Stealth Startup

Commanding presence in a world full of noise.

Co-Founder

Global Technology Industry Association (GTIA)

Advisory Council Member - SaaS Ecosystem

Luminary

The MSP channel speaks its own language—and after a decade of translating tech innovations into compelling stories, I created Luminary as a strategic partner for SaaS founders ready to be understood.

I'm not an agency selling deliverables. I'm an advisor who helps founders create straightforward go-to-market strategies that connect with MSP decision-makers. No vanity metrics or complex campaigns—just clear positioning and channel-focused tactics that drive real growth.

After years in this ecosystem, I've learned that MSPs have specific buying behaviors that generic marketing approaches simply don't address. The problem isn't your product—it's how you talk about it.

Whether you're launching, struggling with adoption, or scaling your MSP relationships, I'll help you simplify your narrative and develop a GTM strategy that speaks directly to this unique market.

Founder

CompTIA

It's a privilege to join a team that's at the forefront of exploring the vast potential of SaaS, applications, and cloud solutions. In this rapidly evolving digital era, understanding and leveraging these technologies is pivotal for businesses, innovators, and learners alike.

CompTIA is the largest non-profit global tech industry trade association in the world in business for over 40 years as well as the largest provider of vendor agnostic certifications in the IT industry.

Advisory Council Member

FlexPoint

Head of Marketing

Thread

Head of Marketing Consultant

MSPbots.ai

vcpi, a DAS Health Company

Spectrum Health Companies

Head of Sales and Marketing

The MSP channel speaks its own language and I've spent years learning its unique dialect to help SaaS founders get their message across. I created Luminary as a strategic partner for tech innovators who are ready to be understood in this specialized ecosystem.

I've watched brilliant SaaS startups struggle in the MSP space despite having rock-solid products. The issue wasn't their solution, but their story. MSPs don't buy fancy tech, they buy solutions to specific business problems. Without that translation, even groundbreaking platforms collect dust instead of customers.

With my background in building marketing strategies for MSP's and SaaS, I now help founders cut through the noise with messaging that actually connects. No jargon, no buzzwords, just clear narratives that move sales conversations forward. 

I specialize in three things that matter most to MSP-focused startups: crafting channel-friendly go-to-market strategies, developing growth plans that acknowledge the reality of partner relationships, and creating messaging that resonates with MSP owners who are juggling fifty other priorities.
Here's my simple offer: If MSPs aren't getting why your solution matters, I can help. No fillers, no BS, just messaging that actually converts.

Katie Vreeland

Vanity metrics don't build companies. Impact and growth do.


After years in SaaS marketing, I’ve seen teams get lost in dashboards. Revenue goals. Chart after chart. Numbers everywhere.

But behind every number, there’s a person. A partner. A story.

Let's ask a few different questions:
• Did a client share a win?
• Did a referral come from genuine trust?
• Did someone say, “Now I get why you matter”?

Those moments count more than any spreadsheet.

Because real growth isn’t just about hitting targets. It’s about helping people and partners thrive. When you focus on impact, everything else follows.

Here’s what I’ve learned:
→ Stories matter. Referrals matter. Moments of connection matter.
→ Sustainable growth starts with serving others, not chasing numbers.
→ If your team and partners grow, your company grows.

I’ve watched SaaS founders struggle in the MSP channel. Not because their products failed, but because their story didn’t connect. The market wants solutions to real problems, not fancy dashboards.

If you lead a team, ask yourself:
• Are you measuring what matters?
• Are you building impact, or just counting wins?

I’m grateful to work with people who see past the numbers. Who care about the human side. Who build companies that last.

What’s your metric for real impact?

Entrepreneur & Strategist | Building Companies That Power SaaS & MSP Market Leaders

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Iceberg Cyber

Know what to say, how to say it, and who to say it to with Iceberg's Cyber Powered Lead Magnets. With our Cyber Score lead magnet you can have a compelling self-serve cyber risk assessment on your website to attract leads and capture their contact info. Follow up with CRM automations powered by our Cyber Sales Intelligence. Then offer a complimentary Cyber Audit using our plug & play vulnerability assessment tool to nurture them and go for the close. A 3-step process built to get you 1 new client per month. That's #CyberPowered sales 💪

🧊 https://www.icebergcyber.com
💯 https://www.thecyberscore.com

Cyber Confidential

Creator of the podcast Cyber Confidential sharing stories from the world of Managed Service Providers, startups, and cybersecurity.

🎙 https://www.cyberconfidential.ca

Podcast Host

Fibos Inc.

Co-founder of an innovative sensing company poised to expand the capabilities of data collection into environments previously unreachable. Offering low cost fiber optic sensing platforms, FIBOS provides solutions for ultra high temperature (1000°C), intrinsically safe, and EMI resilient instruments with high precision and frequency response.

www.fibos.ca

Co-founder

Ripple Studios

Ripple Studios is on a mission to inspire all students to consider a career in science, technology, engineering, and math (#STEM). Through video games and other digital media, we seek to reinvent how the next generation of children is taught to approach their future in STEM 🔬👩‍🔬🧪👩‍🚀🚀

www.ripplestudiosinc.com

Strategic Advisor & Leadership Coach

Contract Engineering

Provided mechanical design & prototyping services to diverse set of clients.
   • Enclosure & hardware integration of advanced fiber optic sensing device
   • Super-capacitor enclosure for OEM automotive application
   • Automotive fuel injector test stand
   • Controlled environment agricultural systems
   • Mechanical design and system integration of battery packs for personal mobility devices

Mechanical Engineer

TREC Renewable Energy Co-op

The People, Power, Planet Partnership (PPPP) was formed to assess, document and share the experiences and lessons of community energy developments across Canada and beyond, with the goal of increasing the level of awareness and rate of implementation of such projects nation-wide. My contributions to the project entailed detailed analysis of the renewable energy environment in Ontario and Nova Scotia, producing GIS based interactive maps for publication on the PPPP website. These maps enhanced the communication of the opportunities and obstacles for community energy development across Canada to the numerous stakeholders in the project.

www.peoplepowerplanet.ca/

Graduate Researcher

Fio Corporation

Lead mechanical engineer responsible for the design and development of the mechanical systems for the second generation Fio Deki Reader.  
   • Led computer aided design, mechanical analysis, and integration with electrical hardware and optics systems
   • Developed project from initial concept drawings, through prototyping, to completed injection molding tooling
   • Provided novel design solutions to meet challenging medical requirements for in vitro rapid diagnostic testing

Kevin Quan Studios

Product design of carbon fiber road-racing & mountain bicycles. Dedicated engineer in development of 8 bicycles from concept drawings to production.
   • Employed 3D modelling software to create complex surface models and detailed manufacturing drawings
   • Conducted CFD simulation and full scale wind tunnel validation
   • Liaised between client and factory to deliver client’s vision
   • Inventor of patent pending aerodynamic device

Design Engineer

University of Toronto Formula SAE Racing

When you are interested in something, you do it when it is convenient. When you are committed, you accept no excuses only results.

Team Member & Team Captain

CEO of the cybersecurity startup Iceberg Cyber 🧊

✒ Do today what others will not so you can do tomorrow what others can not

I spent the first 6 years of my entrepreneurial journey being a tech guy that hated sales. That led to burning through $4M and hitting rock bottom. Now I'm paying back that debt by showing tech entrepreneurs how to use cybersecurity as a way to sell without feeling salesy. When you have the right tools, sales feels a lot like helping people solve problems. That's Iceberg Cyber 💪

Through my podcast, Cyber Confidential, I shares the founder stories of MSPs walking the path and learning to love sales while they do it.

Michael Bakaic

🐛 The early birds get the worms. Here we go for Day 2. David Primley and I are up before dawn getting ready to meet some #CPAs and show them their #CyberScore 💪

🧲 Cyber Lead Magnets for MSPs | Founder @ Iceberg Cyber 🧊

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Katie Vreeland

Michael Bakaic

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The Battle

Katie Vreeland

Michael Bakaic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katie Vreeland's LinkedIn Performance

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