I’m passionate about empowering women and helping to close the gender gap in senior leadership. 

I spent 18 years in tech and biotech sales, holding positions as a VP and EVP, Sales. Along the way I introduced many brand new technologies to market, built a commercial organization from scratch, and scaled a hyper-growth team to achieve 9 digit revenue growth in 2 years.

Despite this success, I struggled for years with my transition from Manager to Director to VP, and even asked myself if I was cut out to be a senior executive.  

Finally, I ‘figured it out’ and had the confidence, knowledge and skills that I needed to be an impactful leader. 

My mission at Insights to Action is to help others get there by sharing what I’ve learned.

I want to use my passion to help more women transition to senior leadership and help leaders make that leap from unsure and unfocused to strategic, decisive and outcome driven - all without burning out. My goal is to help women thrive as executives, instead of merely surviving. 

I would love to work with you on your journey and look forward to connecting!

Read about what some of my clients are saying: https://www.insightstoactioncc.com/testimonials

Katy McFee

Insights to Action Coaching & Consulting

We help women who are aspiring executives break through to senior leadership and thrive as senior leaders, all without burning out. 

Services include:
- Group programs for women looking to break through to executive leadership
- Executive coaching for women executives
- Corporate workshops
- Keynote speaking

Founder & CEO

Invest Ottawa

Sales Advisor - Accelerator Program

Evidence Partners

Evidence Partners is the world leader in software for conducting systematic literature reviews for Clinical Evaluation Reports, HTA, and Evidence-Based Medicine. Evidence Partners software is used by academic, government and industry groups around the world to dramatically improve the quality, speed and transparency of systematic reviews and MEDDEV compliant Clinical Evaluation Reports.

EVP, Sales

Fullscript

Fullscript is a free online supplement dispensary & patient adherence tool - we support practitioners & the wellness of patients at the point of care and beyond.

Grew and scaled sales organization during hyper-growth period, achieving 9 digit growth over 2 years. 

Fullscript raised $240M USD in Series C funding in November 2021.

VP, Sales

Women Powering Technology Ottawa

Women Powering Technology (WPT) is an organization created to inspire, support, elevate and empower women in technology personally, professionally and together as a community.

Board Member / Chair

Spartan Bioscience

Global commercialization of Spartan's CYP2C19 and APOE systems and tests.

Spartan Bioscience is the leader in on-demand DNA testing. The Spartan RX CYP2C19 System identifies carriers of CYP2C19 mutations that affect the metabolism of common drugs. It goes from sample to result in less than 60 minutes from a cheek swab. The Mayo Clinic is currently using the device in a landmark 6,000-patient clinical trial. The Spartan system has received European and FDA regulatory approvals.

Head, Medical Division/ Director, Sales

Roche Diagnostics

Roche Diagnostics is part of the Roche Group including Diagnostics and Pharmaceuticals.  Annual revenues for the Roche Group are over $45 Billion Swiss francs.

Canadian National Representative for the Genome Sequencer FLX,  Managed and grew the next-generation sequencing business in Canada.  Also managed the NimbleGen (Microarray) product line in Central West Canada (Toronto to BC).

Business Development Manager, Gene Sequencing

Sigma Aldrich

Sigma-Aldrich is a leading Life Science and High Technology company, with customers in life science companies, university and government institutions, hospitals and in industry. Sigma-Aldrich operates in 40 countries and has over 7,600 employees providing excellent service worldwide.

Managed key accounts (total revenue $8M+) in Southwestern Ontario and Manitoba, growing the territory through strategic product sales.

Key Account Manager

DNA Genotek Inc

DNA Genotek specializes in DNA collection products from saliva. Oragene is now used by thousands of customers around the world, including Quest Diagnostics and 23andMe. In 2011, DNA Genotek was acquired by OraSure Technologies for $53M.

One of the first sales reps- introduced the Oragene product to market, making some of the first Oragene sales globally. Played an integral role in the early growth of the company by establishing large commercial customers, research and government accounts.  Led a team of 6 reps.

Account Manager/ Sales Manager

I help women become execs and thrive in leadership - Former Exec | Certified Coach | Forbes.com contributor

At Insights to Action I help female execs and aspiring female leaders become the leaders they want to be and thrive as executives all without burning out. 

I offer group coaching programs for women looking to break through to executive leadership and 1:1 immersive executive coaching for current execs who want to level up and show up as the amazing, effective leaders they know they can be, while still living a life they love.

My work rules:

- NO meetings on Fridays
- Block off lunch every day
- No client sessions on Mondays
- No meetings before 9am or after 4:30pm
- No evening or weekend work (unless I choose to)
- No working with clients who aren't aligned with my mission or vision. 
(Even if they want to pay me lots of money)

When I post this, some people actually get pretty upset.
Others are just confused...

"But... how can you build a successful business this way??"
"There's no way your business can be doing that well..."

But the truth is, my business has grown crazy fast,
And continues to grow

Here's how:
- I'm fully present with every client/meeting and NEVER multi-task
- I only focus on what matters, instead of doing too much
- I'm highly efficient during my work day (my phone is on 'focus')
- I'm cognitively sharp because I'm not overworked
- I time block, allowing me to get a lot done

Meaning, my work rules are HELPING me build a successful business!
Not holding me back. 

If we've learned one thing from all the crazy happenings of the last 5 years, it's this:

Put yourself first.
If you don't, who will?
✌️💜

PS. If this post makes you feel activated, ask yourself why. Is it because you don't feel as though you have permission to create firm boundaries?

JSESSIONID

li_at

Talks about #careers, #leadership, #womenleadership, #executivecoaching, and #diversityandinclusion

#1 in helping women become VPs and thrive in leadership | Former Exec | Certified Coach | Forbes.com contributor | Host of More Women Promoted Podcast

Jacqueline (Jackie) Menzel

As a new manager, I noticed giving feedback to men on my team was no problem,

But to the young women? They fell apart...

Not gonna lie - this really surprised me

It had never even occurred to me that there would be a gender difference in this area

And in thinking about it, I believe it comes down to conditioning.

As women, we often did not grow up receiving a lot of constructive feedback

Generally speaking, we were taught to be 'good girls', to put our hands up, to sit nicely in class... and we gladly complied.

Meanwhile, our male counterparts (generally speaking) were subject to more correction...

So while we grew up getting good girl pats on the head - and internalizing the concept that this is what made us good as people 

They grew up getting used to 'feedback'

Fast forward 10-15 years, and we all enter the professional workforce

Man gets told his report needs some editing. His response, "I'll get on it"

His internal narrative - 'The rest of my report must be amazing.' 

Woman gets told the same thing. Her response, "Absolutely, I'll make this change"

Her internal narrative - 'How did I make such a dumb mistake? I suck at my job.' 

So what can we do about this?

1. As parents, we can raise our girls to accept feedback for what it is and stop expecting them to be perfectly behaved little girls.

2. As women, we can acknowledge our prior conditioning and start working on receiving constructive feedback, without assuming that it's anything more than that. 

Positive self-talk is a key component of this.

3. For men who may be giving feedback, being aware of how someone may perceive direct feedback can help. 

Ensure that your employees feel valued through the process and create a culture of open, supportive feedback in an environment of trust.

The last thing I'll say is that an open, supportive feedback culture is good for everyone, men and women alike. 

Regardless of gender, feedback should always be paired with kindness. 

And ladies, you're amazing. You've got this. Remember that! ✌️💜

I've made a powerful change to how I speak:

Instead of saying "Sorry"
I say "Thank you"

If someone points out an error, instead of saying "OMG, I'm sorry about that!!"

I say, "Thanks for catching that. I'll make that change right away."

Instead of saying "I'm sorry I can't come to the event"

I say, "Thanks for thinking of me, I can't attend but maybe next time"

Instead of saying, "I'm sorry we're starting 5 minutes late"

I say, "Thanks so much for your patience. Let's dive in."

It may seem like a small thing, but it speaks volumes.

Why make this change?

Here are 3 data-backed reasons:

1. Apologizing too frequently reduces self-esteem.
2. When you over-apologize, people lose respect for you (key = over).
3. When you apologize too often, it makes real apologies seem less sincere.

This doesn't mean you should NEVER apologize.
But save it for a situation that actually warrants an apology.

For many people, apologizing is a verbal habit.
It's not even intentional, and you may not realize you're doing it. 

Lesson: Be intentional about when you apologize 
You'll come across as more confident and it will mean so much more when you do apologize. 

Plus, thanking someone feels great for both of you!

Do you have any verbal habits that you've changed? 
Let me know in the comments ✌️💜

Ever been judged by other women at work? 

Here’s the truth that most don't consider:

We've all heard the narrative that women don't support each other
Because we're threatened or competitive

I've ever heard people say that's how women are designed! 
(ummmm... no)

Here's another perspective:

Women may be judging you 
Because they haven't given themselves permission
To live the way you're living.

YOU represent what they feel they can't have.

I had this epiphany recently,
Talking to a woman who had a long corporate career

She was sharing stories about the judgement she received:

- When taking a break at lunch
- Coming in late or leaving early
- Doing a walking meeting with a colleague

And that this judgement always came from other women!

Reflecting, this made perfect sense to me.
Many women never give themselves a break!

As women, we feel as though we need to do it all.
And if we struggle to take these liberties,
It's easy to judge others who do

Whereas our male counterparts often have no issue doing what's right for them
So they don't care when we do it too!

Basically, it's rooted in jealousy,
Not malice.

So, ladies, this is your reminder:
It starts with us.

Giving ourselves some empathy
Giving ourselves a break.

Allowing ourselves to create the boundaries we need to thrive,
Not just survive in our jobs.

Because once we do that, 
It's really easy to support other women doing the same thing.

In fact, women who do this often become one another's biggest cheerleaders ✌️💜

I remember having no clue why I wasn't being promoted

I was running the sales and marketing function
I was part of the senior leadership team
I was working my a$$ off
Reporting to the CEO
My team loved me

And I was still being told I wasn't 'ready'

I did all of this for 5 years and never got that VP title

And I see so many of you in the exact same situation

The good news is, I finally figured it out 
And went on to become a successful VP and EVP

Here are the 3 lessons I learned:

1. If you're feeling stuck like I was, it doesn't mean you aren't ready
It may just mean you don't know how to show people you are

And this is 100% learnable. 

2. If you're running around like crazy in back-to-back meetings,
It's really hard to show up as an effective executive

Slow down to speed up.

3. A proven system and the right support make it 10x easier and faster
My sponsor was a key reason I became a VP

And I've since helped hundreds of women start to show up as VP-ready with my proven system

Just last week, two MORE women shared promotion announcements with me!! 

If you've been following me and looking for a sign to join my VP coaching program, this is it

Until Nov 30th, I'm offering a $900 discount off the price of the program 
This is your opportunity to make 2026 the year you get promoted. 

We start in January. 
DM me if you want in!
✌️💜

Women: Ever been called 'too assertive'?

This happens all the time - to women... 
But have you ever heard a man described this way?

Of course not! 

This "feedback" is rooted in bias and gender stereotypes
And it happens every day.

Assertiveness is seen as a key leadership trait,
And it's considered a good thing,
In men.

But in women, not so much.

Why??

Well (here come the gender stereotypes),
We're conditioned to see women as warm and nurturing,

So when we act assertively, people's brains get confused, resulting in something called the likeability backlash.

And this backlash can actually have a negative impact on women's careers!

So, to summarize:
When women display a leadership trait,
It can negatively impact their careers.

Believe it or not, I'm not trying to depress you here...

As women, we can learn to communicate in ways that allow us to be assertive,
And also combat the likeability backlash

And I teach this to women every day,

But truthfully, I'm waiting for a time when we don't have to do this

Let's stop asking women to jump through hoops
And just broaden our perspective on what a leader looks like ✌️💜

*Repost if you agree because more people need to hear this message!!

The most successful people wake up at 4am

Average guru morning routine:
- up at 4am
- freezing cold shower
- drink some lemon cayenne water (remember, we're fasting until dinner)
- make bed
- run a marathon
- read an entire book
- write an entire book
- another freezing cold shower
- mediate for 1hr
- make bed one more time
- start work

Okay, I'm kidding a little, but we've all seen these crazy routines! 

On the flip side,

Here's a typical morning for almost ALL of my career:
- never woke up before 6:45am
- shower in the morning? HA! Good one.
- never, ever skipped coffee (seriously??)
- spent my mornings chasing my kids around
- made it to my first meeting with 0 minutes to spare. Okay, sometimes 5mins late.

What's my point?

Well first, blanket advice is BS

A single, 27-year-old guy DOES have more hours in the day than a 38-year-old single mom of 3

We don't all live the same life,
And that's ok.

Second, you don't need the perfect 'guru' routine to be successful

I worked my way up to becoming a VP and EVP,
All without 5am runs or freezing cold showers

Now that I'm running my own business and have more freedom at work and support at home, I've made some changes:

- I'm up at 6:15am (sometimes earlier)
- I exercise and meditate in the morning before work

But these things aren't REQUIRED to build a happy life or successful career.

Do what works for you. 

And it's a-ok if 5am wake-ups and cold plunges don't make the list ✌️💜

I’m a woman and mother...
And I'm also ambitious and career-driven

I'm a professional...
And I also have tattoos, wear ripped jeans and drop the occasional F-bomb

I’m a vegan...
And I’m also strong and healthy (and yes, get enough protein)

I’m in my mid 40s...
And I'm also in the best shape of my life, and full of energy

Ladies, let’s stop worrying so much about:
- Aging
- Haters
- Stereotypes
- And what we 'shouldn't' be able to do

And let’s start deciding which stereotypes we're going to smash

Because guess what?
People WILL have opinions about what you can and can’t do...

But only you get to decide whether you want to listen 
Or prove them wrong. ✌️💜

PS. Tell me, what are you doing that you didn’t think you could?

Milestones are fake

I felt behind because I was single at 26
And it seemed like everyone else was getting engaged.

I felt behind because I took 6 years to finish university,
While my friends were starting real jobs 

I felt behind because I wasn't a VP at 35
While my male peers seemed to be getting promoted ahead of me.

Here's the thing:
I ended up finding true love at 39
I've built the career of my dreams
I became a VP and EVP in the end

It all happens in good time.

Instead of stressing out because you're not there today

Try to find the good in where you are.

Yes, take action to achieve your dreams.

But remember that life is all about the journey.

And you're on your own path ✌️💜

PS. I look at my life now, and I wouldn't change a darn thing.

We’ve just helped 2 more women land first-time Sr. Director & VP roles! 🎉

These clients make on average $50K more than their last role. 👏

Here's what most people don't realize:
The key to getting to that next level is 100% learnable

All you need is the right system and guidance.

Want to be next?

If you’re looking to become a VP and you’re:

- A woman working in corporate
- At the Sr. Manager, Director or Sr. Director level
- Ready to be part of the best club around

Apply to learn how we can help you land a VP role and crush it!

(Without burning out...)

Apply using the link in the comments or go to insightstoactioncc(dot)com/apply and I'll send you the info! ✌️💜

3 myths I need to bust about the gender pay gap:

1. Women make less because we negotiate less

I thought this was true for a long time!  But in a study from a couple of years ago, women negotiated MORE than men...

And we were still paid less. 

2. The gender pay gap is the result of choosing different professions. 

Not true. Unless you consider 'woman doctor' or 'women lawyer' a different job

3. Becoming a parent impacts salaries for all parents

Ha! Not at all. 

Men's pay goes up by 6% for each child born and women's decreases by 4%.

I'm sharing this because for many women, this time of year represents the weeks/months that we work for free compared to our male counterparts

Because of the pay gap.

Unless we get serious about making real change, 
This gap is expected to persist for another CENTURY

This is what bias looks like.

And this is why I want more women at the table,
Making these changes from the top.

But for today, I just want to help women make more money!

If you struggle to negotiate and want some help,
Grab my free negotiation guide for women here: https://lnkd.in/dxU_arsP

Repost to spread the word and help more women get that next raise. ✌️💜 

And follow me Katy McFee for more posts on women in leadership.

I've only had 1 woman boss - for 5 months of my 18-year corporate career, 

I worked at 6 different companies during that time...

Yall, this is crazy! 

The one woman boss I did have was awesome
She was super smart and inspiring.

And... her boss (the Director) was also a badass woman leader...
This short time had a major impact on what I believed I could achieve.

It allowed me to see myself as a powerful woman leader. 
Because I saw other women doing it. 

It planted the seed...

Just a few months later, the company changed the reporting structure, 
I had to report back into the Canadian team,
Where my manager and his boss were both men.

Maybe you're thinking... does the gender of who you report to even matter?

Absolutely, it does!

By the time I was a director, trying to become a VP for the first time, 
I had NO female mentors or role models to look up to...
Or to reach out to for advice and guidance.

I had one amazing mentor who was a man,
And I'm truly grateful for him,

But advice from a 6'3" alpha male with a stay-at-home wife isn't always applicable!
I was the only woman at the table and a single mom...
I was in a different boat.

When I realized this number - 5 months - it really hit me...

This is why I'm so passionate about having more women executives,

And why I'm so passionate about helping other women break through to executive leadership.

I want to be the role model I never had for others,
I want to take you by the hand and show you the ropes,
And then I want you to do it for other women. 

That's my 'why' ✌️💜 

PS. If you're looking for a woman to help you get there, DM me and let's chat.

Women executives are at a disadvantage.

Simply by being the only one at the table

Don't believe me?
Let me paint the picture.

First, meet Adam:
He works as a VP at a tech start-up, where he's made a bunch of buddies on the exec team
They often grab lunch or drinks after work, and golf once a week

During which, they talk about:
- Problems in the business
- Growth strategies 
- Challenges with their team etc....

*Adam's wife is home with the kids, so he can be late a few nights a week

Then there's Sarah:
She also works as a VP at a tech start-up, where she's the only woman exec
She's trying to build relationships, but the friendships among her male colleagues run deep

Not only that, although she's the breadwinner, she's still the default parent at home:
- She has to pick the kids up at daycare for 5pm
- Once she's home, she's getting dinner on the table and lunches packed
- She feels as though it doesn't stop until she collapses into bed

*She has no one to talk to about her job - her friends are all teachers and stay-at-home moms, and her husband doesn't want to talk about work all the time. 

Do we see the disadvantage here?

The networks that men organically build, 
Just by being surrounded by others like them

And believe me, I'm not blaming anyone here,
But I think this needs to change

Which is why I'm launching the Women's Executive Mastermind

It will be a small, curated group of women at the VP level and up
And it will be a space to solve challenges, talk shop, level up and talk about the things you can't talk about anywhere else

In a safe and confidential environment

If this sounds like what you've been craving, DM me "EXEC MASTERMIND" and I'll get in touch to share more.

Let's level the playing field ✌️💜

Women work harder than men to become executives

Like it or not, that's just the truth.

I've seen this anecdotally, and the data supports it

Let me explain:

The leadership gap starts at the very first promotion to manager
And at every level, women will have a harder time earning that promotion.

As a result, the women who actually do become senior leaders
Tend to be hyper-achieving, highly accomplished and very talented

We've set the bar so high for women
That the ones who clear it can often run circles around their male counterparts

And yet... one of biggest challenges senior women share with me is a lack of confidence!
An unrelenting feeling of imposter syndrome

So the goal of this post is to talk to those women:

If you're a women in (senior) leadership,
And you aren't sure you belong,
Let me be the one to tell you:

Girl, you freaking belong.

Believe me. 

You probably belong more than some of your male counterparts,

And it's time to start owning the seat at the table you worked so hard to get.

Ladies, remember this:

They've set the bar crazy high for you
You cleared that bar and got a seat at the table
You belong there just as much as anyone else ✌️💜

PS. If you want a seat at the table and haven't found the right mentor to help you get there, send me a DM. Let's make 2026 your year. 

Follow me Katy McFee for more posts on women in leadership

I barely lasted 2 years at my ‘dream’ job

I wanted this job REALLY badly

It was a big goal to work at this company and in the space

And then bailed 2 years in. Why?

1. My Manager
2. The resulting culture

I was making great money, selling a groundbreaking technology that I was hugely passionate about to the coolest customers ever...

One of my customers was the scientific advisor for Jurassic freaking Park!!

My technical counterpart was amazing - we became great friends.

The only problem? My Manager...

He played toxic mind games
I felt unsupported and unappreciated
I didn't feel as though he cared about my success

The politics on the team were distracting and stressful.

I was miserable.

So, after trying to 'stick it out' for a while, I jumped ship

This is your friendly reminder that people really do quit bad managers, even when everything else is great. ✌️💜

Give this a repost to share this reminder!

Making money used to be my #1 goal

And I do not apologize for this! 
(Or regret it)

Growing up, I saw the same trend over and over:

Women relying on their husbands financially, 
And either a) having no power in the relationship 
Or b) getting screwed if things didn’t work out.

I remember saying:
"I will never rely on a man for money. 
I will always be self-sufficient"

And in the years that followed, I made sure I was.

I worked my a$$ off for many years to make it happen.

And I received my fair share of judgement when my kids were little 
Because I worked a lot and traveled for business

Are there things that I regret missing?
Yeah, of course.

But on the flip side:
- When I got divorced I was able to buy my ex out of the house so the kids didn't have to move
- When I had to leave an abusive relationship, I had the power to walk out because I was not financially dependent
- When my eldest needed additional resources, I could send them to a Montessori, where they are truly thriving

These things all require money.

With all of this behind me, making money is no longer my top priority, 
And for that I'm grateful

But my ambition served its purpose, and I wouldn't change it.

It gave me choice and security, for myself and my kids.

So here’s your gentle reminder:

1. Ladies, it’s ok to care about money.

We often feel guilty about wanting to make money.
But this gives us choice and freedom, and we're allowed to want this. 

2. Think twice before judging someone's priorities.
We all have our own stories and situations that shape our motivations ✌️💜

Corporate hustle culture is dead.

Or quickly dying... And I'm here for it!

It's easy to see what's killing it:

- Burnout following a global pandemic while homeschooling kids
- 10s of thousands of people... or is it now hundreds of thousands... laid off from companies they loved and believed in
- The realization that we're no longer willing to put up with long commutes or 10hr days at the office for no reason

There has been a shift, and things are not going back.

More people than ever are
- insisting on flexibility at work
- building their personal brands online
- unapologetically creating a side hustle
- turning their side hustle into their full-time gig
- prioritizing time with their kids over spending 12hr days in the office

And I think it's amazing!

If you want to build a career you love, you still need to work hard

But there's more space for boundaries and creating your own path than ever before

I see more women leaders than ever, who are showing up in the boardroom and also unapologetically blocking off their calendars at 3:30pm to do bus pick-up

We've seen the light, and we can't unsee it

Who's with me? ✌️💜

We tell girls they can do anything they want

The truth is, this just isn't enough...

If we aren't giving boys this message
We'll never see real change

The reality in today's society is this:

Men hold the power. So...

THEY need to believe women are equal
THEY need to be ready to promote more women
THEY need to take on more domestic work at home

If we want to see real change, we need both men and women on board.

My partner does most of the meal prep/ dinners during the week,

He does more than half of bedtimes with our 5-year-old,
He gets him dressed and makes his lunch every day,
He does school drop-off and pick-up. 

He gets breakfast ready while I'm working out.

We are modelling non-traditional gender roles in our home
And it's 100% intentional.

I want my boys to be those men.

We need to model the behaviours and have the conversations with our boys
In addition to inspiring our girls to take on whatever they want in life

Relying on telling girls they can do anything they want 
Is making them solely responsible for fixing the gender gap

And frankly, it's not enough to make real change. 

This is the time to shape the next generation
Who's with me? ✌️💜

Follow me Katy McFee for more posts on women in leadership

I *thought* I was super healthy!!

But recently, I discovered there was more to my story under the surface...

For context: 

I'm 46, vegan and have been invested in health my entire life
I exercise regularly, eat (mostly) whole foods and meditate daily

I wear a Whoop
I almost never drink alcohol

Y'all.. I do all the things!

I thought that I was about as healthy as they come

Not long ago, I was offered the opportunity to try out NiaHealth

This is a proactive health platform that tests 150+ biomarkers and provides an assessment to help you live a longer, healthier life.

Of course, I jumped at the chance - I love this stuff!

They came to my house, drew some blood and got a urine sample

And just a few days later, I got the results that shocked this overachiever:

Suboptimal (ie. elevated) LDL and non-HDL cholesterol levels!

WTF?!?!

Now, the great thing about their test is that they also test for the specific subfactors 
That we know matter most for cardiovascular risk:  LP(a) and ApoB 

In my case, both of these are optimal, which is great

So I know there's no emergency,
But it's still something I should focus on lowering to decrease my risk.

(*And luckily they provide next steps for how to do that)

The other thing I discovered is that my blood pressure is reeeeaaally low
Low enough that I should also keep an eye on that...

Here's the lesson: Just because you're healthier than "most", 
Just because you look healthy on the outside,

Doesn't mean you're 100% healthy

These tests are available to the general public and honestly, if you can swing it, you should invest in this

Yes, you have to pay for them
But the information they give you can have a huge impact

It certainly has for me....✌️💜

Most women are afraid to share their wins

And it holds them back. Here's why:

First, I'll say that the reasons women don't advocate for themselves are 100% valid:

1. You've been conditioned your whole lives to be good, polite, and work hard with your head down

Those beliefs and behaviours are deeply ingrained.

2. You face real bias in the workplace, and speaking up can get you labelled as 'difficult' or 'b!tchy'

We know this, so we avoid it. 

3. No one has ever taught you how to do this in a way that feels good

Without a guide or a process, you're left to handle these awkward conversations on your own... 

These things are all true
And they can be great excuses

But I promise you, they aren't serving you
And they definitely aren't helping you land that promotion

If you aren't creating regular visibility into the great things you're doing

You will never get the recognition you deserve

Working hard with your head down simply does not work

This is a topic I feel passionately about

Because there's nothing I hate more than seeing a smart, ambitious woman 

Whose career is stalled because she isn't sharing her wins and goals.

I've discovered that with the right process and frameworks

It's actually really easy to create visibility into the great things you're doing,

And your career goals.

I've put all of this together into my workshop:
From Invisible to Influential: My 4 Step Recognition Framework

Spend 90 minutes with me
And leave with actual tools you can start using right away to get the recognition you deserve and need. 

We'll workshop 5 exercises so you know:

- What the right things to focus on are
- How to create weekly visibility in a way that's effective
- How to ensure you're talking about career goals every month
- Who you need to focus on outside of your manager
- How to ensure these stakeholders see your value

I ran this workshop 2 weeks ago, and the feedback was so strong that I've decided to do it one more time this year and it's happening tomorrow!

Register here: https://lnkd.in/ds8A54zT

Let's get you seen, and promoted ✌️💜

Personal Branding for Multi-Passionates | Certified Business Coach

It’s time for every multi-passionate to build a career that evolves with you.

I'm looking at you 👀

The woman in tech with a get-shit-done career who secretly dreams of having her own coaching or consulting business and building a freedom lifestyle that creates space for more travel, wellness, community, and ease.

You’re likely:

→ Outgrowing the linear career model that tells you to stick to one thing (and be grateful for it!)

→ Feeling uninspired by your existing circles, yet unsure how to build a new community from scratch.

→ Sitting on a decade of wisdom, but unsure how to package it into something valuable.

This was me. Feeling like I was “all over the place” and not enough of an "expert" to deserve my dream career.

So, I settled for second-in-command roles for world-class founders. That's when I saw the pattern:

Personal branding unleashes multi-passionate superpowers. ⚡️

It was everywhere:

At Shopify.
→ Where I helped 100+ of our top partners scale their agencies and service-based businesses.

At Mindvalley.
→ Where I worked alongside Vishen to help shape the early days of the online thought leadership industry.

As a Brand and Business Coach.
→ Where I've spent 10+ years helping coaches craft magnetic messaging, scale global influence, and build communities.

It's what elevates someone from “ordinary professional” to unforgettable thought leader.

That's when I tested it on myself and stepped into the arena as a perfectionist, introvert, overthinker, and behind-the-scenes hustler. In no time, I built a 50k+ audience on LinkedIn and then, a fully-booked coaching business.

I can confidently say: if you're willing to build a personal brand online, you'll be rewarded with a portfolio career.

It's that simple.

You can spend the next 10+ years figuring it out like I did or skip the line:

Enroll in The Multi-Passionate Method™ to build your message and body of work.

Join the waitlist today or send me a DM to learn more.

If you don’t build your personal brand in today's digital age, you'll forever be a cog in someone else's machine. Never getting to live your truly abundant life... the one you've been dreaming of since you were a young, ambitious hustler:

Living with passion. Travelling the world. Getting paid for being you. Waking up excited. Doing meaningful work. Collaborating with your idols. Leaving in impact.

It's all yours…

… on the other side of you facing the LinkedIn cringe dragon 🐉

Sigute Zitikyte

Anyone else have "nothing" planned this weekend.

And feel like you need to apologize for it?

My "nothing" looks like:

→ Helping family move
→ Going to a pilates class  
→ Doing prep work for The Multi-Passionate Method
→ Lounging on football Sunday with my husband
→ Going on a hike and coffee date
→ Feeding my sourdough starter

It's literally my perfect weekend.

Yet I still dread when someone asks what I did over the weekend, feeling like I owe them a wild story of partying or novelty or nail-biting juicy gossip.

Perhaps we should stop trying to fill our weekends with "exciting" activities.

And start talking about our boring weekends with excitement.

✨

What "boring" weekend activity are you most excited for?

Helping Multi-Passionates Build Career Freedom With Personal Branding | Join the next round of The Multi-Passionate Method™ | Ex-Shopify, Ex-Mindvalley

Most ambitious professionals are in their career prime today.

Yet stuck in a hiring freeze or layoffs.

Why are we okay with that???

Why are we okay with talent just "waiting it out"???

So much potential is lost when we wait for a system to make space for our growth. And it's becoming apparent that the system of "one job, one income, one employer" is becoming too slow for the modern world.

Even the most devout corporate workers are starting to question the career model that tells them to “just hang in there”.

It's going to be a hard reality for many.

But it's the kick-in-the-butt our world needed.

The pandemic fast-tracked WFH culture. (About time!)
The layoff and hiring freeze season will fast-track portfolio careers.

In 2025, there's no excuse to let your ambition waste away when there are so many avenues to continue making an impact.

It's time to break your brain a little...

And start thinking in ways your employer might not like:

Becoming the CEO of your career.

✨ Choose your growth.
✨ Self-promote with grace.
✨ Make bold asks before you "feel ready".
✨ Build a personal brand without asking for permission.

Leaders don’t wait for permission. They move to where the puck is going.

And the puck is going to portfolio careers, not linear ones.

If you're wondering how to prepare for the future of work, start here:

Map out a second income stream outside the corporate walls.

Everything else? *Figure-out-able*. (In the words of Marie Forleo.)

The era of waiting is over.

I’m excited to see what you come up with.

Send me a DM if you’re excited by the idea but need a little pep talk!

How to blend multiple passions into ONE cohesive brand.

My 3-step hack to get you unstuck:

I'm pulling this straight from Week 1 of The Multi-Passionate Method™.

We just went through it, and the feedback has been incredible.

One student said: "Magic is happening! I knew the story was important, but this is crazy what an inner change this homework does. My motivation, confidence... I'm super-super excited for this transformation."⚡️

I'll break it down for you right now.

First, here's what most multi-passionates try:

🅧 Write down their job title (consultant)
🅧 Add their secret passion (skincare)
🅧 Force them together (consultant for skincare brands!)

... then wonder why they're not fired up to show up online.

I tried this myself back in the day. Trying to force partnerships + spirituality (aka. my Shopify + Mindvalley background).

But I couldn't make it sexy enough to want to talk about.

So... I didn't.

And sent myself to "Niche Jail". (The place where ambitious professionals go to die with their creativity still inside them.)

One day, I had enough.

"I'm just going to write about what I'm actually into."

That became my early content:

→ Building a freedom career.
→ Modern leadership in the online world.
→ Existential thoughts on status, wealth, and power.

Like bees to honey, professionals started flooding my DMs: "Are you inside my head?!"

That's when I realized I wasn't the only one circling these topics.

So I shared more.

... Until I got a coaching request from a woman who wanted to pivot industries. Then another request from a woman building a side hustle. And a year later: I had a fully-booked coaching practice, quit my 9-5, and worked from Europe every summer.

Here's the 3-step formula:

1️⃣ Find your loudest value.
→ The one guiding ALL your decisions.
✨ Mine: Freedom.

2️⃣ Unpack your biggest personal transformation.
→ Look at your growth as a human.
✨ Mine: Building a career with time + location autonomy.

3️⃣ List your 3-4 favourite passions.
→ Use them as metaphors in your writing.
✨ Mine: Travel, mindset, creativity.

Then, start sharing your transformation through the lens of your hobbies or topics.

Post 1: "Why Travel Is My Non-Negotiable for Career Success"
Post 2: "The Mindset Shift That Unlocked Career Freedom"
Post 3: "How Creativity Became My Career Superpower"

See what happened there?

You're not forcing multiple passions together.

You're using them to tell YOUR unique transformation story.

Niche advice says pick one thing.

Multi-passionate wisdom shows you how to strategically showcase them.

The reason my clients are speaking on stages, publishing books, and running online empires is because they found a story they love to tell year after year.

That's why they're still in the game.

That's why they're thought leaders, not sales associates for their business.

Do you know your transformation story?

Going to the gym without seeing results sucks.

So does posting on LinkedIn.

✔️ You’re waking up at 5am.
✔️ Getting 30g of protein.
✔️ Lifting heavy.

But the hardest part? Patience.

(That's why so many run to Ozempic. Shortcuts = no patience needed.) 

But if you're like me, our work requires holding a balance each day:

1️⃣ Grinding daily while being detached from your results.
2️⃣ Studying your results to always be optimizing.

It’s like an evil joke from the universe!

I know I’m not the only one who tries to "study my results" and ends up seeing them as a personal failure, not as data for improvement.

It's why I used to be the queen of eating cookies one night and then writing off the rest of the week because everything was ruined!

Or writing one post that got 5 likes and immediately feeling like it’s not worth it to have a voice online.

I’m glad to report I trained my brain out of that broken logic.

Instead of spiralling when I got low engagement and feeling like a big idiot online, I started studying what to optimize.

To build your "toned" personal brand, you don't need more fasted cardio or starvation diet.

You need to hit your macros:

30% being clear on your soul people.
30% being proactive with networking.
40% writing content people care about.

It's simple. But it's not easy.

So let me help you.

Which “macro” do you want me to break down in further detail?

The humble good people stay silent on LinkedIn.

While mediocre minds dominate the feed.

History has shown us:

Evil wins when good people do nothing.

Not just on the world stage.

But also on the LinkedIn stage.

You're leading million-dollar projects. Running complex operations. Solving problems that would make most people's heads spin.

Yet... you're watching people with half your experience position themselves as "thought leaders."

The irony of wisdom?

The more you know, the more you realize you don't know.

So you stay quiet.

→ Why would anyone care what I think?
→ Why am I building a personal brand?
→ Why am I even writing online?
→ Am I even helping anyone?

I’ve had to overcome these doubts myself.

Frankly, I just got sick of overthinking my intentions.

One day I’m fired up to serve, to help others, to give back, to share fresh insights online…

And the next day I’m questioning if I’m a narc who needs ego coddling and external validation.

Back and forth. Back and forth.

Until I got crystal clear on my dream life:

To work on a variety of exciting projects.
To meet cool people who think big like me.
To share my thoughts and contribute to innovation and society.
To always be reading and learning, and then finding ways to implement it.
To feel 21 forever because I take care of my body, mind, and spirit.
To be someone who is full of life and passion.
To live and work in beautiful spaces.
To fill my bathrooms with Aesop!

Most people will say that's "too much."

But I’m not most people.

Neither are you.

So help me help the good humble people reading this post:

What's your "why" for showing up on LinkedIn?

That bold leader you admire isn’t overthinking if her next career pivot will “dilute her brand”. She’s jumping on it and building her toolbox.

Dan Pink calls these people “Boundary Crossers”.

They straddle disciplines, blend ideas, and build a richer perspective than any specialist ever could. The future belongs to exactly this kind of mind.

The bold ones who:

→ See patterns across industries.
→ Translate ideas from one domain to another.
→ Combine multiple passions into one narrative.
→ Challenge traditional boundaries of set job roles.
→ Thrive at intersections where innovation happens.

Yet here you are, overthinking if a move from Operations to Marketing will kill your reputation. Or if launching a coaching business as a consultant will dilute your brand.

What’s going to kill your reputation is overstaying a role, industry, or career you’ve long outgrown.

Bold leaders know better than to cut off their curiosity. They pursue it. Relentlessly.

Here’s why:

They’re more interested in impressing their future self than their current peers.

That kind of long-term vision? It’s what makes someone bold.

PS. Dan Pink wrote his book back in 2008! Even back then he was already prophetizing that the world will no longer reward “single-lane specialists” the way it once did.

So if you’re someone who can synthesize, connect, and blend disciplines, this is your time.

The multi-passionate era is here ✨

Save this reminder for when you’re in doubt about a pivot.

Every professional needs to see how messy founders are.

So they stop “waiting for clarity” to get started.

Here’s the brain of your typical 7-figure founder:

→ Reads a book and becomes obsessed with it.
→ Implements it across their business.
→ Reads another book. Obsesses.
→ Launches a new offer.
→ Oozes life force.

What the perfectionist professional sees:

Chaos and “all over the place”.

Actually... I take that back. They don't see any of it.

Because from the outside? Founders look polished. 

Very few will ever know what goes on behind-the-scenes. Except me. (And I'm always here to spill the tea so you stop feeling "unprepared" to step into your founder era.)

For 10+ years, I've offered fractional project management for thought leaders.

At the beginning, I would think: “Why can’t these founders get their shit together?!”

I quickly learned:

🅧 It’s not chaos.
✔️ It’s taking fast action.

🅧 It’s not all over the place.
✔️ It’s striking a hot opportunity.

🅧  It’s not messy planning.
✔️ It’s trusting your intuition.

When you’re building something new, you need a little chaos.

What does this mean for your personal brand that you keep overthinking?

It doesn’t need a perfect content calendar. You will end up pumping out boring, stiff, and safe content.

It needs a bold rebel who is willing to say what needs to be said in a way that doesn’t coddle the minds of the masses.

That takes quick thinking, action, and publishing.

It took me a long time to get over my perfectionism to finally do something worthwhile.

It’s not that I fell in love with chaos one day.

It’s that I stopped celebrating being perfect.

So I’ll repeat it for those in the back:

Your “polished persona” in corporate is holding you back from building a “magnetic persona” online.

Unless you want one single income stream for the rest of your life, it's time to get intentional about ditching perfectionism.

Here's a small experiment you can start today to increase your tolerance for chaos:

Do one thing today before you feel ready.


✨

I want to know: what’s your “perfection fantasy” that holds you back from showing up online?

Mine used to be: “I need this post edited 10x so no one can misunderstand anything I’m saying”.

The future belongs to women with multiple income streams.

This goes against old school advice.

(If you want a modern career, you can't keep listening to it.)

Here's how this has evolved for me:

Back in my early 20s, having multiple income streams looked like:

🏦 Working in finance during the day → Waiting tables on weekends.

It's what I needed then:

✔️ Extra cash for designer handbags.
✔️ Making new friends who were ambitious.
✔️ Filling my social cup in a productive way.

In my late 20s, it evolved to:

👩‍💻Working in tech during the day → Building a consulting side hustle

It's what I needed then:

✔️ Building an identity outside of my role.
✔️ Reclaiming my brain and skill sets as my own.
✔️ Laying the brand foundations for an online business.

A decade later, I have the most authentic and fulfilling Portfolio Career:

→ Founder of The Multi-Passionate Method™.
→ Personal Brand Coach-Consultant for women in tech.
→ Fractional program manager launching new coaching certifications.

Here's the thing most people don't realize about building a portfolio career:

It's not the big, flashy moves that change your trajectory, but the quiet moves you make when no one's watching.

After years of fighting for promotions and proudly puffing out chests when we finally get them, it's time to mature into a career that doesn't need someone else's approval.

While everyone is making grand announcements, emotionally dumping all their pivots and twists-and-turns, you are focused on making your career 1% better.

This is the quiet work of a multi-passionate leader.

If you've been feeling the pull to raise your standards in your career, here's your reminder:

You don't need to burn everything down. Just refine the next 1% of what already exists.

Are you currently making moves that no one sees coming?

Personally, that kind of quiet confidence is always my favourite.

Let me know and let's normalize the quiet rebellion.

Your zig-zag career got in your head. And now?

You don't think entrepreneurship is for you.

Same. Been there.

For way too long, I let every well-intentioned guru get into my head.

I kept thinking:

"Why can't you just choose one niche?"
"Why are you so all over the place?"
"Why can't you just stick with it?"

If I could go back 10 years and tell myself anything, it would be this:

The linear world is crumbling.

And more importantly:

You're not broken in the system. You're bold enough to see a new system.

And I've seen this new system build momentum over the last decade.

Working as a business manager behind-the-scenes with:

→ 7-figure coaches
→ Household names
→ Bestselling authors
→ 8-figure consultants

They've been embracing their multi-dimensionality and portfolio career for longer than you've held your current VP title.

That world? It's already here.

→ Where exploring, expanding, and reinventing are the new success standard.
→ Where your curiosity and pattern recognition are proof of leadership.
→ Where your "too muchness" becomes your competitive advantage.

The internet cracked the ceiling wide open.

So get in, we're building empires, not ladders.

✨

What would you tell yourself if you could go back 10 years?

Multi-passionate professionals ask me daily:

“How do I write online in an intentional way?”

As a multi-passionate with a thriving tech career myself, I used to think my brain belonged to my employer.

Any ideas I had, I used them for their benefit. Building something of my own (let alone sharing about it online!) felt like a slap-on-the-wrist move.

Like most other over-functioning professionals, I didn’t actually allow myself to pursue my own stuff until 10pm at night when everyone was sleeping and I could safely spend time on “me”.

Problem is… after 5 minutes I was ready for bed.

It wasn’t until I stepped into being the "CEO of my career" that I owned this truth:

I’m so much more than my job.

Not only did I became more strategic about my career, I also started showing up as an influential leader online.

If you can answer these 2 questions from Pillar 1 of The Multi-Passionate Method™...

You can build a magnetic brand that's bigger than your job:

1. What did you struggle with or dream about 5 years ago?
2. What have you accomplished that your past self desired?

Here's what most LinkedIn gurus won't tell you:

Weak brands sell products. Magnetic brands sell transformation.

That’s why being multi-passionate is your superpower:

You’re too elite in your career to shill products or regurgitate on one topic.

If you've answered those two questions and wondering how to come up with fresh content ideas to write about your transformation:

Send me a DM and I’ll share a PDF I’ve been working on.

✨

For those already posting online, share how you stay committed to using your voice daily.

We need to talk about the other side of being multi-passionate:

Quitting what's still "good".

The linear world has trained us to avoid quitting. (I get it, on the singular pursuit you have to just put one foot in front of the other.)

But in a non-linear career, the rules change.

Quitting doesn't meant you're weak. It means you're evolving.

There's a funky belief I've noticed most high performers carry.

It has to do with friendship:

Somewhere along the way, we picked up this belief that "good friends" have long-term friendships... since kindergarten!

We hold on waaaay too long:

→ To the party friends we have nothing in common with.
→ To the toxic friends whose drama exhausts us.
→ To the friends who avoid their inner healing.

But when we fear outgrowing friendships that no longer serve us...

We don't make space for more fulfilling ones to enter.

The same applies to your career.

You WILL outgrow:

🅧 Jobs that once excited you.
🅧 Skills you once begged to learn.
🅧 Goals that once kept you up at night.

But to maintain your image of being a "good professional", you'll cling to them.

Gripping to work that you know is delaying your next level. ("Just one more year and then I'll try something new...!")

This is your permission slip to let go. Not quit overnight, but to quit energetically. So you can build your next level identity.

Here's a quote that has helped me do this over and over again:

"Don't be afraid to give up the good to go for the great."

✨

What's easier for you: quitting friendships or careers?

You can have the fanciest corporate title...

And still feel like:

Another cog in the machine.

Because you are.

A replaceable cog… despite your rank, title, or tenure.

If that scares you, you’re over-leveraged on your employer.

If it doesn’t, you’re the CEO of your career.

This is a pep talk I used to give myself every day:

Don’t settle. Don’t take it for granted. Don’t grow co-dependent.

Maybe you're like me and love your job. I did.

But I also lived by this quote:

"Don't be afraid to give up the good to go for the great."

You don't need an existential crisis to want a bigger career. The reason it's so common is that most people won't take action until they have to.

We're different.

But we still need those little reminders.

I hope it helped 💪

PS. Am I the only one who has quotes I've been living by for years?

Tell me if you’ve ever felt this:

→ You join your dream prestigious company.
→ You’re obsessed with the vision and mission.
→ You can’t wait to make an impact on your new team.

And then…

The toxic boss in your head says:

🅧 Stop wasting time on your little passion.
🅧 You’re never going to be as good as this company.
🅧 Don’t be ungrateful by working on your side project.

(PS. It’s not you, it’s linear conditioning that planted this toxic boss in your brain.)

So what choice do you have then?

Quit your job and go all-in on your passion?
Or quit your passions and go all-in on your job?

I’ve done both and here’s what I learned:

Neither will make you happy.

💣 Quitting your passions is just a ticking time bomb until your resentment blows it all up.

🧨 Quitting your job is a slow release dynamite that looks like sunshine and rainbows until you can’t pay your mortgage.

The idea of integrating the two? Feels impossible!

But it's not. It's the future for a system that turns ambitious go-getters into overwhelmed and unfulfilled hustlers.

That’s why I’ve made it my life’s mission to help multi-passionate professionals embrace their duality:

✔️ Tech leader AND mindset coach.
✔️ Launch strategist AND yoga teacher.
✔️ Project manager AND community builder.

All without minimizing that second half of you.

How? By investing in a well-rounded personal brand, of course!

One post at a time, one newsletter at a time, and you are learning to stand up to the toxic boss in your head.

I've seen it transform too many careers and I can't gatekeep it anymore.

You deserve your dream life.

And as a high performer, I know you will actually achieve it.

So tell me: What's on your vision board?

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