I’m passionate about empowering women and helping to close the gender gap in senior leadership. 

I spent 18 years in tech and biotech sales, holding positions as a VP and EVP, Sales. Along the way I introduced many brand new technologies to market, built a commercial organization from scratch, and scaled a hyper-growth team to achieve 9 digit revenue growth in 2 years.

Despite this success, I struggled for years with my transition from Manager to Director to VP, and even asked myself if I was cut out to be a senior executive.  

Finally, I ‘figured it out’ and had the confidence, knowledge and skills that I needed to be an impactful leader. 

My mission at Insights to Action is to help others get there by sharing what I’ve learned.

I want to use my passion to help more women transition to senior leadership and help leaders make that leap from unsure and unfocused to strategic, decisive and outcome driven - all without burning out. My goal is to help women thrive as executives, instead of merely surviving. 

I would love to work with you on your journey and look forward to connecting!

Read about what some of my clients are saying: https://www.insightstoactioncc.com/testimonials

Katy McFee

Insights to Action Coaching & Consulting

We help women who are aspiring executives break through to senior leadership and thrive as senior leaders, all without burning out. 

Services include:
- Group programs for women looking to break through to executive leadership
- Executive coaching for women executives
- Corporate workshops
- Keynote speaking

Founder & CEO

Invest Ottawa

Sales Advisor - Accelerator Program

Evidence Partners

Evidence Partners is the world leader in software for conducting systematic literature reviews for Clinical Evaluation Reports, HTA, and Evidence-Based Medicine. Evidence Partners software is used by academic, government and industry groups around the world to dramatically improve the quality, speed and transparency of systematic reviews and MEDDEV compliant Clinical Evaluation Reports.

EVP, Sales

Fullscript

Fullscript is a free online supplement dispensary & patient adherence tool - we support practitioners & the wellness of patients at the point of care and beyond.

Grew and scaled sales organization during hyper-growth period, achieving 9 digit growth over 2 years. 

Fullscript raised $240M USD in Series C funding in November 2021.

VP, Sales

Women Powering Technology Ottawa

Women Powering Technology (WPT) is an organization created to inspire, support, elevate and empower women in technology personally, professionally and together as a community.

Board Member / Chair

Spartan Bioscience

Global commercialization of Spartan's CYP2C19 and APOE systems and tests.

Spartan Bioscience is the leader in on-demand DNA testing. The Spartan RX CYP2C19 System identifies carriers of CYP2C19 mutations that affect the metabolism of common drugs. It goes from sample to result in less than 60 minutes from a cheek swab. The Mayo Clinic is currently using the device in a landmark 6,000-patient clinical trial. The Spartan system has received European and FDA regulatory approvals.

Head, Medical Division/ Director, Sales

Roche Diagnostics

Roche Diagnostics is part of the Roche Group including Diagnostics and Pharmaceuticals.  Annual revenues for the Roche Group are over $45 Billion Swiss francs.

Canadian National Representative for the Genome Sequencer FLX,  Managed and grew the next-generation sequencing business in Canada.  Also managed the NimbleGen (Microarray) product line in Central West Canada (Toronto to BC).

Business Development Manager, Gene Sequencing

Sigma Aldrich

Sigma-Aldrich is a leading Life Science and High Technology company, with customers in life science companies, university and government institutions, hospitals and in industry. Sigma-Aldrich operates in 40 countries and has over 7,600 employees providing excellent service worldwide.

Managed key accounts (total revenue $8M+) in Southwestern Ontario and Manitoba, growing the territory through strategic product sales.

Key Account Manager

DNA Genotek Inc

DNA Genotek specializes in DNA collection products from saliva. Oragene is now used by thousands of customers around the world, including Quest Diagnostics and 23andMe. In 2011, DNA Genotek was acquired by OraSure Technologies for $53M.

One of the first sales reps- introduced the Oragene product to market, making some of the first Oragene sales globally. Played an integral role in the early growth of the company by establishing large commercial customers, research and government accounts.  Led a team of 6 reps.

Account Manager/ Sales Manager

I help women become execs and thrive in leadership - Former Exec | Certified Coach | Forbes.com contributor

At Insights to Action I help female execs and aspiring female leaders become the leaders they want to be and thrive as executives all without burning out. 

I offer group coaching programs for women looking to break through to executive leadership and 1:1 immersive executive coaching for current execs who want to level up and show up as the amazing, effective leaders they know they can be, while still living a life they love.

My work rules:

- NO meetings on Fridays
- Block off lunch every day
- No client sessions on Mondays
- No meetings before 9am or after 4:30pm
- No evening or weekend work (unless I choose to)
- No working with clients who aren't aligned with my mission or vision. 
(Even if they want to pay me lots of money)

When I post this, some people actually get pretty upset.
Others are just confused...

"But... how can you build a successful business this way??"
"There's no way your business can be doing that well..."

But the truth is, my business has grown crazy fast,
And continues to grow

Here's how:
- I'm fully present with every client/meeting and NEVER multi-task
- I only focus on what matters, instead of doing too much
- I'm highly efficient during my work day (my phone is on 'focus')
- I'm cognitively sharp because I'm not overworked
- I time block, allowing me to get a lot done

Meaning, my work rules are HELPING me build a successful business!
Not holding me back. 

If we've learned one thing from all the crazy happenings of the last 5 years, it's this:

Put yourself first.
If you don't, who will?
✌️💜

PS. If this post makes you feel activated, ask yourself why. Is it because you don't feel as though you have permission to create firm boundaries?

JSESSIONID

li_at

Talks about #careers, #leadership, #womenleadership, #executivecoaching, and #diversityandinclusion

#1 in helping women become VPs and thrive in leadership | Former Exec | Certified Coach | Forbes.com contributor | Host of More Women Promoted Podcast

Jacqueline (Jackie) Menzel

As a new manager, I noticed giving feedback to men on my team was no problem,

But to the young women? They fell apart...

Not gonna lie - this really surprised me

It had never even occurred to me that there would be a gender difference in this area

And in thinking about it, I believe it comes down to conditioning.

As women, we often did not grow up receiving a lot of constructive feedback

Generally speaking, we were taught to be 'good girls', to put our hands up, to sit nicely in class... and we gladly complied.

Meanwhile, our male counterparts (generally speaking) were subject to more correction...

So while we grew up getting good girl pats on the head - and internalizing the concept that this is what made us good as people 

They grew up getting used to 'feedback'

Fast forward 10-15 years, and we all enter the professional workforce

Man gets told his report needs some editing. His response, "I'll get on it"

His internal narrative - 'The rest of my report must be amazing.' 

Woman gets told the same thing. Her response, "Absolutely, I'll make this change"

Her internal narrative - 'How did I make such a dumb mistake? I suck at my job.' 

So what can we do about this?

1. As parents, we can raise our girls to accept feedback for what it is and stop expecting them to be perfectly behaved little girls.

2. As women, we can acknowledge our prior conditioning and start working on receiving constructive feedback, without assuming that it's anything more than that. 

Positive self-talk is a key component of this.

3. For men who may be giving feedback, being aware of how someone may perceive direct feedback can help. 

Ensure that your employees feel valued through the process and create a culture of open, supportive feedback in an environment of trust.

The last thing I'll say is that an open, supportive feedback culture is good for everyone, men and women alike. 

Regardless of gender, feedback should always be paired with kindness. 

And ladies, you're amazing. You've got this. Remember that! ✌️💜

I've made a powerful change to how I speak:

Instead of saying "Sorry"
I say "Thank you"

If someone points out an error, instead of saying "OMG, I'm sorry about that!!"

I say, "Thanks for catching that. I'll make that change right away."

Instead of saying "I'm sorry I can't come to the event"

I say, "Thanks for thinking of me, I can't attend but maybe next time"

Instead of saying, "I'm sorry we're starting 5 minutes late"

I say, "Thanks so much for your patience. Let's dive in."

It may seem like a small thing, but it speaks volumes.

Why make this change?

Here are 3 data-backed reasons:

1. Apologizing too frequently reduces self-esteem.
2. When you over-apologize, people lose respect for you (key = over).
3. When you apologize too often, it makes real apologies seem less sincere.

This doesn't mean you should NEVER apologize.
But save it for a situation that actually warrants an apology.

For many people, apologizing is a verbal habit.
It's not even intentional, and you may not realize you're doing it. 

Lesson: Be intentional about when you apologize 
You'll come across as more confident and it will mean so much more when you do apologize. 

Plus, thanking someone feels great for both of you!

Do you have any verbal habits that you've changed? 
Let me know in the comments ✌️💜

Ever been judged by other women at work? 

Here’s the truth that most don't consider:

We've all heard the narrative that women don't support each other
Because we're threatened or competitive

I've ever heard people say that's how women are designed! 
(ummmm... no)

Here's another perspective:

Women may be judging you 
Because they haven't given themselves permission
To live the way you're living.

YOU represent what they feel they can't have.

I had this epiphany recently,
Talking to a woman who had a long corporate career

She was sharing stories about the judgement she received:

- When taking a break at lunch
- Coming in late or leaving early
- Doing a walking meeting with a colleague

And that this judgement always came from other women!

Reflecting, this made perfect sense to me.
Many women never give themselves a break!

As women, we feel as though we need to do it all.
And if we struggle to take these liberties,
It's easy to judge others who do

Whereas our male counterparts often have no issue doing what's right for them
So they don't care when we do it too!

Basically, it's rooted in jealousy,
Not malice.

So, ladies, this is your reminder:
It starts with us.

Giving ourselves some empathy
Giving ourselves a break.

Allowing ourselves to create the boundaries we need to thrive,
Not just survive in our jobs.

Because once we do that, 
It's really easy to support other women doing the same thing.

In fact, women who do this often become one another's biggest cheerleaders ✌️💜

I remember having no clue why I wasn't being promoted

I was running the sales and marketing function
I was part of the senior leadership team
I was working my a$$ off
Reporting to the CEO
My team loved me

And I was still being told I wasn't 'ready'

I did all of this for 5 years and never got that VP title

And I see so many of you in the exact same situation

The good news is, I finally figured it out 
And went on to become a successful VP and EVP

Here are the 3 lessons I learned:

1. If you're feeling stuck like I was, it doesn't mean you aren't ready
It may just mean you don't know how to show people you are

And this is 100% learnable. 

2. If you're running around like crazy in back-to-back meetings,
It's really hard to show up as an effective executive

Slow down to speed up.

3. A proven system and the right support make it 10x easier and faster
My sponsor was a key reason I became a VP

And I've since helped hundreds of women start to show up as VP-ready with my proven system

Just last week, two MORE women shared promotion announcements with me!! 

If you've been following me and looking for a sign to join my VP coaching program, this is it

Until Nov 30th, I'm offering a $900 discount off the price of the program 
This is your opportunity to make 2026 the year you get promoted. 

We start in January. 
DM me if you want in!
✌️💜

Women: Ever been called 'too assertive'?

This happens all the time - to women... 
But have you ever heard a man described this way?

Of course not! 

This "feedback" is rooted in bias and gender stereotypes
And it happens every day.

Assertiveness is seen as a key leadership trait,
And it's considered a good thing,
In men.

But in women, not so much.

Why??

Well (here come the gender stereotypes),
We're conditioned to see women as warm and nurturing,

So when we act assertively, people's brains get confused, resulting in something called the likeability backlash.

And this backlash can actually have a negative impact on women's careers!

So, to summarize:
When women display a leadership trait,
It can negatively impact their careers.

Believe it or not, I'm not trying to depress you here...

As women, we can learn to communicate in ways that allow us to be assertive,
And also combat the likeability backlash

And I teach this to women every day,

But truthfully, I'm waiting for a time when we don't have to do this

Let's stop asking women to jump through hoops
And just broaden our perspective on what a leader looks like ✌️💜

*Repost if you agree because more people need to hear this message!!

The most successful people wake up at 4am

Average guru morning routine:
- up at 4am
- freezing cold shower
- drink some lemon cayenne water (remember, we're fasting until dinner)
- make bed
- run a marathon
- read an entire book
- write an entire book
- another freezing cold shower
- mediate for 1hr
- make bed one more time
- start work

Okay, I'm kidding a little, but we've all seen these crazy routines! 

On the flip side,

Here's a typical morning for almost ALL of my career:
- never woke up before 6:45am
- shower in the morning? HA! Good one.
- never, ever skipped coffee (seriously??)
- spent my mornings chasing my kids around
- made it to my first meeting with 0 minutes to spare. Okay, sometimes 5mins late.

What's my point?

Well first, blanket advice is BS

A single, 27-year-old guy DOES have more hours in the day than a 38-year-old single mom of 3

We don't all live the same life,
And that's ok.

Second, you don't need the perfect 'guru' routine to be successful

I worked my way up to becoming a VP and EVP,
All without 5am runs or freezing cold showers

Now that I'm running my own business and have more freedom at work and support at home, I've made some changes:

- I'm up at 6:15am (sometimes earlier)
- I exercise and meditate in the morning before work

But these things aren't REQUIRED to build a happy life or successful career.

Do what works for you. 

And it's a-ok if 5am wake-ups and cold plunges don't make the list ✌️💜

I’m a woman and mother...
And I'm also ambitious and career-driven

I'm a professional...
And I also have tattoos, wear ripped jeans and drop the occasional F-bomb

I’m a vegan...
And I’m also strong and healthy (and yes, get enough protein)

I’m in my mid 40s...
And I'm also in the best shape of my life, and full of energy

Ladies, let’s stop worrying so much about:
- Aging
- Haters
- Stereotypes
- And what we 'shouldn't' be able to do

And let’s start deciding which stereotypes we're going to smash

Because guess what?
People WILL have opinions about what you can and can’t do...

But only you get to decide whether you want to listen 
Or prove them wrong. ✌️💜

PS. Tell me, what are you doing that you didn’t think you could?

Milestones are fake

I felt behind because I was single at 26
And it seemed like everyone else was getting engaged.

I felt behind because I took 6 years to finish university,
While my friends were starting real jobs 

I felt behind because I wasn't a VP at 35
While my male peers seemed to be getting promoted ahead of me.

Here's the thing:
I ended up finding true love at 39
I've built the career of my dreams
I became a VP and EVP in the end

It all happens in good time.

Instead of stressing out because you're not there today

Try to find the good in where you are.

Yes, take action to achieve your dreams.

But remember that life is all about the journey.

And you're on your own path ✌️💜

PS. I look at my life now, and I wouldn't change a darn thing.

We’ve just helped 2 more women land first-time Sr. Director & VP roles! 🎉

These clients make on average $50K more than their last role. 👏

Here's what most people don't realize:
The key to getting to that next level is 100% learnable

All you need is the right system and guidance.

Want to be next?

If you’re looking to become a VP and you’re:

- A woman working in corporate
- At the Sr. Manager, Director or Sr. Director level
- Ready to be part of the best club around

Apply to learn how we can help you land a VP role and crush it!

(Without burning out...)

Apply using the link in the comments or go to insightstoactioncc(dot)com/apply and I'll send you the info! ✌️💜

3 myths I need to bust about the gender pay gap:

1. Women make less because we negotiate less

I thought this was true for a long time!  But in a study from a couple of years ago, women negotiated MORE than men...

And we were still paid less. 

2. The gender pay gap is the result of choosing different professions. 

Not true. Unless you consider 'woman doctor' or 'women lawyer' a different job

3. Becoming a parent impacts salaries for all parents

Ha! Not at all. 

Men's pay goes up by 6% for each child born and women's decreases by 4%.

I'm sharing this because for many women, this time of year represents the weeks/months that we work for free compared to our male counterparts

Because of the pay gap.

Unless we get serious about making real change, 
This gap is expected to persist for another CENTURY

This is what bias looks like.

And this is why I want more women at the table,
Making these changes from the top.

But for today, I just want to help women make more money!

If you struggle to negotiate and want some help,
Grab my free negotiation guide for women here: https://lnkd.in/dxU_arsP

Repost to spread the word and help more women get that next raise. ✌️💜 

And follow me Katy McFee for more posts on women in leadership.

I've only had 1 woman boss - for 5 months of my 18-year corporate career, 

I worked at 6 different companies during that time...

Yall, this is crazy! 

The one woman boss I did have was awesome
She was super smart and inspiring.

And... her boss (the Director) was also a badass woman leader...
This short time had a major impact on what I believed I could achieve.

It allowed me to see myself as a powerful woman leader. 
Because I saw other women doing it. 

It planted the seed...

Just a few months later, the company changed the reporting structure, 
I had to report back into the Canadian team,
Where my manager and his boss were both men.

Maybe you're thinking... does the gender of who you report to even matter?

Absolutely, it does!

By the time I was a director, trying to become a VP for the first time, 
I had NO female mentors or role models to look up to...
Or to reach out to for advice and guidance.

I had one amazing mentor who was a man,
And I'm truly grateful for him,

But advice from a 6'3" alpha male with a stay-at-home wife isn't always applicable!
I was the only woman at the table and a single mom...
I was in a different boat.

When I realized this number - 5 months - it really hit me...

This is why I'm so passionate about having more women executives,

And why I'm so passionate about helping other women break through to executive leadership.

I want to be the role model I never had for others,
I want to take you by the hand and show you the ropes,
And then I want you to do it for other women. 

That's my 'why' ✌️💜 

PS. If you're looking for a woman to help you get there, DM me and let's chat.

Women executives are at a disadvantage.

Simply by being the only one at the table

Don't believe me?
Let me paint the picture.

First, meet Adam:
He works as a VP at a tech start-up, where he's made a bunch of buddies on the exec team
They often grab lunch or drinks after work, and golf once a week

During which, they talk about:
- Problems in the business
- Growth strategies 
- Challenges with their team etc....

*Adam's wife is home with the kids, so he can be late a few nights a week

Then there's Sarah:
She also works as a VP at a tech start-up, where she's the only woman exec
She's trying to build relationships, but the friendships among her male colleagues run deep

Not only that, although she's the breadwinner, she's still the default parent at home:
- She has to pick the kids up at daycare for 5pm
- Once she's home, she's getting dinner on the table and lunches packed
- She feels as though it doesn't stop until she collapses into bed

*She has no one to talk to about her job - her friends are all teachers and stay-at-home moms, and her husband doesn't want to talk about work all the time. 

Do we see the disadvantage here?

The networks that men organically build, 
Just by being surrounded by others like them

And believe me, I'm not blaming anyone here,
But I think this needs to change

Which is why I'm launching the Women's Executive Mastermind

It will be a small, curated group of women at the VP level and up
And it will be a space to solve challenges, talk shop, level up and talk about the things you can't talk about anywhere else

In a safe and confidential environment

If this sounds like what you've been craving, DM me "EXEC MASTERMIND" and I'll get in touch to share more.

Let's level the playing field ✌️💜

Women work harder than men to become executives

Like it or not, that's just the truth.

I've seen this anecdotally, and the data supports it

Let me explain:

The leadership gap starts at the very first promotion to manager
And at every level, women will have a harder time earning that promotion.

As a result, the women who actually do become senior leaders
Tend to be hyper-achieving, highly accomplished and very talented

We've set the bar so high for women
That the ones who clear it can often run circles around their male counterparts

And yet... one of biggest challenges senior women share with me is a lack of confidence!
An unrelenting feeling of imposter syndrome

So the goal of this post is to talk to those women:

If you're a women in (senior) leadership,
And you aren't sure you belong,
Let me be the one to tell you:

Girl, you freaking belong.

Believe me. 

You probably belong more than some of your male counterparts,

And it's time to start owning the seat at the table you worked so hard to get.

Ladies, remember this:

They've set the bar crazy high for you
You cleared that bar and got a seat at the table
You belong there just as much as anyone else ✌️💜

PS. If you want a seat at the table and haven't found the right mentor to help you get there, send me a DM. Let's make 2026 your year. 

Follow me Katy McFee for more posts on women in leadership

I barely lasted 2 years at my ‘dream’ job

I wanted this job REALLY badly

It was a big goal to work at this company and in the space

And then bailed 2 years in. Why?

1. My Manager
2. The resulting culture

I was making great money, selling a groundbreaking technology that I was hugely passionate about to the coolest customers ever...

One of my customers was the scientific advisor for Jurassic freaking Park!!

My technical counterpart was amazing - we became great friends.

The only problem? My Manager...

He played toxic mind games
I felt unsupported and unappreciated
I didn't feel as though he cared about my success

The politics on the team were distracting and stressful.

I was miserable.

So, after trying to 'stick it out' for a while, I jumped ship

This is your friendly reminder that people really do quit bad managers, even when everything else is great. ✌️💜

Give this a repost to share this reminder!

Making money used to be my #1 goal

And I do not apologize for this! 
(Or regret it)

Growing up, I saw the same trend over and over:

Women relying on their husbands financially, 
And either a) having no power in the relationship 
Or b) getting screwed if things didn’t work out.

I remember saying:
"I will never rely on a man for money. 
I will always be self-sufficient"

And in the years that followed, I made sure I was.

I worked my a$$ off for many years to make it happen.

And I received my fair share of judgement when my kids were little 
Because I worked a lot and traveled for business

Are there things that I regret missing?
Yeah, of course.

But on the flip side:
- When I got divorced I was able to buy my ex out of the house so the kids didn't have to move
- When I had to leave an abusive relationship, I had the power to walk out because I was not financially dependent
- When my eldest needed additional resources, I could send them to a Montessori, where they are truly thriving

These things all require money.

With all of this behind me, making money is no longer my top priority, 
And for that I'm grateful

But my ambition served its purpose, and I wouldn't change it.

It gave me choice and security, for myself and my kids.

So here’s your gentle reminder:

1. Ladies, it’s ok to care about money.

We often feel guilty about wanting to make money.
But this gives us choice and freedom, and we're allowed to want this. 

2. Think twice before judging someone's priorities.
We all have our own stories and situations that shape our motivations ✌️💜

Corporate hustle culture is dead.

Or quickly dying... And I'm here for it!

It's easy to see what's killing it:

- Burnout following a global pandemic while homeschooling kids
- 10s of thousands of people... or is it now hundreds of thousands... laid off from companies they loved and believed in
- The realization that we're no longer willing to put up with long commutes or 10hr days at the office for no reason

There has been a shift, and things are not going back.

More people than ever are
- insisting on flexibility at work
- building their personal brands online
- unapologetically creating a side hustle
- turning their side hustle into their full-time gig
- prioritizing time with their kids over spending 12hr days in the office

And I think it's amazing!

If you want to build a career you love, you still need to work hard

But there's more space for boundaries and creating your own path than ever before

I see more women leaders than ever, who are showing up in the boardroom and also unapologetically blocking off their calendars at 3:30pm to do bus pick-up

We've seen the light, and we can't unsee it

Who's with me? ✌️💜

We tell girls they can do anything they want

The truth is, this just isn't enough...

If we aren't giving boys this message
We'll never see real change

The reality in today's society is this:

Men hold the power. So...

THEY need to believe women are equal
THEY need to be ready to promote more women
THEY need to take on more domestic work at home

If we want to see real change, we need both men and women on board.

My partner does most of the meal prep/ dinners during the week,

He does more than half of bedtimes with our 5-year-old,
He gets him dressed and makes his lunch every day,
He does school drop-off and pick-up. 

He gets breakfast ready while I'm working out.

We are modelling non-traditional gender roles in our home
And it's 100% intentional.

I want my boys to be those men.

We need to model the behaviours and have the conversations with our boys
In addition to inspiring our girls to take on whatever they want in life

Relying on telling girls they can do anything they want 
Is making them solely responsible for fixing the gender gap

And frankly, it's not enough to make real change. 

This is the time to shape the next generation
Who's with me? ✌️💜

Follow me Katy McFee for more posts on women in leadership

I *thought* I was super healthy!!

But recently, I discovered there was more to my story under the surface...

For context: 

I'm 46, vegan and have been invested in health my entire life
I exercise regularly, eat (mostly) whole foods and meditate daily

I wear a Whoop
I almost never drink alcohol

Y'all.. I do all the things!

I thought that I was about as healthy as they come

Not long ago, I was offered the opportunity to try out NiaHealth

This is a proactive health platform that tests 150+ biomarkers and provides an assessment to help you live a longer, healthier life.

Of course, I jumped at the chance - I love this stuff!

They came to my house, drew some blood and got a urine sample

And just a few days later, I got the results that shocked this overachiever:

Suboptimal (ie. elevated) LDL and non-HDL cholesterol levels!

WTF?!?!

Now, the great thing about their test is that they also test for the specific subfactors 
That we know matter most for cardiovascular risk:  LP(a) and ApoB 

In my case, both of these are optimal, which is great

So I know there's no emergency,
But it's still something I should focus on lowering to decrease my risk.

(*And luckily they provide next steps for how to do that)

The other thing I discovered is that my blood pressure is reeeeaaally low
Low enough that I should also keep an eye on that...

Here's the lesson: Just because you're healthier than "most", 
Just because you look healthy on the outside,

Doesn't mean you're 100% healthy

These tests are available to the general public and honestly, if you can swing it, you should invest in this

Yes, you have to pay for them
But the information they give you can have a huge impact

It certainly has for me....✌️💜

Most women are afraid to share their wins

And it holds them back. Here's why:

First, I'll say that the reasons women don't advocate for themselves are 100% valid:

1. You've been conditioned your whole lives to be good, polite, and work hard with your head down

Those beliefs and behaviours are deeply ingrained.

2. You face real bias in the workplace, and speaking up can get you labelled as 'difficult' or 'b!tchy'

We know this, so we avoid it. 

3. No one has ever taught you how to do this in a way that feels good

Without a guide or a process, you're left to handle these awkward conversations on your own... 

These things are all true
And they can be great excuses

But I promise you, they aren't serving you
And they definitely aren't helping you land that promotion

If you aren't creating regular visibility into the great things you're doing

You will never get the recognition you deserve

Working hard with your head down simply does not work

This is a topic I feel passionately about

Because there's nothing I hate more than seeing a smart, ambitious woman 

Whose career is stalled because she isn't sharing her wins and goals.

I've discovered that with the right process and frameworks

It's actually really easy to create visibility into the great things you're doing,

And your career goals.

I've put all of this together into my workshop:
From Invisible to Influential: My 4 Step Recognition Framework

Spend 90 minutes with me
And leave with actual tools you can start using right away to get the recognition you deserve and need. 

We'll workshop 5 exercises so you know:

- What the right things to focus on are
- How to create weekly visibility in a way that's effective
- How to ensure you're talking about career goals every month
- Who you need to focus on outside of your manager
- How to ensure these stakeholders see your value

I ran this workshop 2 weeks ago, and the feedback was so strong that I've decided to do it one more time this year and it's happening tomorrow!

Register here: https://lnkd.in/ds8A54zT

Let's get you seen, and promoted ✌️💜

Basia Richard, inc

👉 Want to dress for success at work?
Go HERE dress4impact.com

Personal Style Quiz 

I have been a stylist for the past 15 years. I have styled top celebrities like Selena Gomez, Sarah Hyland, Olivia Holt, Demi Lovato. I also worked on major advertising campaigns and styled big editorials for major publications. I have also helped many successful women in leadership roles and entrepreneurs elevate their personal brand image and guide them in creating a strong personal style that supports their success!

Personal Style Strategist and expert tor women who are corporate professionals + entreprenurs

I help women corporate professionals and entrepreneurs to dress for success at work! Refine your brand image, feel confident, and attract premium career opportunities

I have helped over 500 women professionals and entrepreneurs advance in their careers by dressing for success at work.

Here is what makes working with me different: 

 #1  Organized Closet with a polished wardrobe ready to go, so you don't have to worry about your physical presentation and stress if you look good

 # 2 Create a powerful image that says you are a professional, trustworthy, respectable leader who commands authority in a workspace

 #3 Dress well for all kinds of work situations without having to spend hours of your time shopping

Recent client transformations: 

Client #1 Mallory is a corporate professional at a medium-sized tech company. She had no idea what her style was. But was worried I might suggest a trendy style that won't work for her. Within three weeks of working together, she attended a very important conference where she was presenting. She made a massive impression on her boss. The CEO asked her to represent the company, who bypassed 3 people in higher positions.


Client #2, Jaqueline, had a small wedding planning company. Before we started working together, Jacqueline worried that she would be forced to spend lots of money on her new wardrobe. Instead, we started with identifying Jaqueline's style profile while keeping her budget in mind. Her business grew so much that she got a book deal in September of 2022, and her calendar is booked for a year in advance.

Client 2 Lina is a Director at one of the Big State universities. Before we started to work together, She was worried that she would be forced to throw away most of her wardrobe. We incorporated some of her wardrobes and added new pieces that elevated her style. After 8 weeks, her confidence and image skyrocketed, and as a result, she was promoted to a Director position shortly after. 

To book your Personal Style Consultation click the link below.
https://calendly.com/basia1/stylingsession?month=2022-10&date=2022-10-07

A little bit more about me: 

Hi, my name is Basia Richard. For over 15 years, I've styled top celebrities in the business, like Selena Gomez, Sarah Hyland, and Irina Shayk.

I have created a powerful image that helped them position themselves on top of the industry, as a result bringing lots of work and business opportunities.

Because of my work, many powerful women in leadership asked me to help them create a signature style they desired.

I am originally from Poland, but I have lived in Los Angeles for the past 18 years. I am a mom of a 7-year-old daughter and 2 senior rescued cats. I have an amazing and very supportive husband of 20 years.

Basia Richard

Most women in power don't see this in their closets.

But 99% of them own it.

I’ve seen over 500 closets of successful women.

Women who:

- run the room
- get on international stages
- lead teams, companies, and industries

They invested in a "professional" wardrobe… yet every morning they look in the mirror and don’t see the woman who earned that next level. 

Their clothes don’t match their presence, their authority, or the way they show up in their work.

Instead, they have:

- Black suits every colleague owns
- Bland tops that dilute their presence
- Dated dresses that have been there for years

They invested in what they thought they needed, not in what actually makes them feel powerful, unmistakable, and impossible to overlook.

And here’s the truth most women don’t hear:

If you don’t define your version of “powerful,” your closet will default to “acceptable.”

Before you pull out your card and buy another blazer, get clear on the woman you’re dressing for

Because when you finally dress for your definition of power, your clothes stop holding you back and start backing you up.

---------------------------------------------------
If you want to have a wardrobe and presence that reflects the level you operate at, I have 3 spots to work with me inside the Elevated Image Mastermind.

Here is more info: https://lnkd.in/g92iDm_k

I build polished wardrobes for 6-figure + women professionals and entrepreneurs who want their clothes to reflect their career success, make them feel confident, and project the authority they’ve earned.

Developing a strong presence is the #1 reason I advanced faster in my career.

- Not another certification.
- Not another degree
- Not “working twice as hard.”

Presence.

For years, I believed expertise sold itself.

That being smart, delivering results, and having a strong work ethic would be enough.

But I still remember my first job interview in the US.

I was applying for a job in a 5-star hotel, with almost no qualifications. I got the job. A few weeks later, my manager told me I had the strongest presence among everyone who applied, and that I could easily learn everything else.

- When I was styling major campaigns for Disney, Adidas, and OPI, I was surrounded mostly by men running the operations. They treated me differently because I always showed up polished and put-together for every creative meeting.

And my very first styling client?

I met her at an event. I wore a bright jumpsuit; she stopped me to ask where it was from. A week later, she became one of my first clients.

Since then, I’ve worked with executives, entrepreneurs, and women who run the room, and I built a business by helping them create wardrobes that reflect the level they lead at.

So here’s what I know:

Women in power aren’t trusted because of titles alone.

They’re trusted because their presence clearly communicates the level at which they operate.

Elevating my image wasn’t about wearing “better clothes.”

It was about showing up in a way that backed the results I delivered.

And once my presence matched my level, everything shifted:

— People paid attention faster.
— I didn’t have to over-explain myself.
— My ideas landed differently.
— I walked into rooms with more authority.
— And I was taken seriously from the start.

Everything got stronger once my presence matched my performance.

It turned me from “good at what I do” into “someone people take seriously the moment I walk in.”

Because at the end of the day…

Skill without presence is invisible.

-----------------------------

I have 2 spots to work with me inside the Elevated Image Mastemind.
More info here: https://lnkd.in/g92iDm_k

Some women tell me:

“It shouldn’t matter what I wear. What’s in my head is what counts.”

I get it. In an ideal world, only your ideas, expertise, and leadership would matter.

But here’s the reality:

People form impressions in seconds.

Judgment happens automatically. 

It’s human psychology, not personal opinion.

And yes, it would be incredible to live in a world where appearance doesn’t influence perception.

But pretending that that world already exists doesn’t change how people actually take in information.

You can ignore appearance all you want, or insist it shouldn’t matter, 
but the reality is, it still shapes how quickly your authority is recognized.

So instead of fighting it, here’s the truth that actually helps you today:

Clothes are simply tools, a fast visual reinforcement of who you are and the level you operate at.

They communicate what your work will eventually prove, but they do it in seconds instead of months.

And it's important to remember,

Women becoming more successful hasn't erased judgment; it’s made it louder. 

The higher you rise, the faster you’re evaluated, and the more your presence is scrutinized.

Dressing with intention doesn’t mean you accept the system. 

It means you’re smart enough to move through it without letting it slow you down.

Mindset alone won’t change how people see you.

But your clothes can clear barriers that shouldn’t be there in the first place.

You have power. Dress so nothing gets in its way.

------------------------------------------------------
I have 2 spots to work with me inside the Elevated Image Mastemind.
More info here: https://lnkd.in/g92iDm_k

I’m an introvert who hates parties

But I still make an impact at every event. 

- Big gatherings? Stressful
- Small meetups? Not my thing either. 
- Networking events? Exhaust me. 

But for years, I had no choice. 

If I wanted clients, I had one option: show up. 

As someone who thrives outside social chaos, that wasn’t easy. 

But there was one thing that helped me walk through those doors with confidence: my clothes. 

Here’s what I realized: 
→ When I dress intentionally, I feel ready. 
→ When I feel ready, I can focus on connection (not my nerves). 
→ When I focus on connection, I leave an impact. 

Clothing became my secret weapon. 
It gave me authority. 
It gave me presence. 
It gave me courage. 

I didn’t have control over my introversion, but I had control over how I showed up. 

And that changed everything. 

If you’ve felt out of place at events or unsure how you’re perceived, ask yourself: 
How does your wardrobe make you feel? 

-Confident? 
-Prepared? 
-Like your BEST self? 

If not, maybe it's time for your wardrobe transformation. 

Your style isn’t just about looking good. 

It’s about feeling unstoppable, no matter where you are. 

---------------------------------------------
Hi, I’m Basia, an ex-celebrity stylist turned personal stylist for professional women and entrepreneurs!

I believe that every woman deserves to feel confident and empowered in her clothes the moment she steps into any room.

DM me if you are ready to build a wardrobe that truly reflects your career level and our confidence.

Your impact will stay smaller than your expertise if you keep relying on the same “professional” clothes.

I’ve literally seen the same clothes in the past 3 months while going through the closets of women in leadership.

The clothes that don’t

- Elevate their presence
- Don’t give that insane confidence when you walk into a room
- Signal that you have all the authority and expertise when you need it the most

We rely on the same pieces because they feel familiar, safe, and are what most women in leadership wear.

We feel safe in them and don’t want to send the wrong signal, be overdressed, or be mistaken for trying too hard.

But, like most women I work with, they want to change it, but have no clue where to start or what to do.

I always say you really need two things to fix it:

- Better clothes – yep, that simple. And not better clothes like more expensive, but better in terms of fit, design, silhouette, color, and structure.

- You need to know what to do with them – yes, you can drop $500 on a beautiful blouse. That’s easy. But you need to know what to do with it. Yes, you can wear it with black pants, but seriously, that’s the bare minimum of what you can do with this piece. You have to learn how to use contrast, mix colors and patterns, and add textures and accessories to elevate that piece, not just “wear it.”

Think of your wardrobe as a tool to give you confidence, position you with authority, and send a signal that you are in charge.

But if you wear a tired “professional” suit, that isn’t it.

I have 3 spots left to work with me inside the Elevated Image Mastermind. There are 4 weeks one-on-one where I will help you take your wardrobe from boring employee to confident leader. 

Here is a link to enroll: https://lnkd.in/g92iDm_k

This is what it takes to have a polished, wearable wardrobe that helps you stand out in rooms where most people blend in.

It takes strategy.

It’s NOT just going to magically come together.

You have to push past the:

- Impulse buys that don’t serve you.
- Navigate the “this is fine” outfits so you can actually create a wardrobe that makes you feel “Wow, I look like I run the room.”
- The closet that is full yet somehow has nothing that feels right to wear.

Building a wardrobe that always works for:

- client meetings,
- presentations,
- events,

Takes time, intention, and most of all skills

You have to be willing to:

- refine,
- edit,
- Say no to what doesn’t fit, not just in size, but in presence.

Willing to shop smarter, not more.

Willing to test new silhouettes, colors, and textures that elevate your look.

Willing to invest in pieces that make your daily dressing effortless.

Because when you do this? You build a wardrobe that works FOR you.

- One that makes getting dressed easy.
- One that supports your success.
- One that reflects your authority, your presence, and your next-level career moves.

And when you're in that zone?

Your wardrobe flows. It works. It reinforces your impact.

If you want to step into 2026 dressing like the expert you already are…

This is what it takes to show up with presence, get noticed, and own the room.

And if you want to have a wardrobe and presence that reflects the level you operate at I have 3 spots to work with me inside the Elevated Image Mastermind.

Here is more info: https://lnkd.in/g92iDm_k

Imagine waking up before your alarm, knowing you have a very busy day. 

You open your closet and pick your favorite blue blazer that is effortlessly styled with the pleated skirt you picked up last week at Nordstrom. 

You glance in the mirror and feel strong, confident, and elevated, knowing your look finally reflects the strong, authoritative woman you are.

This is all possible in under 4 weeks. How? Here’s how:

- You need to understand your version of a polished, authoritative wardrobe. What does it look like for you? You have to be specific in terms of colors, patterns, textures, and silhouettes. It needs to reflect your aesthetic.

- You need to learn how to mix and match your current wardrobe. Wearing a pretty blouse with black pants is not an elevated outfit; it’s the bare minimum. You need to know what to do with it and how to elevate it beyond the basics.

- Fill in the blanks in your closet with strategic shopping. Panic shopping right before an important event is the reason why your closet is the reason your closet feels chaotic, not elevated.

Your wardrobe shouldn’t make your mornings harder. It should make you feel like you’re walking into the room confident, strong, and fully in command.

If your closet still looks like it’s on unpaid leave, it’s time we fix that.

I have 3 spots to work with me inside the Elevated Image mastermind. 
Send me a dm if you have any questions or enroll here:

https://lnkd.in/g92iDm_k

Happy Black Friday, everyone!

The fact that it's on sale doesn't mean you have to buy it.

That's it. That's the post.

Today’s LinkedIn scroll showed me a truth no one wants to admit.

Every day, I open this app and look through my feed.

And every day, I see women posting pictures:

- They’re at conferences.
- They’re presenting on stage.
- They’re attending networking events.

And honestly?

Most of the time, I have to bite my tongue.

Because all I keep seeing are the same tired jeans, the same black sweater, and occasionally a blazer thrown over it.

And here’s the part no one wants to say out loud:

- I can’t tell who is who.
- Who’s the assistant?
- Who’s the one leading?
- Who’s actually running the room?

And the thing is. I know these women are smart.

I know they’re successful.

I look at their profiles, and I see the careers they’ve built.

Yet they are dressed like they are on a coffee run on Saturday morning. 

Harsh, but true.

Here’s what most leaders forget:

People form an opinion about who you are and what you do in seconds.

Which means before you ever get the chance to show your competence, your presence has already spoken for you.

And that’s why what you wear can make or break how people interpret your role, your leadership, and the intention behind why you’re even in that room.

So before you open your closet and grab the first thing that “works,” ask yourself:

What is my role in this moment?
Presenter? Leader? Decision-maker?

What is the outcome I want to achieve?
Visibility? Authority? Impact?

What do I want to communicate?
That I’m skilled?
That I’m credible?
That I’m the one in charge here?

Your clothes aren’t just clothes.

They’re the first line of communication.
-----------------------------

I have 2 spots to work with me inside the Elevated Image Mastemind.
More info here: https://lnkd.in/g92iDm_k

You wouldn’t cram your keynote the night before and hope it goes well…

So why are you waiting until two days before a big event to find an outfit that will make you stand out and make people listen to you? 

I see this ALL THE TIME.

Someone comes to me when they have:

- An event next week, and they panic
- A panel they have to look polished for
- A promotion announcement that will make them more visible

Suddenly, nothing in their closet works, and their authority and credibility are on the line.

Meanwhile…

Their closet is packed so tight you can’t even slide a needle between the hangers, yet somehow they have “nothing to wear.”

Don’t get me wrong,  I can absolutely help you in those moments.

I do it all the time.

I’ve styled women out of complete wardrobe disasters more times than I can count.

 But let’s be honest: that’s not when you make your best wardrobe decisions.

That’s survival mode.

 It’s “stop the bleed” energy.

When everything feels urgent, you don’t need a long-term strategy.
 You need a rescue plan.

👉🏼 I’ve helped clients rebuild their entire event wardrobe in 48 hours so they feel confident on stage.

👉🏼 I’ve helped clients turn outdated closets into modern power looks in time for last-minute client pitches, so they show up looking credible and authoritative.

👉🏼 And most importantly, I’ve helped them finally find an outfit for a last-minute conference, so they get all the respect they’ve worked for for years.

But that’s not the ideal time to work on your wardrobe.

The magic actually happens before the panic:

 ➡️ When your closet isn’t falling apart… but it’s not helping you with promotion or recognition.

 ➡️ When you’ve outgrown your old look, and you blend in with the rest of your colleagues.

 ➡️ When you’re successful in your career, but your wardrobe gives you zero confidence in what you bring to the table.

That’s when you build, not just repair.

And that’s when your style finally starts showing the world the success you’ve already earned.

If you’re ready to elevate your wardrobe and stop waiting until you’re putting out a fire in your closet, send me a DM. Let’s take your wardrobe to the next level.

Every day you spend without an elevated wardrobe at work is another opportunity to lose a promotion to the coworker who looks more put-together.

And the truth is: you could have had a wardrobe that matched your level of expertise a long time ago.
That reflects your authority, credibility, and strong presence.

But instead… You keep choosing the hard wa.y 

The one that drains your energy, your bank account, and undermines your authority at work

- You rent dresses for important events…
not because you love them, but because you don’t have the right pieces in your closet.
Every rental costs more than it should, and you still don’t feel confident walking into the room.

- You buy “safe professional” clothes because they feel appropriate 
even though they don’t reflect the woman running the room.
Every purchase that misses the mark? Money spent, confidence lost.

- You shop right before important presentations, 
hoping the right outfit will magically appear.
Instead, you leave exhausted, overwhelmed, and still with a midiocare dress in your hand 

It drains your time, mental energy, and peace of mind, not just dollars.

But most importantly, it costs you the credibility, presence, and authority you worked hard to earn.

Every last-minute search, every misfit piece adds up.

You’re not avoiding the price 
You’re avoiding the discomfort of changing what’s familiar.

But staying in this loop is actually far more expensive than getting clarity and direction now.

And you end up with a wardrobe that eats your time, burns your money, spikes your stress, and still works at half-capacity.

Here are the stats:

- 20 minutes staring at your closet every morning? That’s 9 hours a month gone.

- Spending $3,000 a year on clothes but wearing only 20%? That’s $2,400 collecting dust.

- Confidence, presence, authority? Not in those outfits.

And the “cheap way”? 

It’s just panic-shopping, panic-dressing, and hoping no one notices.

After all that… you're still walking into important rooms in a half-baked wardrobe that undermines your credibility. 

Imagine a wardrobe that works at your level:

- Polished. Elevated. Intentional.
- Not the result of last-minute panic shopping 

But planned, elevated, polished, and exactly what will kick your confidence to the level you haven’t felt before

My client confirms 👇

A wardrobe that matches your level of expertise isn’t a luxury if it’s costing you credibility and presence.

If you are ready to take your wardrobe to the next level, send me a dm and let's talk!

When I first started working as a stylist, I kept getting mistaken for a different role.

Not because of what I said, but because of what I wore.

I used to visit the same building in West Hollywood that housed several fashion showrooms, picking up and returning clothes for shoots.

And every time I walked in, the front desk would automatically point me toward the service entrance.

Every. Single. Time.

I wasn’t trying to look like anything.

I was an assistant hauling garment bags across LA, living in a tight T-shirt and leggings because it was the only way to survive the pace.

And then one day,  after the hundredth time, it finally hit me

Yes, I was returning clothes and sometimes picking them up.

But what I was wearing made it easy to assume I wasn’t there for anything more than that.

That was the moment I understood something most women never learn:

People don’t separate what you do from how you look while doing it.

They read both at the same time.

And I see the same pattern play out today with senior women.

-They’re running teams.
- They’re making decisions.
- They’re leading.

But their wardrobe still speaks the language of support instead of authority.

So before they ever speak, the room has already decided where to place them.

It’s not about fashion.
It’s not about trends.
It’s about alignment.

Your work already proves your level.

Your wardrobe affects how quickly others see it.

Make sure they’re reading the right message.

--------------
I have 2 spots to work with me inside the Elevated Image Mastemind.
More info here: https://lnkd.in/g92iDm_k

Most women in power hate shopping, not because they can’t find what they want,
But because they’re looking in the wrong places.

I kid you not, I see the same clothes in most of my clients’ closets, often with the same exact tags.

They’re not bad pieces; they’re just bland and generic. 

They create a “professional enough” look that feels just fine. 

But these women want to lead with confidence, elevate their professional wardrobe, and have a closet that reflects what they actually bring to the table. 

But the problem is they don’t know where to find those pieces, what to look for, or what’s truly worth investing in.

In my latest YouTube video, I break down:

- The two essential wardrobe categories you must have to build a closet that matches the level you operate at.

- The top brands and key pieces I recommend to my clients who are women in power

- What’s worth investing in so your wardrobe reflects your role, and lasts for years

Here is the link: https://lnkd.in/grC59wvu

There is a massive difference between dressing “professional” and dressing like an executive. 

A professional wardrobe is the typical office uniform: black suits, gray slacks, neutral blouses.

The clothes everyone else is wearing. It’s safe, predictable, and it keeps you looking like part of the crowd. 

An executive wardrobe is different. 

It’s intentional. It’s branded. It reflects your identity and makes you stand out in a room full of people who technically have the same title but not the same presence. 

And this is where I see most women in power get completely stuck

Their closet still looks like a standard professional wardrobe. 

- Neutral
- Dull
- Blended into the background. 

Nothing about it signals the level they actually operate at. 

To build an executive image, your closet needs two categories. 

First, foundation pieces: structured blazers, well-cut denim, classic blouses, and tailored suit. 

Most women stop here, which is why they feel like their outfits never match their leadership. 

What’s missing are the elevated pieces: printed blouses, tops with structure or detail, richer fabrics, colors that carry presence, and suits with personality. 

When you combine both: the foundation and the elevation, that’s when your wardrobe finally supports your authority instead of flattening it. 

That’s when your outfit stops saying “I’m here to work” and starts saying “I’m the woman people look to when decisions get made.”

This is exactly what we will work on inside the Elevated Image Mastermind. I have 2 spots left. 
Grab it here:
If you have questions please send me a dm!

You want to lead with confidence.
You want to step on that stage and feel like you belong there.
You want to be treated with the respect and authority you’ve earned.

But every morning, the moment you open your closet, you default to: 

what’s safe.
Predictable.
“Good enough.”

You default to what 99% of your colleagues wear, not because you love it, but because you worry.

What will they say?
What if I make a mistake?
What if I send the wrong message?

And here’s the truth I repeat to every client:

Not everyone will like what you wear, and that’s a good thing.

Because you’re not meant to dress like everyone else.

You’re meant to dress in a way that supports how you lead.

And when you keep choosing clothes that blend in, you’re the one holding yourself back… not your colleagues’ opinions.

----------------------------------

I have 2 spots to work with me inside the Elevated Image Mastemind.
More info here: https://lnkd.in/g92iDm_k

A black blazer is the death of your executive presence.

Yes, I said it.

And no, not because a black blazer is “wrong.”

It’s because of why women in leadership reach for it.

Most women wear a black blazer for one reason:

👉 It feels like the safest way to look “professional.”

- When you have five minutes to get dressed,
- When your calendar is stacked,
- When you don’t want to overthink your outfit…

But here’s the part no one tells you:

That “safe” choice is the exact reason you disappear in rooms where you’re supposed to lead.

You walk into a meeting, and instead of registering as the woman people look to for decisions

You register as someone who’s just “there to get the work done.”

- Not because you’re underqualified.
- Not because you lack authority.
- But because your clothes are sending the wrong message.

In the latest video, I will talk about:

- Why your black blazer quietly flattens you in the moments where you need to look like the leader, not the assistant.

- The hidden message a black blazer sends at work, and why it’s not the one you think. 

- What to wear instead so you show up like a decision-maker the second you walk in 

Here is a link to the video: https://lnkd.in/d8raTVHg

Most women don’t “own the room” because their outfit isn’t built to support the version of themselves they think they’re presenting.

You can be great at what you do, prepared for every meeting, and fully qualified, but if your clothes don’t reflect that, people feel the disconnect instantly. 

This is why even with a brilliant strategy, a board-ready pitch, and the résumé to back it all up, you still don’t feel like you’re showing up at the level you actually operate on.

Most women struggle because their closet is a random mix of “things that looked fine,” not a curated system built around their actual professional image.

When you define what your image is, your favorite colors, your power pieces, your favorite patterns, your clothes finally start doing their job: backing you up.

I have 3 spots open to work with me inside the Elevated Image Mastermind. Dm me for more info :)

If every morning you look in the mirror and don’t see that successful woman who got to the next level of her career, and what you wear is not on the level you want it to be, and you feel confused.

You need to know:

More clothes won’t fix your confusion; they won’t give you presence if the pieces you already own aren’t doing that in the first place.

It stings, I know—but it’s the reality.

I see it all the time: women are incredible at what they do, they’re confident in their work, but their clothes are playing catch-up.

So they keep hoping the next shopping trip will finally bridge the gap between a mediocre wardrobe and the authority they bring to the table.

But if what you have in your closet isn’t elevating your presence or allowing you to walk into a room with full confidence, buying more of the same clothes will only keep you confused, overwhelmed, and stuck with a mediocre closet.
It’s like trying to change the wall color but switching to a different brush.

Wrong tool, same result.

What you’re missing is a strategy. A customized approach to your closet that positions to support you. And before you add more to the chaos, you need to understand what to do with the pieces you already own:

* Why did you buy them?
* What do you love or not love about them?
* Why don’t they make you feel like an accomplished leader?
* How do you put them together in a way that elevates your presence?

Because when your wardrobe works for you, every room you enter feels like your stage.

I have 3 spots available to work with me inside the Elevate Image Mastermind. Dm me, and I will send you a link to join!

I’ve learned how to build an image that gives a woman instant visual credibility from 15 years dressing celebrities than any fashion school could teach me

When you dress someone for an important event there’s no “maybe.”

No “this should look good.”

It either lands instantly or it doesn’t, and you learn to see the difference in seconds.

Those little lessons?

I use them every single day with the women I work with now.

Like how a single contrast can turn “fine” into “executive.”

Or how taking a quick photo reveals the truth a mirror hides.

Or how the wrong shoes can ruin a $1k outfit faster than bad lighting.

These are the small things no one teaches professional women…

but they’re the exact tricks that make a look feel intentional, elevated, and powerful without overthinking.

Because the truth is:

You don’t need 100 new pieces.

You need the practical things that actually help you get dressed without spiraling 

The small shifts that stop you from defaulting to the same outfit and finally make your wardrobe work for you.

---------------------------------
I have 2 spots to work with me inside the Elevated Image Mastemind.
More info here: https://lnkd.in/g92iDm_k

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The Battle

Katy McFee

Basia Richard

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Performance ScoreKaty McFee's LinkedIn Performance

Performance ScoreBasia Richard's LinkedIn Performance

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taplio

The Battle

Katy McFee

Basia Richard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katy McFee's LinkedIn Performance

Performance ScoreBasia Richard's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKaty McFee's LinkedIn Performance