I’m a copywriter and content strategist. My job is getting people to buy your product.
 
I’ve written millions of words, generating my clients hundreds of thousands of dollars in sales. As a copywriter and consultant, I work with individuals and businesses, including Fortune 500 and Fortune 200 companies, to help them drive sales through compelling copy and content. 
 
I also share my techniques and insights with those looking to improve their marketing strategy or copywriting technique.
 
Need words that sell? Contact me.

Kat Ilich

Get more eyes 👀 on your biz | social media + blog content | ghostwriting for AI startups

Getting your messaging across can feel like a frustrating game of telephone. 

There's what you're trying to convey...and then there's what your audience actually hears. 

If they don't align, you either have a positioning problem or a communication problem.

As a messaging strategist and ghostwriter for startups and solopreneurs, I help with the latter. 

I help take your fragmented ideas, extract the messaging, and write copy that conveys your message in your own voice. While I can write copy for various brand assets, I specialize in homepage copy and email sequences or newsletters.

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EMAIL GHOSTWRITING

On the email side of my business, I work with coaches, consultants, and creators (solopreneurs). I help you connect your audience to your offer through a personalized email strategy and content plan.

Usually this involved a combination of the following:

- regular email content (newsletters, weekly roundups, etc.)
- standalone sequences (welcome, sales, etc.)
- a full email funnel

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HOMEPAGE MESSAGING

On the website copywriting side of my business, I'm mostly in the business of turning generic, fluffy SaaS pages into page-scrollers with refreshing clarity.

I write product pages, landing pages, and sales pages, but homepages are definitely my favorite. If you work with me, we'll spend several meetings working together to nail down your positioning and messaging before I begin writing.

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"Cassandra is an extraordinary wordsmith!" - Wendy McManus, leadership coach

"Few can make complex concepts clear. Cassandra can." - Alex James, messaging strategist



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A little bit about me...

- I prefer to work with small, tight-knit teams or solopreneurs who are truly invested in what they do and who they help.

- I hate the fluffy, buzzwordy, jargon soup kind of copy. When I write, I make sure that it actually makes sense when someone else reads it.

- I love taking long road trips and hiking all over the US.

- I do all of my work from a small 14" laptop that I can carry anywhere.

- I'm the type of person who hates routines (no surprise I went freelance lol) but I can hit deadlines without an issue.

Send me a DM to chat about your emails or web copy!

Cassandra Sigmon

So uh, 2026 is already going downhill fast, but I have armed myself with nick power merch (for when I feel like wearing my inner thoughts), 🇺🇦 Eddie Shleyner's book that everyone keeps recommending (for work), and a paper subscription to the the The Onion (for my sanity). All in all not a bad way to start the year. How is everyone else faring?

The Email Writing Partner for Solos, Startups, & Tiny Teams | Collaborating with you to convey your POV, messaging, and brand voice through your email content & sometimes website copy.

If you want to get better at copywriting then read poetry. And not just any poetry...start with Jack Gilbert's poem "Forgotten Dialect of the Heart" and let it change the way you think about words. The way you think about language.

It's short enough to paste the whole thing here, so enjoy...

"How astonishing it is that language can almost mean,
and frightening that it does not quite. Love, we say,
God, we say, Rome and Michiko, we write, and the words
get it all wrong. We say bread and it means according
to which nation. French has no word for home,
and we have no word for strict pleasure. A people 
in northern India is dying out because their ancient
tongue has no words for endearment. I dream of lost
vocabularies that might express some of what 
we no longer can. Maybe the Etruscan texts would
finally explain why the couples on their tombs
are smiling. And maybe not. When the thousands 
of mysterious Sumerian tablets were translated,
they seemed to be business records. But what if they 
are poems or psalms? My joy is the same as twelve
Ethiopian goats standing silent in the morning light. 
O Lord, thou art slabs of salt and ingots of copper, 
as grand as ripe barley lithe under the wind’s labor.
Her breasts are six white oxen loaded with bolts
of long-fibered Egyptian cotton. My love is a hundred 
pitchers of honey. Shiploads of thuya are what 
my body wants to say to your body. Giraffes are this
desire in the dark. Perhaps the spiral Minoan script
is not language but a map. What we feel most has
no name but amber, archers, cinnamon, horses, and birds."

taplio

The Battle

Kat Ilich

Cassandra Sigmon

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taplio

The Battle

Kat Ilich

Cassandra Sigmon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cassandra Sigmon's LinkedIn Performance

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Performance ScoreCassandra Sigmon's LinkedIn Performance