Stealth Startup

Commanding presence in a world full of noise.

Co-Founder

Global Technology Industry Association (GTIA)

Advisory Council Member - SaaS Ecosystem

Luminary

The MSP channel speaks its own language—and after a decade of translating tech innovations into compelling stories, I created Luminary as a strategic partner for SaaS founders ready to be understood.

I'm not an agency selling deliverables. I'm an advisor who helps founders create straightforward go-to-market strategies that connect with MSP decision-makers. No vanity metrics or complex campaigns—just clear positioning and channel-focused tactics that drive real growth.

After years in this ecosystem, I've learned that MSPs have specific buying behaviors that generic marketing approaches simply don't address. The problem isn't your product—it's how you talk about it.

Whether you're launching, struggling with adoption, or scaling your MSP relationships, I'll help you simplify your narrative and develop a GTM strategy that speaks directly to this unique market.

Founder

CompTIA

It's a privilege to join a team that's at the forefront of exploring the vast potential of SaaS, applications, and cloud solutions. In this rapidly evolving digital era, understanding and leveraging these technologies is pivotal for businesses, innovators, and learners alike.

CompTIA is the largest non-profit global tech industry trade association in the world in business for over 40 years as well as the largest provider of vendor agnostic certifications in the IT industry.

Advisory Council Member

FlexPoint

Head of Marketing

Thread

Head of Marketing Consultant

MSPbots.ai

vcpi, a DAS Health Company

Spectrum Health Companies

Head of Sales and Marketing

The MSP channel speaks its own language and I've spent years learning its unique dialect to help SaaS founders get their message across. I created Luminary as a strategic partner for tech innovators who are ready to be understood in this specialized ecosystem.

I've watched brilliant SaaS startups struggle in the MSP space despite having rock-solid products. The issue wasn't their solution, but their story. MSPs don't buy fancy tech, they buy solutions to specific business problems. Without that translation, even groundbreaking platforms collect dust instead of customers.

With my background in building marketing strategies for MSP's and SaaS, I now help founders cut through the noise with messaging that actually connects. No jargon, no buzzwords, just clear narratives that move sales conversations forward. 

I specialize in three things that matter most to MSP-focused startups: crafting channel-friendly go-to-market strategies, developing growth plans that acknowledge the reality of partner relationships, and creating messaging that resonates with MSP owners who are juggling fifty other priorities.
Here's my simple offer: If MSPs aren't getting why your solution matters, I can help. No fillers, no BS, just messaging that actually converts.

Katie Vreeland

Vanity metrics don't build companies. Impact and growth do.


After years in SaaS marketing, I’ve seen teams get lost in dashboards. Revenue goals. Chart after chart. Numbers everywhere.

But behind every number, there’s a person. A partner. A story.

Let's ask a few different questions:
• Did a client share a win?
• Did a referral come from genuine trust?
• Did someone say, “Now I get why you matter”?

Those moments count more than any spreadsheet.

Because real growth isn’t just about hitting targets. It’s about helping people and partners thrive. When you focus on impact, everything else follows.

Here’s what I’ve learned:
→ Stories matter. Referrals matter. Moments of connection matter.
→ Sustainable growth starts with serving others, not chasing numbers.
→ If your team and partners grow, your company grows.

I’ve watched SaaS founders struggle in the MSP channel. Not because their products failed, but because their story didn’t connect. The market wants solutions to real problems, not fancy dashboards.

If you lead a team, ask yourself:
• Are you measuring what matters?
• Are you building impact, or just counting wins?

I’m grateful to work with people who see past the numbers. Who care about the human side. Who build companies that last.

What’s your metric for real impact?

Entrepreneur & Strategist | Building Companies That Power SaaS & MSP Market Leaders

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RingLogix - UCaaS Platform for MSPs

Partner Development Manager

Worldwide Business Research (WBR)

Worldwide Business Research, a global market leading B2B research, summit and intimate networking organization established to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives among senior executives. 

We are focused on developing strong relationships with clients, connecting with key business executives and stakeholders. Furthermore, we help to identify new business opportunities among new and existing clients.

Project Manager - Delegate Acquisition, Asia Pacific

CrewBloom

- Sourcing new partners and executing exciting partnership solutions
- Negotiating partnership deals and ensuring mutually beneficial partnership terms that are in line with business objectives and strategy
- Work with marketing to develop metrics to measure ROI from partnerships.

Strategic Sales & Partnerships Manager

- Overseeing the sales process including cold calling, developing territory business plans, and account strategies 
- Develop strategies to drive business growth and revenue through outbound and inbound sales activities.
- Collaborate with the marketing team to plan and roll out initiatives to tap new channels of business.  
- Set goals for the business development team and develop strategies to meet those goals.
- Maintain account management structure and develop a customized CRM system for data tracking and analysis
- Build and maintain worthwhile relationships through networking, meetings, and creating a solid social media presence.
- Outline KPI tracking via HubSpot dashboarding.

Business Development Manager

Pacific Invesco Capital Limited

- Writing clear and error-free business plans and white papers for PICL that reflect the company’s voice
- Meet with clients to understand their message, brand voice, and target audience
- Proposing copy concepts for clients and carrying out projects once they are approved
- Interpreting governance direction and technical information and turning them into persuasive copy concepts
- Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
- Working with clients to edit and modify copy to meet their content expectations

Financial Copywriter

GLG (Gerson Lehrman Group)

Council Member

BBS Trust Int'l Limited

BBS Trust International Limited is a Trust Company incorporated in Labuan, Federal Territory of Malaysia under the Labuan Companies Act 1990. Registered by the Labuan Financial Services Authority to provide professional business services as a Labuan Trust Company under the Labuan Financial Services and Securities Act 2010. With Family Office Services distinctly attuned to wealth creation and preservation objectives of high-net-worth individuals and families. 

- Writing clear and error-free content for BBS that reflects the company’s voice
- Meet with clients to understand their message, brand voice, and target audience
- Proposing copy concepts for clients and carrying out projects once they are approved
- Interpreting governance direction and technical information and turning them into persuasive copy concepts
- Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
- Working with clients to edit and modify copy to meet their content expectations

Club20/20

Corporate Media Events. European Insurance and Fintech Industry. Professional community builder, specializing in bringing together innovators and leading executives who share the same challenges, goals, and aspirations from a range of different industries.

Business Development Specialist

Beacon Events

Mines and Technology brings together high caliber solution and technology providers and C-Level executives from all major mining companies with the aim to drive innovation in this multi-billion dollar conservative sector. Our shows took place in Toronto, London and Helsinki and have a particular focus on 21st century innovation. Key topic areas range from automation, digital and data analytics to mobile technologies and the impact of innovation on business processes. 

Hired by Informa's previous Award Winning Sales Director for a Delegate Sales position. 3 months later promoted to Delegate Sales Manager by Beacon Events' Head of Marketing. Working with the same team responsible for one of the world's most prestigious mining investment platforms, Mines and Money opened me to a prolific network and stimulated so many ideas.

Delegate Sales Manager

PIM @ FlexPoint | Driving Partner Growth

At RingLogix, my job is to build important partnerships that help our UCaaS platform grow. I use the leadership and B2B marketing skills I'm learning every day to work with managed service providers and help them increase their recurring revenue.

Our team is hyper-focused on delivering great service, which has helped us build strong relationships and find exciting opportunities. With 10+ years in outbound prospecting, inbound sales, and strategic partnership leadership, I aim to drive innovation and growth, creating success for both RingLogix and our amazing partners.

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The Battle

Katie Vreeland

Oliver Bohol

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taplio

The Battle

Katie Vreeland

Oliver Bohol

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katie Vreeland's LinkedIn Performance

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