worth

If you’re serious about scaling through lifecycle and retention marketing… find a time here:
https://calendly.com/george-kapernaros/socratic-interview

George Kapernaros

If you only look at email through dashboards and flows, you’re looking through a keyhole.You’re optimizing what’s visible… while missing the broader system shaping customer behavior.

On January 15th, I’m sitting with Daniel Shnaider CEO of Warmy to break down "The Email Keyhole Problem" - how brands mistake partial visibility for understanding, and how to bust open the door to real leverage.

Register here now:  https://luma.com/6nc5ugy0

CEO at YOCTO | Klaviyo Elite Partner + Advisory Council Member | #1 Lifecycle Agency for Health & Wellness | Clients: Kilo.health, BetterMe, Healf, Evereden, Frøya Organics, Heights, Miracare, Elo.health +100 Others

If acquiring new customers is getting expensive, then you might find this worth watching:  https://lnkd.in/gmTgwYPi

New YouTube video: My 2026 Popup Strategy for Scaling Shopify Brands Fast: https://lnkd.in/dpmtZr8j

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Katya Samotoi

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The Battle

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George Kapernaros

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}George Kapernaros's LinkedIn Performance

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