The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

RingLogix - UCaaS Platform for MSPs

Partner Development Manager

FlexPoint

Worldwide Business Research (WBR)

Worldwide Business Research, a global market leading B2B research, summit and intimate networking organization established to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives among senior executives. 

We are focused on developing strong relationships with clients, connecting with key business executives and stakeholders. Furthermore, we help to identify new business opportunities among new and existing clients.

Project Manager - Delegate Acquisition, Asia Pacific

CrewBloom

- Sourcing new partners and executing exciting partnership solutions
- Negotiating partnership deals and ensuring mutually beneficial partnership terms that are in line with business objectives and strategy
- Work with marketing to develop metrics to measure ROI from partnerships.

Strategic Sales & Partnerships Manager

- Overseeing the sales process including cold calling, developing territory business plans, and account strategies 
- Develop strategies to drive business growth and revenue through outbound and inbound sales activities.
- Collaborate with the marketing team to plan and roll out initiatives to tap new channels of business.  
- Set goals for the business development team and develop strategies to meet those goals.
- Maintain account management structure and develop a customized CRM system for data tracking and analysis
- Build and maintain worthwhile relationships through networking, meetings, and creating a solid social media presence.
- Outline KPI tracking via HubSpot dashboarding.

Business Development Manager

Pacific Invesco Capital Limited

- Writing clear and error-free business plans and white papers for PICL that reflect the company’s voice
- Meet with clients to understand their message, brand voice, and target audience
- Proposing copy concepts for clients and carrying out projects once they are approved
- Interpreting governance direction and technical information and turning them into persuasive copy concepts
- Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
- Working with clients to edit and modify copy to meet their content expectations

Financial Copywriter

GLG (Gerson Lehrman Group)

Council Member

BBS Trust Int'l Limited

BBS Trust International Limited is a Trust Company incorporated in Labuan, Federal Territory of Malaysia under the Labuan Companies Act 1990. Registered by the Labuan Financial Services Authority to provide professional business services as a Labuan Trust Company under the Labuan Financial Services and Securities Act 2010. With Family Office Services distinctly attuned to wealth creation and preservation objectives of high-net-worth individuals and families. 

- Writing clear and error-free content for BBS that reflects the company’s voice
- Meet with clients to understand their message, brand voice, and target audience
- Proposing copy concepts for clients and carrying out projects once they are approved
- Interpreting governance direction and technical information and turning them into persuasive copy concepts
- Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
- Working with clients to edit and modify copy to meet their content expectations

Club20/20

Corporate Media Events. European Insurance and Fintech Industry. Professional community builder, specializing in bringing together innovators and leading executives who share the same challenges, goals, and aspirations from a range of different industries.

Business Development Specialist

Beacon Events

Mines and Technology brings together high caliber solution and technology providers and C-Level executives from all major mining companies with the aim to drive innovation in this multi-billion dollar conservative sector. Our shows took place in Toronto, London and Helsinki and have a particular focus on 21st century innovation. Key topic areas range from automation, digital and data analytics to mobile technologies and the impact of innovation on business processes. 

Hired by Informa's previous Award Winning Sales Director for a Delegate Sales position. 3 months later promoted to Delegate Sales Manager by Beacon Events' Head of Marketing. Working with the same team responsible for one of the world's most prestigious mining investment platforms, Mines and Money opened me to a prolific network and stimulated so many ideas.

Delegate Sales Manager

PIM @ FlexPoint | Driving Partner Growth

At RingLogix, my job is to build important partnerships that help our UCaaS platform grow. I use the leadership and B2B marketing skills I'm learning every day to work with managed service providers and help them increase their recurring revenue.

Our team is hyper-focused on delivering great service, which has helped us build strong relationships and find exciting opportunities. With 10+ years in outbound prospecting, inbound sales, and strategic partnership leadership, I aim to drive innovation and growth, creating success for both RingLogix and our amazing partners.

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The Battle

Katie Vreeland

Oliver Bohol

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