Demandbase

B2B Copywriter

Boutique Growth

Content Coach

Gartner

Lead Copywriter

Capital One

Copywriter

Air China

-Managed Air China's Twitter account and related activities, including social strategy and calendar planning and posting. 
-Helped facilitate Air China marketing events in the DC metro area.
-Provided assistance with related marketing and public relations tasks (press releases, etc.).

Twitter Manager

Rosetta Stone

NoizeNation

-Manager of Facebook, Twitter, Instagram pages
-Interacted with fans, venues, and musical artists
-Provided customer service and other support
-Responsible for marketing campaigns and other promotions

Social Media Manager

Paralyzed Veterans of America

-Researched and drafted briefs on contemporary veterans' issues
-Wrote articles for PVA's publications and website
-Performed general administrative tasks for the team

Communications Intern

I’m a copywriter and content strategist. My job is getting people to buy your product.
 
I’ve written millions of words, generating my clients hundreds of thousands of dollars in sales. As a copywriter and consultant, I work with individuals and businesses, including Fortune 500 and Fortune 200 companies, to help them drive sales through compelling copy and content. 
 
I also share my techniques and insights with those looking to improve their marketing strategy or copywriting technique.
 
Need words that sell? Contact me.

Kat Ilich

Reddit is like an unsupervised focus group. Your prospects are literally handing you headlines, objections, and emotional triggers for free. Here’s how to mine Reddit for more raw, emotional copy that sounds more interesting than b2b beige.

1️⃣ Find where your ICP is chattering. Search by keyword, or pain. 
2️⃣ Screenshot their words
3️⃣ Strip the usernames
4️⃣ Turn the rants into headlines

If your audience is talking, don’t let that intel go to waste.

On a mission to eliminate B2B blah blah. Content. Copy. Messaging.

How marketers can use Reddit

AH Consulting LLC

While AH Consulting value-aligned solution services are largely transferable across business sectors and technical platforms, practice experience includes the following domains:
- Startups (Getting Started and Scaling)
- Organizing and Leading Complex Digital Transformation Initiatives
- Workplace Practice Improvements
- PMO Transformation Leadership
- Commercial Software Development, Management and Services (including SaaS)

Business/Technology Domains
- Health Payer
- Healthcare Transformation
- Decentralized Clinical Trials (Operations)
- Water Utility
- Retail
- Real Estate Development

👉  READ MORE ABOUT RESPECTIVE ENGAGEMENTS BELOW.

Founder and Principal Consultant

Engaged in a variety of community-based initiatives leveraging AH Consulting capabilities and core competencies. See "Projects" to learn more.

Community Leadership

Roanoke Reserve

My husband and I partnered to design and develop Roanoke Reserve, a waterfront community that focused on preserving the historic integrity of the land, its legacy, and its beautiful setting - not the conventional subdivision approach.  He was "boots on the ground" with his land development experience and I applied much of AH Consulting's strategic capabilities.

I had inherited the land and so initially the scope of our project was to finalize the lot layout design, get the survey completed, build roads, strategic clearing to preserve nature, and find like-minded buyers. Reasonably straightforward – low-ish risk –  and we were able to acquire a modest bank loan to cover infrastructure development that could be easily paid off with the sale of 1 lot.  

The probability was high this would have worked out as planned except we missed our launch window - spring of 2007.  And we all know what happened by fall 2007. After the economy tanked, it was a whole new ballgame.  We had to find a way to survive, adapt, and recreate a market. This involved redesigning the lot layout several times, finding private funding with a viable repayment plan to pay off the bank loan, adding a custom home builder collaborator, and finding a realtor who was dialed into what we were offering and how special it was and how to connect with prospective buyers and sell the whole value proposition of a unique offering - not just a price point that is typical of most real estate transactions.

Ultimately, the adjustments we made and the time we bought with private funding arrangements resulted in an outcome we are very proud of as well as the ability to figure out a very challenging path through turbulent times. And yes, we had to adjust to a revised definition of success.

Here is a link to the website if you would like to take a look: 
http://roanokereserve.com/

Co-Owner | Land Developer

Science 37

I was recruited to help Science 37 set the stage to scale and achieve its goal to change the world of clinical research!  Awesome company and people...an honor to be part of their journey.  Together we rationalized the organization with recommended adjustments to roles and job descriptions and decision-making to get beyond startup mode, created frameworks for scalability that resulted in clear understanding of the company's value proposition, alignment across the company at all levels, roles and responsibilities, end-to-end playbooks for both business acquisition and execution of clinical trials, Clinical Operations training/onboarding plan, and leadership training. 

The resulting artifacts served as visible validation that the company was clear on its purpose and operational model - to both employees and potential new investors. The company ultimately went public.

This engagement also left behind new capabilities that employees had internalized. The scope was broadened to include the organization and facilitation of offsite team workshops to build team and practice alignment with the path forward frameworks and playbooks.

Scalability Readiness Consulting Engagement (AH Scale Up Solution Pathway)

Bioclinica Financial Lifecycle Solutions

After the acquisition of Clinverse, I was asked to continue to serve the Bioclinica organization in a couple of ways in a consulting capacity:  1) role to keep key ClinPay customer commitment on track and 2) role to assess organizational impacts, realignment, and back-fill strategies to cover the departure of key personnel.

Both roles were enlightening for the client, successful outcomes, and resulted in leaving behind new capabilities and clear direction for the path forward.

Post Acquisition Consulting Engagements

Clinverse Inc. (acquired by BioClinica)

Clinverse, Inc. is a SaaS-based technology company solely focused on innovative automated solutions for the financial management of clinical trials. The flagship product, ClinPay, revolutionizes the Investigator payment process and adds significant efficiency and trial productivity.

I was recruited to evolve approaches to definition, delivery, and support of its commercial SaaS-based technology offerings, customer implementations, related services, and business development — involving onshore and offshore (Costa Rica) team leadership and unification.

My focus was on acceleration, quality, and scalability of Clinverse's products, services, and value for customers.  I established relationships and disciplines with collaborative approaches and practice frameworks that were adopted and proved effective. The focus, leadership role and services  ultimately led to the introduction of a strategic enterprise PMO entity and framework providing facilitative leadership and shared services for the organization.

In addition to product release definition and delivery, technical support, problem resolution escalation, and client implementation support, the PMO leadership and collaborative services encompassed standardization, methodology, coaching, practice adoption, enhanced communication, and continuous improvement aligned with Agile and Lean approaches.

Post acquisition, I provided consulting services as needed.

SaaS Commercialization Leadership

Heathcare Transformation Consulting Engagements

Resulting from a referral introduction by a former client and employer, I was first recruited by Religent Health (contractor to CCNC).  This initial engagement led to follow-on direct engagements with CCNC and NC HIE.  All assignments involved defining and orchestrating high-profile, complex business-technology-people initiatives - serving in multiple facilitative leadership roles. 

NC Heath Information Exchange

● Defined and led initiative to implement a Disease Registry software application integrated into the NCHIE portal.

Community Care of NC (CCNC)

● Defined and led proof-of-concept initiative and comprehensive project definition and delivery planning to bring in-house technology that had been previously outsourced.
● Provided startup, organization, and definition leadership for a high-profile, game-changing population health management initiative; 
● Served as liaison (and interpreter) among clinical practice experts, differing business cultures, and different ways of working to create a viable working environment and understanding among disparate stakeholders; and continuously adapted engagement approach to optimize impact for client.

Religent Health (CCNC Contractor)

● Provided approach guidance, orchestration leadership and facilitation among multiple parties reflecting disparate business entities, methodologies, expertise, and corporate cultures to create a collaborative and unified proposal for a strategic business opportunity; 
● Introduced business modeling approach, created initial business plan framework and content for a new venture; 
● Helped evolve IT modernization roadmapping initiative; 
● Defined and documented a maturity-aligned methodology framework to better manage current and increasing project demands.

CCNC, NC HIE, and Religent Health

Water Utility Acquisition Consulting Engagement

Recruited by and worked closely with the owner of a privately owned and operated water business in dire need of a buyer and graceful exit.  Quickly became familiar with a business of over 1600 customers and 40 community water systems in 2 states and 4 water districts with a number of complicating factors; derived a strategy and roadmap that successfully secured a buyer; developed interim processes that stabilized the operation throughout the 18-month acquisition period for VA plus another 12 months for NC; led the negotiation and closed the deals. Served as key interface with buyer, legal, and regulatory agencies in both states.

Assignment: Define Strategy and Roadmap, Stabilize, and Sell

BCBSNC (Consulting and employee engagements spanning 12 years)

As a result of prior AH Consulting engagements with BCBSNC, recruited by the company to be part of a new strategic implementation leadership team (New Blue) as a FTE to turnaround a stalled strategic business-technology transformation initiative.  Customized AH Consulting services and integrated core competencies within the BCBSNC environment. 

The New Blue approach seeded the Enterprise Project Office (EPO).  My role as an internal change and transformation leader continued 6 years beyond the successful completion of the initial New Blue assignment, as part of the EPO expansion and evolution.  

Contributions and impacts were formally and informally recognized as outstanding performance and award-winning with BCBSNC's highest recognition - the CEO award.

Impact highlights:
●  Successful multi-year implementation of a critical digital transformation initiative that had failed twice.
●  Established and modeled a Business Solution Architect role and practiced that led the way to the successful transformation turnaround and was adopted by the company.
●  Established industry-aligned and leading-edge Requirement Management practice for enterprise-wide Business Analysis capability.
●  Key leadership role in establishing next-generation PMO (Enterprise Project Office).

Several Transformative Enterprise PMO Director Positions

Four Seasons Electric Boat Company

My first business venture with my husband.  He was the subject matter expert and I was the business developer applying much of AH Consulting's strategic capabilities. 

We wanted to create a Lake Gaston based business that also offered something special to the community and what we saw as aligned with the future.  We chose to introduce Electric Boats in 2003! We did not need to sell a lot of boats to have a viable business - but we did have to sell some on a recurring basis!

We found the perfect location, and designed and opened a very cool showroom. We learned that speed is associated with value that people are willing to pay for. That although there was a large market for slow, relaxed cruising - people were not comfortable without the speed capability regardless of all of the special features and benefits of electric boating. While we did sell a few boats on Lake Gaston, it became clear there would not be a viable market in the timeframe we needed so we gracefully exited the business;  my husband continues to be an electric boat guru.

Here is a link to the website, if you would like to take a look.

Co-Owner

Applied Information Systems

Continued to work with AIS (prior full time employer) on business development initiatives after launching AH Consulting.

Consulting Engagement: Business Development

Recruited by owner to help set direction and lead the charge for a strategic business opportunity. 

Created an approach and path forward to develop from concept to customer demand and readiness, an innovative use of AIS’s Unix spreadsheet technology to drive parametric modeling for CAD/CAM software that resulted in a global OEM deal with a leading CAD/CAM vendor and opened doors for new opportunities. 

●  This innovative  AIS technology was deployed on the MARS PATHFINDER mission!

Managed day-to-day operations, product updates, and strategic business development.

Vice President

Are you facing complex challenges that are slowing down or outright stalling TRANSFORMATION, SCALABILITY READINESS, OPERATIONAL EXCELLENCE, or VALUE DELIVERY AGILITY?

If any of these PAIN POINTS sound familiar, you are not alone:

❌ A critical DIGITAL TRANSFORMATION effort has stalled — or worse, failed — putting your market position at risk
❌ As a FAST-SCALING STARTUP, you’re slowing down or pausing new business because your operations and staffing can’t keep up
❌ You adopted AGILE METHODOLOGY, but you're not seeing the results you expected, because Agile in an isolated bubble isn't enough without enterprise agility
❌ DYSFUNCTION IS OUTPACING STRATEGY— with unclear roles, fragmented goals, and poor coordination—and now GenAI adds even more pressure

IT DOESN'T HAVE TO BE THAT WAY 

For over 25 years, I have been brought in to tackle challenges like these, and along the way, I have honed the concept of a Minimum Viable Framework within the strategic context of enterprise-aligned Value Management, co-creating easy-to-apply artifacts for requisite understanding, effective staging, and clear communication. This inspired me to create AH Consulting's FRAMEWORKS FOR SUCCESS methodology.

TOGETHER WE CO-CREATE FRAMEWORKS

✅ Establish cohesive buy-in with a co-creation approach
✅ Replace dysfunction with energizing  clarity and coordination across the organization
✅ Align leadership, stakeholders, value proposition, and enterprise strategy.
✅ Specify just enough detail for key activities, roles & responsibilities, enabling technologies, domain context, workflows with clear business impacts, and staffing implications
✅ Provide a blueprint for execution: strategy alignment, definition work, enterprise agility, cross-functional coordination, training design, and effective communication.
✅ Instill confidence across teams, executives, boards, and, if applicable, investors by clarifying the path forward with strategy and company alignment

Whether you're scaling up, untangling a transformation mess, or designing for growth, I work quickly, collaboratively, and with zero interest in long-term dependency. My typical engagements last 30–90 days, depending on client availability, and leave clients ready to soar without me.

I’m happy to share the technique or engage to help co-create and train to apply it to your business.

Consider a 2-week discovery engagement to determine the desired scope of a broader-scale engagement. 

👉 Ready to set the stage for success? DM me or visit ahc-solutions.co to schedule a free consultation.

Learn about my background and impact below.

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The Battle

Kat Ilich

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