The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

ImmyBot

MSP Channel Captain

Director of Community Engagement  (ImmyBot's "Cruise Director")

The MSP Tea Room

I'm basically Mrs. Potts for the MSP space

Chief Tea Stirrer

Immense Networks

Business Advisor

Vice President Operations

Director of Operations

Office Manager

Executive Assistant

Engineers and Constructors International, Inc.

Human Resources Administrator

MAC Construction, Inc.

Accounting Assistant

As a lifelong problem solver with a passion for helping others, my professional journey is focused on operational efficiency, and developing confident teams & leaders through relationship building and authentic connection. 

Having joined Immense Networks during its early(ish) existence, I have extensive experience transitioning from the chaos of a Break/Fix IT Shop to running a full-fledged successful MSP.  While leading the administrative side of Immense Networks, I sharpened my interpersonal skills and built my technical knowledge.  I accepted the technical service management role in 2017 with hopes of improving employee experience, customer satisfaction, and cultivating a strong company culture. While I didn't know everything, I leaned into my experience with process improvement, managing client expectations, and the support of strong mentors.  Through process implementation, process failures, accountability, accountability setbacks, staff recognition, “Don’t even mention Timenator” conversations, and a whole lot of apologizing when I messed up, our team (and subsequently Immense Networks/ImmyBot) has been able to thrive and focus on our passion for automation and helping other companies achieve their goals by utilizing technology.

Coming from an internal need to expedite workstation deployments, we developed ImmyBot through many late nights for 3 years.  Thanks to the efforts of my amazing coworkers, we officially launched ImmyBot to Automate Workstation Deployments in 2020 and have seen extensive internal efficiency improvements.

Currently, I am focused on ImmyBot strategic planning, and coaching the leadership team at Immense Networks. I encourage everyone to lead with passion and understanding to empower and build confidence within their staff. I've been known to be aggressively friendly at conventions or peer group meetings.

If you ever see me at an event, let's talk!  It can be about work strategy, problem solving, which 80s movie you'd like to live in, or what animal you think you could take in a fight, really anything (I have a wealth of useless knowledge).  I'd love to know your story!

Tara Rummer

taplio

The Battle

Katie Vreeland

Tara Rummer

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